9 Best Pay Per Call Software 2025

Pay-per-call lead generation or performance marketing is a powerful strategy that connects businesses directly with prospects through phone interactions, making it ideal for industries like insurance, legal services, real estate, and healthcare.

Choosing the right pay-per-call software to track leads can be challenging without understanding what truly adds value to your campaigns.

The best tools not only track calls but also offer features like advanced call routing, dynamic number insertion (DNI), and multi-platform integrations to provide deeper insights into campaign performance. These features ensure precise attribution, streamlined workflows, and better lead management.

In this guide, we’ve rounded up the 9 best pay-per-call software tools to consider in 2025, helping you optimize campaigns and achieve measurable results.

List of the Top 9 Pay Per Call Software

1. AvidTrak
2. Phonexa
3. Ringba
4. Dialics
5. Analytic Call Tracking
6. Retreaver
7. CallerReady
8. Invoca
9. Nimbata

1. AvidTrak

AvidTrak stands out in the pay-per-call software landscape by addressing key challenges businesses face in tracking and optimizing phone interactions. It provides a full set of features, such as advanced call queues, warm transfers, sequential (round robin) forwarding, simultaneous forwarding, advanced voicemail with instant alert features,  dynamic number insertion, multi-channel attribution, and flexible call routing options to ensure precise tracking and efficient lead management. AvidTrak provides excellent customer support, helping you solve complex tracking and call routing challenges.

Features

• After Hours Call Routing
• Area Code-Based Call Routing (Geolocation)
• Call Email Alerts
• Call Recording
• Call Transcription
• Advanced DNI Options
• IVR (Interactive Voice Response)
• Simultaneous Call Forwarding
• Google Analytics 4 Integration
• Sequential Call Forwarding
• Sub-domain Number Follow
• Tracking ID Hide/Display
• Call Whisper
• Third-Party Integrations
• Form Tracking
• Customizable Reporting Dashboard
• Inventory of Phone Numbers
• Customizable Call Attribution
• Caller Sentiment Detection

Top 3 Features

1. Dynamic Number Insertion

Automatically inserts unique tracking numbers on your site based on visitor sources. This feature helps pinpoint which marketing channels are driving high-value calls, making it easier to optimize pay-per-call campaigns.

2. Real-Time Reporting and Analytics

Offers immediate insights into call performance with real-time reporting and analytics, allowing marketers to adjust their pay-per-call strategies on the fly to maximize lead quality and conversions.

3. Seamless Integrations

AvidTrak integrates with GA-4, Google Ads, Bing Ads, Google Sheets, and CRMs like Salesforce, HubSpot, and Zoho. This smooth integration enables businesses to report call conversions, track leads, and optimize campaigns effortlessly by connecting call data with marketing platforms.

Pros

• 14-day free trial
• Transparent, cost-effective pricing with no hidden fees
• Intuitive platform designed for quick setup and easy use
• Customization options are available at no extra charge
• Flexible solution catering to both simple tracking needs and intricate requirements
• Outstanding customer support with quick response times
• Advanced features for managing complex call tracking, routing, and marketing attribution
• Seamless integration with CRM platforms
• Optimize campaigns and increase conversions

Cons

• Looker Studio Partner Connector is currently unavailable
• No GHL integration

Pricing

AvidTrak offers 3 pricing plans:

• Starter: $15/month
• Professional: $30/month
• Agency: $55/month

Final Verdict

AvidTrak is the perfect solution for businesses with complex marketing attribution needs or intricate call routing requirements. It offers all the expertise and tools required to handle your pay-per-call challenges at the best price in the industry. AvidTrak’s integration with platforms like Google Analytics, Google Ads, and CRMs ensures a unified view of performance, helping businesses make data-driven decisions and maximize their pay-per-call campaign results.

Get started with AvidTrak today and maximize the potential of your pay-per-call campaigns!

2. Phonexa

Phonexa offers an all-in-one marketing automation solution with a strong emphasis on dynamic call tracking and lead management. It’s designed to handle high call volumes efficiently, making it ideal for businesses looking to automate their pay-per-call campaigns.

 

Features

• Call Routing with IVR
• Live Call Transfers
• Dynamic Number Insertion (DNI)
• Call Tracking
• Campaign Attribution
• Integration with CRMs
• Real-Time Analytics

Top 3 Features

1. Call Routing with IVR

Direct phone calls to the appropriate department or agent based on caller input, ensuring quick resolution.

