10 Best CallRail Alternatives 

When it comes to improving your marketing efforts and tracking phone calls effectively, having the right call tracking software is important.

When businesses search for call tracking solutions, they often consider CallRail because of its reputation and reliable call tracking, custom reporting, and multiple integrations.

CallRail is a popular option, but it may not be the perfect fit for everyone.  Fortunately, there are many excellent alternatives offering features like advanced call tracking, form tracking, and multi-channel attribution at competitive prices.

Whether you’re a marketing agency, a small business, or an enterprise, finding the right call tracking tool can make a huge difference in your marketing efforts, customer satisfaction, and overall results.

In this guide, we’ll look at the 10 best CallRail alternatives to help you find the right fit for your business.

List of the Top 10 CallRail Alternatives

1. AvidTrak
2. CallHippo
3. CallTrackingMetrics
4. Cloudtalk
5. Gong
6. Invoca
7. Nimbata
8. Phonexa
9. Revenue.io
10. WhatConverts

1. AvidTrak

 

 

AvidTrak is one of the best CallRail alternatives that caters to businesses aiming to track and analyze calls effectively while optimizing their marketing efforts. AvidTrak is a cost-effective solution that offers a user-friendly interface with advanced call tracking features, making it a go-to choice for marketing agencies, SMBs, and enterprise-level companies alike. AvidTrak is one of the only services that offers customized solutions catered to your unique needs and does not charge for customization.

Unlike many competitors, AvidTrak provides a 14-day free trial that includes all features to let you experience its excellent call tracking, advanced analytics, and quick integrations before committing. AvidTrak allows businesses to track phone leads effectively and optimize marketing strategies without the complexities or hefty price tags often associated with other platforms.

Features

• After Hours Call Routing
• Area Code-Based Call Routing (Geolocation)
• Call Email Alerts
• Call Recording
• Call Transcription
• Advanced DNI Options
• IVR (Interactive Voice Response)
• Simultaneous Call Forwarding
• Google Analytics 4 Integration
• Sequential Call Forwarding
• Sub-domain Number Follow
• Tracking ID Hide/Display
• Call Whisper
• Third-Party Integrations
• Form Tracking
• Customizable Reporting Dashboard
• Inventory of Phone Numbers
• Customizable Call Attribution
• Caller Sentiment Detection

Top 3 Features

1. Advanced Call Tracking

AvidTrak offers precise call tracking across multiple marketing channels, helping businesses identify which campaigns drive the most valuable leads. This ensures you can optimize your advertising spend and improve your ROI and conversion rates.

2. Customizable Reports

With AvidTrak’s customizable reporting tools, businesses can personalize reports to their specific needs, providing detailed insights that quickly identify their strengths and highlight areas that need to be improved to maximize ROI.

3. Seamless Integrations

AvidTrak easily integrates with various CRM systems, Google Analytics, and other marketing tools to provide a unified view of your marketing data. This ensures smooth workflows and improved efficiency across teams and platforms.

Pros

• No obligation 14-day free trial with $20 credit inclusive of all features
• Transparent, cost-effective pricing with no hidden fees
• Customization options are available at no extra charge
• Outstanding customer support with quick response times
• Seamless integration with CRM platforms
• User-friendly interface for easy setup and use
• Capable of handling complex call tracking, routing, and marketing attribution
• Suitable for simple and complex requirements
• Optimize campaigns and increase conversions

Cons

• Looker Studio Partner Connector is currently unavailable
• No GHL integration

Pricing

Here are the pricing plans offered by AvidTrak:

• Starter: $15/month
• Professional: $30/month
• Agency: $55/month

Final Verdict

AvidTrak is an excellent CallRail alternative for businesses seeking a flexible, user-friendly, and highly customizable call tracking solution. With its advanced features like customizable reports, seamless integrations, and detailed insights, AvidTrak helps businesses optimize marketing efforts. The free trial and exceptional customer support further make it an attractive choice for companies of all sizes.

