10 Best White Label Call Tracking Software in 2026

White label call tracking software lets agencies provide call tracking, attribution, dashboards, and reporting under their own brand.

For agencies managing PPC, SEO, lead generation, or local marketing campaigns, the right platform needs to do more than replace a vendor logo. Strong white label software should support client account separation, branded reporting, campaign attribution, client access, integrations, and pricing that remains workable as the agency grows.

AvidTrak compared 10 platforms against those requirements, with greater weight given to genuine agency and reseller use cases. Agencies that need a closer look at the model can review AvidTrak’s guide to white label call tracking for agencies.

Table of Contents

Comparison of the Best White Label Call Tracking Software

Software	Best For	White Label Approach	Multi-Client or Partner Fit	Starting Price
AvidTrak	Best overall	Branded dashboards and reporting with no white-label setup fee	Up to 1,000 client accounts on the Agency plan	$15/month
CallTrackingMetrics	Reseller and billing workflows	White-label options with agency branding and custom billing	Agency sub-accounts	From $65/month
Nimbata	Branded agency reporting	Logo, colors, domain, reports, and client-facing branding	Agency workflows	From $39/month + usage
WildJar	Deep client-facing rebranding	Agency domain, logo, and no WildJar branding in the described setup	Agency client management	From $39/month + usage
KeyMetric	Cost-conscious agencies	Custom logo, colors, dashboards, and reports	Agency and media-company use cases	From $35/month
Ringba	Pay-per-call networks	Dedicated white-label platform	Partners, buyers, and network workflows	Higher-tier package
Phonexa	Larger call and lead operations	Customer-owned domain, logos, colors, and partner access	Pay-per-call and pay-per-lead operations	Custom pricing
Dialics	Affiliates and performance marketers	Logo, colors, interface settings, and custom domain	Buyer and vendor workflows	Contact vendor
INVOX	International and multi-channel agencies	White-label reporting and analytics	Multiple client accounts under one login	Contact vendor
CallTracker.io	Multi-client agencies wanting public pricing	Custom domain, logos, colors, and client access	Multiple companies	From $37/month + usage

Pricing note: Prices and white-label terms can change. Agencies should confirm subscription fees, phone number costs, minute rates, AI charges, account limits, and white-label add-ons before purchasing.

The 10 Best White Label Call Tracking Software in 2026

1. AvidTrak

Best for: Agencies that need branded client reporting, multi-client management, and detailed marketing attribution without enterprise-level pricing.

Overview

AvidTrak combines white-label agency workflows with call tracking and attribution. Agencies can provide branded dashboards and reports, manage separate client accounts, control client access, and connect inbound phone leads with campaigns, channels, keywords, and landing-page activity.

That combination is important because branding alone does not prove marketing performance. AvidTrak helps agencies present call reporting under the agency identity while also showing which marketing activity generated each phone lead.

For agencies managing unrelated client accounts, AvidTrak’s call tracking software for agencies supports separate account structures, client access, and campaign reporting.

The current Agency plan supports up to 1,000 client accounts, and AvidTrak states that no white-label setup fee applies.

Key White Label and Agency Capabilities

Branded client dashboards.
White-label reporting.
Multi-client account management.
Client access controls.
Campaign and channel attribution.
Keyword-level attribution.
Dynamic Number Insertion.
Call recording and transcription.
AI-supported conversation analysis.
CRM, advertising, and analytics connections.
API access for custom workflows.

For agencies working across multiple marketing systems, AvidTrak provides call tracking integrations for CRM, advertising, analytics, and reporting workflows.

Teams with more technical requirements can also use the call tracking API for number provisioning, call events, routing, recordings, transcripts, outcomes, and connected data workflows.

Best Fit and Limitations

AvidTrak works particularly well for:

PPC agencies that need campaign and keyword attribution.
SEO agencies connecting calls with traffic sources and landing pages.
Lead generation agencies measuring call quality and outcomes.
Full-service agencies managing multiple client accounts.
Agencies serving local businesses that depend on incoming calls.
Teams that need branded reporting without a separate setup fee.

