Email Marketing Tracking Built for Call Tracking & Attribution

Track phone calls from email marketing campaigns with AI-powered attribution, UTM parameters, and CRM-ready reporting.

AvidTrak improves email marketing tracking by assigning unique tracking numbers to every campaign and matching calls to user sessions on your site. With AI-powered transcription, conversation outcome extraction, and direct integrations with GA4, Salesforce, HubSpot, and Zoho, you get reliable, closed-loop reporting from email click to phone conversation.

14 days free trial

No credit card required

No white-label setup fees

Why Accurate Email Campaign Tracking Matters
for Email Marketers

Compare Email

Compare Email Campaigns by Real Calls

AvidTrak reveals which email marketing campaigns spark real phone calls—not just open rates. Compare conversion tracking from email campaigns, call durations, and engagement metrics mapped through UTM parameters.

See Where Email-Driven

See Where Email-Driven Calls Begin

Find out if calls started in your email content, a specific email link, or your landing pages. AvidTrak maps user behavior using campaign parameters and real email traffic signals.

<AI Call Outcomes

Build Better Segments With AI Call Outcomes

Use AvidTrak’s AI-powered transcription and conversation outcome extraction to refine email list segmentation, reduce unsubscribe rate, improve list health, and strengthen follow-up email sequences.

Essential Tools for Tracking Email
Marketing Campaigns

AvidTrak functions as an advanced email campaign tracking software by connecting email clicks to phone calls
through AI-powered attribution and dynamic number insertion.

Dynamic Number7

Dynamic Number Insertions

AvidTrak uses DNI to assign unique numbers to email marketing campaigns, ensuring accurate email campaign tracking with UTM parameters, session matching, and page-level visibility.

>AI-Powered Transcription

AI-Powered Transcription

AvidTrak converts call recordings into searchable text, making caller intentions easy to review without replaying the audio, which is ideal for analyzing calls generated from your email marketing campaigns.

Outcome Extraction

AI-Powered Conversation Outcome Extraction

Instantly detects bookings, pricing requests, support needs, and lead qualification, tagging each call with clear outcomes to improve conversion tracking from email campaigns and follow-up accuracy.

Voicemail With Instant Alerts

Keyword Flags

Identify high-value calls using keyword filters for quotes, scheduling, or services. This is useful for refining email list segmentation and boosting conversion rates.

GA4 & Ads Sync

GA4 & Ads Sync

Send call conversions tied to email links straight into GA4 and ad platforms, supporting clearer attribution and better A/B testing of campaign messaging.

RM Integration

CRM Integration

Sync call data with Salesforce, HubSpot, and Zoho for closed-loop visibility, connecting email marketing tracking directly to your sales pipeline.

Secure Call Storage

Secure Call Storage

Store call data for up to 24 months with password-protected recordings, supporting long reporting periods tied to email marketing campaigns.

How Email Campaign Tracking Works in AvidTrak

01

Step 1:

Create a unique tracking number for each email marketing campaign in AvidTrak to support precise email campaign tracking with UTM parameters and source-level attribution.

02

Step 2:

Place the number inside your email content or email links. If recipients visit your site, the same number can follow them for cohesive attribution across landing pages.

03

Step 3:

AvidTrak attributes calls to the exact email link, on-page location, and campaign parameters, helping marketers analyze email traffic, user behavior, and click-to-call activity.

04

Step 4:

AvidTrak syncs calls to GA4, Salesforce, HubSpot, and Zoho, then applies AI-powered transcription and outcome extraction for fast reporting and conversion tracking from email campaigns.

 Email Campaign Tracking

What You Gain From Accurate Email Campaign Tracking

  • AvidTrak links calls to email marketing campaigns with unmatched precision, giving marketers clarity on UTM parameters, device patterns, and email traffic performance without manual reconciliation.
  • Highlight callers showing strong intent, helping you improve email list segmentation and prioritize audiences for remarketing or email sequences.
  • Identify topics generating confusion, support requests, or repeated questions. Use this data to improve email content, reduce unsubscribe rate, and enhance sender reputation and email deliverability.
  • Combine email marketing tracking, call attribution, GA4, and CRM data into one workflow, making it easier to compare emails, ads, and landing pages within a single reporting period.
  • Use caller language, keywords, and behavioral signals to refine subject lines, improve A/B testing, strengthen lead magnets, and create more relevant email marketing campaigns.

