See which campaigns, keywords, pages, and locations generate sales, service, and parts calls.
AvidTrak helps automotive dealerships:
Automotive call tracking connects dealership phone inquiries with the campaigns, PPC keywords, landing pages, departments, and locations associated with them.
AvidTrak combines call attribution, configurable routing, missed-call reporting, recordings, AI-powered transcription, and reporting so dealership teams can understand where calls originate and how those calls are handled.
A customer may call after viewing a vehicle advertisement, clicking a paid-search campaign, visiting a dealership page, or finding a local location online.
Another caller may need a service appointment or parts information.
AvidTrak helps dealership teams understand:
This gives automotive marketing teams more context than clicks, forms, and total call volume alone.
AvidTrak uses tracking numbers and Dynamic Number Insertion to connect eligible calls with available marketing-source information.
Depending on the configured setup, dealerships can review calls associated with:
This allows automotive marketers to include phone inquiries when comparing campaign performance.
Dealership calls may need to reach sales, service, parts, a BDC team, or a specific rooftop.
AvidTrak supports configurable routing based on:
Dealer groups can use routing rules according to their operating structure while retaining the attribution information connected with each tracked call.
A campaign can generate a relevant phone inquiry even when nobody answers.
AvidTrak provides call records, missed-call reporting, alerts, and available source information so dealership teams can identify unanswered calls.
Sales, BDC, service, and parts teams can then determine which inquiries may require follow-up.
For dealer groups, missed-call activity can also be reviewed by configured location or department.
A network-wide call total does not show how individual dealerships or departments are performing.
AvidTrak can organize call activity by:
Central teams can compare call activity across locations while keeping each dealership's calls identifiable.
When recording and transcription are enabled, AvidTrak converts recorded conversations into searchable text.
Dealership teams can review conversations involving:
Configured conversation outcomes can provide additional context without requiring teams to replay every call from beginning to end.
AvidTrak provides call and conversation information that can support review. The dealership remains responsible for its own lead qualification, appointment, and sales decisions.
Spam and robocalls can distort dealership call-volume and answer-rate reporting.
AvidTrak includes spam-call filtering designed to reduce unwanted activity in dealership call records.
This allows reporting to remain more focused on genuine customer conversations.
Assign tracking numbers to campaigns, dealership locations, landing pages, departments, or other configured marketing sources.
Dynamic Number Insertion can connect eligible website calls with available campaign, keyword, source, and page information.
Define how calls should reach sales, service, parts, specific rooftops, or other teams according to location, department, ZIP code, schedules, or supported routing rules.
AvidTrak can record available call information including source, time, duration, location, answer status, and recordings.
When AI-powered transcription and conversation outcomes are enabled, dealership teams can review searchable conversation information.
Marketing and dealership teams can compare campaigns, locations, departments, missed calls, and available call outcomes to identify areas that may require attention.
Marketing teams can use AvidTrak to:
Sales and BDC teams can:
Service and parts teams can:
Connect new-vehicle inquiries with campaigns, PPC keywords, landing pages, and dealership locations.
Marketing and sales teams can then review which activities generate phone conversations around new inventory.
Use tracking numbers and attribution to identify which campaigns, pages, and locations generate used-vehicle inquiries.
Track service calls by marketing source and dealership location while identifying unanswered appointment inquiries.
Separate parts calls from sales and service activity when the dealership's tracking and routing structure is configured accordingly.
Organize tracking numbers, campaign attribution, routing, and reporting by rooftop or market.
Central teams can retain network-level visibility while reviewing individual location activity.
Use business-hours routing, voicemail, forwarding, alerts, and other configured call-handling options for calls that arrive outside normal hours or during busy periods.
AvidTrak supports integrations with advertising, analytics, reporting, and CRM platforms including:
Available call attribution and activity information can support campaign reporting, analytics, CRM workflows, and follow-up processes.