2. Live Call Transfers

Transfers inbound calls to other agents in real-time, eliminating disconnects.

3. Dynamic Number Insertion (DNI)

Tracks marketing campaigns using unique phone numbers for better performance analysis.

Pros

• Extensive call analytics
• Ideal for high call volumes

Cons

• Can be overwhelming for new users
• Premium features come at a higher cost

Pricing

Phonexa offers custom pricing based on your business needs. Contact their sales team for a quote.

Final Verdict

Phonexa is perfect for companies looking to scale pay-per-call efforts efficiently. With its advanced call routing and tracking capabilities, this pay per call software is ideal for enhancing lead conversion rates and managing inbound call volumes.

3. Ringba

Ringba is a premium pay-per-call platform designed for businesses that prioritize real-time analytics and efficient call routing. It’s ideal for companies that are data-driven and focused on maximizing the effectiveness of their campaigns.

Features

• Real-Time Reporting
• Intelligent Call Routing
• Attribution Tracking
• Call Recording
• Customizable Dashboards
• Dynamic Number Insertion
• API Integration

Top 3 Features

1. Real-Time Reporting

Provides instant data analysis to optimize campaigns and improve ROI.

2. Intelligent Call Routing

Connects callers to the best available agent based on predefined criteria.

3. Attribution Tracking

Tracks the complete customer journey, helping optimize ad spend.

Pros

• Comprehensive reporting tools
• Highly customizable call flows
• Great for scaling campaigns

Cons

• Initial setup is complicated and difficult to implement
• Pricing is high for smaller teams and requires an upfront annual payment

Pricing

Ringba offers 3 pricing options:

• Business: $127/month, billed annually

• Professional: $197/month, billed annually

• Enterprise: Custom pricing

Final Verdict

Ringba is an ideal solution for data-driven businesses looking to make full use of real-time analytics for optimizing pay-per-call campaigns. Its tracking and routing capabilities make it a great choice for maximizing call conversions.

4. Dialics

Dialics offers a versatile pay-per-call solution tailored for businesses seeking global reach and detailed call analytics. Its user-friendly platform supports campaign optimization by providing marketers with actionable insights into their call performance.

Features

• Global Call Tracking
• Virtual Phone Numbers
• Call Forwarding
• IVR Menus
• Dynamic Number Insertion
• Real-Time Analytics
• Integration with CRM Tools

Top 3 Features

1. Reliable Call Tracking & Attribution

 

Monitor ongoing campaigns and access analytics in real-time, allowing you to make immediate adjustments and optimize your pay-per-call efforts for better results.

2. Scale Revenue with Buyers & Vendors

 

Easily add buyers and vendors to your account and track their performance. Grow your team and scale your pay-per-call business with reduced risks.

3. Scale Your Campaign with Reports & Insights

Utilize in-depth analytics to make data-driven decisions, refine your marketing strategies, and enhance your campaign performance for greater ROI.

Pros

• Supports international campaigns
• Simple and intuitive interface
• Flexible routing options

Cons

• Limited integrations compared to competitors
• Advanced features are expensive

Pricing

Dialics offers flexible pricing plans. Check their website for more details.

Final Verdict

Dialics is a perfect pay per call software for businesses looking to expand their pay-per-call campaigns globally. Its great tracking capabilities and easy-to-use interface make it an excellent fit for marketers seeking detailed key conversion insights, however it is an expensive platform.

5. Analytic Call Tracking

 

 

Analytic Call Tracking is designed to help businesses optimize their marketing efforts by providing deep insights into call performance. With great

reporting features, it’s perfect for identifying what works best in your campaigns.

Features

• Comprehensive Call Reporting
• Keyword Attribution
• Two-Way SMS Communication
• Call Recording
• Dynamic Number Insertion
• Instant Number Provisioning
• Integration with Google Analytics

Top 3 Features

1. Detailed Call Reporting

Analyze campaign performance with reports to pinpoint which ads, keywords, and channels drive the most customer calls.

2. Call History Tracking

Monitor answered vs. missed calls to optimize your marketing efforts and improve response rates.

3. Two-Way SMS Messaging

Engage customers directly from your browser with real-time text communication.

