The best call analytics software in 2025 transforms every phone interaction into actionable marketing and performance data. Modern call analytics platforms use AI-powered transcription, sentiment analysis, and conversation outcome extraction to track call sources, link conversions to Google Ads and CRM systems, and improve call agent performance and customer engagement. AvidTrak call-tracking software stands out in terms of affordability, advanced AI features, and excellent customer support.
When every call counts, accurate tracking and analysis are vital for stronger marketing performance. Modern call analytics tools provide data that accurately pinpoints which campaigns, keywords, or channels drive calls, and how those conversations convert into sales.
Whether you are a small business, agency, or enterprise, the right platform simplifies setup, boosts lead management, and enhances customer experience through unified CRM integration and clear performance metrics.
However, the main struggles with finding the right tool are affordability, customization limitations, and an easy-to-use interface.
To help you find the perfect software, we’ve compiled the 10 best call analytics software for 2025. These tools help track inbound calls, provide actionable insights, and integrate with your existing systems to give you a complete view of your marketing ROI.
List of the Best Call Analytics Software
- AvidTrak
- AirCall
- CallRail
- Dialpad
- Gong
- Infinity Tracking
- Invoca
- Nimbata
- Twilio
- Vonage
1. AvidTrak
AvidTrak is a leading call analytics platform that combines affordability, advanced AI capabilities, and excellent customer support. AvidTrak call-tracking software delivers AI-powered transcription, sentiment analysis, and AI-powered conversation outcome extraction, a capability not commonly found in other call analytics platforms. The AI-powered conversation outcome extraction feature eliminates the need to read through transcripts and listen to recordings, and automatically identifies bookings, pricing inquiries, and qualified leads. This feature instantly provides charts that show how calls convert and which marketing campaigns drive the strongest results.
AvidTrak’s detailed call analytics, intuitive dashboard, and CRM integration simplify call source tracking, optimizing ad spend, and enhancing customer engagement. From multi-channel attribution to agent performance and customer experience reporting, AvidTrak empowers teams to improve call center operations and achieve measurable, data-driven growth.
Features
- AI-powered Call Transcription with keyword flagging
- AI-Powered Conversation Outcome Extraction
- IVR (Interactive Voice Response)
- After Hours Call Routing
- IVR (Interactive Voice Response)
- Simultaneous Call Forwarding
- Google Analytics 4 Integration
- Sequential Call Forwarding
- Sub-domain Number Follow
- Area Code-Based Call Routing
- Call Email Alerts
- Call Recording
- Call Transcription with keyword flagging
- Sentiment Analysis
- Advanced DNI Options
- Tracking ID Hide/Display
- Call Whisper
- Third-Party Integrations
- Form Tracking
- Customizable Reporting Dashboard
- Inventory of Phone Numbers
- Customizable Call Attribution
- Email Marketing
Top 3 Features
1. AI-Powered Outcome Extraction
AvidTrak’s AI-powered conversation outcome extraction identifies and tags the most important moments in every call, such as bookings, pricing requests, service inquiries, and lead qualifications, without any manual review. Supported by AI-powered transcription for accuracy, this feature provides an immediate understanding of caller intent and call results, helping teams prioritize follow-ups, measure call quality, and improve overall contact center performance.
2. DNI (Dynamic Number Insertion)
With Dynamic Number Insertion (DNI), AvidTrak automatically assigns a unique phone number to each marketing campaign. This ensures that businesses can accurately track which specific campaigns are driving phone calls, improving marketing attribution and ROI analysis.
3. Call Tracking and Analytics
AvidTrak’s call tracking and analytics feature provides detailed insights into call behavior, including call duration, volume, and conversion rates. By offering real-time data on customer interactions, businesses can make informed decisions and refine their marketing strategies.
Pros
- No obligation 14-day free trial with $20 credit inclusive of all features
- Transparent, affordable pricing with no hidden fees
- Excellent customer support and instant response times
- Easy setup and user-friendly interface
- Extensive customization options without any additional charges
- Seamless integration with CRM platforms
- Provides simple, low-cost tracking, recording, and marketing attribution
- Optimize campaigns to increase conversions
Cons
- Looker Studio Partner Connector is currently unavailable
- No GHL integration
Pricing
Here are the pricing plans offered by AvidTrak:
- Starter: $15/month
- Professional: $30/month
- Agency: $55/month
Final Verdict
AvidTrak call-tracking software stands out as one of the best call analytics tools in 2025, combining affordability, AI-powered call transcription, customer sentiment analysis, and conversation outcome extraction with unmatched customization and responsive support. Businesses can easily tailor reports, integrate with CRM systems, and analyze call data to refine marketing campaigns and boost ROI.
