Pay-per-call lead generation or performance marketing is a powerful strategy that connects businesses directly with prospects through phone interactions, making it ideal for industries such as insurance, legal services, real estate, and healthcare.
Choosing the right pay-per-call tracking software to track leads can be challenging without understanding what truly adds value to your campaigns.
The best pay-per-call software tools not only track calls but also offer features like advanced call routing, dynamic number insertion (DNI), and AI-powered conversation outcome extraction to provide deeper insights into campaign performance. These features improve attribution accuracy, simplify call handling, and help teams focus on higher-value calls.
In this guide, we’ve rounded up the 9 best pay-per-call software tools to consider in 2026, helping you optimize campaigns and achieve measurable results, including options that qualify as the best pay-per-call tracking software in the US for many teams.
What is pay-per-call software?
Pay per call software is a pay per call platform that tracks, routes, and attributes inbound phone calls so advertisers, agencies, and lead buyers can measure exactly which campaigns generate qualified calls and revenue. The best pay-per-call tracking software typically includes dynamic number insertion (DNI), IVR and call routing, call recording, real-time reporting, and integrations with GA4 and CRMs for end-to-end lead attribution.
Core must-haves to look for in the best pay-per-call software:
- Dynamic number insertion (DNI) for source-level attribution
- Call routing (IVR, geo/area code rules, sequential/simultaneous forwarding, warm transfers)
- Call analytics and reporting (call outcomes, conversion signals, dashboards)
- CRM + analytics sync (GA4, Google Ads, HubSpot/Salesforce/Zoho)
- Call monitoring tools (whisper, monitor, barge) + call recording/transcription
List of the Top 9 Pay-Per-Call Software
- AvidTrak
- Phonexa
- Ringba
- Dialics
- Analytic Call Tracking
- Retreaver
- CallerReady
- Invoca
- Nimbata
1. AvidTrak
AvidTrak is a modern pay-per-call software built for businesses and agencies that rely on phone-driven conversions and need clear attribution across marketing channels. It combines advanced call tracking, built-in contact center functionality, and AI-powered conversation analytics to help teams understand which calls convert, why they convert, and how to scale performance efficiently.
Unlike basic call tracking tools, AvidTrak is a complete pay-per-call tracking solution that integrates call data with marketing platforms, CRMs, and on-site interactions. What sets AvidTrak apart is its AI-powered conversation outcome extraction, which identifies whether calls led to pricing discussions, bookings, or qualified leads, along with Avidia, an agentic AI data analyst that delivers immediate answers using live call and CRM data. These capabilities are not standard in pay-per-call software, making AvidTrak especially effective for insurance, legal services, healthcare, real estate, and other high-intent lead-generation campaigns across the US.
Features of AvidTrak as Pay-Per-Call Software
- Call Tracking with Built-in Contact Center
- AI-Powered Call Transcription with keyword flagging
- AI-Powered Conversation Outcome Extraction
- Leena — Affordable AI Receptionist & Voice Assistant
- Avidia — Agentic AI Data Analyst
- Advanced Call Routing
- Area Code-Based Call Routing
- IVR (Interactive Voice Response)
- Advanced DNI Options
- After Hours Call Routing
- Sentiment analysis
- Tracking ID Hide/Display
- Simultaneous Call Forwarding
- Sequential Call Forwarding
- Sub-domain Number Follow
- Call Email Alerts
- Email Marketing
- Call Recording
- Caller sentiment capability
- Call Whisper
- Third-Party Integrations
- Form Tracking
- Google Analytics 4 Integration
- Customizable Reporting Dashboard
- Inventory of Phone Numbers
- Customizable Call Attribution
Top 3 Features of AvidTrak as Pay-Per-Call Software
1. Call Tracking with Built-In Contact Center
AvidTrak combines pay-per-call software capabilities with a built-in contact center, allowing businesses to manage inbound and outbound calls from a single platform. Teams can track call sources, apply advanced routing rules, and distribute leads using warm transfers, IVR, and geo-based routing. This setup allows accurate attribution, better caller experiences, and scalable call operations without relying on separate contact center tools.
2. AI-Powered Conversation Outcome Extraction & Call Transcription
AvidTrak uses AI-powered call transcription to convert recorded calls into searchable text, helping teams analyze conversations without manual listening. In addition, AI-powered conversation outcome extraction automatically identifies high-intent signals such as booking requests, pricing discussions, or qualification triggers. This allows marketers and sales teams to prioritize valuable calls, improve follow-ups, and optimize pay-per-call campaign performance based on real conversation data.
