Call Tracking Numbers
That Show Which Marketing Sources
Drive Phone Leads
Connect inbound calls with the campaigns, ads, keywords, pages, and marketing sources behind them.
AvidTrak provides local, toll-free, campaign-specific, and dynamic call tracking numbers for businesses, agencies, franchises, and multi-location teams. Track where calls originate, route callers to the right destination, and connect phone leads with reporting and conversion data.
14 days free trial
no credit card required
no white-label setup fees
What Is a Call Tracking Number?
A call tracking number is a phone number assigned to a marketing campaign, source, ad, page, location, or tracking setup. When a prospect calls, the system connects the inquiry with the available marketing data behind it.
Call tracking numbers solve that attribution gap. A business can assign dedicated numbers to selected campaigns or use dynamic number insertion on a website. Calls still reach the intended team while AvidTrak records the available source and call data.
Choose a Call Tracking Number Setup That Fits the Campaign
Different campaigns require different number strategies. AvidTrak supports local, toll-free, campaign-specific, and dynamic website tracking setups for regional, national, online, and offline marketing.
Local Tracking Numbers
Use local tracking numbers when a campaign focuses on a particular city, region, or service area.
A familiar area code can support regional marketing while helping businesses separate calls by market. Multi-location teams can also pair local numbers with routing rules that direct callers to the appropriate office or service area.
Toll-Free Tracking Numbers
Use toll-free tracking numbers for campaigns that reach customers across wider geographic areas.
A toll-free number can support national advertising, centralized sales campaigns, and businesses serving several regions through one contact point.
Campaign-Specific Tracking Numbers
Assign a fixed tracking number to a selected campaign or marketing source when clear source-level attribution is the priority.
For example, a business can use different numbers for a direct mail campaign, billboard, radio advertisement, or a print advertisement. When a prospect calls, the number identifies the campaign associated with the inquiry.
Short-Term Campaign Tracking Numbers
Use short-term tracking numbers for seasonal promotions, A/B tests, limited-time offers, and temporary marketing campaigns. AvidTrak helps businesses track calls and review campaign performance without treating every tracking setup as a permanent campaign.
How AvidTrak Connects Marketing Campaigns to Phone Leads
AvidTrak uses tracking numbers to identify the available source behind a call, send the caller to the intended destination, and record the resulting call data.
Step 1: Generate & Assign a Tracking Number
Connect a number with a campaign, source, location, or website tracking setup. A fixed campaign may use one dedicated number, while a digital campaign may require dynamic number insertion.
Step 2: Display the Number
AvidTrak displays the tracking number across the relevant marketing touchpoint, such as a website, landing page, print advertisement, billboard, direct mail campaign, or other marketing asset. For digital tracking, AvidTrak can use configured visitor or campaign rules to show different numbers based on the available attribution context.
Step 3: Forward the Call
Send the caller to the appropriate business line, agent, team, department, or location.AvidTrak also supports more advanced routing setups when businesses need geographic, time-based, IVR, sequential, or simultaneous call flows.
Step 4: Attribute and Analyze the Lead
AvidTrak connects the call with the marketing and call data available for the selected setup. Depending on the campaign and configuration, teams can review details such as the source, campaign, keyword, landing page, caller information, call duration, recording, transcript, and call outcome to better understand which marketing activities generate meaningful phone leads.
Features That Turn Tracking Numbers Into Better Lead Data
A tracking number should do more than count calls. AvidTrak connects phone attribution with routing, CRM workflows, conversation analysis, reporting,
and call outcomes so teams can see where a lead came from and what followed.
DYNAMIC NUMBER INSERTION
Connect Website Calls With the Marketing Source Behind Them
AvidTrak uses dynamic number insertion to show tracking numbers according to configured visitor and marketing data.
When a prospect calls, teams can connect the inquiry with available information such as the source, campaign, keyword, or page context. This helps paid search and digital marketing teams identify which activity is producing phone leads.
Useful for:
- Google Ads
- Organic traffic
- Landing pages
- Multi-channel website attribution
AREA CODE AND ZIP CODE ROUTING
Send Callers to the Right Team or Location
AvidTrak supports geographic and rule-based routing for businesses that need calls to reach different offices, agents, territories, or franchise locations.
Use area-code, ZIP-code, and other configured routing rules to reduce unnecessary transfers and direct callers toward the destination that fits the call flow.
Useful for:
- Multi-location businesses
- Franchise networks
- Regional service providers
- Territory-based sales teams
CRM AND MARKETING INTEGRATIONS
Connect Phone Leads With the Systems Your Teams Already Use
AvidTrak connects with supported CRM, advertising, analytics, and reporting platforms so call activity does not remain isolated from the rest of the lead record.
Supported integration options include platforms such as Salesforce, HubSpot, Zoho, Google Ads, Google Analytics 4, and Google Looker Studio, together with API and webhook options.
AI-POWERED TRANSCRIPTION
Review Call Conversations Without Listening to Every Recording
AvidTrak can convert recorded calls into searchable text with AI-powered transcription.