For paid search specialists, AvidTrak also provides dedicated PPC call tracking software for connecting phone leads with paid campaign and keyword activity.

AvidTrak may not be the closest fit for a large pay-per-call network that needs extensive buyer, publisher, and marketplace operations. Ringba or Phonexa may align more closely with that type of business model.

Pricing

AvidTrak currently publishes three plans:

Starter: $15 per month.
Professional: $30 per month.
Agency: $55 per month.

The Agency plan includes 30 numbers, 2,500 minutes, 2,500 call recording minutes, and up to 1,000 client accounts. Usage above plan allowances is charged separately.

A 14-day free trial is available. Agencies can review the current call tracking pricing before selecting a plan.

Verdict

AvidTrak is the best overall choice for agencies that want branded client reporting alongside detailed marketing attribution. The combination of multi-client management, campaign and keyword tracking, DNI, AI-supported call analysis, integrations, API access, and public pricing gives AvidTrak a clear agency use case.

2. CallTrackingMetrics

Best for: Agencies that need deeper reseller, sub-account, markup, and custom billing workflows.

Overview

CallTrackingMetrics, also known as CTM, provides call tracking and conversation analytics with an established agency model. CTM supports white-label options, agency sub-accounts, custom billing, and related reseller workflows.

That structure makes CTM particularly relevant when an agency wants to package call tracking as a recurring service rather than simply give clients access to a third-party reporting platform.

Key Capabilities

Agency sub-accounts.
White-label options.
Custom billing.
Markup workflows.
Call attribution.
Conversation analytics.
Developer tools.
Integrations and automation.

Best Fit and Limitations

CTM works well for established agencies that need greater commercial control over how call tracking is packaged and billed.

The platform can be particularly useful when an agency needs separate client accounts, markup pricing, custom billing, and developer tools.

However, costs can rise as an agency moves into plans with deeper agency features and adds usage. A smaller agency with straightforward attribution needs may prefer a lighter setup.

Pricing

CTM currently lists public plans from $65 per month, with agency-oriented tiers costing more. Usage charges can apply.

Agencies should confirm which branding controls and custom-domain options are included in the selected configuration.

Verdict

CallTrackingMetrics is one of the strongest alternatives for agencies building a formal reseller operation. CTM makes the most sense when sub-accounts, billing controls, markup, and developer flexibility carry more weight than a low entry price.

3. Nimbata

Best for: Agencies that want branded client experiences alongside attribution, reporting, and AI-supported call analysis.

Overview

Nimbata provides dedicated white-label call tracking capabilities for agencies. The platform supports branding across client-facing areas such as logos, colors, reports, alerts, and domain settings.

Alongside branding, Nimbata provides call attribution, workflow automation, integrations, and AI-supported call analysis.

Key Capabilities

Custom logo and colors.
Custom domain.
White-label reporting.
Call attribution.
Dynamic Number Insertion.
AI tagging and scoring.
Workflow automation.
CRM and analytics connections.

Best Fit and Limitations

Nimbata works well for agencies that want branding controls alongside modern attribution and call analysis features.

The pricing model can also appeal to teams that prefer usage tied to answered calls. However, agencies should calculate the full cost rather than relying only on the headline subscription price because usage and white-label requirements can increase the monthly amount.

Pricing

Nimbata currently lists:

Pro: $39 per month plus usage.
Marketing: $89 per month plus usage.
Agency: $149 per month plus usage.

Annual billing rates may reduce the displayed monthly cost.

Verdict

Nimbata is a strong option for agencies that want branded client access, call attribution, workflow automation, and AI-supported call analysis. Agencies should still model subscription, usage, and white-label costs together before committing.

4. WildJar

Best for: Agencies that place a high priority on removing the underlying vendor from the visible client experience.

Overview

WildJar has one of the clearest white-label propositions in this comparison. The agency offering supports agency-owned branding, agency URLs, and a client experience that can remove visible WildJar branding from the described setup.

WildJar also supports markup models, which can help agencies package call tracking within their own recurring service.

Key Capabilities

Agency-owned domain.
Agency logos.
White-label dashboard.
Client account management.
Reseller margin options.
Call tracking and attribution.
API and webhook access on relevant plans.

