AI Call Analytics Software
for Marketers

Marketing teams do not just need to know that a call happened. They need to know what the caller wanted, how the conversation went, which campaign created the call, and whether the call showed buying intent. AvidTrak’s AI call analytics helps marketers turn inbound calls into searchable transcripts, sentiment data, caller intent signals, keyword mentions, and conversation outcomes.

AvidTrak helps connect every call with campaign source, keyword, landing page, call recording, AI-powered transcription, sentiment, and outcome data, where configured.

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AI Call Analytics Software for Marketers

14-day free trial

No credit card required

CRM and Google Ads integrations available

Marketers Lose Call Quality Data When Calls Are Only Counted

Call volume is not enough. A campaign can generate 300 calls and still waste budget if many calls are spam, support requests, wrong numbers, or low-intent conversations. Another campaign may generate fewer calls but produce stronger sales conversations, better intent, and more qualified opportunities.

Without AI call analytics, marketers may miss:

  • Which campaigns create positive caller sentiment
  • Which ads bring frustrated or confused callers
  • Which landing pages create pricing, demo, booking, or appointment requests
  • Which keywords attract low-intent inbound calls
  • Which calls need faster follow-up
  • Which conversations show buying intent
  • Which sales calls mention objections, urgency, or competitor names
  • Which campaigns create calls that do not belong in lead reporting
  • Which teams need coaching based on call patterns
Sentiment Analysis for Inbound Calls

Sentiment Analysis for Inbound Calls

Sentiment analysis for inbound calls helps marketers understand the tone and direction of customer conversations. AvidTrak can classify sentiment as positive, neutral, or negative, so teams can review call quality faster and track how caller sentiment changes across campaigns, services, locations, or sales teams.

Positive sentiment may show that the caller understood the offer, found the right service, or had a good experience with the agent. Neutral sentiment may show a general information request or an early-stage inquiry. Negative sentiment may point to confusion, price concerns, poor call handling, slow response, unresolved issues, or mismatched campaign messaging.

AvidTrak helps marketers use sentiment data to answer questions such as:

    Which campaigns create the most positive calls?

    Which landing pages lead to confused or low-intent callers?

    Which sales calls show negative sentiment before drop-off?

    Which teams need better scripts or follow-up processes?

    Which keywords bring strong intent but poor caller sentiment?

How AvidTrak Helps Marketers Analyze Inbound Calls

Convert Call Recordings Into Searchable Transcripts

AvidTrak’s AI-powered transcription turns recorded inbound calls into searchable text. Marketers can review call details without replaying every recording, making it easier to find pricing questions, booking requests, objections, complaints, service needs, and follow-up details.

Detect Caller Sentiment

AvidTrak supports sentiment analysis for inbound calls, including positive, neutral, and negative sentiment. This helps marketers understand whether campaigns are attracting ready-to-buy callers, confused prospects, frustrated customers, or conversations that need review.

Identify Caller Intent

AvidTrak helps identify caller intent by analyzing call transcripts and important phrases. Marketers can use this data to spot appointment requests, pricing inquiries, service needs, quote requests, demo interest, support needs, and other high-intent call moments.

Extract Conversation Outcomes

AvidTrak’s AI-powered conversation outcome extraction helps classify calls based on what happened during the conversation. This helps marketing teams separate qualified leads from weak calls, support calls, spam, repeat callers, and low-value inquiries.

Track Keywords Mentioned During Calls

AvidTrak can flag important keywords in transcripts, such as pricing, appointment, quote, cancel, refund, booking, demo, urgent, competitor names, or service-specific phrases. This helps marketers understand what topics appear in real calls.

Connect Call Analytics With Campaign Attribution

AvidTrak connects AI call data with campaign source, landing page, channel, keyword, and call tracking data where configured. This helps marketers see which channels create better conversations, not only more calls.

Sentiment Analysis for Inbound Calls

Ask Better Questions About Call Performance With Avidia

Avidia is AvidTrak’s AI data analyst that can answer natural-language questions from AvidTrak call tracking data and CRM data, where connected. Marketing teams can use Avidia to ask questions such as which campaigns generated the most qualified calls, which sources produced more pricing inquiries, or which teams handled the most booked calls.

This makes Avidia a useful add-on for teams that want to explore call performance without building every report manually.

Conversation Intelligence for Marketers Who Need Better Campaign Data

Conversation intelligence for marketers helps teams understand what happens after a lead calls. A click can show interest, but the call can show urgency, objections, budget fit, service need, and next-step intent.

  • Caller intent
  • Sentiment
  • Pricing requests
  • Appointment requests
  • Booking requests
  • Quote requests
  • Demo interest
  • Service needs
  • Product questions
  • Competitor mentions
  • Call outcomes
  • Follow-up needs
  • Support-related calls
  • Sales objections
  • Low-fit inquiries

Where AI Call Analytics Helps Marketing Teams

Paid Search Campaigns

AvidTrak helps PPC teams connect calls with keywords, campaigns, ad groups, landing pages, and call outcomes where configured. AI call analytics helps teams see which paid search campaigns create qualified conversations, pricing inquiries, booking requests, or weak calls.

