Case Study

How Convertus Scaled Call Tracking From 5 Projects to 50 With AvidTrak

Convertus needed a call tracking partner that could support complex campaign attribution across multiple projects.

Convertus Logo
Company
Convertus
Customer
Nathan Tiessen
Industry
Automotive marketing

The Challenge

Convertus needed a call tracking partner that could support complex campaign attribution across multiple projects. The team was working with different call tracking situations, including multiple DNI numbers, DNI based on campaign tokens, and setup issues that required fast, practical support.

Other call tracking vendors had attractive interfaces and broad feature sets, but Convertus needed more than software. The team needed a partner that could respond quickly, understand different tracking scenarios, and help keep campaigns moving without delays.

The Solution

AvidTrak provided Convertus with call tracking support for different campaign setups and project needs. When the Convertus team had a question or needed help with a unique tracking situation, AvidTrak responded quickly and helped the team resolve the issue.

AvidTrak’s support helped Convertus manage call tracking across multiple client projects without losing clarity or control. The partnership started with 5 projects and expanded as Convertus continued to rely on AvidTrak for call tracking setup, support, and campaign attribution.

The Results

Convertus started using AvidTrak for 5 projects and later expanded the partnership to 50 different projects. The growth showed how AvidTrak supported the team as its campaign tracking needs increased.

The Convertus team also gained a responsive call tracking partner that could help with custom DNI use cases, campaign token tracking, and day-to-day implementation questions. AvidTrak’s customer care became a key part of the ongoing relationship.

Key Outcomes

Convertus expanded from 5 tracked projects to 50 tracked projects.

The team received fast support for multiple DNI and campaign-token-based tracking setups.

AvidTrak helped Convertus manage unique call tracking situations across client projects.

The partnership stayed consistent as Convertus continued to grow its tracking needs.

Customer Quote

“Amin has been a vendor of ours for nearly two years now. Other companies we trialed when we were searching for a call tracking vendor had slicker interfaces, or more features, but nobody's been able to touch Amin's level of dedication to client care.

Any time I've tried to implement in a unique call tracking situation - multiple DNI numbers, DNI based on arrival from different campaign tokens, or even simple PEBKAC situations, I've sent an email to Amin describing the situation, and my phone rings within 15 minutes. Usually 5. And I'm talking any time. Evenings, weekends, you name it.

We started partnering with Amin on 5 projects, and we're now working together to track leads on 50 different projects. His determination to stand behind his product has not wavered, and he is every bit as committed to our growth today as he was in 2014.”

Summary

Convertus needed a call tracking partner that could support technical campaign setups and respond quickly when the team needed help. AvidTrak provided the call tracking technology and hands-on support needed to scale from 5 projects to 50 projects while keeping attribution clear across client campaigns.

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