Paid Search
AvidTrak can connect eligible calls with available Google Ads and Microsoft Advertising campaign, keyword, and landing-page information.
This allows marketing teams to include phone inquiries when reviewing paid-search performance.
Lead Generation Call Tracking
Call Tracking Software for Lead Generation
See which campaigns, keywords, pages, and channels generate phone leads.
AvidTrak helps marketing teams:
- Track inbound calls by campaign, keyword, landing page, and source.
- Identify missed calls and inquiries that may require follow-up.
- Review conversations with recordings, AI-powered transcripts, and conversation outcomes.
- Compare phone leads alongside clicks, forms, and other campaign activity.
- Connect supported call data with CRM, advertising, analytics, and reporting platforms.
14-day free trialNo credit card required
Phone lead activity
213Tracked calls
71Phone inquiries
8Marketing channels
Google Ads - "local service
quote"Quote request · 4m 38s
High intent
Organic - Product comparison pageProduct
inquiry · 3m 54s
Follow-up
Offline - Direct mail campaignAppointment
request · 5m 16s
Routed
Lead Attribution
What Is Call Tracking Software for Lead Generation?
Call tracking software for lead generation connects inbound phone inquiries with the marketing activity associated with them.
AvidTrak uses tracking numbers and Dynamic Number Insertion to connect eligible calls with available campaign, keyword, traffic-source, landing-page, channel, and tracking-number information.
Marketing teams can then include phone inquiries when reviewing campaign performance instead of relying only on clicks and form submissions.
Marketing Attribution
See Which Marketing Generates Phone Leads
Imagine a prospect searching for a service, clicking an advertisement, visiting a landing page, and calling instead of completing the form.
Another prospect may call after finding the business through organic search, email, social media, direct mail, or another campaign.
AvidTrak helps marketing teams understand:
Which campaigns generate calls.
Which paid-search keywords lead visitors to call.
Which landing pages contribute to phone inquiries.
Which channels generate phone leads.
Which calls were answered or missed.
Which conversations may require follow-up.
Which campaigns generate relevant inquiries rather than only traffic.
This gives marketing teams a clearer view of lead generation across both website and phone activity.
Marketing Channels
Track Phone Leads Across Marketing Channels
Landing Pages
Dynamic Number Insertion can connect eligible website calls with available landing-page and marketing-source information.
This can help teams understand which service, product, pricing, campaign, or contact pages contribute to phone leads.
Organic Search and Content
Tracked website calls can be associated with available traffic-source and page information from:
- Service pages.
- Product pages.
- Industry pages.
- Comparison pages.
- Local pages.
- Resources and articles.
SEO and marketing teams can then review which content contributes to phone inquiries.
Email and Social Campaigns
Tracking numbers can be assigned to configured email and social campaigns so calls from those sources can be reported separately.
Offline Marketing
Dedicated tracking numbers can measure calls generated by:
- Print advertising.
- Direct mail.
- Events.
- Radio.
- Flyers.
- Outdoor advertising.
- Referral materials.
- Other configured offline campaigns.
Multi-Location Campaigns
Tracking numbers and reporting can organize phone activity across configured locations, regions, campaigns, or tracking structures.
Call Intent
Look Beyond Raw Call Volume
Generating a phone call is only one part of lead generation.
Not every call represents a potential customer.
| Call Type | What the Call May Represent |
|---|---|
| Product inquiry | A prospect researching a product |
| Service inquiry | A potential customer asking about a service |
| Pricing question | A prospect evaluating cost |
| Appointment request | A customer asking to schedule |
| Quote request | A potential buying inquiry |
| Availability question | A prospect checking whether the business can help |
| Existing customer call | Customer activity rather than a new lead |
| Support inquiry | A service request rather than acquisition |
| Vendor call | A non-customer inquiry |
| Wrong number | No lead value |
| Spam or robocall | Unwanted call activity |
AvidTrak adds context through recordings, transcripts, tagging, configured outcomes, call records, and spam filtering.
This helps marketing teams evaluate the type of inquiries generated by each campaign rather than treating every call as an equal conversion.
Missed Opportunities
Identify Missed Phone Leads
A campaign can generate a phone inquiry even when nobody answers.
