PAID SEARCH

Keyword and Traffic Source Call Tracking

Do you spend a ton of money every month on Google and Bing Paid Search Pay Per Click Marketing Campaigns?

If you answered yes, and if you are not tracking phone calls from your PPC campaigns, then you are not getting the full picture of how well your campaigns have performed in creating new business leads for you.

Getting a full lead attribution picture is critical to establish your return on ad spend (ROAS) and meet your campaign’s profitability goals.

AvidTrak stands out for its affordability and ease of deployment, setting it apart as the go-to call tracking platform with expert assistance included.

You will get full onboarding support from our team of specialists at no extra cost.

AvidTrak makes it simple for you to track which campaign, ad group or search keyword generated the phone lead for you!

AvidTrak makes it extremely easy for you to get started with a Free Trial Account. You will get all the features of a paid call tracking account for 14-days of evaluation and your account will be funded with $20.00 of credit to allow you to purchase US and Canadian phone numbers.

TRACKING PHONE CALLS, EMAILS, TEXTS AND FORMS

AT THE MOST AFFORDABLE RATES

Signup for a Free Trial Today!

Pinpoint which of your marketing campaigns drive you phone call leads, Track phone calls from all your marketing campaigns: Search, Social, Organic, Display and Print.

$15 / month Get 14-day Free Trial
No credit card required

Free Trial Includes

  • 5 Local Numbers
  • 500 Minutes
  • 500 Minutes Call Recordings
  • 50 CNAME (caller name)
Sign Up Now! How does the Free Trial Work?

Have Questions on Pricing and Free Signup?
Email: Info@AvidTrak.com

Includes

  • 5 Local Numbers
  • 500 Minutes
  • 500 Recording Minutes
  • 50 CNAME lookups
Overage Charges
Numbers
Local each $2.00
Toll-free each $2.00
Minutes
Local per min $0.06
Toll-free per min $0.07
SMS
SMS per segment $0.015
What are overage charges?

Features

  • Block Caller
  • Call Forwarding
  • Call Greeting
  • Call Recording
  • Call Whisper
  • Customized Scheduled Reports
  • Distributed Forwarding
  • Dynamic Number Insertion
  • Email / SMS Notifications
  • Interactive Voice Response (IVR)
  • Keyword Call Tracking
  • Offline Call Tracking
  • Online Call Tracking
  • Organic Tracking
  • PPC Tracking
  • Referral Tracking
  • Social Media Tracking
  • URL Targeted DNI
  • Wix,WordPress,Unbounce

Management

  • Audio to text transcription
  • After Hours Forwarding
  • CNAME lookups
  • Geo Forwarding
  • Reporting API
  • Simul/Seque Forwarding
  • Voicemail

3rd Party Integration

  • Bing Ads
  • Google Analytics
  • Google Ads
  • Google Data Studio
  • Salesforce
  • ServiceBridge
  • Zoho CRM
  • Customized Integrations
Track Phone Leads back to the keyword

pinpoint keywords that generate the most phone LEADS

  • Track Phone Leads back to the keyword.
  • Use keyword conversion data to outbid the competition on your high value keywords.
  • Optimize Campaign ROI by cutting spend on poor performing keywords.

CALL RECORDING:

Record Phone Calls like a Pro so that you can listen to how your sales teams are performing in closing the sales leads that you generate. Use call recordings to coach your teams and to reward performers.

Delivering Caller User Experience

Optimizing campaigns by completing the ROI picture helps you to save money on ad spend. But enhancing a caller’s user experience after they have dialed your call tracking phone number allows you to close sales sooner and retain existing customers longer. Below are some of the ways that thousands of AvidTrak’s own clients have been using AvidTrak’s standard no-extra-cost features to improve their caller’s user experience. To learn more about all the ways that AvidTrak can enhance your caller’s user experience,

visit our Call Tracking Features page.

