ORGANIC TRAFFIC

Efficiently track and attribute every lead from your organic traffic sources, including calls, texts, emails, and forms, empowering you to pinpoint the most effective campaigns driving quality leads.

determine which ORGANIC SOURCE generates the most phone leads

AvidTrak provides the capability to measure the level of customer engagement and awareness created by organic website traffic.
Use page URL traffic and page engagement data to improve conversions.
Complete your analytics’ attribution picture by tracking all sources of organic traffic.

DYNAMIC PHONE NUMBER INSERTION FOR ORGANIC TRAFFIC

Insert a unique call tracking number to distinguish between different sources of organic traffic and direct load visits to your website.
Follow web visitors using Call tracking numbers as they navigate through your website.
Connect phone calls from organic traffic directly to your sales teams.
Record calls and listen to conversations between your callers and your sales teams.

AVIDTRAK BRING AND USE YOUR OWN CALL TRACKING NUMBERS FAQs!

The quantity of phone numbers that you would need is dependent on what you want to measure. If you need to track calls from all your organic sources, you may assign a single phone number. If you are trying to validate specific web page effectiveness, we would advise assigning 1:1 (meaning 1 organic channel phone number to 1 page URL). Please ask your AvidTrak Support specialist to advise you on the best course of action.

No, unfortunately keyword data are not available for organic traffic.

The data that we capture consists of:

Source of Organic Visit

Entry page and called from page (if different than entry page.)

Time spent on the page before a call was made.

Visitor location (using IP match)

Caller ID, Name, call date, time, duration, and recording.

There are no extra charges for integrating AvidTrak Call Data into third party CRM, Ad Management Platforms or Analytics Packages.

Yes, we allow for custom triggers to be implemented so that calls may be filtered to your specification before it is reported as a conversion into an ad management platform.

Yes, every phone call can be setup for post call transcription and word flagging. You can also setup rules for ease in filtering out specific additional categorization calls that meet your specifications.

To implement Dynamic Number Insertion (DNI) on your web pages, you would need to assign a phone number to a particular channel such as Google Organic or Bing, and target that tracking number to swap a single or multiple numbers on your web pages. Next you would need to add AvidTrak’s JavaScript to all your pages where you need DNI. Lastly test using a web browser in Incognito or Private mode to ensure that you are seeing DNI of the assigned phone number. If you have any issues, please feel free to contact AvidTrak’s Support Team for assistance.

Yes, AvidTrak will work in the scenario that has been described. To target only the replacement of the Sales phone number, you would need to enter the sales phone number digits in the number setup screen and AvidTrak would do the rest.

AvidTrak allows you to forward and connect calls to different phone numbers. There are no extra costs associated with using this feature.

We store a total of 24 months of data in AvidTrak.