Never Miss a Lead Again with the AvidTrak PPC Call Tracking Software

Keyword-level call tracking assigns unique tracking numbers to each ad group or landing page, allowing AvidTrak to trace every inbound call back to its keyword, campaign, or traffic source. This data helps optimize bidding strategies and conversion tracking for more accurate marketing attribution.

Yes. We allow you to define which call conversions are reported to Google Ads or Microsoft Advertising, based on call duration, caller ID, or call outcomes. You can filter out repeat callers, focusing on qualified leads that inform your conversion signals and bidding decisions.

No. Our dynamic number insertion (DNI) is easily deployed using a one-line script. You can activate it directly through the dashboard without developer assistance. The system also supports class-based DNI for advanced users who want greater tracking precision and control.

These features automate call analysis by converting audio into searchable text, detecting sentiment, and flagging intent keywords. This helps identify high-value leads, measure call quality, and refine campaigns more efficiently using AI-powered analytics, eliminating the need for manual review.

No. Our PPC call tracking software doesn’t directly alter your Quality Score. Instead, it provides call analytics and conversion data that inform bidding decisions and show which keywords generate qualified calls, improving overall ad performance.

AvidTrak’s call recording complies with major privacy standards. You can enable caller consent messages or customize greetings before recording. Laws vary by region; users are responsible for ensuring compliance with local recording and privacy regulations.

PPC call tracking assigns unique phone numbers to your ads, allowing you to track the performance of all your marketing tactics. You can monitor phone calls back to specific campaigns, keywords, and/or channels and gain insights into key customer drivers and motivations that lead to sales.

Yes, with PPC call tracking, you can track phone calls from various platforms like Google Ads and Microsoft Ads. Our software provides real-time data into PPC call conversions, helping you optimize your advertising strategy by identifying the most high-value sales and conversions across multiple platforms.

Our PPC call tracking software provides highly accurate keyword-level tracking, showing you which competitive PPC keywords get you the most phone calls and actual sales, optimizing your advertising model.

Dynamic number insertion automatically assigns unique phone numbers to your PPC ads. This allows you to track keywords to sales, identify high-converting channels, and optimize advertising efforts.

Yes, AvidTrak tracks both inbound calls and outbound calls, offering deeper insights into caller behavior and improving both customer engagement and sales team performance.

Use AvidTrak tracking to identify the most profitable marketing channel: search, social media, digital media content, email, and print campaigns.

AvidTrak captures Caller ID, Caller Name, and Caller location.

Use AvidTrak to follow customers’ digital journeys. Track pages leading to the highest customer engagement.

Deploy AvidTrak to obtain critical information such as time to connect, engagement duration with callers, and productivity stats of sales teams.