Trusted by Marketers, Agencies, and
Multi-Location Businesses

Apollidon
A-1 Concrete Leveling
Smooth Digital
Morbiz
MissQuito
Critter Control
New Horizons
Supply Post
Trutech Wildlife Service
Wabash
Think Integrated
Privacy-Ready Call Tracking

Privacy-Ready Call Tracking & Recording Governance

  • Flexible Recording Controls

    Configure caller announcements and call recording preferences to match your brand’s communication policies.

  • 24-Month Retention With Protections

    AvidTrak stores recordings for up to 24 months and supports password-protected audio for added control and security.

  • Manage Data Access Safely

    Limit access to recordings, transcripts, and caller data through user permissions and secure account roles.

  • Respect Opt-Out & Email Policies

    AvidTrak workflows can honor unsubscribe preferences, campaign rules, and internal brand policies for compliant engagement.

  • Clear Documentation in the Knowledge Base

    AvidTrak’s Knowledge Base provides step-by-step guidance for recording settings, retention rules, and privacy configurations.

Start a free trial today

Easy Integrations

Google Ads

Google Ads

Microsoft Advertising

Microsoft Advertising

Google Marketing Platform

Google Marketing Platform

Google Analytics 4

Google Analytics 4

Google Looker Studio

Google Looker Studio

Zoho

Zoho

Hubspot

Hubspot

Salesforce

Salesforce

Why Us?

Features
AvidTrak
Other IVR Tools
Unique numbers per email campaign
Number “follows” visitor from email to site
AI-powered transcription + keyword flags
AI-Powered conversation outcome extraction
GA4 + Google Ads + CRM sync
Custom conversion filters
24-month retention; password-protected audio
REST API / Looker Studio

Why AvidTrak Is the Call Tracking Partner They Rely On

Powerful Call Tracking at a Price Every Team Can Afford

Starter

Starter

$15 mo
  • 5 Numbers
  • 500 Minutes
  • 500 Call Recording Minutes
  • 500 CNAME Lookup Calls
  • -
Choose Plan
Professional

Professional

$30 mo
  • 10 Numbers
  • 1500 Minutes
  • 1500 Call Recording Minutes
  • 100 CNAME Lookup Calls
  • -
Choose Plan
Agency

Agency

$55 mo
  • 30 Numbers
  • 2500 Minutes
  • 2500 Call Recording Minutes
  • 300 CNAME Lookup Calls
  • 1000 Client Accounts
Choose Plan

Frequently Asked Questions

AvidTrak’s AI-powered conversation outcome extraction analyzes call transcripts and automatically tags key moments, including bookings, pricing questions, service needs, and lead qualification. These structured outcomes sync with GA4 and CRMs, enabling precise attribution, stronger segmentation, and faster follow-ups without the need for manual review of full recordings.

Yes. AvidTrak’s Dynamic Number Insertion (DNI) ensures the tracking number assigned to your email marketing campaigns appears on your landing pages, keeping attribution accurate and helping you measure CTA placement and call origins across email traffic.

AvidTrak assigns unique numbers to each email campaign and matches calls to UTM parameters, campaign parameters, and on-site behavior, allowing precise conversion tracking from email campaigns and integrating phone attribution into your email analytics.

Yes. AvidTrak syncs conversions from email marketing campaigns directly into GA4, Google Ads, Salesforce, HubSpot, and Zoho, enabling closed-loop reporting and clearer visibility into which email links and segments drive high-intent calls.

AvidTrak’s AI-powered transcription converts calls into searchable text, revealing caller language, questions, and objections. These signals help refine subject lines, improve A/B testing, and strengthen email content and email sequences with real customer needs.

Yes. You can filter conversions by new callers, call duration, or keyword flags before sending them to ad platforms or CRMs. This helps clean up reporting, reduce noise, and improve email marketing tracking accuracy.

