Franchisors Can Review
- Network-wide call activity.
- Location-level marketing attribution.
- Answered and missed calls.
- Campaign and keyword performance.
- Configured conversation outcomes.
- Scheduled reports.
- Activity across regions and territories.
Franchise Call Tracking
Franchise Call Tracking Software for Multi-Location Businesses
Track calls across the franchise network and connect each inquiry with the right campaign, location, and territory.
AvidTrak helps franchisors and franchisees:
- Track calls by campaign and franchise location.
- Route inquiries by ZIP code, territory, or configured call flow.
- Compare call activity across franchise locations.
- Give each team access to the call data relevant to them.
14-day free trialNo credit card required
Franchise call activity
324Tracked calls
96Franchise inquiries
12Locations
Google Ads - "franchise service near
me"Local inquiry · 4m 42s
High intent
Organic - Dallas location pageService
inquiry · 3m 28s
Routed
Regional campaign - Spring promotionBooking
request · 5m 07s
Follow-up
Multi-Location Attribution
What Is Franchise Call Tracking?
Franchise call tracking connects incoming phone inquiries with the campaigns, keywords, landing pages, territories, and locations associated with them.
AvidTrak combines tracking numbers, Dynamic Number Insertion, location-level attribution, configurable routing, reporting, and conversation analysis.
Franchisors can maintain network-level visibility while franchisees work with the call information relevant to their own locations.
Marketing Attribution
Connect Central Marketing With Local Franchise Calls
A national or regional campaign may be managed centrally, while the resulting call needs to reach a specific franchisee, territory, or local office.
AvidTrak connects marketing attribution with location-level call handling so franchise businesses can:
See which campaigns generate calls in each market.
Route callers to the appropriate franchise location.
Compare activity across locations and territories.
Give central and local teams the appropriate level of access.
Review missed calls and conversation outcomes.
Location Routing
Route Calls to the Right Franchise Location
AvidTrak supports configurable routing based on:
ZIP code.
Geographic location.
Territory.
IVR selection.
Business hours.
Queues.
Sequential ringing.
Simultaneous ringing.
Franchise businesses can configure call flows around their territory structure so callers reach the appropriate local team with fewer unnecessary transfers.
Location-Level Reporting
Measure Franchise Marketing by Location
A network-level call total does not show how individual franchise markets are performing.
AvidTrak can connect tracked calls with:
Campaigns.
Paid-search keywords.
Referral sources.
Landing pages.
Advertising channels.
Tracking numbers.
Franchise locations.
Marketing teams can compare which activities generate phone inquiries in each market while retaining a network-wide view.
Website Attribution
Track Website Calls With Dynamic Number Insertion
Dynamic Number Insertion can display tracking numbers according to a visitor's marketing source, campaign, keyword, landing page, or other configured rule.
When an eligible visitor calls, AvidTrak can associate available digital marketing information with the phone inquiry.
This helps franchise marketers understand which website activity contributes to calls at the network and location levels.
Account Visibility
Give Franchisors and Franchisees the Right Visibility
Different teams need different levels of access to call data.
Franchisees Can Review
- Calls associated with their location.
- Local marketing performance.
- Tracking-number activity.
- Available recordings and transcripts.
- Conversation outcomes.
- Missed calls.
- Local reports and alerts.
Account and user permissions can be configured according to the responsibilities of central and local teams.
Conversation Intelligence
Review Franchise Calls With AI-Powered Transcription
When call recording and AI analysis are enabled, AvidTrak can convert recorded conversations into searchable transcripts.
Configured conversation outcomes can add context around calls involving:
- Appointment or booking requests.
- Pricing questions.
- Service inquiries.
- Follow-up requirements.
- Other configured conversation types.
Franchise teams can review important call context without manually replaying every recording.
The franchise business remains responsible for its own lead qualification, booking, and sales decisions.
Hi, I found your local page and need service at my location. Can you
connect me with the right franchise?
Yes. I can confirm your ZIP code and route the inquiry to the
appropriate local team.
Great. I’d also like pricing and the earliest available appointment.
Example configured outcome: Local service and booking request
How It Works
How Franchise Call Tracking Works With AvidTrak
1. Assign Tracking Numbers
Assign local or toll-free tracking numbers to franchise locations, campaigns, landing pages, or marketing channels.