Whether you’re looking to improve call conversion rates or gain deeper insights into your marketing channels, AvidTrak offers everything you need in a call tracking platform. It’s a reliable, cost-effective solution that outshines many other options on the market, making it the top contender for businesses looking to take their marketing to the next level.

Start your free trial today and discover how AvidTrak can transform your marketing efforts!

2. CallHippo

CallHippo is a user-friendly cloud-based phone system that offers both inbound and outbound call tracking. It’s a great CallRail alternative for businesses looking for a simple setup, affordable pricing, and the ability to manage phone calls across remote teams and multiple locations.

Features

• Cloud-Based Phone System
• Virtual Phone Numbers
• Automatic Call Recording
• Call Routing and Forwarding
• Advanced Analytics and Reporting
• CRM Integrations
• Outbound Call Campaigns

Top 3 Features

1. Virtual Phone Numbers

CallHippo lets businesses establish a presence in multiple countries with local numbers, enabling easier customer communication.

2. Call Analytics

CallHippo provides insights into sales calls and customer interactions, helping businesses make data-driven decisions.

3. Automatic Call Distribution

 

It automatically routes calls to the right team members, reducing wait times and improving customer satisfaction.

Pros

• Good for remote teams with multi-device support
• Integrates with popular CRMs like HubSpot

Cons

• Can be expensive for smaller teams
• Occasional glitches in call recordings

Pricing

CallHippo offers the following pricing plans:

• Starter: $18/user/month billed annually
• Professional: $32/user/month billed annually
• Ultimate: $42/user/month billed annually

Final Verdict

CallHippo is a good choice for businesses seeking a cloud-based phone system with basic call tracking capabilities. It’s perfect for small sales teams or startups that need straightforward functionality at reasonable pricing.

3. CallTrackingMetrics

CallTrackingMetrics provides advanced call tracking and communication tools. Its strength lies in its ability to unify call tracking with contact center management, which appeals to both marketing agencies and contact centers. This is another of the great Callrail alternatives that provides in-depth insights into lead and campaign management.

Features

• Multi-Channel attribution
• Text messaging
• Automation
• Speech analytics
• Call routing

Top 3 Features

1. Multi-Channel Attribution

CallTrackingMetrics track and attributes call to specific marketing channels, ensuring businesses understand which campaigns perform best.

2. Automation Features

You can save time by automating tasks like lead assignment and follow-up alerts with this tool. This capability improves operational efficiency, ensuring customer calls are handled accurately.

3. Speech Analytics

 

CallTrackingMetrics allows you to analyze call transcripts to improve customer satisfaction and agent performance.

Pros

• Advanced automation tools
• Strong reporting capabilities

Cons

• Complex usage for beginners
• Pricing scales quickly with added features

Pricing

CallTrackingMetrics offers the following pricing plans:

• Marketing Lite: $65/month (billed annually)
• Marketing Pro: $149/month (billed annually)
• Sales Engage: $329/month (billed annually)
• Enterprise: $1,999/month (billed annually)

Final Verdict

CallTrackingMetrics helps businesses with both call tracking and contact center management. While its feature set is expansive, it’s best suited for those willing to invest time and resources to make use of its full potential.

4. CloudTalk

CloudTalk is a cloud-based call tracking software designed for businesses that want a simple solution for managing customer interactions. Being one of the top CallRail alternatives, it helps in customer service scenarios where teams need simple and easy-to-use call management features.

Features

• Call Transfers
• Smart Dialer
• Call Notes
• Call Tagging
• Call Recording and Routing

Top 3 Features

1. Call Queues

CloudTalk’s call queue system organizes incoming calls so that no customer is left waiting unnecessarily. It helps businesses manage high call volumes.

2. Smart Dialer

 

This feature minimizes idle time between calls, automatically dialing numbers and connecting sales reps as soon as a customer answers.

3. Call Monitoring

Managers can listen to live calls and provide real-time feedback or coaching to agents. This feature is invaluable for maintaining quality standards and improving team performance.

