10 Pay Per Call Tracking Tools
Pay per call tracking is revolutionary for digital marketers who want to understand the effectiveness of their paid ad campaigns truly. It is a beneficial tool that supports multiple industries like legal services, healthcare, real estate, insurance, and many others. By tracking phone calls that result from PPC ads, businesses can gain valuable insights into customer behavior, campaign performance, and return on investment.
The best tools not only track calls but also offer advanced features like dynamic number insertion (DNI), call routing, multi-platform integrations, and more. However, many businesses struggle with limited visibility into campaign performance and lead attribution, making it important to choose the right tool to overcome these challenges and maximize ROI.
To make your decision easier, we have compiled a list of the top 10 PPC call tracking tools to help you enhance your campaign performance and maximize phone call conversions.
List of the Top 10 PPC Call Tracking Tools
- AvidTrak
- Analytic Call Tracking
- CallScaler
- CallerReady
- Infinity Tracking
- Invoca
- Nimbata
- Retreaver
- Ringba
- WhatConverts
1. AvidTrak
AvidTrak is one of the leading software providers in the PPC call tracking market. Designed to help businesses optimize their PPC campaigns, AvidTrak provides advanced phone call tracking and analytics features, including call transfers, call queues, and sequential and simultaneous forwarding. With a user-friendly interface and an advanced set of tools like voicemail with instant alert features, DNI, and multi-channel attribution, AvidTrak ensures precise tracking and efficient lead management.
AvidTrak allows users to track the entire customer journey, from clicks on ads to phone call conversions. Whether you are using Google Ads or another PPC platform, it integrates seamlessly, offering deep analytics that improve ROI and optimize ad spending.
Boost Your PPC Campaigns and optimize ROI. Start with AvidTrak’s free trial today, which includes all features!
Features
- Customizable Reporting Dashboard
- Call Email Alerts
- Call Recording
- Call Transcription
- Advanced DNI Options
- Google Analytics 4 Integration
- IVR (Interactive Voice Response)
- Area Code-Based Call Routing (Geolocation)
- After Hours Call Routing
- Simultaneous Call Forwarding
- Sequential Call Forwarding
- Caller Sentiment Detection
- Sub-domain Number Follow
- Tracking ID Hide/Display
- Call Whisper
- Third-Party Integrations
- Form Tracking
- Inventory of Phone Numbers
- Customizable Call Attribution
Top 3 Features
1. Live Analytics and Reporting
AvidTrak provides real-time call data and analytics, allowing business owners to refine their PPC campaigns instantly for improved lead quality and higher conversion rates.
2. Smooth Integrations
AvidTrak seamlessly connects with platforms like GA-4, Google Ads, Bing Ads, and CRMs such as Salesforce and HubSpot, allowing easy migration of phone numbers and effortless syncing of call data with your marketing tools to optimize campaigns.
3. Dynamic Number Insertion
This PPC call tracking tool assigns distinct phone numbers to visitors based on their referral sources, enabling you to track which marketing channels generate valuable calls. This helps improve the optimization of pay-per-call campaigns by identifying the highest-performing.
Pros
- Transparent, cost-effective pricing with no hidden fees
- Outstanding customer support with quick response times
- No obligation 14-day free trial with $20 credit inclusive of all features
- Advanced features for managing complex call tracking, routing, and marketing attribution
- Intuitive platform designed for quick setup and easy use
- Optimize campaigns and increase conversions
- Customization options are available at no extra charge
- Flexible solution catering to both simple tracking needs and intricate requirements
- Seamless integration with CRM platforms
Cons
- No GHL integration
- Looker Studio Partner Connector is currently unavailable
Pricing
AvidTrak offers 3 pricing plans:
- Starter: $15/month
- Professional: $30/month
- Agency: $55/month
Final Verdict
AvidTrak is the ultimate PPC call tracking solution for businesses looking to learn complex marketing attribution and advanced call routing. It provides advanced features like dynamic number insertion (DNI) and seamless integrations with platforms such as Google Analytics, Google Ads, and top CRMs, all without any hidden fees.
AvidTrak provides a comprehensive view of your campaign performance and excellent customer support, designed to track and optimize every customer call that helps you refine your pay-per-call strategies.
Ready to take your pay-per-call campaigns to the next level? Start with AvidTrak today and see the difference it can make!