AvidTrak offers a 14-day free trial, which includes a $20 credit that covers all features, making it even more appealing for small and medium-sized businesses.
2. Aircall
Aircall is a cloud-based call center software built for businesses that value team collaboration and simplicity. This tool offers quick integration capabilities and ease of use, making it ideal for teams that manage high volumes of inbound and outbound calls.
Features
- Advanced Call Routing
- CRM Integration
- Call Analytics
- Dashboard
- Call Monitoring
- Call Transcription
Top 3 Features
1. CRM Integration
AirCall’s easy integration with leading CRMs ensures all customer interactions are recorded and accessible in one place, improving Customer Relationship Management.
2. Advanced Call Routing
Easily routes calls based on department or agent expertise, reducing hold times and enhancing customer satisfaction.
3. Call Transcription
Aircall provides a written record of phone conversations, making it easier for teams to review and analyze key details.
Pros
- Intuitive interface that requires minimal training
- Extensive integration options
- Scalable for teams of different sizes
Cons
- Limited customization in analytics and reporting
- Higher cost compared to some competitors
- Extra charges for advanced integrations
Pricing
Aircall offers the following pricing plans:
- Essentials: $40/license monthly, $30/license annually
- Professionals: $70/license monthly, $50/license annually
- Custom: Contact team
Final Verdict
AirCall is a good call analytics software option for teams seeking a reliable, collaborative, and integration-friendly solution. While it has ease of use and flexibility, the lack of advanced reporting options and its pricing could be drawbacks for smaller businesses or teams with specific analytics needs.
3. CallRail
CallRail is a call analytics software that helps businesses understand their phone leads and marketing efforts. It’s especially beneficial for small to medium-sized businesses and marketing agencies aiming to optimize their marketing campaigns. With its user-friendly interface and insightful reporting, CallRail improves online campaigns and inbound calls.
Features
- Call Tracking
- Dynamic Number Insertion
- Lead Scoring and Form Tracking
- Call Recording
- AI Conversation Intelligence
- Lead and Call Management
Top 3 Features
1. Call Tracking with Marketing Attribution
CallRail accurately tracks the source of phone calls, providing call performance insights into which campaigns generate leads and contribute to revenue.
2. Dynamic Number Insertion (DNI)
This feature automatically assigns unique tracking numbers to each campaign, enabling pinpoint marketing performance tracking.
3. Lead Management
This feature helps businesses track, manage, and prioritize phone leads effectively. By linking call data to campaigns, it allows teams to focus on high-value prospects.
Pros
- High-quality call recordings
- Great for multi-location businesses
- Easy to use
Cons
- Limited customization in reporting
- Advanced features add to the cost
Pricing
CallRail offers 4 pricing plans:
- Lead Tracking: $50/month
- Lead Tracking Complete: $100/month
- Lead Conversion: $145/month
- Lead Conversion Complete: $195/month
Final Verdict
CallRail is a good choice for businesses and agencies aiming to track marketing performance and manage leads. Its straightforward setup and precise tracking features make it a go-to solution for SMBs and marketing teams. However, enterprises with advanced reporting needs may find their speech analytics features lacking. Additionally, its pricing might deter smaller businesses with tight budgets.
4. Dialpad
Dialpad is another cloud-based communication and call analytics software designed for modern teams. With its AI-powered features and integrations with major business tools, Dialpad provides insights into customer interactions and campaigns. This tool focuses on real-time analytics and ease of use.
Features
- Real-Time Reporting
- Omni-Channel Support
- AI-generated Transcriptions
- Multiple Integrations
- Call Monitoring
- Power Dialer
Top 3 Features
1. AI-Powered Call Analytics
Dialpad’s AI call insights help analyze customer conversations, offering valuable insights that improve service quality and sales conversion.
2. Real-Time Reporting
Keep track of your call metrics, monitor team performance, and identify areas for improvement through real-time analytics and reports in Dialpad.
3. Call Transcription
Dialpad automatically transcribes calls, reducing manual note-taking and ensuring that important conversations are never missed.
Pros
- Offers detailed reporting
- Multiple integrations with popular tools
- User-friendly
Cons
- Limited customization in basic plans
- Some users report occasional system lags
Pricing
Here are the pricing plans offered by Dialpad:
- Standard: $27/user/month
- Pro: $35/user/month
- Enterprise: Contact sales
Final Verdict
Dialpad is a reliable call analytics and communication platform that provides advanced reporting and AI-driven insights. While it is a bit pricier for smaller companies, its feature set, including real-time insights, allows businesses to optimize their campaigns. However, businesses looking for a simpler, less feature-heavy option may find the learning curve and pricing steep.