Deploy AvidTrak’s dynamic phone number insertion (DNI) call tracking and get a full picture of how many phone-calls your PPC marketing spend has created.

DYNAMIC PHONE NUMBER INSERTION

DYNAMIC PHONE NUMBER INSERTION

  • Insert a unique call tracking number to distinguish between paid traffic and direct load/organic visits to your website.
  • Track phone calls from all your keywords or only high-value keywords.
  • Call tracking numbers follow web visitors as they navigate through your site.
  • Connect phone calls from Paid traffic directly to sales teams.
  • Record calls and listen to conversations between your callers and your sales teams.
Seamless recording function

Seamless recording function

Record Calls with the Push of a Button

  • Use the recording function to record single or all numbers based on your needs.
  • Call recordings can be accessed through the User Interface, or downloaded to Excel.

GREET CALLERS

You can setup AvidTrak numbers to greet callers with a message as soon as the call is dialed. Greeting callers with a short but warm message enhances your business’s profile.

ENABLE CALLER GREETING

ENABLE CALLER GREETING

  • Use either the text to speech AI Engine or upload an MP3 to greet callers.
  • Greet callers with a message indicating the call is being recorded before the call is directed to the recipient.

WHISPER MESSAGE TO CALL ATTENDANTS

If you are generating phone leads that are going directly to cellphones of your agents and office staff, you should use the Whisper feature to alert the call recipient to the source of the lead. Alerting the recipient improves the chances of calls being answered promptly.

Whisper source of lead

Whisper source of lead

  • A short Whisper message is used to alert the call attendant to the lead-source.
  • The caller does not hear the whisper.

VOICEMAIL FEATURE

A busy office is a good thing. But your customer’s may not want to keep holding until your team answers the call. Use the AvidTrak voicemail feature to activate based on a predetermined level of rings. Call attendant will get an alert with the recording soon after the caller has left their voice message.

DEPLOY VOICEMAIL SYSTEM

DEPLOY VOICEMAIL SYSTEM

Allow callers to leave a voicemail message.

  • Set the number of rings before voicemail automatically turns on.
  • Listen to the voicemail recordings via UI or get an email and/or SMS alert with the voicemail recording.

TRACKING PHONE CALLS, EMAILS, TEXTS AND FORMS

AT THE MOST AFFORDABLE RATES

Signup for a Free Trial Today!

Pinpoint which of your marketing campaigns drive you phone call leads, Track phone calls from all your marketing campaigns: Search, Social, Organic, Display and Print.

$15 / month Get 14-day Free Trial
No credit card required

Free Trial Includes

  • 5 Local Numbers
  • 500 Minutes
  • 500 Minutes Call Recordings
  • 50 CNAME (caller name)
Sign Up Now! How does the Free Trial Work?

Have Questions on Pricing and Free Signup?
Email: Info@AvidTrak.com

Includes

  • 5 Local Numbers
  • 500 Minutes
  • 500 Recording Minutes
  • 50 CNAME lookups
Overage Charges
Numbers
Local each $2.00
Toll-free each $2.00
Minutes
Local per min $0.06
Toll-free per min $0.07
SMS
SMS per segment $0.015
What are overage charges?

Features

  • Block Caller
  • Call Forwarding
  • Call Greeting
  • Call Recording
  • Call Whisper
  • Customized Scheduled Reports
  • Distributed Forwarding
  • Dynamic Number Insertion
  • Email / SMS Notifications
  • Interactive Voice Response (IVR)
  • Keyword Call Tracking
  • Offline Call Tracking
  • Online Call Tracking
  • Organic Tracking
  • PPC Tracking
  • Referral Tracking
  • Social Media Tracking
  • URL Targeted DNI
  • Wix,WordPress,Unbounce

Management

  • Audio to text transcription
  • After Hours Forwarding
  • CNAME lookups
  • Geo Forwarding
  • Reporting API
  • Simul/Seque Forwarding
  • Voicemail

3rd Party Integration

  • Bing Ads
  • Google Analytics
  • Google Ads
  • Google Data Studio
  • Salesforce
  • ServiceBridge
  • Zoho CRM
  • Customized Integrations

EMAIL ALERT FEATURE

As a business owner you want to keep your finger on the pulse of your business. You want to know whether phone leads are coming in and if they’re being answered promptly. Use AvidTrak’s email alert feature to get alerts on your mobile device or laptop. You will get critical details of the call and also a call recording that you can hear.

