Call Tracking Numbers
What They Are and How They Work

Track calls from ads, landing pages, keywords, and offline campaigns with
call tracking numbers built for clearer attribution.

AvidTrak helps businesses, agencies, and franchises use local, toll-free, and dynamic call tracking numbers
to connect every phone call to the campaign, channel, keyword, or ad that drove it.

From simple call tracking to more detailed routing, reporting, and AI-powered transcription, AvidTrak gives
teams a clear way to track leads and review marketing performance without making setup hard.

START FREE TRIAL SCHEDULE DEMO

14 days free trial

no credit card required

no white-label setup fees

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What Is a Call Tracking Number?

A call tracking number is a unique phone number assigned to a specific marketing campaign, channel, landing page, or marketing source. When someone calls it, the system links that phone call to its origin. This helps businesses use call tracking phone numbers for lead attribution, measure phone leads, and compare results across different marketing campaigns.

Types of Call Tracking Numbers Businesses
Use for Marketing

Local Numbers

Local Numbers

Local call tracking numbers use familiar area codes to support regional marketing campaigns. AvidTrak pairs these call tracking phone numbers with area code routing, zip code routing, and call analytics for clearer lead attribution.

Toll-Free Numbers

Toll-Free Numbers

Toll-free call tracking numbers work well for national campaigns and multi-location brands. AvidTrak uses these call tracking phone numbers to support lead tracking, measure call volume peaks, and compare performance across locations and advertising sources.

Campaign-Specific Numbers

Campaign-Specific Numbers

Campaign-specific tracking numbers assign unique phone numbers to Google Ads, paid social, display, or offline marketing campaigns. AvidTrak links these marketing attribution phone numbers to call recordings, CRM data, and lead attribution for clearer reporting.

Temporary or Disposable Numbers

Temporary or Disposable Numbers

Temporary or disposable tracking numbers are useful for A/B tests, seasonal offers, and short-term marketing campaigns. AvidTrak uses these tracking numbers to track phone leads, measure call analytics, and review results without long-term number commitments.

How Call Tracking Phone Numbers Connect Ads to Leads

01

Step 1: Generate Unique Numbers

AvidTrak assigns unique call tracking numbers to each channel, ad group, or campaign, making lead tracking and source-level reporting easier.

02

Step 2: Route Every Call Correctly

Each phone call is automatically routed to the right agent, department, or location using IVR or location rules for faster customer handling.

03

Step 3: Record, Transcribe, and Log Calls

AvidTrak records calls, adds AI-powered transcription, and stores call details so teams can review call analytics, tags, and outcomes.

04

Step 4: Measure Campaign Results Clearly

With Campaign-specific tracking numbers and Keyword-level tracking for calls, AvidTrak links leads to channels, ads, and marketing campaigns.

Track and Convert Every Lead
Dynamic Number

Dynamic Number Insertion (DNI)

AvidTrak uses Dynamic call tracking numbers to change the phone number shown on a webpage based on the visitor’s keyword, ad, campaign, or marketing source. This helps businesses use call tracking numbers and call tracking phone numbers for Keyword-level tracking for calls, stronger lead attribution, and clearer reporting in Google Ads and Google Analytics 4.

Start Tracking Keywords
Area Code & Zip Code Routing

Area Code & Zip Code Routing

AvidTrak uses local call tracking numbers to route each phone call by area code or zip code, so callers reach the right office, agent, or franchise location faster. This setup supports call routing, better customer service, cleaner lead tracking, and more accurate reporting by market, location, and marketing source.

Route Calls Smarter
CRM Integration

CRM Integration

AvidTrak syncs Campaign-specific tracking numbers with Salesforce, HubSpot, and Zoho, so call data flows into the systems sales teams already use. Call recordings, AI-powered transcription, caller details, lead sources, and call outcomes are matched with CRM records for clearer lead attribution and follow-up.

Connect With Your CRM
AI-Powered Transcription

AI-Powered Transcription

AvidTrak converts every recorded phone call into searchable text with AI-powered transcription, making call reviews faster and easier to manage. Teams can use transcripts for Call Analysis, keyword detection, lead scoring, call summaries, and better tracking of customer questions across marketing campaigns.

