Sales Call Tracking Software
That Tracks Calls, Outcomes, and Follow-Ups

Most businesses can't identify which calls turn into real opportunities.

AvidTrak's sales call tracking software tracks sales calls, monitors call activity, and identifies phone calls that convert into leads.

Each sales call is recorded, logged, and tied to its call source. See call outcomes, review call recordings, and use call data to follow up faster and with context.

  • Track sales calls with complete call logs and call durations
  • See which call sources and campaigns drive qualified sales calls
  • Tag call outcomes using AI-powered conversation outcome extraction to identify high-intent calls
  • Use AI-powered transcription and call summaries to review calls without listening
  • Monitor call activity and performance through call analytics
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Sales Call Tracking Software

14 days free trial

No credit card required

No white-label setup fees

What Is Sales Call Tracking Software?

Sales call tracking software is a system that records, organizes, and analyzes sales calls by linking each phone call to its call source and outcome. Tracking software provides structured call data, including call logs, call recordings, and call outcomes, helping sales teams understand conversations, improve follow-up, and measure sales call attribution across the pipeline.

Why Sales Teams Struggle to Track Call Performance

Sales calls are not tied to pipeline stages, making it difficult to track pipeline health and identify deal risks early

No consistent way to capture conversation details, leading to gaps in call transcription, call outcome tagging, and lead qualification

Follow-ups are delayed due to missing context and a lack of automatic call follow-ups, resulting in lost opportunities and weak analytics and reporting

Get Visibility Into Every Sales Call

How Sales Call Tracking Works Across Your Pipeline

01

Capture Sales Calls

Inbound and outbound sales calls are captured using tracking numbers. Each phone call is recorded and stored with call logs for reference.

02

Identify Call Source and Context

Each call is linked to its call source, including channels such as Google Ads. This shows what triggered the call and which campaign generated it.

03

Analyze Conversations with AI

Use AI-powered transcription and conversation intelligence to review conversations. Call summaries, sentiment analysis, and AI-powered outcome extraction highlight key moments such as pricing or booking intent.

04

Connect Calls to Pipeline Activity

Calls are connected to pipeline activity through call attribution and campaign attribution. This helps sales teams prioritize follow-ups and see which calls move deals forward.

Inbound Lead Qualification

Inbound Lead Qualification

Not every incoming call has the same value. A call tracking platform helps teams identify high-intent leads using Conversation Intelligence and sentiment analysis.

By linking calls to marketing campaigns such as Google Ads through dynamic number insertion, teams can see which leads are worth prioritizing and route them using predefined call routing rules.

Identify High-Intent Calls Faster
Sales Follow-Up Management

Sales Follow-Up Management

Leads often go cold when follow-ups are delayed or missed. Businesses can track which calls need action and ensure no opportunity is ignored.

With CRM integrations, calls can be logged, assigned for follow-up, and tracked across conversations without losing context.

Learn More About CRM Integrations
Pipeline Tracking

Pipeline Tracking

Sales teams need to know which conversations move deals forward. By using sales call attribution, teams can see how calls contribute to pipeline movement and deal progression.

This creates a clear link between calls and pipeline stages, making it easier to forecast, prioritize, and act on the right conversations.

See Which Campaigns Drive Calls
Sales Rep Performance Monitoring

Sales Rep Performance Monitoring

Different reps handle calls differently, but without visibility, it's hard to measure performance. Call data combined with conversation intelligence helps evaluate how conversations are handled across the team.

Managers can review patterns, identify gaps, and ensure a consistent approach to handling inbound and outbound calls.

Track Call Performance
Multi-Location Sales Teams

Multi-Location Sales Teams

For businesses operating across regions, tracking calls by location becomes critical. A call tracking platform can segment data by location and campaign.

With tools such as Google Analytics, teams can view call activity alongside broader campaign performance for a complete picture across all locations.

Track Sales Calls Across Locations

Understand Call Outcomes with AI-Powered
Conversation Analysis

AI-Powered Call Transcription

AI-Powered Call Transcription

Convert every call into structured, searchable text using AI-powered transcription. Review conversations instantly without listening to recordings or scanning long call logs.

AI-Powered Conversation Outcome Detection

AI-Powered Conversation Outcome Detection

AvidTrak's AI-powered conversation outcome extraction identifies specific outcomes such as pricing inquiries, booking intent, objections, and follow-up needs. Each call is automatically tagged without manual review.

Focus on High-Intent Calls

Focus on High-Intent Calls

Use conversation intelligence and sentiment analysis to identify high-intent calls. Prioritize follow-ups based on intent and focus only on calls that require immediate action.

Measure Sales Rep Performance with Call Data

Measure Sales Rep Performance with Call Data

See how each rep handles sales calls using call recordings and call summaries

Identify missed opportunities, objections, and incomplete follow-ups across conversations

Compare how different reps handle calls to spot gaps and inconsistenciesess

Use real call data to coach reps and improve performance across the team

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Improve Follow-Up Speed for Sales Calls

Improve Follow-Up Speed for Sales Calls

Receive instant call alerts with caller details, so agents can respond immediately

Capture missed calls and voicemails with full information for follow-up

Track unanswered calls and follow-up status to avoid missed opportunities

Respond faster to high-intent leads using call details and conversation outcomes

Schedule a Demo Now

Sales Call Tracking Features That Drive Performance

Call Tracking Numbers

Call Tracking Numbers (Inbound & Outbound)

Track inbound and outbound sales calls using Dynamic Number Insertion (DNI) and detailed call logs, with call recording available for every conversation.

