AvidTrak’s Call Tracking Marketing Built to Boost Leads and ROI

Never miss a lead! Outside of business hours or during holidays, incoming calls are routed to third-party answering services, alternate phone numbers, or voicemail. Explore advanced call routing.

AI-powered transcription converts calls to searchable text, highlighting important keywords and phrases while tracking call duration and sentiment. These conversational analytics give marketers actionable customer insights and help sales teams follow up faster. By replacing manual note-taking, businesses improve lead management and strengthen every marketing campaign with data-backed decisions.

AI-powered conversation outcome extraction automatically flags critical call moments, such as booking requests or pricing questions, so sales teams can act quickly. With real-time sentiment analysis, transcription, and conversational analytics, AvidTrak gives marketers precise keyword spotting and accurate attribution. This helps agencies and businesses improve follow-ups, validate campaign success, and turn more calls into conversions.

CRM call tracking integration syncs call logs, transcripts, and lead details directly into CRM systems like Salesforce, HubSpot, and Zoho. Agencies and businesses create white-labeled reports effortlessly, improving lead management and validating campaign attribution in real time. This automation saves time, reduces manual reporting, and delivers faster insights for marketing teams.

Enhance the caller experience by creating a custom greeting with our text-to-speech AI engine or uploading an MP3 file. Ensure compliance with a recording notification before call redirection.

Spam and robocall filtering automatically blocks nuisance calls, allowing only high-quality leads into your call tracking software. With irrelevant calls removed, businesses focus on real prospects, improve call management, and help call center reps increase productivity. Reliable filtering reduces missed call notifications and ensures every tracked call contributes to measurable ROI.

Enable call recording on individual or multiple phone numbers with a click of a button. Listen to call recordings and easily share MP3 audio recordings.

Direct incoming calls based on the caller's identification information for personalized call handling. Explore advanced call routing.

Dynamic Number Insertion assigns unique phone numbers to each campaign, landing page, or keyword, showing which ads and marketing channels drive the most inbound calls. By revealing the exact lead sources behind every call, AvidTrak helps marketers optimize ad spend, refine marketing efforts, and maximize ROI with precision.

Keyword-level call attribution tracks which search terms, ads, and Google Ads campaigns generate inbound calls, including paid and organic traffic. Agencies and businesses gain visibility into high-intent lead sources and use accurate call tracking metrics to optimize PPC, SEO, and social media platforms, ensuring marketing budgets focus only on the strategies that convert.

Customize your notification system to receive email or SMS alerts when a call is received. Alerts include caller ID, tracking number, call time and date, and associated labels. The call duration filter sends relevant alerts based on your specifications. Alerts also have a quick call back function to help you keep a record of call backs.

Safeguard caller privacy with a tracking phone number ID instead of traditional caller ID. When using answering services, opt for tracking number transmittal to ensure calls are answered with your company name, adding an extra layer of privacy and professionalism.

Deliver immediate assistance to every caller, every time. Build custom call flows with greetings and prompts, guiding the caller to connect with a relevant department. IVR also serves as a tool to safeguard your business from nuisance robo-dialed calls. Capture intent via user selected IVR input(s).

Connect effortlessly with leads to close sales and/or follow-ups or customer engagement. Set up outbound call schedules that best fit for your business goals and maximize ROI.

Set the maximum number of rings after which incoming calls are sequentially directed to the next available agent or department until the call is answered, ensuring equitable distribution of work workload. Explore advanced call routing.

Ensure instant engagement with callers by directing incoming calls to multiple recipients (agents / departments) simultaneously. All designated receivers receive the call at the same time, and the first to answer takes the call. Explore advanced call routing.

Strengthen customer relationships with two-way text / SMS conversations, offering convenience and enhancing communication for both parties.

Define the number of rings before auto-activation of voicemail. Callers are greeted, their messages recorded, and you receive an email/SMS alert with the recording ensuring you never miss a lead.

When a call is answered, the system discreetly alerts the call attendant to the lead source, and other custom caller specifications, providing valuable insights for conversions.

Area code and zip code routing connect callers to the closest agent or office, making it ideal for franchises and multi-location businesses. Calls are answered faster, call center reps handle the right prospects, and customers enjoy a smoother customer experience, all of which drive higher conversion rates across marketing campaigns.