Our call tracking product works by assigning a unique phone number to each email marketing campaign that you create within our system. When a number is called, we capture important call data such as the caller’s phone number, the time of the call, the length of the call, call recording, city and state of the caller and the outcome of the call. These data are then reported back to you in real-time through our dashboard, giving you valuable insights into which campaigns are driving actual sales revenue. You can also record phone calls and listen to the recordings at your convenience.

Our call tracking product provides a unique phone number that can be included in email marketing campaigns as a call to action. When someone clicks on that number and calls the business, our system matches the phone call with the email marketing campaign that led to the call. This allows email marketers to track which campaigns are driving phone call leads and adjust their marketing strategies accordingly. Additionally, we can also have the same phone number follow the target to your website.

Our product seamlessly integrates with contact centers through our API, allowing us to capture important call data and report it back to you in real-time. This closed loop reporting enables you to measure the effectiveness of your marketing campaigns and make informed decisions about how to allocate your marketing spend.

Yes, our product can connect with popular analytics platforms such as Google Analytics GA-4 and CRMs such as Salesforce, HubSpot, and Zoho. This enables you to leverage the power of these platforms to gain even deeper insights into your marketing campaigns and better understand the impact on your sales revenue.

There are no extra charges for integrating AvidTrak Call Data into third party CRM, Ad Management Platforms or Analytics Packages.

Our product dynamically swaps out phone numbers on web pages through a snippet of our product’s JavaScript code. This code is applied to all pages where a sales phone number is published, and it associates the phone number with the email marketing traffic that led to the web visit. When a phone call comes in, our system matches the call with the web visit session ID and reports the call match within our platform, allowing marketers to identify which email campaigns are driving phone calls.

Yes, we allow for custom triggers to be implemented so that calls may be filtered to your specification before it is reported as a conversion into an ad management platform.

Yes, every phone call can be setup for post call transcription and word flagging. You can also setup rules for ease in filtering out specific additional categorization calls that meet your specifications.

Our product records phone calls using state-of-the-art technology that ensures high-quality audio capture. We then use advanced speech recognition algorithms to convert the recorded audio to text, which is stored in our system and made searchable for spoken keywords. This enables you to easily search through your call data and find important insights that can help you optimize your marketing campaigns.

It’s incredibly easy to sign up for our product, and it only takes a few minutes to deploy your first marketing campaign. We offer a free 14-day trial with no obligations, and no credit card is needed for signup. Our pricing is the lowest in the industry, and we offer flexible plans that are designed to meet the needs of businesses of all sizes.

We offer full onboarding support to make the process of launching online campaigns simple. We provide guidance on setting up campaigns, integrating with analytics platforms and contact centers, and using our system to track and analyze call data. We also offer customer support to assist users with any issues or questions they may have during their use of our product.

Closed loop reporting allows marketers to track the effectiveness of their campaigns in real time, by identifying which campaigns are driving actual sales revenue. This enables them to make necessary adjustments to their marketing spend and optimize their campaigns for maximum ROI.

Deploying campaigns with our product is simple and straightforward. You can sign up online and start deploying campaigns within minutes. Plus, we offer a free 14-day trial with no obligations and no credit card required for signup.

We store a total of 24 months of data in AvidTrak.

Our call tracking product records phone calls and stores the audio recordings on a secure server that is encrypted to ensure privacy of data. Additionally, users can password protect their audio recordings for an added layer of security.

Our prices are the lowest in the industry. We offer a free 14-day trial with no obligations, and no credit card is needed for signup. After the trial period, our pricing varies depending on the number of phone numbers and minutes of call tracking needed. Users can find more information about our pricing on our website or by contacting our customer support.

Yes, we offer a free 14-day trial with no obligations and no credit card is needed for sign up. You can deploy campaigns within a few minutes and get full onboarding support to make the process of launching online campaigns simple.

Upgrade Your Email Marketing Tracking With AvidTrak

14 days free trial | No credit card required | No white-label setup fees

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Learn About Intelligent Call Tracking