See which campaigns, keywords, pages, practice areas, and offices generate legal inquiries.
AvidTrak helps law firms:
Call tracking for law firms connects incoming phone inquiries with the marketing activities associated with them.
AvidTrak uses tracking numbers and Dynamic Number Insertion to connect eligible calls with available campaign, keyword, landing-page, marketing-source, tracking-number, and office information.
Law firms can also use routing, missed-call reporting, recordings, AI-powered transcription, conversation outcomes, and supported integrations to understand where inquiries originate and how calls are handled.
A prospective client may search for a lawyer, click a paid-search advertisement, visit a practice-area page, and call instead of completing a form.
Another inquiry may come from organic search, a directory, a local campaign, a referral source, or offline advertising.
AvidTrak helps legal marketing teams understand:
This gives law firms a clearer connection between marketing activity and incoming phone inquiries.
AvidTrak can connect eligible calls with available Google Ads campaign, keyword, and landing-page information.
Legal marketing teams can include phone inquiries when evaluating paid-search performance instead of relying only on clicks and form submissions.
Dynamic Number Insertion can connect eligible website calls with available page and marketing-source information.
Law firms can use this attribution across practice-area pages, local pages, campaign pages, and other relevant website content.
Dedicated tracking numbers can be assigned to configured directories, referral partners, or other defined sources.
Tracking numbers can also measure calls from print advertising, direct mail, local campaigns, and other configured offline marketing.
Different tracking structures allow firms to separate phone activity instead of combining every inquiry into one call total.
Different legal inquiries may require different intake paths.
AvidTrak supports configurable routing through:
A personal injury inquiry can follow a different path from a family law, immigration, criminal defense, or estate-planning call when the firm's routing structure is configured accordingly.
Multi-office firms can also direct calls toward the appropriate location while retaining broader reporting visibility.
An unanswered legal inquiry may require prompt follow-up.
AvidTrak provides call activity and missed-call information that can help intake teams review:
The law firm can then determine which unanswered inquiries require attention.
When recording and transcription are enabled, AvidTrak converts recorded conversations into searchable text.
Legal teams can review calls involving:
Configured conversation outcomes can provide additional context without requiring intake teams to replay every recording from beginning to end.
AvidTrak provides call and conversation information that can support review. The law firm remains responsible for determining whether an inquiry represents a viable case, qualified lead, or client opportunity.
Different legal services and locations may generate different call volumes and inquiry types.
AvidTrak can organize phone activity by:
Law firms can compare activity across personal injury, family law, immigration, criminal defense, estate planning, employment law, and other configured practice areas without treating every call as the same type of inquiry.
Use tracking numbers across campaigns, practice-area pages, office locations, directories, referrals, and offline marketing.
Dynamic Number Insertion can associate eligible website calls with available campaign, keyword, landing-page, and source information.
Route callers according to office, geographic area, department, IVR selection, business hours, schedules, or another supported rule.
Legal teams can review attribution information, answered and missed calls, recordings, caller information, and routing activity.
When transcription and conversation outcomes are enabled, teams can review searchable call information and identify conversations that may require attention.
Track which campaigns, keywords, pages, and marketing sources generate prospective-client calls.
Recordings, transcripts, and configured outcomes can provide additional context around consultation and new-matter inquiries.
Not every legal call represents a new lead.
Configured routing and conversation information can help firms organize existing-client calls according to their intake structure.
Calls involving personal injury, family law, immigration, criminal defense, estate planning, and other services can follow different configured routing and reporting structures.
Business-hours rules, after-hours routing, voicemail, and other supported options allow law firms to define what happens when the normal intake team is unavailable.
Geographic and location-based routing can distribute inquiries across offices while central teams retain broader reporting visibility.
IVR, routing, recordings, transcription, missed-call reporting, and call activity data can support firms managing larger volumes of inbound inquiries.
Marketing teams can review:
Intake teams can use:
Leadership teams can review:
Track calls from paid search, local campaigns, landing pages, and other configured marketing sources while routing inquiries according to the firm's intake process.
Connect consultation calls with available campaign, keyword, page, and office information.
Track the source of time-sensitive inquiries and route calls according to configured intake rules.
Organize consultation calls across campaigns, services, offices, and locations.
Track calls by marketing source, practice area, tracking number, landing page, and office.
Maintain central visibility while organizing attribution, routing, and reporting across multiple legal services and locations.