3. Avidia — Agentic AI Data Analyst
Avidia is AvidTrak’s agentic AI data analyst, designed to simplify reporting across calls, campaigns, and conversions. Instead of building dashboards or exporting reports, teams can ask questions in plain English and receive immediate insights from live call tracking and CRM data. Avidia helps identify what’s driving qualified calls, where performance declines, and which campaigns deserve more budget, allowing faster, more data-driven decisions.
Pros of AvidTrak as Pay-Per-Call Software
- Transparent and affordable pricing with no hidden fees
- 14-day free trial with $20 credit, covering all features
- Responsive customer support with fast resolution times
- Supports simple, low-cost call tracking, call recording, and marketing attribution
- Improves campaign performance to drive more conversions
- Flexible customization options are included at no extra cost
- Quick setup with a user-friendly interface
- Smooth CRM integration for better lead management
Cons of AvidTrak as Pay-Per-Call Software
- No GHL integration
Pricing for AvidTrak
AvidTrak offers 3 pricing plans:
- Starter: $15/month
- Professional: $30/month
- Agency: $55/month
Final Verdict
AvidTrak is one of the most balanced pay-per-call platforms available in 2026, offering advanced call tracking, built-in contact center functionality, and practical AI-powered analytics at a significantly lower cost than enterprise-focused tools. It is particularly well-suited for businesses and agencies that need precise attribution, flexible call routing, and clear visibility into call outcomes without operational complexity.
For teams looking for the best pay-per-call tracking software in the US that combines affordability, depth, and scalability, AvidTrak stands out as a strong long-term solution.
2. Phonexa
Phonexa offers an all-in-one marketing automation solution with a strong emphasis on dynamic call tracking and lead management. It’s designed to handle high call volumes efficiently, making it ideal for businesses looking to automate their pay-per-call campaigns.
Features of Phonexa as Pay-Per-Call Software
- Call Routing with IVR
- Live Call Transfers
- Dynamic Number Insertion (DNI)
- Call Tracking
- Campaign Attribution
- Integration with CRMs
- Real-Time Analytics
Top 3 Features of Phonexa as Pay-Per-Call Software
1. Call Routing with IVR
Direct phone calls to the appropriate department or agent based on caller input, ensuring quick resolution.
2. Live Call Transfers
Transfers inbound calls to other agents in real-time, eliminating disconnects.
3. Dynamic Number Insertion (DNI)
Tracks marketing campaigns using unique phone numbers for better performance analysis.
Pros of Phonexa as Pay-Per-Call Software
- Extensive call analytics
- Ideal for high call volumes
Cons of Phonexa as Pay-Per-Call Software
- Can be overwhelming for new users
- Premium features come at a higher cost
Pricing for Phonexa
Phonexa offers 4 pricing options:
- Lite: Starting around $250/month
- Premium: Starting around $500/month
- Enterprise: Starting around $1,000/month
- Custom: Custom pricing based on usage and requirements
Final Verdict
Phonexa is perfect for companies looking to scale pay-per-call efforts efficiently. With its advanced call routing and tracking capabilities, this pay per call software is ideal for enhancing lead conversion rates and managing inbound call volumes.
3. Ringba
Ringba is a premium pay-per-call platform designed for businesses that prioritize real-time analytics and efficient call routing. It’s ideal for companies that are data-driven and focused on maximizing the effectiveness of their campaigns.
Features of Ringba as Pay-Per-Call Software
- Real-Time Reporting
- Intelligent Call Routing
- Attribution Tracking
- Call Recording
- Customizable Dashboards
- Dynamic Number Insertion
- API Integration
Top 3 Features of Ringba as Pay-Per-Call Software
1. Real-Time Reporting
Provides instant data analysis to optimize campaigns and improve ROI.
2. Intelligent Call Routing
Connects callers to the best available agent based on predefined criteria.
3. Attribution Tracking
Tracks the complete customer journey, helping optimize ad spend.
Pros of Ringba as Pay-Per-Call Software
- Comprehensive reporting tools
- Highly customizable call flows
- Great for scaling campaigns
Cons of Ringba as Pay-Per-Call Software
- Initial setup is complicated and difficult to implement
- Pricing is high for smaller teams and requires an upfront annual payment
Pricing for Ringba
Ringba offers 3 pricing options:
- Business: $127/month, billed annually
- Professional: $197/month, billed annually
- Enterprise: Custom pricing
Final Verdict
Ringba is an ideal solution for data-driven businesses looking to make full use of real-time analytics for optimizing pay-per-call campaigns. Its tracking and routing capabilities make it a great choice for maximizing call conversions.