Best Fit and Limitations

WildJar works well when the client-facing brand experience is one of the main buying criteria. The platform is particularly relevant for agencies that want clients to access reports through an agency-branded environment.

Agencies operating across several countries should verify tracking number availability, country-specific rates, and regional support before rollout.

Pricing

WildJar’s United States pricing currently starts at $39 per month plus usage. Separate country pricing can apply.

Verdict

WildJar earns a high position because white labeling is central to the agency offer rather than a minor reporting feature. The platform is particularly relevant when vendor removal and agency-owned presentation are major priorities.

5. KeyMetric

Best for: Cost-conscious agencies that want a dedicated white-label call tracking offer.

Overview

KeyMetric directly markets white-label call tracking to agencies and media companies. The platform allows agencies to apply their own logos and colors across dashboards and reports while retaining campaign and call attribution capabilities.

KeyMetric also positions pricing as a major part of the offer, making the platform relevant for smaller agencies that need to control software costs.

Key Capabilities

Custom logos and colors.
Branded dashboards and reports.
Agency and media-company use cases.
Campaign attribution.
Keyword tracking.
Dynamic Number Insertion.
Call recording.
Conversational intelligence features.

Best Fit and Limitations

KeyMetric works well for smaller and midsize agencies that place strong weight on price while still needing campaign and keyword attribution.

One limitation is important: KeyMetric states that a “Powered by KeyMetric” footer remains for legal requirements. Agencies that need complete removal of the underlying vendor should consider that point before purchasing.

Pricing

KeyMetric currently lists entry pricing from $35 per month. Larger plans are available, with additional number and minute charges applying where relevant.

Verdict

KeyMetric is a good option for agencies seeking a lower-cost platform with a genuine white-label offer. The visible footer requirement is the main consideration for agencies that want a fully vendor-hidden experience.

6. Ringba

Best for: Pay-per-call networks, performance marketers, and agencies with partner-heavy operations.

Overview

Ringba provides inbound call tracking and analytics for performance marketing and pay-per-call businesses. The platform also offers a dedicated white-label environment designed for agencies and networks that manage partners, buyers, routing logic, and call flows.

Compared with a standard agency dashboard, Ringba is more closely aligned with network operations.

Key Capabilities

Dedicated white-label platform.
Custom branding.
Partner users.
Call routing.
Pay-per-call workflows.
Webhooks and integrations.
Performance reporting.
Network-oriented operations.

Best Fit and Limitations

Ringba works best for businesses managing partners, buyers, call flows, and performance marketing relationships.

A standard digital agency that only needs branded reports and separate client accounts may find Ringba more complex than necessary.

Pricing

Ringba uses subscription and usage pricing, with white-label access associated with a higher-tier package.

Agencies should calculate number, minute, recording, AI, and other usage charges against expected call volume.

Verdict

Ringba is a specialist option rather than a general agency recommendation. The platform is most relevant when white labeling sits inside a wider pay-per-call or partner network operation.

7. Phonexa

Best for: Larger pay-per-call, pay-per-lead, affiliate, and partner operations.

Overview

Phonexa provides marketing technology for calls, leads, clicks, email, and related performance marketing workflows. The white-label capabilities are particularly relevant for larger companies managing external partners or networks.

Businesses can host partner-facing portals on their own domain, apply their own logos and brand colors, and control which reports and features different partners can access.

Key Capabilities

Customer-owned partner domain.
Custom logos and colors.
Partner-facing portals.
Controlled report and feature access.
Pay-per-call infrastructure.
Call tracking and routing.
Lead operations.
Wider affiliate and performance marketing tools.

Best Fit and Limitations

Phonexa works well for larger businesses that manage calls, leads, partners, and affiliate relationships within a broader operation.

For a smaller agency that mainly needs branded client reports and campaign attribution, Phonexa may provide more infrastructure than required.

Pricing

Phonexa uses package-based and custom commercial arrangements depending on selected products and business requirements.