Apply AI Insights
Reporting & Analytics

Reporting & Analytics

AvidTrak brings together call tracking numbers, Keyword-level tracking for calls, call detail reporting, and Marketing attribution phone numbers in one reporting view. Businesses can review call analytics, call duration, call volume, lead sources, and ad spend to see which marketing campaigns are bringing qualified phone leads.

See Campaign Reports
Outcome Extraction

AI-Powered Conversation Outcome Extraction

AvidTrak’s AI-powered conversation outcome extraction flags key moments in a call, such as booking requests, pricing questions, service needs, or other high-intent actions. This helps teams sort calls by call outcome, prioritize follow-up, and connect call tracking phone numbers with stronger lead attribution and better campaign reporting.

Capture Key Moments

TRACKING PHONE CALLS, EMAILS, TEXTS AND FORMS

AT THE MOST AFFORDABLE RATES

Signup for a Free Trial Today!

Pinpoint which of your marketing campaigns drive you phone call leads, Track phone calls from all your marketing campaigns: Search, Social, Organic, Display and Print.

$15 / month Get 14-day Free Trial
No credit card required

Free Trial Includes

  • 5 Local Numbers
  • 500 Minutes
  • 500 Minutes Call Recordings
  • 50 CNAME (caller name)
Sign Up Now! How does the Free Trial Work?

Have Questions on Pricing and Free Signup?
Email: Info@AvidTrak.com

Includes

  • 5 Local Numbers
  • 500 Minutes
  • 500 Recording Minutes
  • 50 CNAME lookups
Overage Charges
Numbers
Local each $2.00
Toll-free each $2.00
Minutes
Local per min $0.06
Toll-free per min $0.07
SMS
SMS per segment $0.015
What are overage charges?

Features

  • Block Caller
  • Call Forwarding
  • Call Greeting
  • Call Recording
  • Call Whisper
  • Customized Scheduled Reports
  • Distributed Forwarding
  • Dynamic Number Insertion
  • Email / SMS Notifications
  • Interactive Voice Response (IVR)
  • Keyword Call Tracking
  • Offline Call Tracking
  • Online Call Tracking
  • Organic Tracking
  • PPC Tracking
  • Referral Tracking
  • Social Media Tracking
  • URL Targeted DNI
  • Wix,WordPress,Unbounce

Management

  • Audio to text transcription
  • After Hours Forwarding
  • CNAME lookups
  • Geo Forwarding
  • Reporting API
  • Simul/Seque Forwarding
  • Voicemail

3rd Party Integration

  • Bing Ads
  • Google Analytics
  • Google Ads
  • Google Data Studio
  • Salesforce
  • ServiceBridge
  • Zoho CRM
  • Customized Integrations

Lead source discreetly whispered to the call receiver:

Sources

Source

Callers

Caller ID

Timings

Timing

Locations

Location

Every lead touchpoint, every channel, meticulously monitored:

call

Calls

email

Emails

text

Texts

form

Forms

Where Call Tracking Phone Numbers Add Value

PPC Campaigns

Use call tracking numbers to connect paid clicks with phone leads and ad spend.

SEO Traffic

Track calls from organic search and see which pages generate qualified leads.

Offline Marketing

Assign unique tracking numbers to print, radio, or direct mail campaigns.

Agencies

Give each client clear call attribution across channels with branded reporting and dashboards.

Multi-Location Businesses

Route calls by area code or location while measuring performance by market.

Service Businesses

Capture leads from calls, record conversations, and review outcomes for faster follow-up.

CLIENTS GROWING WITH AVIDTRAK

Apollidon
A-1 Concrete Leveling
Smooth Digital
Morbiz
MissQuito
Critter Control
New Horizons
Supply Post
Trutech Wildlife Service
Wabash
Think Integrated