Pros

• Easy integration with marketing tools
• Instant number setup

Cons

• Limited customization options
• No free trial available

Pricing

Analytic Call Tracking offers 3 plans:

• Starter Plan: $29/user/month
• Pro Plan: $79/user/month
• Agency Plan: $199/user/month

Final Verdict

Analytic Call Tracking is ideal for businesses focused on optimizing their marketing spend. Its detailed reporting and easy integration with analytics tools make it a reliable choice for improving call conversions.

6. Retreaver

Retreaver is a highly customizable pay-per-call solution that excels in lead attribution and call tracking. It’s perfect for businesses that need to direct calls efficiently and optimize lead generation efforts.

Features

• Attribute-Based Call Routing
• Real-Time Call Analytics
• Keyword Tracking
• Geolocation Routing
• IVR Support
• Call Recording
• Integration with Ad Platforms

Top 3 Features

1. Attribute-Based Call Routing

 

Route calls based on contact attributes like geolocation, affiliate ID, or specific offers for better lead quality.

2. Ad, Keyword, and Creative Tracking

 

Track calls back to the specific ad or keyword, allowing for precise campaign optimization.

3. Live Call Analytics

View live call metrics to monitor campaign performance and make data-driven decisions.

Pros

• Highly flexible routing options
• Supports complex attribution models

Cons

• Advanced feature setup is difficult to implement
• Pricing can be steep for smaller teams

Pricing

Retreaver offers customized pricing. Contact their sales team for more information.

Final Verdict

Retreaver is well-suited for companies that rely heavily on affiliate marketing and need complete call tracking. Its flexible routing and analytics make it an excellent tool for optimizing lead generation.

7. CallerReady

CallerReady is designed to streamline pay-per-call campaigns through its dynamic call distribution and management features. It’s perfect for businesses looking to optimize inbound call flow and lead attribution while maximizing revenue from their call leads.

Features

• Dynamic Call Distribution
• Multi-Buyer Call Distribution Technology
• Call Tracking and Analytics
• Lead Capture and Delivery
• Event Notifications
• IVR Support
• Integration with CRMs

Top 3 Features

1. Dynamic Call Distribution

Automatically routes calls to the most profitable buyer using patented technology, maximizing revenue from every inbound call.

2. Integrations, Call Tracking, and Notifications

Easily integrate with third-party tools for seamless data sharing and lead tracking. Get real-time event notifications for quick responses.

3. Complete Order Management System

Manage call suppliers, buyers, and returns to optimize lead quality and revenue generation efficiently.

Pros

• Flexible lead distribution options
• Strong integrations for seamless data flow

Cons

• Requires setup to explore advanced features
• Pricing plans are on the higher side

Pricing

Custom pricing based on usage and features. Visit their website to request a quote.

Final Verdict

CallerReady is ideal for businesses looking to enhance their pay-per-call campaigns with call distribution and lead management tools. Its multi-buyer distribution technology and integration capabilities make it a valuable asset for increasing call revenue.

8. Invoca

Invoca is a leading advanced call tracking and analytics platform that focuses on optimizing marketing performance by linking offline phone interactions with online marketing efforts. It’s great for businesses wanting to improve lead quality and valuable conversions rates through data-driven insights.

Features

• Call Tracking and Attribution
• Marketing Attribution
• Real-Time Analytics
• Call Recording
• Lead Scoring
• Dynamic Routing
• Integration with CRM and Analytics Tools

Top 3 Features

1. Complete Marketing Attribution

Connects online marketing activities to offline calls, helping businesses gain a complete view of their marketing impact.

2. Improve Lead Quality and Conversion Rates

Analyze phone calls to identify high-value leads and optimize interactions to increase sales conversions.

3. Recover Lost Sales Opportunities

Identify missed calls and re-engage potential customers to recover lost sales and strengthen the sales pipeline.

Pros

• Advanced call attribution features
• Real-time insights for optimizing campaigns

Cons

• Steeper learning curve for new users
• Very high entry point pricing, starting at $1000/month

Pricing

Invoca offers customized pricing. Contact their sales team for a quote.

Final Verdict

Invoca is a very good pay per call software for businesses focused on maximizing their marketing ROI; however, its high price point makes it prohibitively expensive for small businesses. Its in-depth attribution and lead analysis features make it a great choice for optimizing pay-per-call campaigns and driving higher conversions.