SETUP EMAIL ALERTS

SETUP EMAIL ALERTS

  • Get an Email alert when a call is received.
  • Use the call duration filter to only receive emails if the call is longer or shorter than a specified duration.
  • The Email alert includes caller ID, tracking number, date and time of call, any label associated with the number.

BLOCK THOSE NUISANCE ROBO AND SPAM CALLERS

Time wasted answering Robo and Spam callers is time taken away from adding new customers or servicing existing clients. AvidTrak makes it easy to block Spam and Robo callers.

BLOCK SPAM AND ROBO CALLERS

BLOCK SPAM AND ROBO CALLERS

  • Block nuisance Robo Callers with the click of a button.
  • Call Blocking Feature can be deployed against a single number or for all numbers within an account.
  • Agency Accounts can easily block Robo Caller numbers for all their clients.
  • Create a smart list of ‘bad actor’ caller ID and upload to your call tracking account.

ADVANCED CALL FORWARDING

Do you have multiple agents working in the field that calls need to be routed to? AvidTrak offers Sequential (‘round robin’) and Simultaneous Outbound Dialing so that field agents will always be able to get calls.

Whisper source of lead

ADVANCED CALL FORWARDING: SEQUENTIAL DIALING AND SIMULTANEOUS DIAL

  • Deploy sequential call forwarding with your choice of ring intervals before call forwards to the next person.
  • Setup Simultaneous call forwarding when you want everyone in the list to get the call at the same time.
  • The Sequential and Simultaneous call forwarding stops as soon as the call is answered.

AFTER WORK CALL FORWARDING

Business never stops and neither should your call tracking. With AvidTrak you can ensure that your calls whether after work or during holidays always get attended to either by your answering service or by your employees.

AFTER HOURS AND HOLIDAYS CALL FORWARDING

AFTER HOURS AND HOLIDAYS CALL FORWARDING

  • Use After Hours and Holiday call forwarding feature to agents assigned to off hours calls.
  • After Hours and Holiday Call Forwarding Can be setup for any telephone number, for any day of the week.

AVIDTRAK BRING AND USE YOUR OWN CALL TRACKING NUMBERS FAQs!

JavaScript tracking script is unique to each account and can be placed easily on your web pages by any web developer. Example of JavaScript tracking code is shown below. The code is to be placed at the bottom of the page just before the closing </body> tag

<script type='text/javascript'>
var _atq = _atq || [];
(function(){
var __ats=document.createElement('script');__ats.type='text/javascript';__ats.async=true;
__ats.src=('https:'==document.location.protocol?'https://':'http://')+'avidtrak.com/A2649C72f435baf35c5da6cb105eb7b3cba5/track.js';
var __spn=document.getElementsByTagName('script')[0];__spn.parentNode.insertBefore(__ats,__spn);
})();
</script>

We recommend that you get at least 1 number per each visitor per hour. For example, if your Adwords campaign generates 100 clicks over 10 hours, you would need at least 10 tracking numbers.

To get a more accurate average hourly traffic flow rate you may refer to your Google Analytics account and look at hourly traffic rates.

You would pay for your monthly phone number rental plus phone talk time. AvidTrak Pricing is very competitive and we offer a free trial as well.

Yes. With AvidTrak, you may choose to track all your or only a selected set of keywords.

Implementing call tracking for a targeted set of high-value keywords allows you to focus your attention on only those keywords that incur the most expenditure.