Advanced Call Routing

Advanced Call Routing

Manage call handling with advanced call routing including IVR, sequential and simultaneous call forwarding, and real-time call alerts via Email and SMS.

AI-Powered Call Transcription

AI-Powered Call Transcription

Convert conversations into searchable text with AI-powered call transcription and detect intent using AI-powered conversation outcome extraction.

CRM Integrations

CRM Integrations

Sync call data with CRM Integrations (Salesforce, HubSpot, Zoho) and track performance using custom reports & analytics

Explore Advanced Routing See How Custom Reporting Works

Businesses and Sales Teams That Trust AvidTrak

Apollidon
A-1 Concrete Leveling
Smooth Digital
Morbiz
MissQuito
Critter Control
New Horizons
Supply Post
Trutech Wildlife Service
Wabash
Think Integrated

Integrate Call Tracking with CRM and Marketing Tools

Google Ads

Google Ads

Microsoft Advertising

Microsoft Advertising

Google Marketing Platform

Google Marketing Platform

Google Analytics 4

Google Analytics 4

Google Looker Studio

Google Looker Studio

Zoho

Zoho

Hubspot

Hubspot

Salesforce

Salesforce

Plug Into Your Favorite Tools

Sales Call Tracking Software Comparison:
AvidTrak vs Basic Tools

Feature
AvidTrak
Basic Call Tracking Tools
Call Tracking Numbers (Inbound & Outbound) Tracks inbound and outbound calls with call logs and caller details Tracks call volume with limited call detail
Dynamic Number Insertion (DNI) Links each call to campaign, keyword, and landing page Limited or no session-level attribution
AI-Powered Call Transcription Converts calls into searchable text for quick review No transcription or searchable call data
AI-Powered Conversation Outcome Extraction Identifies outcomes such as booking, pricing inquiry, or follow-up need No structured outcome tracking
Multi-Channel Call Tracking Tracks calls across ads, website, and offline campaigns with unified attribution Partial visibility across channels
Advanced Call Routing (IVR, Sequential, Simultaneous, ZIP-Based) Routes calls based on availability, location, or routing rules Basic routing with limited control
CRM Integrations Syncs call data with Salesforce, HubSpot, and Zoho for follow-up and tracking Manual or limited CRM integration
Reports & Analytics Dashboard Reports on call activity, duration, and trends Basic reporting with limited insights
Transparent & Affordable Pricing Offers flexible pricing with no hidden fees Higher pricing with additional costs for advanced features and integrations

Affordable Call Tracking Pricing with
No Hidden Costs

Starter

Starter

$15 mo
  • 5 Numbers
  • 500 Minutes
  • 500 Call Recording Minutes
  • 500 CNAME Lookup Calls
  • -
Choose Plan
Professional

Professional

$30 mo
  • 10 Numbers
  • 1500 Minutes
  • 1500 Call Recording Minutes
  • 100 CNAME Lookup Calls
  • -
Choose Plan
Agency

Agency

$55 mo
  • 30 Numbers
  • 2500 Minutes
  • 2500 Call Recording Minutes
  • 300 CNAME Lookup Calls
  • 1000 Client Accounts
Choose Plan

Still Losing Leads After Sales Calls?

Switch to AvidTrak's Sales Call Tracking Software and Know What Every Call Leads To

14 days free trial | No credit card required | NO white-label setup fees

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Frequently Asked Questions

Sales call tracking software tracks and analyzes sales calls by linking each call to its source, capturing call data, and identifying call outcomes. It shows which campaigns and conversations drive results, allowing accurate sales call attribution and faster follow-up decisions based on real call activity.

AvidTrak's sales call tracking software follows the progress of each call by capturing call outcomes, linking calls to campaigns, and recording conversations. AvidTrak allows businesses to track follow-ups, identify high-intent leads, and act faster using real call data instead of relying on incomplete information.

Sales calls are tracked using a call tracking platform with tracking numbers and dynamic number insertion (DNI). Each call is linked to its source, logged with call details, and recorded, enabling teams to monitor call activity and manage follow-ups based on actual interactions.

Yes, sales call tracking software tracks both inbound and outbound calls. Inbound calls are linked to campaigns and traffic sources, while outbound calls are logged for follow-ups and activity tracking, providing a complete view of sales calls across the sales process.

Call tracking helps sales teams identify which sales calls generate results by capturing call outcomes and conversation details. It highlights missed opportunities, improves follow-ups, and connects calls to campaigns, enabling decisions based on actual call activity rather than assumptions.

Yes, call tracking software measures sales rep performance using call recordings, call summaries, and call activity. Managers can review conversations, compare call handling across reps, and identify missed opportunities to improve consistency and coaching across sales interactions.

Yes, AvidTrak supports CRM integrations such as Salesforce, HubSpot, and Zoho. It syncs call data with CRM systems, enabling teams to track interactions, assign follow-ups, and maintain accurate records of sales calls without manual data entry.

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Learn About Intelligent Call Tracking