4. Dialics
Dialics offers a versatile pay-per-call solution tailored for businesses seeking global reach and detailed call analytics. Its user-friendly platform supports campaign optimization by providing marketers with actionable insights into their call performance.
Features of Dialics as Pay-Per-Call Software
- Global Call Tracking
- Virtual Phone Numbers
- Call Forwarding
- IVR Menus
- Dynamic Number Insertion
- Real-Time Analytics
- Integration with CRM Tools
Top 3 Features of Dialics as Pay-Per-Call Software
1. Reliable Call Tracking & Attribution
Monitor ongoing campaigns and access analytics in real-time, allowing you to make immediate adjustments and optimize your pay-per-call efforts for better results.
2. Scale Revenue with Buyers & Vendors
Easily add buyers and vendors to your account and track their performance. Grow your team and scale your pay-per-call business with reduced risks.
3. Scale Your Campaign with Reports & Insights
Utilize in-depth analytics to make data-driven decisions, refine your marketing strategies, and enhance your campaign performance for greater ROI.
Pros of Dialics as Pay-Per-Call Software
- Supports international campaigns
- Simple and intuitive interface
- Flexible routing options
Cons of Dialics as Pay-Per-Call Software
- Limited integrations compared to competitors
- Advanced features are expensive
Pricing for Dialics
Dialics offers flexible pricing plans. Check their website for more details.
Final Verdict
Dialics is a perfect pay-per-call software for businesses looking to expand their pay-per-call campaigns globally. Its great tracking capabilities and easy-to-use interface make it an excellent fit for marketers seeking detailed key conversion insights; however, it is an expensive platform.
5. Analytic Call Tracking
Analytic Call Tracking is designed to help businesses optimize their marketing efforts by providing deep insights into call performance. With great reporting features, it’s perfect for identifying what works best in your campaigns.
Features of Analytic Call Tracking as Pay-Per-Call Software
- Comprehensive Call Reporting
- Keyword Attribution
- Two-Way SMS Communication
- Call Recording
- Dynamic Number Insertion
- Instant Number Provisioning
- Integration with Google Analytics
Top 3 Features of Analytic Call Tracking as Pay-Per-Call Software
1. Detailed Call Reporting
Analyze campaign performance with reports to pinpoint which ads, keywords, and channels drive the most customer calls.
2. Call History Tracking
Monitor answered vs. missed calls to optimize your marketing efforts and improve response rates.
3. Two-Way SMS Messaging
Engage customers directly from your browser with real-time text communication.
Pros of Analytic Call Tracking as Pay-Per-Call Software
- Easy integration with marketing tools
- Instant number setup
Cons of Analytic Call Tracking as Pay-Per-Call Software
- Limited customization options
- No free trial available
Pricing for Analytic Call Tracking
Analytic Call Tracking offers 3 plans:
- Starter Plan: $29/user/month
- Pro Plan: $79/user/month
- Agency Plan: $199/user/month
Final Verdict
Analytic Call Tracking is ideal for businesses focused on optimizing their marketing spend. Its detailed reporting and easy integration with analytics tools make it a reliable choice for improving call conversions.
6. Retreaver
Retreaver is a highly customizable pay-per-call solution that excels in lead attribution and call tracking. It’s perfect for businesses that need to direct calls efficiently and optimize lead generation efforts.
Features of Retreaver as Pay-Per-Call Software
- Attribute-Based Call Routing
- Real-Time Call Analytics
- Keyword Tracking
- Geolocation Routing
- IVR Support
- Call Recording
- Integration with Ad Platforms
Top 3 Features of Retreaver as Pay-Per-Call Software
1. Attribute-Based Call Routing
Route calls based on contact attributes like geolocation, affiliate ID, or specific offers for better lead quality.
2. Ad, Keyword, and Creative Tracking
Track calls back to the specific ad or keyword, allowing for precise campaign optimization.
3. Live Call Analytics
View live call metrics to monitor campaign performance and make data-driven decisions.
Pros of Retreaver as Pay-Per-Call Software
- Highly flexible routing options
- Supports complex attribution models
Cons of Retreaver as Pay-Per-Call Software
- Advanced feature setup is difficult to implement
- Pricing can be steep for smaller teams
Pricing for Retreaver
Pricing plans for Retreaver start at $25 per month. Contact their sales team for more information on customized pricing.
Final Verdict
Retreaver is well-suited for companies that rely heavily on affiliate marketing and need complete call tracking. Its flexible routing and analytics make it an excellent tool for optimizing lead generation.