Verdict

Phonexa is a strong choice for larger performance marketing operations. The platform is less likely to be the first choice for a small agency, but the partner-facing white-label model is highly relevant for larger call and lead networks.

8. Dialics

Best for: Affiliates and performance marketers that need a rebrandable platform with buyer and vendor workflows.

Overview

Dialics provides a dedicated white-label feature for companies, marketing affiliates, and advertising agencies.

The platform supports changes to the company name, logo, favicon, corporate colors, interface appearance, and custom domain. Dialics also provides attribution, call routing, buyer management, and vendor workflows.

Key Capabilities

Custom company identity.
Logo and favicon.
Custom colors.
Custom domain.
Call attribution.
Dynamic Number Insertion through number pools.
Buyer and vendor workflows.
Call routing and reporting.

Best Fit and Limitations

Dialics is particularly relevant for agencies and affiliates operating closer to pay-per-call or performance marketing.

The buyer and vendor model gives Dialics a different use case from a standard client reporting tool.

Public white-label pricing is not as easy to compare as the pricing of some other products in this list, so buyers should confirm plan and usage terms directly.

Verdict

Dialics is a good option when an agency needs visible branding controls plus call routing, attribution, and partner-style workflows.

9. INVOX Call Tracking

Best for: Agencies that need white-label reporting across multi-channel or international campaigns.

Overview

INVOX explicitly offers white-label call tracking reporting and analytics for agencies. The agency product also supports access to multiple client accounts under one login.

That setup can be useful for agencies managing PPC, SEO, social, offline, or international campaigns from a central administrative environment.

Key Capabilities

White-label reporting and analytics.
Multiple client accounts under one login.
Dynamic Number Insertion.
Keyword-level tracking.
Multi-channel attribution.
Local and international tracking options.
Google Ads and analytics-related connections.

Best Fit and Limitations

INVOX works well for agencies running campaigns across several channels or geographic markets.

Detailed white-label pricing is not clearly published, so agencies should confirm the commercial model before planning a large client rollout.

Verdict

INVOX is a relevant choice for agencies that need white-label reporting alongside multiple client accounts and wider geographic tracking requirements.

10. CallTracker.io

Best for: Agencies that want a rebrandable multi-client platform with clear public pricing.

Overview

CallTracker.io provides white-label call tracking with custom domains, agency branding, multi-company management, call recording, AI transcription, attribution, and call flows.

The public pricing structure also makes the platform easier to compare with alternatives that rely entirely on custom sales quotes.

Key Capabilities

Custom domain.
Custom logos and colors.
Client access.
Multi-company management.
Call recording.
AI transcription.
Campaign attribution.
Call flows.

Best Fit and Limitations

CallTracker.io is particularly relevant for smaller and midsize agencies that prefer public package pricing and a direct multi-company model.

Larger pay-per-call networks may need deeper buyer, partner, or network controls than the main agency offer provides.

Pricing

CallTracker.io currently lists:

Starter: $37 per month plus usage.
Pro: $87 per month plus usage.
Agency: $147 per month plus usage.

Verdict

CallTracker.io is a good fit for agencies that want visible branding controls, multi-company management, and public pricing without moving directly into an enterprise sales process.

How AvidTrak Selected the Best White Label Call Tracking Software

AvidTrak evaluated each platform against the requirements of agencies, resellers, affiliates, media companies, and performance marketing teams.

The main criteria included:

White-label branding depth, including logos, colors, dashboards, reports, and visible vendor identity.
Client management, including separate accounts, permissions, data separation, and account switching.
Custom domains and branded access.
Agency and reseller workflows, including sub-accounts, markup, billing, and partner controls.
Call attribution across campaigns, sources, keywords, landing pages, and visitor activity.
Reporting and conversation analysis.
CRM, analytics, advertising, API, and webhook support.
Pricing, usage fees, white-label charges, and likely costs at higher client volumes.

White-label capability received more weight than generic call tracking breadth. A strong call tracking platform does not automatically provide the account structure or client-facing controls required by an agency.

What Is White Label Call Tracking Software?

White label call tracking software allows an agency, reseller, affiliate, or marketing provider to offer call tracking under its own brand while another company supplies the underlying technology.