Pros

• Reliable call quality and recording
• Flexible call routing options
• Easy-to-use

Cons

• Limited advanced features in lower-tier plans
• Higher tiers may be costly

Pricing

CloudTalk offers the following pricing plans:

• Starter: $25/month
• Essential: $30/month
• Expert: $50/month
• Custom: Contact sales

Final Verdict

CloudTalk helps businesses with instant call management and tracking. Its user-friendly interface and customization options make it a good fit for sales and support teams. However, its pricing is steep for smaller businesses, and some users have noted occasional connectivity issues. While it’s a great choice for remote teams and contact centers, those with simpler needs might find the platform more than they require.

5. Gong

Gong.io is a unique CallRail alternative for sales teams that need actionable insights from customer interactions. By focusing on sales intelligence, Gong.io helps teams understand what works during calls and improve their strategies for closing deals. Its ability to analyze conversations at scale makes it a standout option for optimizing sales calls and improving team performance.

Features

• Conversation Intelligence
• Call Recording and Transcription
• Analytics and Reporting
• Salesforce Integration
• Customizable Dashboards

Top 3 Features

1. Conversation Intelligence

This tool analyzes customer conversations to find what drives successful interactions and sales. It highlights patterns and actionable insights to close more deals.

2. Deal Intelligence

Gong monitors deals in progress, helping sales teams focus on areas needing improvement. This feature helps track opportunities, boost conversion rates, and improve marketing efforts.

3. Analytics and Reporting

 

Gong.io offers detailed analytics and reporting to help sales teams understand key trends and performance metrics. It enables businesses to optimize their sales strategies.

Pros

• Intuitive dashboard for sales reps
• Easy integration with popular CRM tools

Cons

• Requires training for advanced features
• Higher price point

Pricing

Contact the sales team for pricing.

Final Verdict

Gong.io is a good option for sales teams that prioritize call quality and closing rates. Its focus on sales-specific insights sets it apart, but the lack of marketing features may limit its appeal to non-sales teams. However, its advanced analytics platform and detailed reporting make it invaluable for driving sales performance.

6. Invoca

 

 

Invoca is a simple call tracking and conversational analytics platform for enterprises and marketing agencies managing high volumes of inbound calls. It distinguishes itself from CallRail by focusing on deep data integration and AI-powered insights, which are particularly valuable for businesses prioritizing precision in marketing campaigns.

Features

• Real-Time Analytics
• Call Recording
• Lead Scoring
• Custom Call Routing
• Dynamic Call Tracking
• Speech Analytics
• Integration with CRM tools

Top 3 Features

1. Dynamic Call Tracking

This CallRail alternative allows businesses to monitor calls from multiple marketing channels, offering a single dashboard to analyze campaign performance.

2. Speech Analytics

 

By transcribing customer conversations, Invoca’s speech analytics identifies recurring themes, sentiments, and intent. This aids in quality control, sales training, and improving customer experience.

3. Custom Call Routing

Invoca’s custom call routing ensures that incoming calls are directed to the most suitable department or agent based on predefined criteria.

Pros

• Easy integrations with marketing and CRM tools
• Handles large volumes of calls

Cons

• High learning curve for new users
• Pricing is steep, making it less accessible

Pricing

Invoca offers customized pricing. Contact their sales team for a quote.

Final Verdict

Invoca is an ideal alternative to CallRail for enterprises and large-scale marketing agencies that require detailed analytics and integrations. However, its complexity and pricing may be drawbacks for smaller businesses or teams with limited technical expertise.

7. Nimbata

 

Nimbata offers a practical and budget-friendly solution for businesses seeking CallRail alternatives that prioritize ease of use. With its focus on straightforward call tracking and key features, it is a good solution for small and larger teams. Nimbata provides reliable insights without the need for complex tools or steep learning curves.

Features

Top 3 Features

1. Call Tracking

Nimbata’s call tracking lets businesses determine which marketing campaigns generate high-quality inbound calls. This helps in allocating resources to the most effective channels.

2. Custom Call Flows

With custom call flows, you can create personalized call experiences. By routing calls based on predefined rules, companies can ensure that customers are always connected to the right team.