7. CallerReady
CallerReady is designed to streamline pay-per-call campaigns through its dynamic call distribution and management features. It’s perfect for businesses looking to optimize inbound call flow and lead attribution while maximizing revenue from their call leads.
Features of CallerReady as Pay-Per-Call Software
- Dynamic Call Distribution
- Multi-Buyer Call Distribution Technology
- Call Tracking and Analytics
- Lead Capture and Delivery
- Event Notifications
- IVR Support
- Integration with CRMs
Top 3 Features
1. Dynamic Call Distribution
Automatically routes calls to the most profitable buyer using patented technology, maximizing revenue from every inbound call.
2. Integrations, Call Tracking, and Notifications
Easily integrate with third-party tools for seamless data sharing and lead tracking. Get real-time event notifications for quick responses.
3. Complete Order Management System
Manage call suppliers, buyers, and returns to optimize lead quality and revenue generation efficiently.
Pros of CallerReady as Pay-Per-Call Software
- Flexible lead distribution options
- Strong integrations for seamless data flow
Cons of CallerReady as Pay-Per-Call Software
- Requires setup to explore advanced features
- Pricing plans are on the higher side
Pricing for CallerReady
Custom pricing based on usage and features. Visit their website to request a quote.
Final Verdict
CallerReady is ideal for businesses looking to enhance their pay-per-call campaigns with call distribution and lead management tools. Its multi-buyer distribution technology and integration capabilities make it a valuable asset for increasing call revenue.
8. Invoca
Invoca is a leading advanced call tracking and analytics platform that focuses on optimizing marketing performance by linking offline phone interactions with online marketing efforts. It’s great for businesses wanting to improve lead quality and valuable conversion rates through data-driven insights.
Features of Invoca as Pay-Per-Call Software
- Call Tracking and Attribution
- Marketing Attribution
- Real-Time Analytics
- Call Recording
- Lead Scoring
- Dynamic Routing
- Integration with CRM and Analytics Tools
Top 3 Features of Invoca as Pay-Per-Call Software
1. Complete Marketing Attribution
Connects online marketing activities to offline calls, helping businesses gain a complete view of their marketing impact.
2. Improve Lead Quality and Conversion Rates
Analyze phone calls to identify high-value leads and optimize interactions to increase sales conversions.
3. Recover Lost Sales Opportunities
Identify missed calls and re-engage potential customers to recover lost sales and strengthen the sales pipeline.
Pros of Invoca as Pay-Per-Call Software
- Advanced call attribution features
- Real-time insights for optimizing campaigns
Cons of Invoca as Pay-Per-Call Software
- Steeper learning curve for new users
Pricing for Invoca
Invoca offers customized pricing. Contact their sales team for a quote.
Final Verdict
Invoca is a very good pay per call software for businesses focused on maximizing their marketing ROI; however, its high price point makes it prohibitively expensive for small businesses. Its in-depth attribution and lead analysis features make it a great choice for optimizing pay-per-call campaigns and driving higher conversions.
9. Nimbata
Nimbata is an intuitive call tracking platform designed for pay-per-call marketers who need to track and monetize phone leads effectively. This pay per call software is perfect for small to medium-sized businesses that want to optimize their marketing efforts through clear, actionable data.
Features of Nimbata as Pay-Per-Call Software
- Call Tracking and Analytics
- Dynamic Number Insertion
- Call Forwarding
- Call Recording
- IVR Menus
- Lead Attribution
- Real-Time Reporting
Top 3 Features of Nimbata as Pay-Per-Call Software
1. Track Phone Call Leads
Easily track all phone leads generated from campaigns, ensuring no lead goes unaccounted for.
2. Sophisticated Call Routing
Call conversion rates improve when callers are routed quickly and accurately. Tools like custom greetings, call whisper, surveys, and routing rules help maintain call quality and reduce drop-offs across inbound calls.
3. Manage Call Caps
Control the volume of calls each buyer receives to ensure you only generate the number of calls you’re paid for.
Pros of Nimbata as Pay-Per-Call Software
- User-friendly interface
- Great for small businesses
- Flexible call tracking options
Cons of Nimbata as Pay-Per-Call Software
- Limited advanced features compared to larger platforms
- Fewer integrations with third-party tools
Pricing for Nimbata
Nimbata offers the following 3 pricing options:
- Pro: $35/month
- Marketing: $80/month
- Agency: $120/month
Final Verdict
Nimbata is perfect for small to medium-sized businesses looking to get started with pay-per-call marketing. Its easy-to-use interface and solid tracking capabilities make it a great entry-level tool for optimizing phone-based lead generation.