Teams can use transcripts to review customer language, identify recurring questions, examine service needs, and assess conversations more quickly than relying only on manual playback.
Reporting and Analytics
See Which Campaigns Produce Phone Activity
AvidTrak combines attribution and call data into reporting views that help teams compare performance across campaigns and sources. Depending on the setup, teams can review calls by source and campaign, keyword attribution, call duration and volume, caller details, tags and scores, and scheduled reports, providing a clearer view of where calls originate and how marketing efforts drive phone leads.
AI-POWERED CONVERSATION OUTCOME EXTRACTION
See Which Calls Show Stronger Buying Intent
A high call count does not automatically mean that a campaign generated valuable leads.
AvidTrak can identify selected conversation outcomes and intent signals, including moments such as booking requests and pricing inquiries. Teams can then review call outcomes alongside attribution data rather than judging campaign value from volume alone.
Test Call Tracking Before Choosing a Paid Plan
Start with a 14-day AvidTrak free trial and use the included $20 credit across available call tracking features, numbers,
and minutes during the trial period.
14-day trial | $20 trial credit | No credit card required to start | Access to call tracking features during the trial
Give Your Team More Context Before the Conversation Starts with Call Whisper
A caller is easier to handle when the receiving team has context about the inquiry.
With configured call whisper workflows, AvidTrak can provide information connected with the incoming call before the agent begins the conversation.
The available context can help teams understand:
Source
Which campaign or marketing source is associated with the call.
Caller ID
Who is calling, based on the available caller information.
Timing
When the inquiry arrived and how it fits the call record.
Location
Which geographic context may affect routing or handling.
Track Phone Calls Alongside the Wider Lead Picture
A phone call may be one part of a larger response path. A prospect may also send a message, complete a form, or interact through another supported channel.
AvidTrak’s wider platform supports additional lead-tracking use cases, helping teams reduce gaps between separate customer actions.
Calls
Connect inbound calls with available source and campaign data.
Emails
Measure supported email-driven lead activity. data.
Texts
Track supported messaging interactions
Forms
Review supported form activity alongside other lead sources.
Use Call Tracking Numbers Across the Channels That Generate Phone Leads
AvidTrak can support online and offline campaigns where phone inquiries matter to performance measurement.
PPC Campaigns
Connect paid search calls with available campaign, ad group, keyword, landing-page, and caller data.
This gives PPC teams a clearer view of phone lead activity that click and form data may not show on their own.
SEO and Organic Traffic
Track calls from organic visitors and review the pages or sessions associated with those inquiries.
For local businesses, the number setup should also account for the primary business number, NAP consistency, and local search requirements.
Offline Marketing
Assign dedicated numbers to selected offline campaigns such as:
- Direct mail
- Radio
- TV
- Billboards
Separate numbers make it easier to compare which placements generate calls.
Marketing Agencies
Manage call attribution across client campaigns and accounts.
AvidTrak supports agency-focused capabilities such as multi-client management, white-label reporting, and keyword-level attribution.
Multi-Location Businesses and Franchises
Use numbers and routing rules to separate activity by market while directing callers to the appropriate destination.
This can support businesses that need location-level attribution together with regional call handling.
Trusted by Businesses That Need Clearer
Call Attribution
Call Attribution
AvidTrak supports businesses and agencies that need to connect inbound calls with marketing activity while keeping
pricing and support straightforward.
Connect Call Data With Your Marketing, Analytics,
and CRM Platforms
AvidTrak works with supported platforms across advertising, analytics, CRM, reporting, and website workflows.
Google Ads
Microsoft Advertising
Google Marketing Platform
Google Analytics 4
Google Looker Studio
Zoho
Hubspot
Salesforce
What Should a Call Tracking Number Platform
Help You Do?
A call tracking platform should provide more than a phone number. The right setup should connect calls with marketing activity, help callers reach
the right destination, and make the resulting data useful to marketing and sales teams.
|
Capability
|
Why It Matters
|
AvidTrak
|
|---|---|---|
| Local and toll-free numbers | Supports regional and wider campaign strategies | Available |
| Campaign-specific numbers | Separates fixed marketing sources | Available |
| Dynamic number insertion | Connects website calls with digital attribution data | Available |
| Keyword-level attribution | Helps identify paid search activity that drives calls | Available |
| Advanced call routing | Directs callers to the appropriate team or location | Available |
| Call recording | Supports conversation review | Available |
| AI-powered transcription | Converts recorded calls into searchable text | Available |
| CRM integrations | Connects call activity with supported lead workflows | Available |
| Custom reporting | Supports campaign and call analysis | Available |
| Conversation outcome extraction | Identifies selected intent and outcome signals | Available |
Why 1,000+ Clients Choose AvidTrak for Pricing and Support
Businesses and agencies need more than attribution data. They also need a platform they can afford to use across real campaigns and a support team they can reach when the setup becomes more complex.
