See which campaigns, pages, events, and marketing sources generate B2B phone inquiries.
AvidTrak helps B2B marketing teams:
B2B call tracking connects inbound business phone inquiries with the marketing activities associated with them.
AvidTrak uses tracking numbers and Dynamic Number Insertion to connect eligible calls with available campaign, keyword, landing-page, traffic-source, event, partner, and other attribution information.
Marketing teams can then review phone inquiries alongside clicks, forms, and other demand-generation activity instead of treating every inbound call as an unknown source.
A prospect may visit a comparison page and call about pricing instead of completing a demo form.
Another prospect may call after a webinar, trade show, partner referral, or industry event.
AvidTrak helps B2B marketing teams understand:
This provides a clearer connection between demand-generation activity and the conversations that follow.
AvidTrak can connect eligible calls with available Google Ads and Microsoft Advertising campaign and keyword information.
Marketing teams can include phone inquiries when evaluating paid-search performance instead of relying only on clicks and forms.
Prospects visiting demo, pricing, comparison, consultation, quote, or contact-sales pages may choose to call.
Dynamic Number Insertion can associate eligible calls with available landing-page and marketing-source information.
AvidTrak can connect tracked website calls with available traffic-source and page information from product pages, service pages, comparison content, case studies, industry pages, and other organic content.
Dedicated tracking numbers can be used for configured webinars, virtual events, trade shows, event collateral, and other event-specific campaigns.
Dedicated tracking numbers can separate calls generated by partners, referral programs, distributors, and other configured third-party sources.
Tracking numbers can also measure calls from direct mail, print advertising, sales collateral, industry publications, and other defined offline sources.
The campaign generating the most calls may not generate the most commercially relevant conversations.
| Call Type | What the Conversation May Represent |
|---|---|
| Demo request | A prospect actively evaluating the offering |
| Pricing inquiry | Commercial interest |
| Consultation request | A potential sales conversation |
| Quote request | Defined purchase interest |
| Product question | Evaluation-stage research |
| Implementation question | A prospect assessing requirements or fit |
| Partner referral | A referred business inquiry |
| Existing customer call | Customer activity rather than a new lead |
| Support request | An existing service matter |
| Vendor call | A non-prospect inquiry |
| Spam or wrong number | Activity that should not affect campaign evaluation |
AvidTrak adds context through attribution data, recordings, transcripts, tagging, configured outcomes, and spam filtering.
This helps B2B marketing teams compare the type of conversations generated by each source, not only the total number of calls.
When recording and transcription are enabled, AvidTrak converts recorded calls into searchable text.
Marketing and sales teams can review conversations involving:
Configured conversation outcomes can add additional context around the reason for each call.
AvidTrak provides information that can support lead review. The business remains responsible for its own qualification decisions.
A campaign can generate a relevant inquiry even when nobody answers the call.
AvidTrak provides missed-call records, available attribution information, voicemail, alerts, and call-status data.
Teams can use this information to identify unanswered calls that may involve:
A missed call can therefore be reviewed separately from a campaign that generated no demand.
A B2B phone inquiry may be only one step in a longer buying process.
A prospect may:
AvidTrak can preserve available source attribution and conversation information for use alongside supported CRM workflows.
Marketing teams can see what generated the initial inquiry, while sales teams can review available call context during follow-up.
AvidTrak does not determine whether a lead is an MQL, SQL, opportunity, or customer. Those stages remain part of the company's existing CRM and sales process.
Assign tracking numbers to campaigns, events, partners, landing pages, offline sources, or other configured marketing activities.
Dynamic Number Insertion can connect eligible website calls with available campaign, keyword, source, and page information.
AvidTrak can record available caller information, call time, duration, answer status, attribution data, and recordings according to the configured setup.
When recording and AI analysis are enabled, teams can review searchable transcripts and configured conversation outcomes.
Missed-call information, call context, and conversation outcomes can help teams identify inquiries that may require attention.
Supported integrations can connect available call information with CRM, advertising, analytics, and reporting workflows.
| Team | Useful Call Information |
|---|---|
| Demand Generation | Campaign, keyword, source, landing page, event, partner, and call activity |
| Marketing Operations | Attribution data, tracking-number structure, campaign information, and integrations |
| Lead Management | Caller details, missed-call status, recordings, transcripts, and outcomes |
| Sales Teams | Original marketing source and available conversation context |
The primary purpose remains B2B lead attribution, while other teams can use the same call information during follow-up.
