Our call tracking product works by assigning a unique phone number to each email marketing campaign that you create within our system. When a number is called, we capture important call data such as the caller’s phone number, the time of the call, the length of the call, call recording, city and state of the caller and the outcome of the call. These data are then reported back to you in real-time through our dashboard, giving you valuable insights into which campaigns are driving actual sales revenue. You can also record phone calls and listen to the recordings at your convenience.