AvidTrak supports integrations and workflows involving:
Available call attribution and activity information can support marketing reporting, analytics, CRM records, and lead-management workflows.
The exact information available depends on the configured integration and the firm's existing process.
AvidTrak does not independently determine whether an inquiry became a signed case, retained client, or qualified opportunity. Confirmed downstream status should come from the firm's CRM or another connected system when available.
| Law Firm Requirement | AvidTrak Capability |
|---|---|
| Identify which marketing generates calls | Campaign, keyword, source, and landing-page attribution |
| Track PPC calls | Tracking numbers, DNI, and keyword attribution |
| Track different legal campaigns | Dedicated tracking numbers |
| Track website visitors who call | Dynamic Number Insertion |
| Separate practice areas | Campaign, page, tracking-number, and source attribution |
| Route callers by location | ZIP-code and geographic routing |
| Route calls by intake structure | IVR and configurable routing |
| Manage after-hours inquiries | Business-hours routing, after-hours rules, and voicemail |
| Identify unanswered inquiries | Missed-call reporting |
| Review conversations | Call recording and AI-powered transcription |
| Add conversation context | Configured conversation outcomes |
| Compare offices | Location-specific tracking and reporting |
| Connect other platforms | CRM, advertising, analytics, and reporting integrations |
Convertus
We received highly responsive support for complex call tracking setups, including unique DNI and campaign-token scenarios. We expanded from 5 tracked projects to 50 while AvidTrak stayed committed to our growth.
50 ProjectsThink Integrated
We found the platform easy to use, and the fast, helpful support made the difference. After 5+ years, we still value both the product and the consistency of AvidTrak’s updates and service
5+ YearsWholesale Brand
We gained accurate call tracking, better visibility into marketing performance, and stronger customer insight. The responsive human support helped us make data-driven campaign decisions with confidence.
Marketing InsightsChoose an AvidTrak plan based on tracking numbers, monthly call volume, recording needs, office locations, and account requirements.
Law firms with multiple offices or more complex routing and reporting requirements can select the setup that matches their call-tracking needs.
Law firms can assign tracking numbers to campaigns, practice-area pages, office locations, directories, and other configured marketing sources.
Dynamic Number Insertion can also connect eligible website calls with available campaign, keyword, landing-page, and source information.
Legal lead attribution connects an incoming inquiry with the marketing activity associated with it.
For phone inquiries, AvidTrak can associate eligible calls with available campaigns, keywords, landing pages, sources, tracking numbers, and locations.
Yes. AvidTrak can connect eligible calls with available Google Ads campaign, keyword, and landing-page information.
Legal marketing teams can use this data when evaluating phone inquiries generated by paid-search campaigns.
Yes. Tracking numbers can be assigned according to campaigns, practice areas, locations, landing pages, directories, or other configured sources.
This allows firms to keep phone activity identifiable across different marketing initiatives.
Yes. AvidTrak supports routing according to ZIP code, geographic area, office, department, IVR selection, schedule, and other configured rules.
The law firm determines how those routing options fit its intake structure.
Yes. AvidTrak provides answered and missed-call information that can help intake teams identify unanswered inquiries.
Available attribution data can also provide context around where those calls originated.
When recording and transcription are enabled, AvidTrak converts recorded conversations into searchable text.
Intake teams can review consultation requests, practice-area questions, pricing discussions, and other relevant conversation information without replaying every call.
Yes. AvidTrak supports location-specific tracking numbers, geographic routing, configurable call flows, and reporting across multiple offices.
Central teams can maintain broader visibility while local teams continue handling inquiries according to the firm's structure.
AvidTrak provides attribution, recordings, transcripts, conversation outcomes, and supported CRM integrations.
A phone inquiry should not automatically be treated as a signed case. Confirmed client, opportunity, or case status should come from the law firm's connected downstream systems when that information is available.
AvidTrak supports integrations with platforms including Google Ads, Microsoft Advertising, Google Analytics 4, Google Looker Studio, Salesforce, HubSpot, Zoho, and Google Sheets.
Supported integrations can connect call attribution and activity information with wider marketing, analytics, reporting, and lead-management workflows.
AvidTrak connects legal inquiries with campaigns, keywords, landing pages, practice areas, and offices.
Law firms can see which marketing activities generate calls, route inquiries through the appropriate intake workflow, and identify conversations that may require follow-up.
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