9. Nimbata

Nimbata is an intuitive call tracking platform designed for pay-per-call marketers who need to track and monetize phone leads effectively. This pay per call software is perfect for small to medium-sized businesses that want to optimize their marketing efforts through clear, actionable data.

Features

• Call Tracking and Analytics
• Dynamic Number Insertion
• Call Forwarding
• Call Recording
• IVR Menus
• Lead Attribution
• Real-Time Reporting

Top 3 Features

1. Track Phone Call Leads

Easily track all phone leads generated from campaigns, ensuring no lead goes unaccounted for.

2. Sophisticated Call Routing 

The better the caller experience you provide, the higher your call conversion rates will be. Greetings, whispers, surveys, and call routing features – are all part of the game of giving personal attention from the first call and every call.

3. Manage Call Caps

Control the volume of calls each buyer receives to ensure you only generate the number of calls you’re paid for.

Pros

• User-friendly interface
• Great for small businesses
• Flexible call tracking options

Cons

• Limited advanced features compared to larger platforms
• Fewer integrations with third-party tools

Pricing

Nimbata offers the following 3 pricing options:

• Pro: $35/month
• Marketing: $80/month
• Agency: $120/month

Final Verdict

Nimbata is perfect for small to medium-sized businesses looking to get started with pay-per-call marketing. Its easy-to-use interface and solid tracking capabilities make it a great entry-level tool for optimizing phone-based lead generation.

Feature Comparison Table

Features / Tools	Analytic Call Tracking	AvidTrak	CallerReady	Dialics	Invoca	Nimbata	Phonexa	Retreaver	Ringba
Dynamic Number Insertion	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Call Routing (IVR)	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Real-Time Analytics	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Call Recording	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Form Tracking	❌	✔️	❌	❌	❌	❌	❌	❌	❌
CRM Integrations	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Keyword Attribution	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Lead Scoring	✔️	✔️	✔️	✔️	✔️	❌	✔️	❌	✔️
Call Transfers	❌	✔️	✔️	❌	✔️	❌	✔️	✔️	❌
Custom Call Routing	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Geolocation Routing	❌	✔️	✔️	✔️	✔️	❌	✔️	✔️	✔️
Call Capping	❌	✔️	✔️	❌	❌	✔️	❌	✔️	❌
Marketing Attribution	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Attribute-Based Routing	❌	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Pricing	$29/user/mo	$15/mo	Custom	Custom	Custom	Custom	Custom	Custom	$127/mo

Conclusion

Choosing the right pay per call software can majorly impact your lead generation and conversion rates.

The tools listed here cater to various business needs, whether you’re looking for comprehensive analytics, call routing, or automated billing.  Assess your marketing goals and budget to select the tool that best aligns with your business strategy.

However, AvidTrak stands out as a unique choice as it is very easy to set up, has excellent customer support, and offers all the features you would need to implement an effective pay per call tracking strategy at the lowest price in the industry. It also addresses common challenges like inefficient call routing and attribution gaps with its advanced routing options, ensuring calls reach the right person at the right time.

Ready to optimize your pay-per-call campaigns and boost your ROI? Try AvidTrak today to get real-time insights, advanced call routing, and seamless CRM integrations.

Frequently Asked Questions

1. What is pay per call software?

It’s a tool that helps businesses track, manage, and optimize phone calls generated from marketing campaigns, enabling better lead attribution and higher conversions.

2. Who benefits from pay per call software?

Industries like insurance, healthcare, legal services, and real estate can benefit by using these tools to generate high-quality phone leads.

3. How does call tracking work?

Call tracking assigns unique phone numbers to different campaigns, allowing businesses to track which ads generate calls and optimize their marketing efforts accordingly.

4. Can pay per call software integrate with my existing CRM?

Yes, most pay-per-call tracking software like AvidTrak offer integration capabilities with popular CRMs like Salesforce, HubSpot, and Zoho, enabling seamless data flow and lead management.

5. What is Dynamic Number Insertion (DNI)?

DNI automatically displays unique phone numbers on your website based on the visitor’s source, allowing businesses to attribute phone leads accurately to specific marketing channels.

6. How can pay per call software improve ROI?

By providing detailed analytics on call performance, lead quality, and campaign effectiveness, these tools help businesses optimize their marketing spend, increase conversions, and reduce wasted ad budgets.