3. Number Pooling

 

Nimbata’s number pooling assigns unique phone numbers to specific campaigns or marketing sources. This ensures accurate tracking of calls across multiple campaigns.

Pros

• Simple and intuitive interface
• Offers easy integration with Google Analytics

Cons

• Limited advanced features compared to larger platforms

Pricing

Nimbata offers the following pricing  plans:

• Pro: $39 /per month
• Marketing: $89 /per month
• Agency: $149 /per month

Final Verdict

Nimbata is an accessible CallRail alternatives for small businesses that need important call tracking features without the complexity of more advanced tools. It lacks automation features and has limited CRM integrations. This may deter larger teams.

8. Phonexa

 

Phonexa is ideal for businesses needing a broader marketing platform with integrated call tracking, email tracking, and SMS features. It’s a top CallRail alternative for those wanting advanced analytics. With quick integrations and automation features, it advances marketing efforts across multiple channels. However, its learning curve and pricing structure may pose challenges for smaller businesses.

Features

• Form and Call Tracking
• SMS and Email Integration
• Custom Reporting
• Multi-Channel Marketing Tracking
• Speech Analytics
• Campaign Performance Insights

Top 3 Features

1. Custom Reporting

 

Phonexa’s custom reporting feature allows businesses to tailor their reports to specific metrics, providing deeper insights into marketing performance.

2. Lead Tracking

Phonexa tracks every customer touchpoint, ensuring you know which marketing efforts bring valuable leads.

3. Multi-Channel Marketing

This CallRail alternative consolidates data from different platforms to give you a complete view of your marketing performance.

Pros

• Multi-channel tracking features
• Advanced insights
• Great for diverse campaigns

Cons

• Higher starting price
• Complex setup for small teams

Pricing

Here are the pricing plans for Phonexa:

• Lite: $250/mo, $500 setup fee
• Premium: $500/mo, $1000 setup fee
• Enterprise: $1000/mo, $2000 setup fee
• Custom

Final Verdict

Phonexa is another of the CallRail alternatives, offering a wide set of features like call tracking, email tracking, and SMS features, making it ideal for businesses with complex marketing needs. Its advanced analytics and custom reporting features provide valuable insights for improving marketing efforts. Additionally, its pricing structure may be on the higher side for companies with limited budgets.

9. Revenue.io

Revenue.io focuses on sales enablement through real-time coaching. It’s one of the many CallRail alternatives, made for teams aiming to optimize outbound calls while tracking customer interactions across multiple touchpoints. This tool can help you improve sales performance and capture leads effectively.

Features

• Call Routing
• Real-time Sales Coaching
• Crm Integration
• Call Recording
• Transcribe Calls
• Conversation Intelligence

Top 3 Features

1. Call Routing

Intelligent call routing reduces customer wait times and increases caller satisfaction. This improves communication methods, reducing missed opportunities.

2. Real-Time Sales Coaching

Revenue.io provides managers with the tools to guide sales reps during live calls, ensuring consistent quality. This feature supports remote teams and improves overall sales call quality.

3. Conversation Intelligence

You can analyze customer interactions to extract insights into sales trends, key customer needs, and opportunities for improvement.

Pros

• Detailed insights to improve performance
• Strong integration with Salesforce

Cons

• Pricey for small businesses
• Not ideal for marketing-focused teams

Pricing

Contact the sales team for pricing.

Final Verdict

Revenue.io helps sales-driven teams maximize their call efficiency and performance in real-time. Its coaching and advanced analytics software help sales reps improve call outcomes and customer satisfaction. However, its high pricing plans and lack of marketing-focused features make it less suitable for marketing agencies.

10. WhatConverts

 

WhatConverts is a highly versatile call tracking and lead management tool, making it one of the good CallRail alternatives for businesses looking to track all their marketing efforts in one place. With the ability to track calls, forms, and chats, it is great for businesses that rely on multiple communication methods to generate leads.

Features

• Multi-Channel Tracking
• Customizable Conversion Tracking
• Integration with Google Analytics and CRMs
• Call Recording and Transcription
• Real-Time Reporting
• Advanced Lead Scoring

Top 3 Features

1. Multi-Channel Tracking

WhatConverts tracks calls, forms, and chats in one platform, giving businesses a complete view of their marketing efforts and conversion sources.