The exact information available depends on the configured integration and dealership setup.
| Dealership Requirement | AvidTrak Capability |
|---|---|
| Identify which marketing generates calls | Campaign, source, keyword, and landing-page attribution |
| Track website calls | Dynamic Number Insertion |
| Track paid-search inquiries | PPC keyword-level attribution |
| Route calls by department | Department and IVR routing |
| Route calls by dealership | ZIP-code and location-based routing |
| Handle calls outside business hours | Business-hours and after-hours routing |
| Identify unanswered inquiries | Missed-call reporting and alerts |
| Review recorded conversations | Call recording and AI-powered transcription |
| Add conversation context | Configured conversation outcomes |
| Compare dealership locations | Multi-location reporting |
| Reduce unwanted activity | Spam-call filtering |
| Connect call data with other systems | CRM, advertising, analytics, and reporting integrations |
The exact routing, recording, integration, and AI configuration depends on the dealership's selected setup and account requirements.
AvidTrak supports businesses that need clearer phone attribution, call routing, call records, and marketing reporting.
Convertus
We received highly responsive support for complex call tracking setups, including unique DNI and campaign-token scenarios. We expanded from 5 tracked projects to 50 while AvidTrak stayed committed to our growth.
50 ProjectsThink Integrated
We found the platform easy to use, and the fast, helpful support made the difference. After 5+ years, we still value both the product and the consistency of AvidTrak’s updates and service
5+ YearsWholesale Brand
We gained accurate call tracking, better visibility into marketing performance, and stronger customer insight. The responsive human support helped us make data-driven campaign decisions with confidence.
Marketing InsightsChoose an AvidTrak plan based on tracking numbers, monthly call volume, recording needs, dealership locations, and account requirements.
Dealer groups with multiple rooftops or more complex routing and reporting requirements can select the setup that matches their call-tracking needs.
AvidTrak uses tracking numbers and Dynamic Number Insertion to connect eligible dealership calls with available campaign, keyword, source, and landing-page information.
Configured routing rules can then direct callers according to dealership location, department, ZIP code, business hours, IVR selection, or another supported requirement.
Yes. AvidTrak can connect eligible calls with marketing campaigns, PPC keywords, traffic sources, and landing pages.
Automotive marketers can use this information to include phone inquiries when evaluating campaign performance.
Yes. AvidTrak supports routing according to configured dealership locations, departments, ZIP codes, business hours, IVR selections, and other supported rules.
Separate call flows can direct callers to sales, service, parts, or a specific dealership rooftop.
Yes. AvidTrak provides answered and missed-call information across configured locations and departments.
Dealership teams can identify unanswered sales, service, or parts inquiries and determine which calls may require follow-up.
Yes. Dealer groups can organize tracking numbers, routing, attribution, and reporting across multiple rooftops, departments, or market areas.
Central teams can compare activity across locations while keeping each dealership's call information identifiable.
Yes. When recording and AI analysis are enabled, AvidTrak can convert recorded calls into searchable transcripts and provide configured conversation outcomes.
Teams can review context around vehicle inquiries, appointments, pricing questions, parts requests, and other conversations.
Yes. Separate tracking numbers, departments, and configured call-routing structures can organize sales, service, parts, and other dealership call activity independently.
Dealership teams can then compare source attribution, call volume, and missed calls by department.
Yes. AvidTrak supports business-hours rules, voicemail, sequential forwarding, simultaneous forwarding, alerts, and other configured call-handling options.
Dealerships can define how calls should be handled when the primary team is unavailable.
Yes. AvidTrak includes spam-call filtering designed to reduce nuisance call activity reaching dealership teams and appearing in reporting.
AvidTrak supports integrations with platforms including Google Ads, Microsoft Advertising, Google Analytics 4, Google Looker Studio, Salesforce, HubSpot, Zoho, and Google Sheets.
These integrations can connect supported call attribution and activity information with wider marketing, analytics, CRM, and reporting workflows.
AvidTrak connects sales, service, and parts calls with campaigns, keywords, pages, departments, and dealership locations.
Automotive teams can see which marketing activities generate phone inquiries, route callers to the appropriate team, and identify missed calls that may require follow-up.
Contact us to schedule your demo today.