Depending on the platform, an agency may brand:

Dashboards.
Reports.
Login pages.
Domains.
Emails.
Client portals.
Colors and visual elements.

The underlying platform can still handle tracking numbers, call routing, attribution, recordings, analytics, and integrations.

For example, an agency may assign tracking numbers to a client’s paid search, SEO, social media, and offline campaigns. Calls can then be connected with available source and campaign data while clients review results through branded dashboards or reports.

Agencies that need a broader explanation of the underlying technology can review AvidTrak’s guide to call tracking software.

White Label Call Tracking vs Regular Call Tracking

Area	White Label Call Tracking	Regular Call Tracking
Branding	The agency can present some or all of the service under its own identity.	The software vendor normally remains visible.
Client dashboards	Branded dashboards may be available.	Vendor-branded dashboards are common.
Reports	Reports may carry agency branding.	Reports normally carry vendor branding.
Custom domain	Some platforms support an agency domain or branded URL.	Clients generally use the vendor domain.
Multi-client management	Agency-focused account separation is common.	The account model may focus on one business.
Reselling	Some platforms support markup, billing, or reseller models.	Reselling may not be part of the product.
Typical buyer	Agencies, resellers, affiliates, and networks.	Direct businesses and internal marketing teams.

A business tracking only its own campaigns may not need white labeling. For an agency managing several clients, branding, permissions, account separation, and reporting become part of the service being sold.

How to Choose White Label Call Tracking Software

1. Check What the White Label Setup Actually Includes

A custom logo does not automatically mean a fully branded platform.

Before buying, ask the vendor to show:

The login page.
The dashboard.
The URL.
Scheduled reports.
Email notifications.
Password reset emails.
Help and support links.
Client invitations.

The underlying vendor may remain visible in areas that do not appear on the main feature page.

2. Review the Client Account Structure

For an agency, client separation matters as much as branding.

Check whether the platform allows the agency to:

Create separate client accounts.
Switch between accounts.
Keep call records separate.
Restrict client permissions.
Assign numbers by account.
Share account-specific reports.
Control access to recordings.

The account model should reflect how the agency actually manages clients rather than forcing every business into one shared reporting structure.

3. Compare Custom Domain Options

A branded report is different from a branded platform.

For agencies that want call tracking to appear as part of their own service, check whether clients log in through:

The vendor domain.
A vendor subdomain.
A custom agency subdomain.
An agency-owned domain.

Custom-domain support can materially change how much of the underlying vendor remains visible.

4. Check the Depth of Call Attribution

Branding should not hide weak measurement.

The platform should provide the attribution needed for the campaigns being managed, which may include:

Marketing channel.
Source.
Campaign.
Ad.
Keyword.
Landing page.
Visitor activity.
Offline source.

For agencies reviewing the wider measurement model, AvidTrak’s marketing attribution guide explains how marketing touchpoints can be connected with leads and conversions.

5. Review Dynamic Number Insertion

Dynamic Number Insertion changes the displayed phone number according to the visitor or marketing source.

For example, a visitor arriving through a paid search campaign may see a different number from a visitor arriving through organic search. The tracking platform can then associate the call with the available campaign or visitor context.

AvidTrak provides a separate guide explaining what Dynamic Number Insertion is and how the method supports call attribution.

6. Review Reporting and Call Quality Data

Raw call volume is rarely enough for an agency.

A platform becomes more useful when the agency can report on:

Call duration.
Missed calls.
First-time callers.
Repeat callers.
Qualified leads.
Call tags.
Caller intent.
Sentiment.
Call outcomes.
Bookings or sales events.

For agencies moving beyond basic volume reporting, AvidTrak’s call analytics guide explains how call data can support campaign and lead-quality analysis.

7. Check Conversation Intelligence and AI Features

AI features can help agencies understand what happened after a caller connected.

Depending on the platform, relevant capabilities may include:

Transcription.
Keyword detection.
Sentiment analysis.
Caller intent.
Call summaries.
Outcome extraction.
Lead qualification.

AvidTrak’s AI call analytics connects conversation-level signals with the marketing data behind the call.

