Call Tracking API for Attribution, Routing, and CRM Sync

Use API keys with scoped permissions to authenticate requests. Send JSON over HTTPS using defined Method URL endpoints to access call tracking, routing, recordings, and analytics across single or multi-account environments.

Yes. The call tracking API allows you to create, assign, and manage tracking phone numbers for campaigns, locations, or accounts. This supports automated provisioning workflows for agencies and multi-location businesses.

Use API endpoints to set routing logic, IVR menus, queues, and business-hour rules. You can route calls by ZIP code, availability, or campaign source for flexible call tracking and lead handling.

Access call data using the call recording API, including recordings, AI-powered transcriptions, outcomes, and speech-to-text conversion. Filter by campaign, keyword, geo, or maximum duration for detailed API call tracking.

Yes. Sync call data with CRM integration tools such as Salesforce or HubSpot, and push conversions to Google Ads or GA4. This connects call tracking with marketing attribution and reporting workflows.

Subscribe to events such as call_started, call_answered, call_ended, recording_ready, and transcript_ready. Webhooks deliver structured payloads for API call tracking, enabling dashboards, alerts, and CRM updates.

The call recording API supports password-protected access, role-based permissions, and retention controls. Configure auto-deletion for recordings and transcripts to meet privacy requirements and control access across teams.

Yes. Use sandbox numbers, mock events, and sample AI-powered transcriptions to test routing, recordings, and workflows. This helps validate integrations before deploying call-tracking API use cases in production.

Call recordings are stored on our server for a maximum of 24 months.

A Web Service API is a software interface that allows two or more systems to communicate with each other over the web. It enables developers to access functionalities provided by another software system through a standardized protocol and data format such as XML or JSON.

Using a Web Service API has several advantages, such as enabling developers to integrate functionalities from different software systems, improving the scalability and reliability of the application, and reducing development time and costs. Additionally, Web Service APIs promote interoperability and standardization across different platforms and programming languages.

No, there is no extra charge. AvidTrak provides use of its API without extra charges or fees.

Speech to text conversion is the process of transcribing spoken words into written text. It uses artificial intelligence (AI) and natural language processing (NLP) to convert audio recordings into a written format.

Speech to text conversion can be used to transcribe audio content into text, which can then be analyzed using AvidTrak’s proprietary keyword search tools to identify specific words or phrases. This can be useful for content creators looking to optimize their content for search engines or for businesses looking to track mentions of their brand or products.

Some marketing and audience targeting advantages of using speech to text transcription include: the ability to analyze customer feedback and sentiment, the ability to track brand mentions and sentiment in social media and other online platforms, and the ability to optimize content for search engines by identifying relevant keywords and topics.

ROBO call blocking is a process of preventing automated phone calls, also known as “ROBO calls,” from reaching your phone. ROBO calls are pre-recorded messages that are sent out to many phone numbers, often for marketing or scam purposes.

The reason why ROBO calls should be blocked is because ROBO calls can be annoying and disruptive, especially if they occur frequently or at inconvenient times.

Blocking ROBO calls can help to reduce the number of unwanted calls that you receive, making it easier to manage your time and avoid potential scams.

Our product uses industry-standard encryption and security protocols to ensure that your conversations are safe and secure. We also offer password protection and other security features to give you peace of mind when sharing sensitive information.

Call recordings are stored for 24-months.

Yes, you can easily share recordings with anyone via email, regardless of whether they use our product or not. They will be able to listen to the recording and download it if needed.

Yes, our product is designed to be used across multiple devices, including smartphones, tablets, and computers. If you have an internet connection, you can access and share your recordings from anywhere.

Yes, our platform has a powerful search functionality that allows you to search for specific calls or tags. You can also use filters to refine your search results based on various criteria such as date, time, duration, and more.

Yes, our platform has a collaboration feature that allows you to share calls and notes with other team members. You can also control access permissions for each team member to ensure that sensitive information is only shared with those who need to see it.

Yes, our platform allows you to export your call data and notes in various formats, such as CSV or Excel. You can also customize the export options to include only the data you need.

By appending a custom tag to a web page destination URL, you send a signal to AvidTrak platform to dynamically insert a specific phone number on the page. When a call comes in we attribute the phone call to that specific ad variation.

Speech to text conversion is the process of transcribing spoken words into written text. It uses artificial intelligence (AI) and natural language processing (NLP) to convert audio recordings into a written format.

Google Tag Manager (GTM) is a free tool offered by Google that simplifies the process of adding tracking codes or snippets of code (called tags) to a website or mobile app. With GTM, you can manage and deploy marketing and analytics tags from a single interface, without having to edit your website code every time.

Here are some steps to get started with Google Tag Manager:

1. Create a Google Tag Manager account and set up a container for your website or app.
2. Add tags to your container. This could include tags for Google Analytics, Google Ads, and other third-party tools such as AvidTrak. You can also create custom tags for specific tracking or marketing purposes.
3. Set up triggers to determine when your tags fire. For example, you may want to fire a tag when a user submits a form or clicks on a particular button.
4. Test your tags to make sure they are working properly. Publish your container to your website or app.

Yes, our call tracking product provides real-time data on call volume, call duration, and other key metrics. This allows you to quickly identify trends and adjust your campaigns as needed. For example, if you notice that a certain campaign is generating a lot of calls but few sales, you might want to tweak the messaging or targeting to better align with your audience.

Our call tracking product provides closed-loop reporting, which means that we can track the source of a call all the way through to a sale. By assigning a unique phone number to each campaign, we can tell you exactly which campaign is driving actual sales revenue. This allows you to make data-driven decisions about where to allocate your marketing spend, so you can focus on the campaigns that are delivering the best ROI.