AvidTrak provides:
Missed-call records.
Answer status.
Caller information.
Available source attribution.
Voicemail.
Alerts.
Other configured call-handling information.
Teams can use this information to identify unanswered inquiries and decide which calls may require follow-up.
Conversation Intelligence
Review Phone Leads With AI-Powered Transcription
When call recording and transcription are enabled, AvidTrak converts recorded conversations into searchable text.
Teams can review calls involving:
- Products.
- Services.
- Pricing.
- Appointments.
- Quotes.
- Availability.
- Follow-up requirements.
- Other configured conversation topics.
Configured conversation outcomes can add additional context around what happened during each call.
AvidTrak provides information that can support lead review. The business remains responsible for defining and applying its own lead-qualification criteria.
Hi, I found your pricing page and would like a quote for your
services.
I can help with that. May I ask a few questions about what you need?
Yes. We’re comparing options this week and would like to arrange a
consultation.
Example configured outcome: Quote and consultation request
How It Works
How AvidTrak Tracks Phone Leads
1. Assign Tracking Numbers
Use tracking numbers across campaigns, landing pages, channels, locations, and offline sources.
Dynamic Number Insertion can support website attribution according to configured visitor and traffic-source rules.
2. Connect the Call With the Marketing Source
When an eligible prospect calls, AvidTrak can associate available campaign, keyword, landing-page, source, channel, and location information with the call.
3. Review the Call
Call records can include available caller information, answer status, duration, recordings, transcripts, and configured conversation outcomes.
4. Identify Follow-Up Needs
Missed-call information and conversation context can help teams identify inquiries that may require additional attention.
5. Connect Call Data With Existing Systems
Supported integrations can connect available call information with CRM, advertising, analytics, and reporting workflows.
Cross-Team Visibility
Use Call Data Across Marketing and Lead Management Teams
| Team | Useful Information |
|---|---|
| Marketing Teams | Campaign, keyword, source, landing page, channel, location, and call activity |
| Lead Management Teams | Caller details, missed-call status, recordings, transcripts, outcomes, and follow-up context |
| Managers | Campaign performance, location activity, call handling, and available lead context |
The same underlying call information can support different parts of the lead-generation and follow-up process.
Integrations
Connect Phone Leads With Marketing, Analytics, and CRM Platforms
AvidTrak supports integrations and workflows involving:
Google Ads.
Microsoft Advertising.
Google Analytics 4.
Google Looker Studio.
Salesforce.
HubSpot.
Zoho CRM.
Google Sheets.
Available call attribution and activity information can support marketing reporting, CRM workflows, analytics, and lead follow-up.
The exact information available depends on the configured integration and business process.
Platform Capabilities
AvidTrak Capabilities for Lead Generation
| AvidTrak Capability | How It Supports Lead Generation |
|---|---|
| Dynamic Number Insertion | Connect eligible website calls with campaign, keyword, source, and page information |
| Tracking Numbers | Measure calls from separate campaigns, channels, locations, and offline sources |
| Keyword-Level Attribution | Identify eligible paid-search keywords associated with calls |
| Call Recording | Review recorded conversations |
| AI-Powered Transcription | Convert recorded calls into searchable text |
| Conversation Outcomes | Add context around different inquiry types |
| Call Tagging and Scoring | Organize phone activity using configured categories |
| Missed-Call Reporting | Identify unanswered inquiries |
| Voicemail and Alerts | Support configured handling of unanswered calls |
| Advanced Call Routing | Direct calls according to configured teams, locations, schedules, or rules |
| Spam Filtering | Reduce unwanted activity in reporting |
| CRM Integrations | Connect supported call data with lead and customer workflows |
| Advertising and Analytics Integrations | Use phone activity alongside marketing and reporting data |
| Multi-Location Reporting | Organize calls across configured locations |
| API and Webhooks | Extend supported call information into custom workflows |
Customer Proof
Businesses Use AvidTrak to Track Phone Leads
Customer Stories
What AvidTrak Customers Say
NT
Nathan Tiessen
Convertus
“AvidTrak’s dedication to client care stood out immediately.”
