10 Best Call Tracking Software of 2025

Call tracking software has become a must-have for sales and marketing teams, helping improve performance, streamline training, and ensure compliance with industry regulations.

When choosing the right call tracking software, it’s essential to focus on features that provide real value. Look for tools that offer dynamic number insertion (DNI), call recording, form tracking, seamless integrations with CRMs, and excellent analytics…but obviously without hidden costs.

These features help businesses track the effectiveness of marketing campaigns, improve customer interactions, and optimize conversions. By understanding what to look for, you can ensure that you choose software that aligns with your business needs.

Here, we’ve put together a list of the top 10 call tracking software tools for 2025, so you can pick the one that’s best for you without getting overwhelmed by unnecessary complexities.

List of the Top 10 Call Tracking Software

1. AvidTrak
2. CallRail
3. Twilio
4. WhatConverts
5. CallHippo
6. Revenue.io
7. Call Tracking Metrics
8. Nimbata
9. Invoca
10. Gong

1. AvidTrak

AvidTrak is a complete call tracking software that not only helps businesses identify which marketing channels drive phone call leads but also stands out for its affordability. Unlike many others, AvidTrak offers a free trial, a flat fee with no hidden costs – making it one of the best-priced options on the market. It also provides excellent, timely support and doesn’t charge extra for support, integrations, or customizations.

AvidTrak is an excellent choice for users who simply want a tool that helps them track calls.  Users who require more sophisticated call tracking features such as multi-channel attribution, form tracking, DNI (Dynamic Number Insertion), or other call tracking software solutions will also benefit from AvidTrak’s advanced features,  affordable pricing, and superior customer support.

Features

• After Hours Call Routing
• Area Code-Based Call Routing
• Call Email Alerts
• Call Recording
• Call Transcription
• Advanced DNI Options
• IVR (Interactive Voice Response)
• Simultaneous Call Forwarding
• Google Analytics 4 Integration
• Sequential Call Forwarding
• Sub-domain Number Follow
• Tracking ID Hide/Display
• Call Whisper
• Third-Party Integrations
• Form Tracking
• Customizable Reporting Dashboard
• Inventory of Phone Numbers
• Customizable Call Attribution
• Caller Sentiment Detection

Top 3 Features 

1. Call Transcription

AvidTrak’s AI-powered transcription offers multi-language support. Convert calls from audio to text, search for flagged keywords, and receive automated reports with AI-driven intent triggers, making call data analysis automated and efficient. You can also edit the transcripts.

2. Dynamic Number Insertion

Insert phone numbers dynamically based on tracking needs. Assign unique numbers for expensive keywords or track calls at the campaign level for long-tail, inexpensive keywords.

3. Call Recording

Enables users to access call recordings post-conversation, helping in staff training and providing insights into customer concerns for improved service and support.

Pros

• Transparent, cost-effective pricing with no hidden fees
• Customization options are available at no extra charge
• Outstanding and timely customer support with quick response times
• Seamless integration with CRM platforms
• User-friendly interface for easy setup and use
• Capable of handling complex call tracking, routing, and marketing attribution
• Suitable for both simple, low-cost tracking needs and complex requirements
• Optimize campaigns and increase conversions
• No obligation 14-day free trial with $20 credit inclusive of all features

Cons

• Looker Studio Partner Connector is currently unavailable
• No GHL integration

Pricing

AvidTrak offers 3 pricing plans:

• Starter: $15/month
• Professional: $30/month
• Agency: $55/month

Final Verdict

AvidTrak is a cost-effective solution for marketers seeking detailed insights into the effectiveness of their marketing channels. With its easy setup process, supported by free customer assistance and seamless interface, it’s simpler to implement AvidTrak’s call tracking software than any of its competitors. AvidTrak’s excellent multi-channel tracking and dynamic number insertion make it a top choice for optimizing ad spend and boosting campaign performance. Start tracking smarter today with AvidTrak.

Begin your free trial and drive campaign success!

2. CallRail

CallRail is a popular choice for businesses that need in-depth call and lead tracking. It’s particularly strong in tracking call sources, recording calls, and scoring leads, making it easy to understand where your high-quality leads are coming from. It also offers multi-channel tracking, making it suitable for businesses with diverse marketing strategies.