Organic keywords are increasingly being masked by search engines. An alternative strategy available to SEO specialists is to derive which page and combination of pages thereof lead to phone calls.

By using call tracking numbers specifically for page visit URL tracking, an SEO specialist may gather valuable data on which web pages act as entry pages and which pages are call conversion pages.

The quantity of phone numbers you would need is dependent on the cost per click for each keyword. We advise assigning 1:1 (meaning 1 phone number to 1 keyword) for ‘expensive’ keywords. An alternative method is to review your hourly traffic rate and assign an equivalent quantity of phone numbers. For example, if you are averaging 5 clicks per hour from Google Ads, then you would assign 5 phone numbers dedicated to Google Ads.

Yes, you can track at ad group or campaign level. To achieve this objective, you would need to add an extra parameter to your destination URL which would trigger a unique phone number associated with the ad group or campaign.

Yes, keyword data are available even if you are only tracking at an ad group or campaign level. However, note that the accuracy of keyword tracking might get reduced.

Yes, AvidTrak utilizes Google Ads’ API to report conversions directly into your Google Ads account. You would need to enable ‘Auto Tagging’ in your Google Ads account and enter your Google Account ID in your AvidTrak account to get the conversions reported directly into your Google Account.

Yes, you can use the same number in Call Extension Campaigns and for Dynamic Number Insertion, but this is not a recommended practice as it can adversely impact your data analytics.

Yes, AvidTrak works well with custom campaign parameters. Please contact AvidTrak’s Support Team to learn how best to use custom parameters to trigger dynamic number insertion on pages.

There are no extra charges for integrating AvidTrak Call Data into third-party CRM, Ad Management Platforms, or Analytics Packages.

Yes, we allow for custom triggers to be implemented so that calls may be filtered to your specification before they are reported as a conversion into an ad management platform.

Yes, every phone call can be set up for post-call transcription and keyword flagging. You can also set up rules for ease in filtering out specific additional categorization calls that meet your specifications.

To implement Dynamic Number Insertion (DNI) on your web pages, you would need to assign a phone number to a particular channel such as Google Ads or Bing, and target that tracking number to swap a single or multiple numbers on your web pages. Next, you would need to add AvidTrak’s JavaScript to all your pages where you need DNI. Lastly, test using a web browser in Incognito or Private mode to ensure that you are seeing DNI of the assigned phone number. If you have any issues, please feel free to contact AvidTrak’s Support Team for assistance.

Yes, AvidTrak will work in the scenario that has been described. To target only the replacement of the Sales phone number, you would need to enter the sales phone number digits in the number setup screen, and AvidTrak would do the rest.

Yes, AvidTrak allows you to forward and connect calls to different phone numbers. There are no extra costs associated with using this feature.

When you create a new campaign in Google Ads, Google’s bot visits your website to validate the phone number that appears on the web pages. If the phone number that appears on the web page is different from what you have entered in your campaign, Google may reject the ad. Google recommends that you connect your search console with your Google Ads account to negate ad rejection.

We store a total of 24 months of data in AvidTrak.

Over 1000 clients switched to AvidTrak for our competitive pricing and support, remaining loyal ever since.

Still have more questions?

Sign up For your FREE TRIAL Today!

Explore our pricing plans Adapting to your unique marketing attribution needs, while remaining incredibly affordable.

No credit card required

Starter

$15 mo
  • 5 Numbers
  • 500 Minutes
  • 500 Call Recording Minutes
  • 500 CNAME Lookup Calls
  • -
Choose Plan

Professional

$30 mo
  • 10 Numbers
  • 1500 Minutes
  • 1500 Call Recording Minutes
  • 100 CNAME Lookup Calls
  • -
Choose Plan

Agency

$55 mo
  • 30 Numbers
  • 2500 Minutes
  • 2500 Call Recording Minutes
  • 300 CNAME Lookup Calls
  • 1000 Client Accounts
Choose Plan