Local SEO and Google Business Profile Calls

AvidTrak helps local businesses review calls from organic search, local pages, and Google Business Profile campaigns where configured. Sentiment and transcripts help teams understand whether local search leads are turning into useful conversations.

Agency Client Reporting

Agencies can use AvidTrak to show clients more than call volume. Transcripts, sentiment, caller intent, and outcomes help agencies explain which campaigns create real conversations and which campaigns need adjustment.

Sales Follow-Up

Sales teams can review transcripts, sentiment, keywords, and outcomes to prioritize calls that show buying intent. This helps reps respond faster to quote requests, pricing questions, appointment requests, and demo interest.

Call Quality Review

Managers can use AvidTrak’s conversation analytics to review caller sentiment, agent performance, recurring objections, missed opportunities, and script gaps. This helps teams improve handling without listening to every call manually.

AvidTrak vs Basic Call Reporting

Basic call reporting shows how many calls came in. AvidTrak helps marketers understand what happened during those calls and which campaigns created better conversations.

Need
Basic Call Reporting
AvidTrak AI Call Analytics
Call count Shows total calls Shows calls with transcript, source, sentiment, and outcome data
Call review Requires manual listening Converts calls into searchable transcripts
Sentiment analysis Usually not included Classifies sentiment as positive, neutral, or negative
Caller intent Often based on guesswork Helps identify pricing, booking, service, demo, or support intent
Outcome tracking Often manual Uses AI-powered conversation outcome extraction
Keyword tracking Limited or unavailable Flags important words and phrases in call transcripts
Campaign attribution May show broad source only Connects calls with campaign, keyword, channel, and page where configured
Lead quality review Often based on call duration Uses transcripts, outcomes, sentiment, and call details
CRM reporting Manual or limited Connects call data with CRM and reporting workflows

Connect AI Call Analytics With CRM, Ads, and Reports

AvidTrak integrates with google ads

Google Ads

AvidTrak integrates with Microsoft Advertising

Microsoft Advertising

AvidTrak integrates with Google Marketing Platform

Google Marketing Platform

AvidTrak integrates with Google Analytics 4

Google Analytics 4

AvidTrak integrates with Google Looker Studio

Google Looker Studio

AvidTrak integrates with Zoho

Zoho

AvidTrak integrates with Hubspot

Hubspot

AvidTrak integrates with Salesforce

Salesforce

Start With AI Call Analytics Without Heavy Platform Costs

Starter

Starter

$15 mo
  • 5 Numbers
  • 500 Minutes
  • 500 Call Recording Minutes
  • 500 CNAME Lookup Calls
  • -
Choose Plan
Professional

Professional

$30 mo
  • 10 Numbers
  • 1500 Minutes
  • 1500 Call Recording Minutes
  • 100 CNAME Lookup Calls
  • -
Choose Plan
Agency

Agency

$55 mo
  • 30 Numbers
  • 2500 Minutes
  • 2500 Call Recording Minutes
  • 300 CNAME Lookup Calls
  • 1000 Client Accounts
Choose Plan

Stop Counting Calls Without Knowing What Happened, Start With AvidTrak

Use AvidTrak to analyze inbound calls with AI-powered transcription, sentiment analysis, caller intent, keyword mentions, and conversation outcomes. Connect those signals with campaigns, keywords, landing pages, CRM activity, and reports so marketing teams can make better budget and follow-up decisions.

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Frequently Asked Questions

AI call analytics uses artificial intelligence to review call recordings, transcripts, sentiment, keywords, caller intent, and outcomes. AvidTrak helps marketers understand which calls show real lead value.

Conversation intelligence for marketers analyzes what callers say during sales or service calls. AvidTrak helps connect caller intent, sentiment, keywords, and outcomes with campaigns, pages, and reports.

Yes. AvidTrak supports sentiment analysis for inbound calls, including positive, neutral, and negative sentiment. This helps teams review customer tone, call quality, and campaign performance faster.

Marketers can track sentiment trends by comparing positive, neutral, and negative calls over time by campaign, page, source, location, team, or outcome where those fields are configured.

AI-powered transcription converts call recordings into searchable text. AvidTrak helps marketers review calls faster, find important phrases, check caller intent, and reduce manual call listening.

AI-powered conversation outcome extraction identifies what happened during a call, such as a booking request, pricing question, service need, demo request, or support issue. AvidTrak uses this data for clearer reporting.

Yes. AvidTrak can connect AI call analytics with campaign source, keyword, channel, landing page, call recording, transcript, sentiment, and outcome data where configured.

Yes. AvidTrak helps agencies report more than call volume by showing transcripts, sentiment, caller intent, outcomes, campaign attribution, and call quality data inside client reporting workflows.

Yes. AvidTrak can flag important keywords in call transcripts, such as pricing, appointment, booking, quote, demo, cancel, urgent, or service-specific terms that matter to the business.

AvidTrak is a strong fit because marketers can track calls, review AI-powered transcripts, analyze sentiment, identify caller intent, extract outcomes, and connect call data with campaigns and CRM reports.

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