Powerful Integrations for Smarter Marketing Attribution

Google Ads

Google Ads

Microsoft Advertising

Microsoft Advertising

Google Marketing Platform

Google Marketing Platform

Google Analytics 4

Google Analytics 4

Google Looker Studio

Google Looker Studio

Zoho

Zoho

Hubspot

Hubspot

Salesforce

Salesforce

Start Integrating with AvidTrak

Why AvidTrak’s Call Tracking Numbers
and Transcription Lead the Way

Features
AvidTrak
Other Software
AI-Powered Transcription Converts calls into searchable text with advanced AI for call analysis, lead tracking, & follow-up Often lacks AI-powered transcription, limiting accuracy and efficiency
Keyword-Level Tracking Tracks calls by specific ads, keywords, and marketing campaigns for accurate attribution Limited or absent, with less detail by keyword or campaign
CRM Integrations (Salesforce, HubSpot, Zoho) Sends call tracking phone numbers, lead sources, and call data into major CRMs Limited or manual CRM integration, requiring additional steps
Dynamic Number Insertion (DNI) Swaps numbers based on keyword, campaign, or visitor source Often lacks full DNI support across websites and channels
AI-Powered Conversation Outcome Extraction Flags bookings, pricing requests, and other call outcomes for faster lead follow-up Often lacks call outcome tagging and detailed call analysis
Campaign-Specific Call Attribution Uses Campaign-specific tracking numbers and marketing attribution phone numbers for clearer lead attribution Attribution is broad, with less detail by source or ad group

Why 1,000+ Businesses Choose Us for Pricing and Support

Capterra Rating

"AvidTrack has the best customer support in the game"

Stefanie C.

SEO Manager

Marketing and Advertising, 11-50 employees
Capterra Rating

"Outstanding Call Tracking Solution and Team to Work With"

Jay G.

President

Marketing and Advertising, 11-50 employees
Capterra Rating

"Great Product and Amazing Support"

Frank C

Manager

Accounting, 1-10 employees

Transparent Pricing for Call Tracking and
Marketing Attribution

AvidTrak offers affordable pricing for call tracking numbers, reporting, routing, and marketing attribution. Choose a plan that fits simple call tracking or more detailed lead tracking across campaigns, channels, and locations.

Starter

Starter

$15 mo
  • 5 Numbers
  • 500 Minutes
  • 500 Call Recording Minutes
  • 500 CNAME Lookup Calls
  • -
Choose Plan
Professional

Professional

$30 mo
  • 10 Numbers
  • 1500 Minutes
  • 1500 Call Recording Minutes
  • 100 CNAME Lookup Calls
  • -
Choose Plan
Agency

Agency

$55 mo
  • 30 Numbers
  • 2500 Minutes
  • 2500 Call Recording Minutes
  • 300 CNAME Lookup Calls
  • 1000 Client Accounts
Choose Plan

Call Tracking Number FAQs

A call tracking number is a unique phone number used to connect a phone call to a specific marketing source, campaign, webpage, or ad. Businesses use call tracking numbers to improve lead attribution, review call tracking metrics, and see which marketing campaigns generate client leads.

Call tracking numbers work by assigning a tracking phone number to a campaign, channel, landing page, or ad. When someone calls, the system logs the marketing source, routes the call, and records call data such as call duration, call outcome, and call detail reporting for better call analytics.

Call tracking phone numbers are used to measure lead generation, track phone leads, and compare results across advertising sources. Businesses use them for call monitoring, call analysis, lead tracking, and marketing attribution across Google Ads, SEO traffic, social media, and offline marketing campaigns.

No, call tracking numbers do not have to replace your main business number. In most setups, the tracking number forwards calls to your existing line, office, or team while still recording call statistics, lead sources, and marketing activity in your Call Tracking Software.

Yes, AvidTrak supports local call tracking numbers and toll-free options. Businesses can use Local and toll-free numbers based on campaign goals, target markets, and call routing needs, whether the goal is local trust, national reach, or better lead tracking numbers for businesses.

Static numbers stay the same for a specific channel or campaign, such as a billboard or service page. Dynamic call tracking numbers change based on the visitor’s source, which makes them useful for Keyword-level tracking for calls, website attribution, and tracking leads across different marketing campaigns.

Call tracking numbers do not hurt SEO when they are set up correctly. AvidTrak uses tools such as Dynamic call tracking numbers and number replacement methods that help businesses track calls without disrupting the main phone number that search engines use for business consistency.

Track Every Lead with AvidTrak’s Powerful Call Tracking Numbers

AvidTrak helps tie every phone call back to the campaign, channel, keyword, or page behind it. Use dynamic call tracking numbers to see what is driving leads before more budget goes to the wrong places.

14 days free trial | No credit card required | No white-label setup fees

Sign Up For a Free Trial Today

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Learn About Intelligent Call Tracking