5. Gong
Gong is a call analytics software that allows businesses to extract valuable insights from their phone calls, emails, and meetings. With a deep focus on sales calls, Gong uses AI to analyze conversations and provide actionable data to improve sales performance. Its ability to track and measure key moments during sales calls makes it a reliable tool for sales teams.
Features
- Conversation Analytics
- Customizable Dashboards
- Call Recording and Transcription
- Call Reports and Analytics Graphs
Top 3 Features
1. Conversation Analytics
Gong’s advanced conversation analysis helps identify key insights from sales calls, providing a deeper understanding of customer needs and behavior.
2. Call Scoring
The AI-driven call scoring tool evaluates conversations for key sales moments, helping teams identify areas for improvement in real time.
3. Call Recording and Transcription
Gong captures every sales call with high clarity and transcribes it into text for easy reference. This functionality allows teams to analyze conversations, identify trends, and improve strategies.
Pros
- Intuitive dashboard with actionable feedback for sales reps
- Easy integration with popular CRM tools
Cons
- Requires training for advanced features
- Higher price point
Pricing
Contact the sales team for pricing.
Final Verdict
Gong is an advanced conversation intelligence software that provides detailed insights into sales interactions. Its simple yet helpful feature set allows businesses to optimize their pitch and close rates. However, the pricing can be higher, and new users may find it challenging to utilize the platform without a proper onboarding process.
6. InfinityTracking
InfinityTracking is a specialized call analytics software with features that provide valuable insights into marketing performance by analyzing phone calls. It offers a smart way to track inbound calls from various marketing sources, helping businesses understand which channels drive the most valuable leads.
Features
- Dynamic Number Insertion
- Call Routing & Management
- Call Tracking
- Multiple Integrations
- Real-Time Analytics
- Reports
Top 3 Features
1. Dynamic Number Insertion
This feature allows businesses to track each call back to its original marketing source, providing clear insights into where leads come from.
2. Integration with Marketing Tools
InfinityTracking integrates with popular marketing platforms like Google Analytics, making it easier for businesses to connect their marketing data and optimize efforts.
3. Call Routing & Management
With flexible routing options by this tool, businesses can ensure that calls are directed to the right team, improving customer service and lead conversion.
Pros
- Customizable call routing
- Comprehensive reporting
Cons
- Complex user interface
- Pricing is not publicly available, which can be inconvenient for businesses
- Lack of advanced features
Pricing
Infinity Tracking offers 3 pricing plans:
- Essentials: $249/month at 25p per call
- Pro: $349/month at 20p per call
- Enterprise: Price on Application
Final Verdict
InfinityTracking is a reasonable choice for businesses looking to optimize their marketing campaigns and improve lead attribution. The integration with marketing tools like Google Analytics makes it an attractive option for businesses already using these platforms. However, the platform’s interface can be challenging for new users, and the lack of transparent pricing may be a barrier for smaller businesses.
7. Invoca
Invoca is a call tracking and analytics platform that uses AI-driven call analysis to evaluate phone conversations and link them to marketing performance. With its ability to deliver actionable insights and detailed reports, Invoca enables businesses to enhance their campaigns and deliver improved customer experiences.
Features
- AI-Powered Call Analytics
- Advanced Reports and Tracking
- Call Attribution
- Multiple Integrations
- Conversation Intelligence
- Call Recording
- Call Monitoring
Top 3 Features
1. AI-Powered Call Analytics
Invoca’s AI-powered analytics provide deep insights into phone calls, helping businesses understand customer intent and behavior, which leads to better-targeted campaigns.
2. Call Attribution
This feature accurately tracks and attributes inbound calls to specific marketing channels, clearly showing which sources drive high-quality leads.
3. Advanced Reporting
Invoca’s advanced reports offer businesses real-time insights into campaign performance and optimizing marketing efforts.
Pros
- Detailed reporting and analytics
- AI capabilities for customer insights
- Multiple Integrations
Cons
- Steeper learning curve for new users
- Higher pricing compared to some competitors
Pricing
Customized pricing based on business needs.
Final Verdict
Invoca’s ability to track and analyze inbound calls in real time allows businesses to measure ROI and optimize marketing strategies. Its integration with CRM and other marketing tools helps improve workflows and enhances efficiency. However, its complexity and high pricing may limit its appeal for smaller businesses or those new to call tracking platforms.
