Utilize Powerful Web Services API to Obtain Data on Demand & Build Proprietary Call Tracking Reports

Web Services API

Web Services API

Utilize SOAP based Web Services API to build proprietary dashboards

Merge AvidTrak data with your bid management tools to enhance productivity of your bid platform

AvidTrak Supports Google ValueTrack Tagging Parameters

ValueTrack tags

Google ValueTrack Tags offers a powerful way for advertisers to gather information on Google’s Search and Display partners responsible for traffic.

What’s more you can get information on ad position, placement, creative and network type that resulted in the click. Tying back phone calls or online conversions to ValueTrack tag parameters helps you improve your bid and placement strategy.

ValueTrack tags

Does your Enterprise use Ensighten Tag Management? AvidTrak works very well with Ensighten

Ensighten Tag Management

Ensighten Tag Management

If you are like one of AvidTrak’s very large Enterprise Clients you probably use a tag management tool such as Ensighten to automatically serve up JavaScript and other tags based on a visitor’s click parameters.

Unlike many JavaScript tracking codes, AvidTrak JavaScript code and Ensighten tag management work seamlessly without delays in page load or data loss.

Report Calls into Google Adwords, Universal Analytics, DoubleClick For Advertisers (DFA), Salesforce, Marin Software & Adobe Site Catalyst!


AvidTrak reports Phone Call Conversions into

  • Google Adwords
  • Google Analytics
  • Google Universal Analytics
  • Google DFA
  • Salesforce
  • Marin Software
  • IMPAQT Bid Management
  • Adobe Sitecataylst (Omniture)
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Utilize AvidTrak Integration with Wordpress

Wordpress Integration

Wordpress Integration

Utilize AvidTrak Integration with Wordpress to dynamically insert call tracking numbers into your Wordpress enabled website

Import and merge your Google Adwords data into AvidTrak

Import Google Adwords Account Data into AvidTrak

Import and merge your Google Adwords data into AvidTrak to learn the cost difference between Online Conversions and Phone Call Conversions at a Keyword Level!

AvidTrak + Adwords Integration

FAQ about Google Adwords and Google Analytics Integrations

How does AvidTrak report Phone Call Conversions into Google Adwords?


We offer two ways: you may import your offline conversions into Adwords or you may setup your Adwords account to import your Goals into your Adwords account

What is the advantage of importing Adwords data into AvidTrak?


AvidTrak’s User Interface separates out Phone Call Conversions and Online conversions at a keyword level. This allows an Advertiser to see the cost difference at a keyword level. For example an Advertiser may learn that Keyword “A” costs $40 for an Online conversion but the same keyword generates a phone call lead at a cost of $35.

Learn more about the benefits of Importing Your Adwords Data into your AvidTrak Account

Does AvidTrak Support the older version of Google Analytics ?


Yes! We continue to support older versions of Google Analytics although we do encourage our Users to upgrade to Universal Analytics to take advantage of the powerful reporting features of UA.

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