Nathan Tiessen
Convertus
“AvidTrak’s dedication to client care stood out immediately.”
We received highly responsive support for complex call tracking setups, including unique DNI and campaign-token scenarios. We expanded from 5 tracked projects to 50 while AvidTrak stayed committed to our growth.
50 ProjectsKollin Yelensky
Think Integrated
“The product fit our needs, and the customer service sealed the deal.”
We found the platform easy to use, and the fast, helpful support made the difference. After 5+ years, we still value both the product and the consistency of AvidTrak’s updates and service
5+ YearsSadiq M.
Wholesale Brand
“AvidTrak combined precise call tracking with truly human support.”
We gained accurate call tracking, better visibility into marketing performance, and stronger customer insight. The responsive human support helped us make data-driven campaign decisions with confidence.
Marketing InsightsTRACKING PHONE CALLS, EMAILS, TEXTS AND FORMS
AT THE MOST AFFORDABLE RATES
Signup for a Free Trial Today!
Pinpoint which of your marketing campaigns drive you phone call leads, Track phone calls from all your marketing campaigns: Search, Social, Organic, Display and Print.
$15 / month Get 14-day Free Trial
No credit card required
Free Trial Includes
- 5 Local Numbers
- 500 Minutes
- 500 Minutes Call Recordings
- 50 CNAME (caller name)
Have Questions on Pricing and Free Signup?
Email: Info@AvidTrak.com
Includes
- 5 Local Numbers
- 500 Minutes
- 500 Recording Minutes
- 50 CNAME lookups
| Overage Charges | |
| Numbers | |
| Local each | $2.00 |
| Toll-free each | $2.00 |
| Minutes | |
| Local per min | $0.06 |
| Toll-free per min | $0.07 |
| SMS | |
| SMS per segment | $0.015 |
| What are overage charges? | |
Features
- Block Caller
- Call Forwarding
- Call Greeting
- Call Recording
- Call Whisper
- Customized Scheduled Reports
- Distributed Forwarding
- Dynamic Number Insertion
- Email / SMS Notifications
- Interactive Voice Response (IVR)
- Keyword Call Tracking
- Offline Call Tracking
- Online Call Tracking
- Organic Tracking
- PPC Tracking
- Referral Tracking
- Social Media Tracking
- URL Targeted DNI
- Wix,WordPress,Unbounce
Management
- Audio to text transcription
- After Hours Forwarding
- CNAME lookups
- Geo Forwarding
- Reporting API
- Simul/Seque Forwarding
- Voicemail
3rd Party Integration
- Bing Ads
- Google Analytics
- Google Ads
- Google Data Studio
- Salesforce
- ServiceBridge
- Zoho CRM
- Customized Integrations
Transparent Pricing for Call Tracking and
Marketing Attribution
AvidTrak offers affordable pricing for call tracking numbers, reporting, routing, and marketing attribution. Choose a plan that fits simple call tracking or more detailed lead tracking across campaigns, channels, and locations.
Starter
- 5 Numbers
- 500 Minutes
- 500 Call Recording Minutes
- 500 CNAME Lookup Calls
- -
Professional
- 10 Numbers
- 1500 Minutes
- 1500 Call Recording Minutes
- 100 CNAME Lookup Calls
- -
Agency
- 30 Numbers
- 2500 Minutes
- 2500 Call Recording Minutes
- 300 CNAME Lookup Calls
- 1000 Client Accounts
Call Tracking Number FAQs
No. A tracking number can forward calls to an existing business line, office, team, or other configured destination. This allows a business to measure the call source without requiring the tracking number to become the main answering line.
Yes. AvidTrak supports local and toll-free number options. Local numbers can suit region-focused campaigns, while toll-free numbers can fit campaigns serving wider markets.
A static number stays assigned to a fixed source or campaign, such as a billboard or direct mail campaign. A dynamic tracking setup changes the displayed number according to configured visitor or marketing data.
A tracking number can forward calls to configured destinations. AvidTrak also supports advanced routing options for businesses that need more detailed call flows across agents, teams, offices, or locations.
The implementation matters, particularly for businesses that depend on consistent local business information. A DNI setup can support website attribution while the business accounts for its primary phone number, NAP consistency, and local search requirements.
The number depends on the attribution goal. AvidTrak recommends at least one number per marketing source as a starting point. Businesses using deeper dynamic attribution may need a different setup based on traffic and tracking requirements.
Yes. A business can assign campaign-specific numbers to selected offline sources such as print, direct mail, radio, TV, and billboards. Separate numbers help distinguish call activity across campaigns.
Stop Guessing Which Marketing Activities Are
Driving Phone Leads
A total call count cannot show which campaigns deserve more budget or which sources are producing meaningful inquiries.
AvidTrak connects call tracking numbers with marketing attribution, routing, conversation data, reporting, and supported integrations so teams can see where phone leads originate and what happens after they call.
14-day free trial | No credit card required | No white-label setup fees
NEED MORE DETAILS?
Contact us to schedule your demo today.