Features

• Keyword-Level Call Tracking
• Call Recording and Lead Scoring
• Multi-Channel Attribution
• Form Tracking and Call Tracking Integration
• Customizable Reporting Dashboard
• CRM and Google Analytics Integrations

Top 3 Features

1. Call Recording

Record and review calls to evaluate lead quality and improve team training. The scoring system helps prioritize leads, enabling sales teams to focus on high-potential prospects.

2. Form Tracking

Track form submissions alongside calls for a full view of customer engagement, capturing leads from web forms to identify top-performing channels and increase marketing effectiveness.

3. Keyword-Level Tracking

Discover which keywords drive calls to gain insights for SEO and PPC. This feature helps optimize ad strategies, directing resources to high-performing keywords for better ROI.

Pros

• Simple setup process
• Great for multi-location businesses
• High-quality call recordings

Cons

• Advanced features add to the cost
• Limited customization in reporting

Pricing

CallRail offers 4 pricing plans:

• Call Tracking: $45/month
• Call Tracking + Conversation Intelligence: $90/month
• Call Tracking + Form Tracking: $90/month
• Call Tracking Complete: $135/month

Final Verdict

CallRail is a great choice for agencies and multi-location businesses needing reliable call and form tracking. Its keyword-level tracking feature provides valuable insights for PPC and SEO campaigns, while the call recording and scoring options are ideal for lead qualification. Although advanced features may increase costs, CallRail’s versatility makes it a valuable tool for many businesses.

3. Twilio

Twilio is known for its customization and flexibility, providing API-driven call tracking solutions. This platform is ideal for businesses with unique needs that require a custom-built system. With Twilio’s scalable infrastructure, companies can handle large volumes of calls and reach global customers without a hitch.

Features

• Customizable Call Tracking API
• Inventory of Phone Numbers
• Lead Routing
• Global Number Coverage for International Calls
• Interactive Voice Response (IVR)
• Call Recording and Transcription
• SMS and Chat Integrations
• Third-Party Integrations

Top 3 Features

1. Customizable Call Tracking API

Twilio’s API lets businesses build fully personalized call tracking systems, which are ideal for unique needs or smooth integration with existing workflows beyond pre-built software limitations.

2. Deep Inventory of Phone Numbers

Access an extensive range of local numbers to assign dynamically in ads, enabling highly granular tracking for precise insights into regional and campaign performance.

3. Intelligent Lead Routing

Automatically route calls to the right team members based on lead type, with IVR options for gathering additional information before connecting to agents.

Pros

• Highly customizable and flexible
• Great developer support
• Wide range of communication features

Cons

• Requires technical expertise
• Usage-based pricing can be unpredictable

Pricing

Twilio charges per minute or peruse for calls, with costs adding up depending on usage.

Final Verdict

Twilio is best suited for tech-savvy businesses or those with specific customization needs. Its scalable infrastructure and global reach make it perfect for companies with high call volumes or international clients. While it requires some technical expertise, Twilio’s flexibility gives it a unique edge for businesses needing a customized call-tracking platform.

Track your calls better with AvidTrak’s Twilio integration. Get more insights and improve your results.

4. WhatConverts

WhatConverts provides a complete solution for tracking leads across various channels, including calls, forms, and chats. Designed for businesses seeking a holistic view of their lead sources, WhatConverts simplifies lead management by consolidating data across multiple touchpoints. This makes it especially useful for companies needing an all-in-one solution for tracking and analyzing different types of leads.

Features

• Multi-Channel Lead Tracking
• Detailed Call Analytics and Lead Source Reporting
• Automated Call Tagging
• Phone Number Setup
• Automated Spam Blocking
• Customizable Call Attribution
• Scheduled Reporting and Alerts
• Integration with Google Ads and Analytics

Top 3 Features

1. Track Leads with First Party Data

WhatConverts uses only first-party data, allowing smooth tracking of calls, forms, chats, and transactions without concerns about third-party cookie restrictions or potential bans.

2. Instant Phone Number Setup

Access millions of phone numbers from top telecom carriers. Choose your area code, select from available options, and start using your number immediately.

3. Automated Spam Blocking

Automatically block known spam callers, with options to manually block unwanted numbers, ensuring only genuine leads get through for a cleaner call tracking experience.