2. Analytic Call Tracking
Analytic Call Tracking is a great pay per call tool that helps businesses improve their marketing by offering in-depth call performance analysis. Its comprehensive reporting tools make it easy to identify what’s working best in your campaigns. This tool is a good addition for businesses looking to improve their PPC strategies through comprehensive call tracking and performance metrics.
Features
- Detailed Analytics
- Call Tracking
- Call Whisper
- Campaign Tracking
- Conversion Tracking
- Call Routing
- Keyword Attribution
- Call Recording
- Dynamic Number Insertion
Top 3 Features
1. Detailed Call Analytics
Monitor key call metrics like source, campaign, keyword, call length, outcome, and more to gain deeper insights.
2. Conversion Tracking
Measure the calls that lead to conversions and assess the return on investment (ROI) for your marketing campaigns.
3. Call Reports
Call reporting feature provides detailed insights into call performance, helping businesses identify trends and measure campaign success.
Pros
- Easy integration with marketing platforms
- Quick number configuration
Cons
- Restricted customization features
- No trial period offered
Pricing
Analytic Call Tracking offers 3 pricing quotations:
- Starter Plan: $29/user/month
- Pro Plan: $79/user/month
- Agency Plan: $199/user/month
Final Verdict
Analytic Call Tracking is made for businesses aiming to get the most out of their marketing investment. Its advanced reporting and smooth integration with analytics tools make it a great solution for driving higher call conversions and optimizing performance. However, the tool offers no free trial.
3. CallScaler
CallScaler is a call tracking software for digital marketers who want to optimize their paid search campaigns. This tool offers features such as dynamic number insertion, advanced call routing, and detailed analytics, providing businesses with a complete view of how phone calls contribute to their PPC campaigns.
Features
- Call Recording
- Call Whisper
- Voicemails
- Inbound Call Tracking
- Detailed Reporting
- DNI
Top 3 Features
1. Dynamic Number Insertion
CallScaler’s DNI feature ensures precise call attribution by assigning unique phone numbers to each PPC campaign to identify which ads drive the most calls and conversions.
2. Detailed Reports
With CallScaler’s reports, businesses gain actionable insights into call performance, campaign effectiveness, and customer behavior, helping to improve PPC strategies for maximum ROI.
3. Call Recordings
Access and review call recordings whenever needed. This instant availability helps resolve issues, gain insights into customer concerns, and enhance service quality based on feedback.
Pros
- Strong customer satisfaction protocols
- Array of communication attributes
Cons
- Limited advanced features
- Confined to SMBs
Pricing
CallScaler offers 3 pricing models:
- Business: $49/month
- Client pro: $79/month
- Unlimited: $399/month
Final Verdict
CallScaler is a suitable platform designed to help marketers track phone call conversions and improve campaign performance. Its call tracking features help businesses make data-driven decisions about their marketing strategies.
4. CallerReady
CallerReady provides a detailed pay-per-call solution designed for businesses aiming to expand their global presence while gaining in-depth insights into their call metrics. The platform is built with ease of use in mind, allowing marketers to optimize their campaigns. By offering detailed analytics, CallerReady helps businesses improve the effectiveness of their marketing efforts and overall performance.
Features
- Automated Call Routing
- Dynamic Call Distributions
- Call Tracking
- Lead Automation
- Multiple Integrations
Top 3 Features
1. Dynamic Call Distribution
Qualify the lead of your inbound call and send it to preferred teams. This helps to track results and reports easily, including conversion details, making your pay per call strategy more efficient.
2. Call Tracking and Routing
Easily connect with third-party tools to share data and track leads. Receive instant notifications of calls and route them to the desired destinations.
3. Lead Automation
CallerReady’s lead automation feature improves lead management by automatically capturing, routing, and nurturing leads in real time.
Pros
- Advanced integrations for proper data flow
- Flexible lead distribution options
Cons
- Pricing plans are expensive
- Requires additional setup for advanced features
Pricing
Pricing is customized to your needs based on usage and selected features. Contact them through their website for a personalized quote.
Final Verdict
CallerReady is designed for businesses looking to optimize their pay-per-call campaigns by offering advanced call routing and lead management tools. It offers a multi-buyer distribution system so that calls are directed to the right buyers, while its pricing plans are expensive and unsuitable for small businesses.