8. Test the Required Integrations

A long integration directory does not guarantee that a specific agency workflow will work.

Check the systems clients actually use, such as:

CRM platforms.
Google Ads.
GA4.
Reporting tools.
Data warehouses.
Automation systems.

The important question is not only whether an integration exists. Agencies should confirm which campaign fields, outcomes, recordings, conversion events, and attribution data can move between systems.

9. Check API and Webhook Access

API access matters when an agency needs custom provisioning, routing, reporting, CRM synchronization, or internal automation.

A call tracking API may support:

Number provisioning.
Call events.
Routing.
Recordings.
Transcripts.
Outcomes.
Webhooks.
CRM updates.

For a custom implementation, the agency should verify both the available endpoints and any usage or access restrictions.

10. Calculate the Cost at the Expected Client Volume

Do not compare platforms only at launch.

Suppose an agency expects to manage:

25 clients.
10 tracking numbers per client.
1,000 monthly minutes per client.
Call recording.
Transcription.
AI analysis.
Client dashboards.

The true cost may include:

Subscription fees.
Number charges.
Minute charges.
Recording fees.
AI fees.
White-label fees.
Client account charges.
Setup costs.

A lower starting price may become more expensive as usage increases.

Which White Label Call Tracking Software Is Best for Different Agency Types?

Agency Type	Recommended Option	Main Reason
PPC agency	AvidTrak	Branded reporting plus campaign and keyword-level attribution.
Full-service digital agency	AvidTrak or CTM	Multi-client management, with CTM adding deeper reseller and billing workflows.
Agency prioritizing vendor removal	WildJar	Agency domain and a strongly rebranded client experience.
Cost-conscious smaller agency	AvidTrak or KeyMetric	Lower published entry prices than many larger platforms.
Pay-per-call network	Ringba	Partner, routing, and network-oriented operations.
Large lead or affiliate operation	Phonexa	Partner portals plus pay-per-call and pay-per-lead infrastructure.
Affiliate team with buyer and vendor workflows	Dialics	White labeling alongside partner-style call operations.
International agency	INVOX	Multi-client agency access and international tracking use cases.
Agency wanting public package pricing	CallTracker.io	Published plans and multi-company management.
Agency wanting branded AI-supported call analysis	Nimbata	White labeling plus attribution, workflows, and AI scoring.

Why Agencies Choose AvidTrak for White Label Call Tracking

AvidTrak is designed for agencies that need more than a branded logo.

Branded dashboards and reports sit alongside campaign attribution, keyword-level tracking, DNI, call recordings, transcription, conversation outcomes, integrations, and multi-client management. Agencies can therefore report not only that a call happened, but also which marketing activity generated the phone lead and what happened during the conversation.

Three factors make the agency proposition particularly relevant.

First, AvidTrak connects branding with attribution. Agencies can present call reporting under the agency identity while retaining campaign and keyword data behind the phone lead.

Second, AvidTrak supports a multi-client model. The Agency plan currently lists up to 1,000 client accounts, while separate access and reporting support businesses managing unrelated clients.

Third, AvidTrak publishes pricing. The Agency plan is currently $55 per month, and AvidTrak states that no white-label setup fee applies.

For agencies that need to connect phone leads with the broader performance picture, AvidTrak also explains how call tracking improves marketing attribution.

When Another Platform May Be a Better Fit

Another platform may fit more closely when:

A pay-per-call network needs specialist partner and routing operations. Ringba may be the better fit.
A larger performance marketing business needs pay-per-call and pay-per-lead infrastructure within a wider suite. Phonexa may be more suitable.
An agency places the greatest weight on removing the vendor from the visible client experience. WildJar has a particularly direct white-label proposition.
An agency needs advanced reseller billing, markup, and sub-account controls. CallTrackingMetrics may fit that model more closely.

The right choice depends on the agency operating model rather than the number of features on a pricing page.

Common Mistakes When Choosing White Label Call Tracking Software

1. Assuming a Logo Means Full White Labeling

A logo can appear on a dashboard while the vendor remains visible in:

The URL.
Emails.
Password resets.
Reports.
Support pages.
Account invitations.