AvidTrak supports integrations with advertising, analytics, reporting, and CRM platforms including:
Available call attribution and activity information can support marketing reporting, CRM workflows, and sales follow-up.
The exact information available depends on the configured integration and account setup.
| AvidTrak Capability | How It Supports B2B Lead Generation |
|---|---|
| Dynamic Number Insertion | Connect eligible website calls with campaign, keyword, source, and page information |
| Dedicated Tracking Numbers | Measure calls from events, webinars, partners, and offline campaigns |
| Keyword-Level Attribution | Identify eligible paid-search keywords associated with calls |
| Call Recording | Review recorded prospect conversations |
| AI-Powered Transcription | Convert recorded calls into searchable text |
| Conversation Outcomes | Add context around different conversation types |
| Call Tagging and Scoring | Organize call activity using configured categories |
| Missed-Call Reporting | Identify unanswered inquiries |
| Advanced Call Routing | Direct calls according to configured teams, schedules, locations, or rules |
| Spam Filtering | Reduce unwanted call activity in reporting |
| CRM Integrations | Use supported call data alongside lead and customer workflows |
| Advertising and Analytics Integrations | Connect calls with marketing and reporting platforms |
| API and Webhooks | Extend supported call information into custom workflows |
AvidTrak can support B2B organizations where phone conversations play an important role during research, evaluation, consultation, or lead generation.
Examples include:
Convertus
We received highly responsive support for complex call tracking setups, including unique DNI and campaign-token scenarios. We expanded from 5 tracked projects to 50 while AvidTrak stayed committed to our growth.
50 ProjectsThink Integrated
We found the platform easy to use, and the fast, helpful support made the difference. After 5+ years, we still value both the product and the consistency of AvidTrak’s updates and service
5+ YearsWholesale Brand
We gained accurate call tracking, better visibility into marketing performance, and stronger customer insight. The responsive human support helped us make data-driven campaign decisions with confidence.
Marketing InsightsChoose an AvidTrak plan based on tracking numbers, monthly call volume, recording needs, and account requirements.
Businesses managing larger campaigns, multiple teams, or more complex tracking requirements can select the setup that matches their call-tracking needs.
Call tracking adds phone inquiries to B2B marketing attribution.
AvidTrak can connect eligible calls with campaigns, keywords, landing pages, events, partner sources, and other configured marketing activities so teams can review phone inquiries alongside clicks and forms.
B2B call tracking often involves higher-consideration conversations and longer buying processes.
Phone inquiries may involve demos, pricing, consultations, quotes, product evaluations, implementation questions, webinars, events, partner campaigns, and sales follow-up.
Yes. AvidTrak supports paid-search attribution through tracking numbers and Dynamic Number Insertion.
Eligible calls can be associated with available campaign, keyword, and landing-page information according to the configured setup.
Yes. Dynamic Number Insertion can associate eligible website calls with available landing-page and traffic-source information.
This allows phone inquiries to be included when reviewing bottom-funnel page performance.
Yes. Dedicated tracking numbers can be assigned to configured webinars, trade shows, event materials, partners, referral sources, and other campaigns.
Calls associated with those tracking numbers can then be reported separately.
When recording and AI conversation analysis are enabled, searchable transcripts and configured conversation outcomes can provide context around demo requests, pricing questions, quotes, consultations, and other relevant conversations.
The business remains responsible for its own lead-qualification decisions.
Yes. AvidTrak provides missed-call records, available source information, voicemail, alerts, and other configured call-handling information.
Teams can use this data to identify unanswered inquiries that may require follow-up.
Yes. Available source information, recordings, transcripts, conversation outcomes, and supported CRM integrations can provide additional context when a phone inquiry moves from marketing to sales.
AvidTrak does not replace the company's existing qualification or sales process.
Yes. AvidTrak supports integrations with Salesforce, HubSpot, and Zoho CRM.
The exact call information available depends on the configured integration and account setup.
AvidTrak provides attribution, recordings, transcripts, conversation outcomes, and supported CRM integrations.
A phone inquiry should not automatically be treated as an opportunity. Where the business maintains confirmed lead, opportunity, or pipeline stages in a connected CRM, AvidTrak call information can be reviewed alongside those records.
AvidTrak connects B2B calls with campaigns, keywords, landing pages, events, partner sources, and available conversation outcomes.
Marketing teams can see which activities generate phone inquiries, identify calls that may need follow-up, and preserve marketing context through the sales process.
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