Feature Comparison Table
| Pay-Per-Call Capabilities | AvidTrak | Phonexa | Ringba | Dialics | Analytical Call Tracking | Retreaver | CallerReady | Invoca | Nimbata |
| Pay per call tracking & attribution | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Built-in contact center | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Advanced call routing (IVR, geo, seq/sim) | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ |
| Buyer / campaign-based routing logic | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ | ❌ | ❌ |
| Call caps & volume control | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ | ✅ | ❌ | ✅ |
| AI-powered call transcription | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✅ | ❌ |
| AI-powered conversation outcome extraction | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Call recording | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| CRM & GA4 integrations | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Affiliate/buyer dispute support | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ | ✅ | ❌ | ❌ |
| Entry-level pricing for US teams | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✅ |
When to Choose Which
Choose AvidTrak if you need end-to-end pay per call tracking with flexibility
Choose AvidTrak if your campaigns require deep call routing (warm transfers, sequential or simultaneous forwarding, IVR, and geo or ZIP-based routing), dynamic number insertion with keyword attribution, and AI-powered call transcription and conversation outcome extraction. It’s a strong fit for teams that want GA4 and CRM syncing, responsive support, and advanced capabilities at a lower total cost.
Choose pay-per-call specialists like Retreaver or CallerReady if buyer rules dominate
Pay-per-call specialists such as Retreaver or CallerReady are better suited when your workflows revolve around buyer rules, performance tags, call caps, and traffic distribution across multiple buyers. These platforms focus heavily on routing logic and network management rather than AI-driven conversation analysis.
Choose enterprise conversation intelligence platforms like Invoca for large organizations
Enterprise conversation intelligence suites such as Invoca are best for large organizations that need high-volume conversation analytics, strict governance, and enterprise-level reporting. These tools prioritize marketing intelligence and compliance over pay-per-call buyer logic and are typically suited for larger budgets and teams.
Conclusion
Choosing the right pay-per-call software directly affects call quality, attribution accuracy, and revenue performance. The platforms covered in this guide support different needs, from buyer-focused routing to enterprise-level conversation analytics, so it is important to select a solution that aligns with how your pay-per-call workflows operate.
AvidTrak is built for teams that need complete pay-per-call tracking without unnecessary complexity. It combines advanced call routing, dynamic number insertion with keyword attribution, AI-powered call transcription, and conversation outcome extraction in a single platform, while remaining easy to deploy and cost-efficient. With built-in contact center functionality and strong GA4 and CRM integrations, AvidTrak solves common pay-per-call challenges such as attribution gaps and inefficient call distribution.
Sign up for a free trial with AvidTrak today and manage pay-per-call campaigns with greater control, clearer attribution, and scalable routing, without the overhead of enterprise-only platforms.
Frequently Asked Questions
1. What is the best pay per call software in the US?
The best pay per call software in the US is one that combines call tracking, advanced routing, and outcome-based attribution. Platforms like AvidTrak stand out by combining qualified call tracking, AI-powered transcription with conversation outcome extraction, and CRM integrations to support billing accuracy and ROI measurement.
2. How does pay per call tracking software work?
Pay per call tracking software assigns unique phone numbers to marketing campaigns, identifies call sources, applies routing rules, and records call activity. Advanced platforms also capture call outcomes, allowing advertisers and buyers to measure call quality and attribute revenue to specific traffic sources.
3. What features should a pay per call platform include?
A reliable pay per call platform should offer dynamic number insertion (DNI), IVR and call routing, call recording, call outcome tracking, and analytics integrations. More advanced solutions add AI-powered call transcription and conversation outcome extraction to support call quality verification.
4. Is pay per call software useful for call buyers and affiliates?
Yes. Pay per call software allows buyers to receive calls that meet defined criteria, while affiliates and agencies can validate call quality using recordings, attribution data, and outcomes. This shared visibility helps reduce disputes and improve trust across pay-per-call networks.
5. How does AI improve pay per call tracking?
AI improves pay per call tracking by analyzing call conversations to identify intent signals such as pricing discussions or booking requests. AI-powered transcription and outcome extraction help teams qualify calls, validate payouts, and refine campaigns using verified conversation data.
6. Can pay per call software integrate with CRMs and ad platforms?
Most modern pay per call software integrates with CRMs such as Salesforce, HubSpot, and Zoho, along with advertising and analytics platforms like Google Ads and GA4. These integrations connect call activity with campaign and lead data for clearer attribution and performance tracking.