Pros

• Supports multiple lead types
• Automated real-time reporting

Cons

• Limited advanced customization
• Best suited for small to medium businesses only

Pricing

WhatConverts offers 4 pricing plans:

• Call Tracking: $30/month

• Plus: $60/month

• Pro: $100/month

• Elite: $160/month

Final Verdict

WhatConverts is perfect for small to medium businesses needing an all-in-one solution to track various lead types. It’s user-friendly, with features like automated reporting and detailed analytics that simplify lead management across multiple channels.

5. CallHippo

CallHippo is an easy-to-use call tracking and virtual phone system for small to medium businesses. It offers essential features like call recording, tracking, and analytics, making it ideal for businesses looking to improve customer support and monitor team performance. CallHippo’s intuitive interface and affordability have made it popular among startups and SMBs.

Features

• Virtual Phone Numbers from Multiple Countries
• Call Recording and Analytics
• Call Monitoring
• Interactive Voice Response (IVR) System
• Real-Time Call Tracking Dashboard
• Smart Call Routing and Queuing
• Voicemail and Call Forwarding
• Integration with CRM and Helpdesk Platforms

Top 3 Features

1. Call Monitoring

Monitor live calls to provide instant feedback, support agents in real-time, and uphold quality standards, ensuring a positive caller experience for prospects and customers.

2. Smart Call Forwarding

Easily forward incoming calls to designated devices or numbers, ensuring you stay accessible and responsive no matter where you are.

3. IVR System

Enable callers to navigate a voice menu system, directing them to the appropriate team or department for faster, more efficient call handling.

Pros

• Affordable for SMBs
• Supports multiple countries

Cons

• Limited advanced features
• Best suited for smaller teams

Pricing

CallHippo offers a free trial along with 4 plans:

• Starter: $18/user/month billed annually
• Professional: $32/user/month billed annually
• Ultimate: $42/user/month billed annually

Final Verdict

CallHippo is a budget-friendly choice for startups and small businesses seeking a simple inbound call tracking solution with virtual numbers, call recording, and IVR. It’s user-friendly and ideal for companies looking to establish an international presence without a high cost.

6. Revenue.io

Revenue.io is a call tracking software built specifically for sales teams using Salesforce. Its focus is on enhancing sales performance by tracking calls, analyzing call data, and integrating smoothly with Salesforce. Revenue.io helps businesses optimize their sales processes and make data-driven decisions to improve lead conversion rates and close rates.

Features

• Smooth Salesforce Integration
• Real-Time Call Coaching for Sales Teams
• Scalable Call Tracking
• Capture Call Data
• Quick Response Time
• Automatic Call Transcriptions
• Call Recording and Quality Analysis
• Customizable Reporting and Dashboards
• Lead Scoring and Prioritization
• Call Routing and Queue Management

Top 3 Features

1. Scalable Call Tracking

Revenue.io provides scalable call tracking across an organization, covering inbound performance, outbound prioritization, conversation insights, and coaching tools to support teams at every level.

2. Quick Response Time

Track and enforce rep responsiveness with tools that measure time-to-response for missed calls, helping managers maintain high standards of customer engagement.

3. Automatically Capture Call Data

Automatically capture and log all inbound phone call data in Salesforce, ensuring complete and accurate records without manual entry, simplifying CRM management.

Pros

• Ideal for Salesforce users
• Real-time coaching feature

Cons

• Higher price point
• Best for Salesforce-based teams

Pricing

Pricing information is available upon request and depends on specific requirements and team size.

Final Verdict

Revenue.io is ideal for Salesforce-based sales teams focused on improving call performance. Its real-time coaching and call transcription features provide valuable insights, making it a top choice for data-driven sales organizations.

7. CallTrackingMetrics

CallTrackingMetrics is a great call tracking solution offering a range of features for tracking calls, analyzing marketing performance, and optimizing ad spend. This tool is especially suited for businesses that rely on advertising and need to understand which channels drive conversions.

Features

• Advanced Marketing Attribution
• Customizable Call Routing with IVR
• Dynamic Number Insertion
• Call Recording
• Real-Time Call Tracking Dashboard
• Detailed Campaign Reporting and Insights
• Automated Tagging and Call Scoring
• CRM and Google Analytics Integrations

Top 3 Features

1. Call Recording & Transcription 

Capture and review call recordings and transcriptions with keyword spotting, providing actionable insights for coaching, productivity, and effective lead follow-up in real time.

2. Dynamic Number Insertion

Connect offline calls to the website pages and ad sources that generated them, ensuring precise marketing attribution and enhancing customer interactions with valuable context.