2. Configure Locations and Territories
Set ZIP-code, geographic, location, IVR, schedule, queue, or other supported routing rules according to the franchise network.
3. Track Marketing Sources
Use Dynamic Number Insertion and tracking numbers to connect eligible calls with available source, campaign, keyword, and landing-page information.
4. Configure Access and Reporting
Give franchisors, regional teams, and franchisees the appropriate permissions, reports, alerts, and call information.
5. Connect Other Platforms
Connect AvidTrak with supported advertising, analytics, reporting, and CRM platforms.
Geographic Landing Pages
Track Calls From Geographic Landing Pages
Franchise websites often use city, state, territory, or service-area landing pages to support local marketing.
AvidTrak can connect eligible calls with available:
Campaign information.
Keywords.
Traffic sources.
Geographic pages.
Franchise locations.
Configured routing can then direct the resulting call to the appropriate location or territory.
This gives franchise marketers a clearer connection between local website activity and phone inquiries.
Franchise Marketing
Support National, Regional, and Local Franchise Marketing
National Campaigns
Track phone activity generated by centrally managed campaigns.
Regional Campaigns
Organize calls by market, territory, location, or campaign structure.
Local Franchise Marketing
Use tracking numbers to separate calls generated by individual locations or local campaigns.
Paid Search
Connect eligible calls with available campaign and keyword information.
Organic and Local Pages
Review calls associated with location-specific website content and available traffic-source information.
Offline Marketing
Use dedicated tracking numbers for print, direct mail, signage, local promotions, or other configured offline campaigns.
Call Management
Manage Calls Across Franchise Territories and Locations
AvidTrak supports different call-handling requirements across a franchise network.
ZIP-Code and Territory Routing
Direct callers according to configured geographic or franchise territory rules.
IVR and Department Routing
Create different call paths according to service type, department, or another configured requirement.
Business-Hours Routing
Send calls through different workflows according to operating schedules.
After-Hours Calls
Use after-hours routing or voicemail when the local team is unavailable.
Overflow Handling
Use sequential or simultaneous ringing when the primary destination does not answer or call volume increases.
Integrations
Connect Franchise Call Data With Marketing and CRM Platforms
AvidTrak supports integrations with platforms including:
Google Ads.
Microsoft Advertising.
Google Analytics 4.
Google Looker Studio.
HubSpot.
Salesforce.
Zoho.
Google Sheets.
Available call attribution and activity information can support campaign reporting, analytics, CRM records, and other configured workflows.
The exact information available depends on the integration and account configuration.
Platform Capabilities
What Can Franchise Businesses Manage With AvidTrak?
| Franchise Requirement | AvidTrak Capability |
|---|---|
| Track calls by franchise location | Location-specific tracking numbers and reporting |
| Route callers by territory | ZIP-code and geographic routing |
| Track national and local campaigns | Campaign and source attribution |
| Connect website calls with marketing | Dynamic Number Insertion |
| Track paid-search calls | Keyword-level attribution |
| Separate local campaigns | Dedicated tracking numbers |
| Control team access | Account and user permissions |
| Identify unanswered inquiries | Missed-call reporting |
| Review conversations | Call recording and AI-powered transcription |
| Add conversation context | Configured conversation outcomes |
| Manage different caller paths | IVR and configurable routing |
| Handle after-hours calls | Business-hours and after-hours routing |
| Compare locations | Dashboards and scheduled reporting |
| Connect other systems | CRM, advertising, analytics, and reporting integrations |
Customer Proof
Businesses Use AvidTrak for Call Tracking and Attribution
AvidTrak supports businesses that rely on phone inquiries and need clearer visibility into campaign attribution, call routing, call records, and marketing performance.
Customer Stories
What AvidTrak Customers Say
NT
Nathan Tiessen
Convertus
“AvidTrak’s dedication to client care stood out immediately.”
We received highly responsive support for complex call tracking setups, including unique DNI and campaign-token scenarios. We expanded from 5 tracked projects to 50 while AvidTrak stayed committed to our growth.