We received highly responsive support for complex call tracking setups, including unique DNI and campaign-token scenarios. We expanded from 5 tracked projects to 50 while AvidTrak stayed committed to our growth.
50 ProjectsKY
Kollin Yelensky
Think Integrated
“The product fit our needs, and the customer service sealed the deal.”
We found the platform easy to use, and the fast, helpful support made the difference. After 5+ years, we still value both the product and the consistency of AvidTrak’s updates and service
5+ YearsSM
Sadiq M.
Wholesale Brand
“AvidTrak combined precise call tracking with truly human support.”
We gained accurate call tracking, better visibility into marketing performance, and stronger customer insight. The responsive human support helped us make data-driven campaign decisions with confidence.
Marketing InsightsPricing
AvidTrak Plans for Lead Generation Call Tracking
Choose an AvidTrak plan based on tracking numbers, monthly call volume, recording needs, and reporting requirements.
Businesses with larger campaigns, multiple locations, or more complex call-tracking requirements can select the setup that matches their needs.
Professional
$30
mo
- 10 Numbers
- 1500 Minutes
- 1500 Call Recording Minutes
- 100 CNAME Lookup Calls
- -
Agency
$55
mo
- 30 Numbers
- 2500 Minutes
- 2500 Call Recording Minutes
- 300 CNAME Lookup Calls
- 1000 Client Accounts
Lead Generation Call Tracking FAQs
Frequently Asked Questions About Lead Generation Call Tracking
1. How does call tracking help with lead generation?
Call tracking adds phone inquiries to marketing attribution.
AvidTrak can connect eligible calls with campaigns, keywords, landing pages, channels, and other configured sources so marketing teams can review phone leads alongside clicks, forms, and other campaign activity.
2. How does AvidTrak identify the source of a phone lead?
AvidTrak uses tracking numbers and Dynamic Number Insertion according to the configured marketing setup.
For eligible website calls, available campaign, keyword, traffic-source, and landing-page information can be associated with the phone activity.
3. Can AvidTrak track phone leads from Google Ads?
Yes. AvidTrak supports call attribution for eligible paid-search activity, including available Google Ads campaign and keyword information.
4. Can AvidTrak track calls from landing pages?
Yes. Dynamic Number Insertion can connect eligible website calls with available landing-page and traffic-source information.
This allows marketing teams to include phone inquiries when reviewing landing-page performance.
5. Can AvidTrak help identify higher-intent phone inquiries?
AvidTrak can provide recordings, transcripts, tagging, scoring, and configured conversation outcomes that add context around different calls.
The business remains responsible for its own lead-qualification criteria and decisions.
6. Can AvidTrak identify missed phone leads?
Yes. AvidTrak provides missed-call records, answer-status information, available source attribution, voicemail, alerts, and other configured call-handling information.
Teams can use this information to identify inquiries that may require follow-up.
7. Can AvidTrak track leads from offline marketing?
Yes. Dedicated tracking numbers can be assigned to configured offline campaigns such as print advertising, direct mail, events, radio, flyers, and other sources.
Calls to those numbers can then be reported separately.
8. Can AvidTrak track phone leads across multiple locations?
Yes. Tracking numbers and reporting can organize phone activity according to configured locations, campaigns, regions, or tracking-number structures.
9. Does AvidTrak integrate with CRM platforms?
Yes. AvidTrak supports integrations with Salesforce, HubSpot, and Zoho CRM.
The available call information depends on the configured integration and business workflow.
10. What is the difference between lead-generation call tracking and sales call tracking?
Lead-generation call tracking focuses on identifying which marketing activities generate inbound phone inquiries and providing context for lead review and follow-up.
Sales call tracking extends into sales-team activity, including inbound and outbound conversations, representative activity, and sales-management workflows.
11. Does AvidTrak replace lead-management or CRM software?
No. AvidTrak focuses on call tracking, attribution, routing, reporting, and conversation analysis.
Businesses can use AvidTrak alongside their existing CRM or lead-management platform.
Measurable Lead Generation
See Which Campaigns Generate Phone Leads
AvidTrak connects inbound calls with campaigns, keywords, landing pages, channels, and locations.
Marketing teams can see where phone leads come from, review available conversation context, and identify inquiries that may need follow-up.
No credit card required.