Maximize ROI

On Your Display Advertising Campaigns

KNOW which WEBSITES SEND YOU PHONE LEADS

Track Phone Leads back to the Website which sent you the caller.
Use Referral Source level phone call conversion data to outbid your competition on high-value clicks.
Cut spending on poor performing web referral sources to Boost your Campaign ROI.

KNOW WHICH DISPLAY ADS ARE MAKING YOUR PHONE RING

Placing different phone numbers on online banners or video ads help you evaluate the effectiveness of each ad by comparing the conversion rate for each ad placement.
Varying ad placement by inserting different phone numbers on various page locations identifies the best placement for your ads.

MEASURE CALLS FROM DISPLAY AD CLICKS

Dynamically insert call tracking numbers on your website from Display ad clicks to determine the source of referral, and the effectiveness of the ad in generating leads.
Use dynamic number insertion to conduct A/B testing on multiple ad parameters (placement, format, copy, and any other factors which you want to test).

GET RICH REPORTING ON YOUR DISPLAY AD CALLS

Calls are Tracked Back to:

Campaign Name
Publisher
Ad Creative
Placement
Caller ID

INTEGRATE CALL DATA GENERATED BY DISPLAY TRAFFIC INTO CRM AND DATA ANALYTICS PLATFORMS

AvidTrak easily reports call data into popular CRM such as Salesforce, Zoho and HubSpot.
Get clarity on page performance by integrating call data into Google Data Studio and Google Analytics.
Use AvidTrak call data to automate your targeting and CPA.
Utilize AvidTrak RESTFUL API to report call conversions into your proprietary dashboards and analytical tools.

IDENTIFY PROFIT GENERATING AFFILIATES

Use unique call tracking numbers to identify and compensate Affiliate Partners that send you web traffic that generates profitable leads.
Measure the performance of each partner by assigning unique tracking numbers to each affiliate.
Use AvidTrak call data to refine your affiliate compensation plan.

AVIDTRAK Maximize ROI FAQs!

JavaScript tracking script is needed only if you wish to dynamically insert phone numbers to track calls from Display Ad Clicks.

To get granular data, allocate 1 number for each Creative-Publisher combination. Allocate as many call tracking numbers as the number of hourly clicks you receive from Display Ads. Check your Google Analytics account for hourly traffic rates.

Yes, AvidTrak supports custom tags! Setup is very easy and may be accomplished in minutes.

Yes, you may configure your Display Ad call tracking numbers to route calls based upon the tags placed within the Display Ads.

Our call tracking product assigns unique phone numbers to different digital ads and affiliate links. This helps track which ad or link generated the call, as well as the referring website or ad network, enabling detailed conversion data for campaign optimization.

Our call tracking system lets you track phone leads back to specific website visits, match calls with session IDs, and optimize your ad spend by identifying high-value referral sources and cutting poor-performing ones. This boosts your campaign ROI.

Our call tracking helps you track leads back to the referring website and adjust ad placement to maximize campaign ROI. You can identify high-performing ads by assigning different numbers to ad placements and analyzing the data to optimize your ad spend.

Our product integrates with contact centers via API to capture call data in real-time, enabling you to measure marketing effectiveness and make informed decisions about your ad spend.

Yes, our product integrates with Google Analytics GA-4, Salesforce, HubSpot, and Zoho. This helps track marketing campaigns driving revenue, allowing you to optimize your strategy based on real data.

There are no extra charges for integrating AvidTrak Call Data into third-party platforms like CRM, ad management, or analytics systems.

Yes, we allow for custom triggers, enabling you to filter calls before reporting them as conversions into an ad management platform.

Yes, every phone call can be set up for post-call transcription and word flagging, with rules for filtering and categorizing specific calls.