Track PPC Calls with Accurate Campaign, Ad Group, and Keyword Attribution

Keyword-level call tracking
AvidTrak connects each phone call to the keyword that drove it whenever your setup supports that level of reporting. This helps marketers understand which terms generate qualified calls, stronger lead quality, and better conversion rates.

Ad group and campaign tracking
Track call conversions across campaigns and ad groups to compare performance more accurately. This helps PPC managers spot where ad spend is working, where call volume is weak, and which segments deserve more budget.

Landing page attribution
AvidTrak shows which landing pages generate calls from paid traffic. That makes it easier to compare page performance, support A/B testing, and find which pages move visitors from click to phone call.

Identify Keywords That Generate Qualified Calls:
Use keyword-level call tracking to find which Google Ads keywords and ad groups drive qualified phone calls, better lead quality, and stronger conversion rates.

Reduce Spend on Low-Value PPC Traffic:
Use PPC call tracking and call analytics to spot keywords, campaigns, or landing pages that generate low-value calls or weak results, so you can reduce wasted ad spend.

Compare Landing Pages by Call Conversion Performance:
Track which landing pages turn paid traffic into inbound calls. This helps marketers compare page performance, improve call attribution, and make smarter testing decisions.

Improve Follow-Up on High-Intent Paid Leads:
Use AI-powered transcription, call outcomes, and call summaries to spot pricing requests, bookings, and other high-intent actions faster, so teams can respond while the lead is still warm.

Filter Spam Calls for Cleaner PPC Reporting:
Reduce time and budget lost to spam or nuisance calls. Cleaner call data helps PPC teams review true lead volume, protect reporting accuracy, and focus on qualified paid traffic.

Manage Multiple PPC Campaigns in One Place:
Track phone calls across multiple PPC campaigns, ad groups, and marketing channels without losing source-level detail. This helps teams review campaign performance and organize call data across accounts more clearly.

Capture Missed PPC Leads with Alerts and Voicemail:
When a paid lead calls and no one answers, missed-call alerts and voicemail help you follow up faster. This supports better lead generation, cleaner call management, and fewer lost inbound calls from paid traffic.

Route Paid Calls to the Right Team Faster:
Use call forwarding and call routing to send calls from specific campaigns or regions to the right rep, office, or department. This helps teams respond faster to qualified leads and handle PPC call tracking traffic more effectively.

Give Reps Source Context Before the Call Starts:
Features such as call whisper can tell the rep which campaign or lead source drove the call. That gives sales and customer service teams better context for handling high-intent paid leads.