2. Customizable Conversion Tracking

Users can define and track conversions based on their goals, whether it’s calls, form submissions, or any other interaction.

3. Integration with Google Analytics and CRMs

This tool integrates with Google Analytics and CRMs, allowing businesses to sync call data with their overall marketing analytics.

Pros

• Simple setup
• Includes features like virtual numbers

Cons

• Limited SMS features compared to other tools
• Basic reporting capabilities in lower-tier plans
• Pricing high for small businesses

Pricing

WhatConverts offers 4 pricing plans:

• Call tracking (Single Account): $30/mo
• Plus: $60/mo
• Pro: $100/mo
• Elite: $160/mo

Final Verdict

WhatConverts is another CallRail alternative for businesses that need in-depth call tracking across multiple communication methods. Its flexibility in tracking and integration capabilities make it a good choice for marketing agencies and small to medium businesses. However, very basic features are offered in low-tier plans.

Feature Comparison Table

Features / Tools	AvidTrak	CallHippo	Call Tracking Metrics	CloudTalk	Gong	Invoca	Nimbata	Phonexa	Revenue.io	WhatConverts
Call Recording & Transcription	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅
Dynamic Number Insertion	✅	✅	✅	❌	❌	✅	✅	✅	❌	✅
Customizable Reports	✅	✅	✅	✅	✅	❌	✅	✅	❌	✅
Multi-channel Attribution	✅	❌	❌	❌	❌	✅	❌	✅	❌	✅
Call Routing (IVR)	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅
Keyword-level Tracking	✅	✅	❌	✅	✅	❌	❌	✅	✅	✅
Call Whisper	✅	✅	✅	✅	✅	✅	✅	❌	❌	✅
Extensive Customization	✅	✅	✅	❌	✅	✅	✅	❌	✅	❌
Custom Call Routing	✅	✅	✅	❌	✅	✅	✅	✅	✅	❌
Pricing (Starting)	$15/mo	$18/user/mo	$65/mo	$25/mo	Custom	Custom	$39/mo	$250/mo, $500 setup fee	Custom	$30/mo

Key Takeaways

When searching for the best CallRail alternatives, businesses have a variety of options to consider, each offering unique features to optimize call tracking and improve marketing strategies.

However, AvidTrak stands out as a top choice due to its affordability, excellent customer support, and unique combination of advanced inbound and outbound call tracking with customizable reporting and call attribution.

Whether you’re a small business or an enterprise-level company, AvidTrak offers the flexibility, accuracy, and scalability you need to drive growth and improve customer satisfaction with no hidden costs.

Make the smart choice today and elevate your call tracking with AvidTrak. Start now!

Frequently Asked Questions

1. What is call tracking software, and why is it important?

Call tracking software helps businesses monitor and analyze phone calls generated from various marketing channels. It is essential to understand which marketing efforts are driving the most valuable customer interactions, allowing businesses to optimize their campaigns and improve conversion rates.

2. What makes AvidTrak a great CallRail alternative?

AvidTrak offers advanced call tracking features, real-time reporting, and customizable analytics, for businesses looking to optimize marketing efforts and improve conversion rates.

3. Can AvidTrak track both inbound and outbound calls?

Yes, AvidTrak offers comprehensive call tracking for both inbound and outbound calls, ensuring that all phone interactions are properly tracked across various marketing channels for a complete view of your marketing efforts.

4. How does call tracking improve marketing ROI?

Call tracking enables businesses to identify which marketing channels (such as Google Ads, SEO, or social media) are bringing in the most qualified leads. By knowing where your best leads are coming from, you can allocate marketing budgets more effectively and increase ROI.

5. What type of customization features does AvidTrak offer?

AvidTrak provides free customization options that allow businesses to tailor call tracking to their specific needs. From custom call flows to personalized reporting, AvidTrak ensures flexibility for a more effective and streamlined call tracking experience.