8. Nimbata
Nimbata is a straightforward yet effective call analytics software designed to meet the needs of small and medium-sized businesses. It focuses on providing actionable insights into phone leads by tracking calls from various marketing sources. With an intuitive interface and flexible customization options, Nimbata helps businesses monitor performance marketing.
Features
- Call Tracking
- Dynamic Number Insertion (DNI)
- Call Analytics and Reporting
- Call Routing
- IVR & Smart Call Routing
- Google Analytics & CRM Integrations
- Keyword Tracking for Sales Insights
Top 3 Features
1. Dynamic Number Insertion
This feature automatically assigns unique phone numbers to marketing campaigns, ensuring accurate tracking of inbound calls by marketing source.
2. Customizable Call Routing
Call routing allows businesses to define routing rules based on location, time, or other parameters for improved customer experience.
3. Multiple Integrations
Nimbata connects with platforms such as Google Analytics, Salesforce, and HubSpot, consolidating marketing data for better decision-making.
Pros
- Simple and intuitive interface ideal for SMBs
Cons
- Limited advanced features compared to larger platforms
Pricing
Nimbata offers the following pricing plans:
- Pro: $39 /per month
- Marketing: $89 /per month
- Agency: $149 /per month
Final Verdict
Nimbata is a reliable choice for businesses that need simple, affordable call tracking without unnecessary bells and whistles. While it may lack some advanced features like AI-driven insights, it delivers reliable tracking and analytics for managing marketing efforts effectively.
9. Twilio
Twilio offers an advanced communication platform that integrates call tracking and analytics into its broader suite of services. Known for its developer-friendly API, Twilio allows businesses to customize call tracking solutions tailored to their needs. Its cloud-based system is ideal for businesses requiring simple communication and marketing tools.
Features
- Interactive Voice Response (IVR)
- Call Recording and Transcription
- SMS and Chat Integrations
- Third-Party Integrations
- Call Routing & DNI
- Detailed Analytics
Top 3 Features
1. Call Routing
Twilio ensures incoming calls are directed to the most appropriate recipient based on predefined rules such as location, time, or department.
2. Dynamic Number Insertion
Twilio’s DNI feature assigns unique phone numbers to specific campaigns or marketing channels for precise attribution of inbound calls.
3. Detailed Analytics
Twilio provides data on inbound and outbound call performance, including metrics like call duration, caller demographics, and conversion tracking.
Pros
- Great developer support
- Wide range of communication features
- Highly customizable and flexible
Cons
- Requires technical expertise
- Usage-based pricing can be unpredictable
Pricing
Twilio charges per minute or per use for calls, with costs adding up depending on usage.
Final Verdict
Twilio is good for businesses seeking a highly customizable call tracking solution with global reach. It offers a wide set of features and customer support. However, its reliance on technical expertise and potential for higher costs may not suit every company.
10. Vonage
Vonage is a cloud-based business communication platform that incorporates call tracking into its suite of tools for easy customer interactions. This tool helps small and medium-sized businesses simplify tracking phone calls and integration with popular CRM and marketing software. It is well-suited for companies looking to advance both internal and external communication.
Features
- Call Tracking and Routing
- Integration with CRM Systems
- Call Recording
- Call Logging
- Real-time Voice Analytics
- Customization and Reporting
Top 3 Features
1. Call Routing
Vonage offers intelligent call routing, ensuring that inbound calls are directed to the appropriate team or department. This feature improves customer satisfaction by reducing wait times.
2. Real-Time Analytics
With real-time analytics, Vonage allows businesses to monitor ongoing call activities and gain actionable insights to adjust strategies promptly for better performance.
3. Reports
Vonage provides comprehensive reporting tools that offer detailed call data, including duration, source, and call outcomes.
Pros
- Easy-to-use interface
- Wide range of integrations
Cons
- Limited advanced AI features
- Pricing structure can be unclear for small businesses
Pricing
Vonage supports a pay-as-you-go usage model for its Communications APIs (voice, messaging, video, SIP, etc.), where cost depends on country, channel, and volume.
Final Verdict
Vonage is a good choice for businesses seeking an all-in-one communication and call tracking solution. While it lacks some AI-driven analytics, its ease of use and multiple integration options make it a dependable tool for managing calls and tracking marketing performance.