3. Custom Routing

Personalize customer experiences with advanced routing based on site visits, customer demographics, or history, allowing efficient call handling across locations, teams, or complex queues.

Pros

• Strong marketing attribution features
• Advanced call routing options
• Detailed conversation analytics

Cons

• Complex setup for beginners
• Higher price point for advanced features

Pricing

CallTrackingMetrics offers multiple pricing plans based on feature needs and call volume. Contact them to get an exact pricing quote.

Final Verdict

CallTrackingMetrics Integrations is perfect for businesses that rely heavily on marketing campaigns. Features like campaign attribution and advanced call routing help marketers maximize ad efficiency and improve customer support.

8. Nimbata

Nimbata is a user-friendly call tracking tool for small to medium businesses that want straightforward insights into their call data. Nimbata offers essential features for tracking calls, analyzing performance, and measuring the effectiveness of marketing campaigns without the complexity of advanced systems.

Features

• Real-Time Call Insights and Tracking
• Simple Call Attribution for Marketing Channels
• Call Recording and Analytics
• Customizable Call Reports and Dashboards
• Basic IVR and Call Routing Options
• Integration with Google Ads and CRM Platforms
• Multi-User Support for Team Access

Top 3 Features

1. Call Attribution

Identify the source of every call, allowing you to assess which marketing campaigns drive valuable leads and optimize or refine underperforming strategies.

2. Call Analytics

Access detailed analytics to showcase the marketing ROI of your campaigns, enabling data-driven decisions and demonstrating results to clients or team members effectively.

3. Simple Integrations

Easily integrate with your CRM, Google Ads, or Slack, automating actions for calls based on specific criteria, ensuring efficient workflows and real-time insights across platforms.

Pros

• Simple and user-friendly
• Real-time call insights
• Automated tagging for easy segmentation

Cons

• Limited advanced features
• Best for smaller teams

Pricing

Nimbata offers 3 paid plans :

• Pro: $39/month
• Marketing: $89/month
• Agency Plans: $149/month

Final Verdict

Nimbata is a simple call tracking solution best suited for small businesses that want essential call insights without unnecessary complexity. With real-time tracking and automated tagging, it’s a reliable choice for SMBs.

9. Invoca

Invoca is an AI-powered call tracking software designed for enterprises needing advanced marketing attribution and analytics. It provides in-depth insights into call data and customer behavior, making it a valuable tool for data-driven decision-making, especially for businesses with high call volumes or multiple campaigns.

Features

• AI-Powered Call Analysis and Caller Sentiment Detection
• Detailed Marketing Attribution for Calls
• Real-time Reporting Dashboards
• Conversation Intelligence for Customer Behavior Analysis
• Call Routing and Dynamic Number Insertion
• CRM and Marketing Tool Integrations

Top 3 Features

1. AI Call Tracking

Analyze calls at scale with AI, gaining insights into quality, intent, and outcomes, helping optimize marketing, enhance customer service, and increase revenue through data-driven actions.

2. Multi-Channel Attribution

Track conversions from every marketing channel, revealing the full digital-to-phone journey and highlighting which channels generate the highest quality leads for your business.

3. Measure Call Quality

Use Signal AI to assess lead quality and business impact using advanced AI, turning each conversation into actionable insights for targeted improvements and strategic growth.

Pros

• AI-driven insights
• Customizable dashboards
• Strong marketing attribution

Cons

• High price point
• Complex for small teams

Pricing

Invoca offers custom pricing that is customized to large businesses with specific needs.

Final Verdict

Invoca is an advanced solution for enterprise-level businesses that require in-depth call analysis and marketing attribution. Its AI-powered insights and customizable dashboards make it a top choice for companies with complex marketing needs.

10. Gong.io

Gong.io is a revenue intelligence platform that provides valuable call tracking insights to improve sales performance. It’s especially helpful for sales teams looking to analyze conversations and understand customer sentiment. Gong.io’s integration with customer relationship management systems like Salesforce makes it ideal for sales-focused organizations.

Features

• Conversation Intelligence with AI-Powered Analysis
• Call Recording and Real-Time Transcriptions
• Performance Tracking for Sales Teams
• CRM Integration, including Salesforce
• Revenue Insights from Call Data
• Customizable Dashboards and Reporting
• Call Outcome and Lead Scoring

Top 3 Features

1. Automatic Call Recording and Transcription

Gong.io automatically records sales calls and transcribes them into text, providing a detailed record of each conversation.

