Track All Calls and Leads Across Your Social Media Campaigns

Our call tracking product works by assigning a unique phone number to each email marketing campaign that you create within our system. When a number is called, we capture important call data such as the caller’s phone number, the time of the call, the length of the call, call recording, city and state of the caller and the outcome of the call. These data are then reported back to you in real-time through our dashboard, giving you valuable insights into which campaigns are driving actual sales revenue. You can also record phone calls and listen to the recordings at your convenience.

The quantity of phone numbers you would need is dependent on the cost per click for each campaign. We would advise assigning 1:1 (meaning 1 phone number to 1 campaign) for ‘high value’ audiences. An alternative method is to review your hourly traffic rate and assign an equivalent quantity of phone numbers. Example, if you are averaging 5 clicks per hour from Facebook/Instagram Ads, then you would assign 5 phone numbers dedicated to Facebook/Instagram Ads.

Yes, you can track at an ad group or campaign level. To achieve this objective, you would need to add an extra parameter to your destination URL which would trigger a unique phone number associated with the ad group or campaign.

Yes, targeting data are available even if you are only tracking at an ad group or campaign level. However, note that the accuracy of tracking might get reduced.

Yes, you can use the same number within the CTA in social media and for Dynamic Number Insertion, but this is not a recommended practice as it can adversely impact your data analytics.

Yes, AvidTrak works well with custom campaign parameters. Please contact AvidTrak’s Support Team to learn how best to use custom parameters to trigger dynamic number insertion on pages.

There are no extra charges for integrating AvidTrak Call Data into third-party CRM, Ad Management Platforms or Analytics Packages.

Yes, we allow for custom triggers to be implemented so that calls may be filtered to your specification before it is reported as a conversion into an ad management platform.

Yes, every phone call can be set up for post-call transcription and word flagging. You can also set up rules for ease in filtering out specific additional categorization calls that meet your specifications.

To implement Dynamic Number Insertion (DNI) on your web pages, you would need to assign a phone number to a particular channel such as Facebook or YouTube, and target that tracking number to swap a single or multiple numbers on your web pages. Next, you would need to add AvidTrak’s JavaScript to all your pages where you need DNI. Lastly, test using a web browser in Incognito or Private mode to ensure that you are seeing DNI of the assigned phone number. If you have any issues, please feel free to contact AvidTrak’s Support Team for assistance.

Yes, AvidTrak will work in the scenario that has been described. To target only the replacement of the Sales phone number, you would need to enter the sales phone number digits in the number setup screen and AvidTrak would do the rest.

Yes, AvidTrak allows you to forward and connect calls to different phone numbers. There are no extra costs associated with using this feature.

We store a total of 24 months of data in AvidTrak.