When to Choose Which IVR or Call Tracking Platform
- Choose AvidTrak if you need low cost per tracked call, AI-powered transcription, and AI-powered conversation outcome extraction within an affordable call tracking and IVR software. Its agency-grade dashboards, real-time analytics, and responsive customer support make it ideal for contact centers, marketing agencies, and multi-location businesses
- Choose enterprise conversation-intelligence suites if your priority is analyzing long sales calls, performing agent coaching, and extracting sales performance data at scale.
- Choose telephony suites if you want an all-in-one business phone system with built-in IVR routing, call forwarding, and basic customer analytics.
- Choose developer platforms if you plan to build custom call workflows or integrate IVR systems, APIs, and AI models into existing software.
Feature Comparison
| Features | AvidTrak | Aircall | CallRail | Dialpad | Gong | InfinityTracking | Invoca | Nimbata | Twilio | Vonage |
| Real-time Reports | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ | ✅ | ✅ | ✅ |
| AI-Powered Call Transcription | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ |
| AI-Powered Conversation Outcome Extraction | ✅ | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ | ❌ | ✅ | ❌ |
| Lead Management | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ | ✅ | ❌ | ✅ |
| Detailed Call Analytics | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Market Attribution | ✅ | ❌ | ✅ | ❌ | ❌ | ✅ | ✅ | ❌ | ✅ | ❌ |
| Call Routing | ✅ | ✅ | ❌ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ |
| CRM Integration | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ |
| Form Tracking | ✅ | ❌ | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ | ❌ | ❌ |
| Pricing | $15/mo | $40/license | $50/mo | $27/mo | Custom | $249/month at 25p call | Custom | $39/mo | Custom | Custom |
Key Takeaways
Selecting the right call analytics software is important for businesses aiming to optimize marketing efforts, improve customer experience, and drive revenue growth. Each tool highlighted in this blog offers unique features tailored to specific needs, from advanced call routing and real-time analytics to detailed reporting and dynamic number insertion (DNI) options.
AvidTrak excels in affordability, excellent customer support, and ease of use, relative to other software platforms.
AvidTrak has advanced features, such as an integrated contact center, SMS capabilities, and zip code-based call routing, including customizable tracking, real-time analytics, and excellent lead management. Unlike many competitors, AvidTrak offers a no obligation free trial option and extensive customization capabilities that ensure businesses can tailor the software to meet their specific needs. Its exceptional customer support and ability to provide detailed marketing attribution make it the ideal choice for businesses looking to improve their marketing ROI and make data-driven decisions.
Elevate your marketing strategies with the right software. Try AvidTrak today!
Frequently Asked Questions
1. What is call analytics software, and how does it help businesses?
Call analytics software tracks and interprets inbound and outbound phone calls, revealing trends in call volume, duration, and lead quality. Tools such as AvidTrak connect calls to marketing campaigns, helping businesses identify high-performing channels and refine customer interactions for measurable improvements in contact center efficiency and marketing performance.
2. How can call tracking improve marketing attribution?
Call tracking links each phone call to its original marketing source, such as ads, keywords, or landing pages, providing accurate marketing attribution data. With platforms like AvidTrak, businesses can track conversions in GA4, evaluate campaign effectiveness, and adjust ad spend to improve ROI and customer acquisition efficiency.
3. What are the key features of call analytics software?
Top features include advanced call tracking, AI-powered transcription, and AI-powered conversation outcome extraction that identifies booking or pricing triggers in conversations. AvidTrak also offers real-time reporting, CRM integrations, and custom dashboards that simplify performance monitoring and help teams manage phone leads and customer support operations more effectively.
4. Is call analytics software useful for small businesses?
Yes. For small and medium businesses, call analytics software like AvidTrak provides an affordable way to monitor inbound calls, attribute leads, and evaluate marketing tactics. It helps smaller teams understand what drives conversions, reduce missed opportunities, and deliver a smoother customer experience without requiring complex setup or technical expertise.
5. How does call tracking benefit sales teams?
Call tracking gives sales teams clear visibility into call duration, lead source, and conversion outcomes. With AvidTrak’s analytics, teams can measure which tactics bring qualified leads, prioritize follow-ups, and assess call effectiveness, helping improve sales efficiency and pipeline performance.
6. Can AvidTrak track both inbound and outbound calls?
Yes. AvidTrak tracks both inbound and outbound calls, allowing full visibility into customer engagement. It reports on call source, duration, and outcomes, and can connect outbound activity to marketing results. Combined with AI-powered transcription and conversation outcome extraction, AvidTrak provides a unified view of every customer interaction across your contact center.