2. Smooth Salesforce Integration

The platform integrates with Salesforce, automatically logging call data into the CRM. This ensures that all call activities are accurately recorded and easily accessible within Salesforce.

3. AI-Driven Conversation Analysis

Gong.io utilizes artificial intelligence to analyze sales conversations, offering insights into deal progress, identifying potential risks, and highlighting areas for improvement.

Pros

• Excellent for sales teams
• Powerful conversation analytics

Cons

• High cost
• Primarily suited for sales use

Pricing

Gong.io offers custom pricing based on team size and feature requirements.

Final Verdict

Gong.io is an excellent tool for sales teams looking to optimize their performance through conversation insights and CRM integration. With its focus on revenue intelligence, it’s ideal for organizations aiming to increase sales efficiency and results.

Feature & Price Comparison 

Here’s an in-depth feature and price comparison of the top 10 tools:

Features	AvidTrak	CallHippo	CallRail	Call Tracking Metrics	Gong.io	Invoca	Nimbata	Revenue.io	Twilio	WhatConverts
Call Recording	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Call Transcription	✔️	❌	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Dynamic Number Insertion (DNI)	✔️	✔️	✔️	✔️	❌	✔️	✔️	✔️	✔️	✔️
IVR (Interactive Voice Response)	✔️	✔️	✔️	✔️	❌	✔️	✔️	✔️	✔️	❌
Form Tracking	✔️	❌	✔️	✔️	❌	❌	❌	✔️	❌	✔️
Multi-Channel Attribution	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
CRM Integrations	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Customizable Call Routing	✔️	✔️	✔️	✔️	❌	✔️	✔️	✔️	✔️	❌
Real-Time Reporting & Analytics	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Keyword-Level Tracking	✔️	❌	✔️	✔️	❌	✔️	❌	✔️	✔️	✔️
Lead Scoring & Prioritization	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	❌
AI-Powered Call Analysis	✔️	❌	❌	❌	✔️	✔️	❌	✔️	✔️	❌
Spam Blocking	✔️	✔️	✔️	❌	❌	❌	❌	❌	❌	✔️
Integration with Google Ads & Analytics	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
API Access	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Automatic Call Routing	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	❌
Cost Transparency (Flat Fee)	✔️	✔️	❌	❌	❌	❌	✔️	❌	❌	❌
Free Customer Support	✔️	✔️	❌	✔️	❌	❌	✔️	❌	❌	❌
Pricing	$15/mo	Custom	$45/mo	Custom	Custom	Custom	Custom	Custom	Custom	$30/mo

Conclusion

Choosing the right call tracking software can greatly impact how effectively you understand and manage customer interactions.

With these tools, businesses can gain insights into customer behavior, improve service, and make informed marketing decisions.

Whether you need a straightforward solution for lead tracking or a fully customizable API-based tool, this list covers the top options to meet your dynamic call tracking needs in 2025.

Ready to improve your call tracking game? Start your AvidTrak free trial today!

Frequently Asked Questions

1. What is call tracking software?

Call tracking software records and analyzes inbound and outbound calls, helping businesses understand customer interactions, improve marketing strategies, and improve service quality.

2. How does call tracking improve customer service?

By enabling teams to review recorded calls, businesses can identify areas for improvement, enhance customer satisfaction, and deliver more effective support.

3. Is call tracking software expensive?

Costs vary widely depending on features and usage. Many tools offer flexible pricing plans so businesses of all sizes can find a suitable option.

4. Can call tracking software integrate with other marketing tools?

Yes, most call tracking software like AvidTrak can integrate with marketing tools like Google Analytics, CRM platforms, and advertising tools. This makes it easier to track and measure the performance of your entire marketing ecosystem in one place.

5. How does call tracking help with multi-channel marketing?

Call tracking software lets businesses see which channels drive the most calls, from social media to paid ads. AvidTrak excels at multi-channel attribution, so you can understand which specific marketing channels bring in valuable leads and allocate your budget more effectively.

6. Is it possible to track calls from digital campaigns?

Absolutely! Many call tracking tools can attribute calls to digital ads, PPC campaigns, and other online efforts. AvidTrak offers dynamic number insertion, which assigns unique numbers to visitors based on traffic source, making it easy to trace calls back to specific campaigns.