Review the full client experience before signing a contract.

2. Ignoring White-Label Fees

Some platforms include white labeling. Others place the feature on a higher plan or charge a separate add-on.

Ask about:

Monthly white-label fees.
Setup fees.
Custom-domain charges.
Client account minimums.
Usage requirements.

3. Failing to Test Client Permissions

A client should not see unrelated accounts, call records, recordings, or billing information.

Create a test client account and review the permissions from the client’s perspective.

4. Choosing a Phone System Instead of an Attribution Platform

A business phone system can route and record calls without showing which campaign, keyword, ad, or landing page generated the caller.

Agencies selling marketing services generally need attribution rather than call handling alone.

5. Measuring Only Call Volume

A campaign can generate many calls without generating many qualified leads.

Track metrics such as:

Qualified calls.
Missed calls.
Caller intent.
Call outcomes.
Bookings.
Sales opportunities.
Revenue where available.

6. Ignoring Future Client Volume

A platform that looks inexpensive for five clients may become costly at 50 clients.

Model expected numbers, minutes, recordings, AI usage, account fees, and white-label charges before making the final decision.

Frequently Asked Questions

1. What is white label call tracking software?

White label call tracking software allows an agency, reseller, or marketing provider to offer call tracking under its own brand while another company supplies the underlying technology. Depending on the platform, branding may cover dashboards, reports, domains, login pages, emails, and client portals.

2. Which is the best white label call tracking software in 2026?

AvidTrak is the best overall white label call tracking software in 2026 for agencies that need branded reporting, multi-client management, campaign attribution, keyword-level tracking, DNI, integrations, API access, and public pricing.

CallTrackingMetrics, WildJar, Ringba, and Phonexa are strong alternatives for different reseller, branding, and pay-per-call models.

3. Can agencies resell call tracking under their own brand?

Yes. Several platforms support agency or reseller models. Depending on the provider, the agency may receive branded dashboards, custom domains, client portals, markup options, billing controls, or partner management features.

4. How much does white label call tracking software cost?

Costs vary according to subscription fees, numbers, minutes, recordings, AI features, client accounts, and white-label charges.

AvidTrak currently starts at $15 per month and lists an Agency plan at $55 per month with no white-label setup fee. Other vendors use higher tiers, separate add-ons, usage pricing, or custom quotes.

5. What is the difference between white label and regular call tracking?

Regular call tracking normally presents the software provider’s brand. White label call tracking allows an agency or reseller to present some or all of the client experience under the agency identity.

The exact level of branding varies by platform.

6. Can clients access branded call tracking dashboards?

Yes. Several white-label platforms provide client-facing dashboards under agency branding.

Agencies should verify account separation, user permissions, vendor visibility, domain settings, and access to recordings before choosing a platform.

7. Can white label call tracking track Google Ads keywords?

Yes, when the platform supports the required attribution setup.

Dynamic Number Insertion and visitor-level tracking can connect calls with campaigns and keyword data. The exact attribution fields vary by vendor and campaign setup.

8. What should an agency look for in a white label call tracking platform?

An agency should review branding depth, custom domains, client account separation, permissions, reporting, attribution, DNI, integrations, API access, call analysis, white-label charges, and total cost at the expected client volume.

Final Recommendation

AvidTrak is the best overall white label call tracking software in 2026 for agencies that need branded client reporting alongside campaign attribution, keyword-level tracking, multi-client management, DNI, call analysis, integrations, API access, and public pricing.

CallTrackingMetrics is a strong alternative for deeper reseller and billing workflows. WildJar is particularly relevant when removing visible vendor branding is a leading priority. Ringba fits pay-per-call networks, while Phonexa is better suited to larger performance marketing and partner operations.

For a PPC, SEO, lead generation, or full-service agency, the main decision should be whether the platform can do two things well: present results under the agency brand and prove which marketing activity generated valuable phone leads.

AvidTrak combines those requirements within one agency-focused call tracking and attribution platform.

Start a 14-day AvidTrak free trial to track calls, manage client accounts, and provide branded reporting without a white-label setup fee.