How Stratigia Used AvidTrak to Attribute SaaS Demo Calls Across Client Campaigns

The Challenge

Stratigia works with SaaS companies that depend on demo calls to generate qualified sales opportunities. The agency was running campaigns across Google Ads, SEO, LinkedIn, landing pages, and retargeting, but many demo calls were still being reported as direct or unknown leads.

The issue was not just call volume. Stratigia needed to know which campaigns, keywords, pages, and traffic sources were creating demo calls that sales teams could actually use. Without clear call attribution, clients had limited visibility into which marketing activities were bringing qualified prospects into the pipeline.

For SaaS clients, this created three common problems:

• Clients could see that demo calls were happening, but they could not always connect those calls to the right campaign
• Clients could see that demo calls were happening, but they could not always connect those calls to the right campaign
• Budget decisions were being made with incomplete lead source data.

The Solution

Stratigia used AvidTrak to track demo calls across multiple SaaS client campaigns. AvidTrak helped the agency connect phone calls with specific campaigns, keywords, landing pages, and traffic sources.

With AvidTrak, Stratigia could see which channels were driving demo calls instead of only tracking form submissions. The agency could also identify which calls came from paid search, organic pages, LinkedIn campaigns, retargeting ads, and direct visits after earlier campaign engagement.

For SaaS clients, this made demo-call reporting more useful because sales and marketing teams could see where high-intent conversations were coming from.

The Implementation

Stratigia used AvidTrak across 7 SaaS client accounts and 42 active campaigns. The setup included source-level and campaign-level call tracking for:

• Google Ads campaigns
• LinkedIn lead generation campaigns
• SEO landing pages
• Product comparison pages
• Retargeting campaigns
• Branded search traffic
• Demo-focused landing pages

AvidTrak helped Stratigia separate general inquiries from demo-focused calls, which made the reporting more useful for SaaS clients that wanted to measure sales intent.

The Results

After using AvidTrak for 90 days, Stratigia had clearer visibility into demo call sources across client campaigns.

Before AvidTrak, nearly 62% of demo calls were being reported as direct, unknown, or unattributed. After AvidTrak was added, the unattributed demo-call share dropped to 18%.

The agency also found that some clients were getting more demo calls from SEO comparison pages than expected. For one SaaS client, 34% of qualified demo calls came from organic product comparison pages, while Google Ads produced 41% of total demo calls.

This helped Stratigia adjust campaign reporting and budget recommendations with more confidence.

Key Outcomes

Customer Quote

Summary