50 ProjectsKY
Kollin Yelensky
Think Integrated
“The product fit our needs, and the customer service sealed the deal.”
We found the platform easy to use, and the fast, helpful support made the difference. After 5+ years, we still value both the product and the consistency of AvidTrak’s updates and service
5+ YearsSM
Sadiq M.
Wholesale Brand
“AvidTrak combined precise call tracking with truly human support.”
We gained accurate call tracking, better visibility into marketing performance, and stronger customer insight. The responsive human support helped us make data-driven campaign decisions with confidence.
Marketing InsightsPricing
AvidTrak Plans for Franchise Call Tracking
Choose an AvidTrak plan based on the number of tracking numbers, call volume, recording needs, and franchise locations you manage.
For larger franchise networks or more complex routing and account-access requirements, AvidTrak can help define the appropriate setup.
Professional
$30
mo
- 10 Numbers
- 1500 Minutes
- 1500 Call Recording Minutes
- 100 CNAME Lookup Calls
- -
Agency
$55
mo
- 30 Numbers
- 2500 Minutes
- 2500 Call Recording Minutes
- 300 CNAME Lookup Calls
- 1000 Client Accounts
Franchise Call Tracking FAQs
Frequently Asked Questions About Franchise Call Tracking
1. How does call tracking work for franchise businesses?
Tracking numbers can be assigned to campaigns, franchise locations, landing pages, or other configured marketing sources.
AvidTrak can associate incoming calls with available attribution information and route callers according to location, territory, or configured call-flow rules.
2. Can AvidTrak route callers to the right franchise location?
Yes. AvidTrak supports ZIP-code, geographic, location-based, IVR, queue, schedule, and other configurable routing options.
The franchise business determines how those rules map callers to locations or teams.
3. Can AvidTrak track calls separately for each franchise location?
Yes. Tracking numbers, account structures, and reporting can be organized by location, campaign, or other configured requirements.
This allows central teams to retain network-level visibility while individual locations remain identifiable.
4. Can franchisors and franchisees have different levels of access?
Yes. AvidTrak supports account and user permissions across the franchise network.
Franchisees can work with calls and reporting associated with their locations, while central teams maintain broader visibility according to the configured account structure.
5. How does Dynamic Number Insertion work for franchise websites?
Dynamic Number Insertion can display different tracking numbers according to the website visitor's marketing source, campaign, keyword, or configured rule.
Eligible phone calls can then be associated with available digital marketing information.
6. Can AvidTrak track calls from geographic franchise landing pages?
Yes. With the appropriate tracking structure, AvidTrak can associate eligible calls with geographic pages and available marketing-source information.
Routing rules can then direct callers according to the relevant franchise location or territory.
7. Can AvidTrak identify important franchise call outcomes?
When call recording and AI analysis are enabled, AvidTrak can provide searchable transcripts and configured conversation outcomes.
These outcomes may add context around booking inquiries, pricing questions, service requests, and other relevant conversations.
8. Can AvidTrak report performance by franchise location or region?
Yes. Franchise teams can review call activity and available attribution information by location, account, campaign, and other supported reporting dimensions.
Scheduled reporting can also support regular network-level and location-level review.
9. Can AvidTrak track missed calls across franchise locations?
Yes. AvidTrak reporting can show answered and missed calls across configured locations.
This can help teams identify unanswered inquiries and compare call handling across the franchise network.
10. Does AvidTrak integrate with advertising, analytics, and CRM platforms?
Yes. AvidTrak supports integrations with platforms including Google Ads, Microsoft Advertising, Google Analytics 4, Google Looker Studio, HubSpot, Salesforce, Zoho, and Google Sheets.
The available data depends on the integration and account configuration.
11. Can existing phone numbers be used when moving to AvidTrak?
The available setup depends on the franchise network's current telephone and carrier configuration.
AvidTrak supports local and toll-free tracking numbers, while forwarding or other setup options may be available according to the existing phone environment.
Measurable Franchise Marketing
Track Phone Leads Across the Franchise Network
AvidTrak connects franchise calls with marketing sources, routes inquiries to the appropriate location, and helps teams compare activity across the network.
Franchisors maintain network-level visibility while franchisees access the call data relevant to their locations and territories.
14-day free trialNo credit card required