See which listings, campaigns, keywords, pages, and locations generate real estate calls.
AvidTrak helps real estate teams:
Real estate call tracking connects incoming phone inquiries with the listings, campaigns, keywords, landing pages, and marketing sources associated with them.
AvidTrak combines tracking numbers, Dynamic Number Insertion, configurable routing, missed-call reporting, call recording, AI-powered transcription, and supported integrations.
Real estate teams can therefore understand where calls originate, how inquiries are handled, and which conversations may require follow-up.
A buyer may call after viewing a property listing.
A seller may call after clicking a paid-search advertisement or visiting a local landing page.
Another prospect may respond to a property sign, direct mail campaign, or another offline promotion.
AvidTrak helps real estate teams understand:
This gives marketing teams a clearer connection between real estate marketing activity and the phone inquiries that follow.
Tracking numbers can be assigned to selected listings, property campaigns, landing pages, or other defined marketing sources.
For website traffic, Dynamic Number Insertion can connect eligible calls with available campaign, source, keyword, and page information.
AvidTrak can connect eligible calls with available Google Ads campaign and keyword information.
Real estate marketing teams can include phone inquiries when comparing paid-search performance instead of relying only on clicks and forms.
Tracked website calls can be associated with available traffic-source and page information from property pages, local pages, service pages, and other organic content.
Dedicated tracking numbers can measure calls from:
Calls from those sources can then be reported separately from digital marketing activity.
Different inquiries may need to reach different agents, offices, territories, or teams.
AvidTrak supports configurable routing based on:
Brokerages and multi-office real estate organizations can use these routing options according to their operating structure.
Agents often receive calls while attending showings, meeting clients, traveling between properties, or working outside normal office hours.
AvidTrak provides:
Real estate teams can use this information to identify unanswered inquiries and determine which calls may require follow-up.
When call recording and transcription are enabled, AvidTrak converts recorded conversations into searchable text.
Teams can review conversations involving:
Configured conversation outcomes can provide additional context around the reason for each call.
AvidTrak does not independently confirm whether an inquiry became a qualified lead, booked showing, opportunity, closed transaction, or revenue result. Confirmed downstream outcomes should come from the real estate business's CRM or another connected system when available.
Spam and robocalls can consume agent time and distort call-volume reporting.
AvidTrak includes tools designed to reduce unwanted call activity.
AvidTrak does not guarantee that every unwanted call will be blocked.
Use tracking numbers for selected listings, campaigns, locations, offline promotions, or other marketing sources.
Dynamic Number Insertion can support website attribution where appropriate.
Define how calls should reach agents, offices, territories, or other destinations according to ZIP code, location, availability, business hours, or supported routing rules.
AvidTrak can record available source information, caller details, answer status, call duration, recordings, and other call activity.
When transcription and conversation outcomes are enabled, teams can review searchable call information without replaying every recording.
Supported integrations can connect available call data with advertising, analytics, reporting, and CRM workflows.
Agents and smaller teams can:
Brokerages can:
Multi-office organizations can:
| Real Estate Requirement | AvidTrak Capability |
|---|---|
| Identify where a property inquiry came from | Tracking numbers and Dynamic Number Insertion |
| Track listings and landing pages | Page-level and tracking-number attribution |
| Track paid-search calls | Campaign and keyword attribution |
| Route inquiries geographically | ZIP-code and geographic routing |
| Route calls across agents and offices | Configurable call routing |
| Handle unavailable agents | Sequential and simultaneous forwarding |
| Identify unanswered inquiries | Missed-call reporting and alerts |
| Review conversations | Call recording and AI-powered transcription |
| Add conversation context | Configured conversation outcomes |
| Compare offices and locations | Call reporting and dashboards |
| Connect call data with sales systems | CRM integrations |
| Compare marketing sources | Advertising, analytics, and reporting integrations |
AvidTrak supports integrations and workflows involving:
Available call attribution and activity information can support CRM records, marketing analysis, reporting, and follow-up workflows.
The exact information available depends on the configured integration and business setup.
Confirmed appointments, opportunities, customers, closed transactions, and revenue should remain within the business's CRM or other downstream systems.
Real estate teams can use AvidTrak to:
AvidTrak also provides support for businesses that need assistance configuring call tracking, routing, attribution, integrations, or reporting.
Convertus
We received highly responsive support for complex call tracking setups, including unique DNI and campaign-token scenarios. We expanded from 5 tracked projects to 50 while AvidTrak stayed committed to our growth.
50 ProjectsThink Integrated
We found the platform easy to use, and the fast, helpful support made the difference. After 5+ years, we still value both the product and the consistency of AvidTrak’s updates and service
5+ YearsWholesale Brand
We gained accurate call tracking, better visibility into marketing performance, and stronger customer insight. The responsive human support helped us make data-driven campaign decisions with confidence.
Marketing InsightsChoose an AvidTrak plan based on tracking numbers, monthly call volume, recording needs, locations, and account requirements.
Brokerages and multi-office organizations with more complex routing or reporting requirements can select the setup that matches their call-tracking needs.
A real estate business can assign tracking numbers to listings, campaigns, locations, offline promotions, or other configured sources.
For website traffic, Dynamic Number Insertion can connect eligible calls with available campaign, keyword, source, and landing-page information.
Yes. Tracking numbers can be assigned to selected property listings, campaigns, and landing pages when separate attribution is required.
Dynamic Number Insertion can also connect eligible website calls with available page and marketing-source information.
No. The tracking structure should match what the business needs to measure.
Separate numbers may be useful for selected listings or campaigns, while Dynamic Number Insertion can support broader website attribution.
Yes. AvidTrak can connect eligible calls with available Google Ads campaign and keyword information.
This helps real estate marketers include phone inquiries when evaluating paid-search performance.
Yes. AvidTrak supports routing according to ZIP code, geographic area, office, availability, business hours, and other configured rules.
Sequential and simultaneous forwarding can also support different agent and team workflows.
AvidTrak supports business-hours routing, after-hours call flows, voicemail, sequential forwarding, and simultaneous forwarding.
Real estate businesses can configure how calls should be handled when the primary destination is unavailable.
Yes. Dedicated tracking numbers can measure calls from sources such as property signs, direct mail, print advertising, and other configured offline promotions.
Calls from those sources can then be reported separately.
When recording and transcription are enabled, AvidTrak converts recorded conversations into searchable text.
Teams can review property inquiries, pricing questions, showing requests, buyer or seller conversations, and possible follow-up needs without replaying every call.
Yes. AvidTrak reporting can organize call activity by configured office, location, campaign, geographic area, and marketing source.
The exact reporting structure depends on the business's tracking and routing setup.
Yes. AvidTrak supports integrations and workflows involving Salesforce, HubSpot, Zoho CRM, Google Ads, Microsoft Advertising, Google Analytics 4, Google Looker Studio, and Google Sheets.
AvidTrak provides call attribution and conversation information, while confirmed opportunities, transactions, customers, and revenue should come from the connected downstream systems.
AvidTrak connects real estate calls with listings, campaigns, keywords, pages, locations, and available conversation outcomes.
Real estate teams can see which marketing activities generate calls, route inquiries to the appropriate agent or office, and identify conversations that may need follow-up.
Contact us to schedule your demo today.