5. Infinity Tracking
Infinity Tracking provides PPC call tracking services that provide marketers with detailed insights into phone call data from marketing campaigns. It helps businesses understand which ads and keywords are driving phone calls and how those calls are contributing to conversions.
Features
- Dynamic Number Insertion
- Missed Call Reports
- Call Tracking
- CRM Integration
- Call Reporting
- Conversion Analytics
- Keyword Level Tracking
Top 3 Features
1. Call Tracking
Assign distinct phone numbers to each of your campaigns to easily identify which specific campaign or activity triggered the phone call.
2. Call Data Analytics
Access real-time call data, including detailed reports on the calls coming from PPC ads. This shows key metrics such as call duration, caller location, and the quality of the lead.
3. CRM Integrations
Infinity Tracking integrates with multiple marketing platforms, allowing businesses to consolidate their call data with other marketing data and making it easier to track the customer journey.
Pros
- Customizable call routing
- Comprehensive reporting
Cons
- High pricing for small businesses or startups
- Lack of advanced features
Pricing
Infinity Tracking offers 3 pricing models:
- Essentials: $253.5/month at 20p per call
- Pro: $380/month at 15p per call
- Enterprise: Price on Application
Final Verdict
Infinity Tracking is a reasonable choice for businesses looking for in-depth, real-time call tracking and integrations. Its features and detailed reporting can help businesses optimize their PPC campaigns and maximize ROI. However, its high-end pricing and learning curve may better suit larger businesses or those with significant call volumes.
6. Invoca
Invoca is another PPC call tracking tool and analytics platform built to improve marketing outcomes by connecting offline phone conversations with digital marketing campaigns. It’s ideal for businesses aiming to boost lead quality and conversion rates by using actionable data insights.
Features
- Call Recording
- Integration with CRM and Analytics Tools
- Call Tracking and Attribution
- Lead Scoring
- Marketing Attribution
- Call Routing
- Real-Time Analytics
Top 3 Features
1. Call Tracking
Track phone calls to identify top leads and improve your approach to drive more sales. It helps target the right audience and turn calls into lasting customer relationships.
2. Marketing Attribution
Get a clear view into your PPC call tracking campaign by linking offline calls. This marketing attribution tool tracks each customer interaction to its source.
3. Call Analytics
Identify missed phone leads with call data analysis to recover lost opportunities. To strengthen your conversion process, reconnect with potential customers and ensure no lead is overlooked.
Pros
- Real-time data for refining campaigns
- Advanced call tracking capabilities
Cons
- Heavy pricing plans
- Higher learning curve for beginners
Pricing
Invoca offers personalized pricing. Contact their sales team for a custom quote.
Final Verdict
Invoca is a reasonable pay-per-call platform for businesses aiming to maximize marketing campaigns. With its advanced attribution and lead analysis tools, it helps optimize PPC performance. Its premium pricing may be a barrier for smaller businesses. For more advanced features, users may need to have technical expertise.
7. Nimbata
Nimbata is an easy-to-use call tracking platform for pay-per-call marketers looking to efficiently track and monetize phone leads. It is a great option for small to medium-sized businesses, as it allows you to optimize marketing strategies with precise, actionable insights.
Features
- Lead Tracking
- DNI
- Call Whispers
- Call Taggings
- Transcriptions
- Dashboard And Analytics
- IVR
Top 3 Features
1. Call Routing
Nimabata offers call routing along with whispers, surveys, and advanced call tracking. All contribute to offering attention from the very first interaction and beyond.
2. Track Call Leads
Track every phone lead, making sure no opportunity goes unnoticed. This helps dentify which marketing activities generate valuable phone leads for your customers.
3. IVR
This feature allows businesses to create customizable call menus for efficient call routing and customer self-service options.
Pros
- Perfect for small businesses
- User-friendly interface
- Great call tracking options
Cons
- Less number of integrations with third-party tools
- Limited advanced features compared to larger platforms
Pricing
Nimbata offers the following pricing plans:
- Pro: $39/month
- Marketing: $89/month
- Agency: $149/month
Final Verdict
Nimbata is an ideal solution for small to medium-sized businesses diving into pay-per-call marketing. With its user-friendly interface and reliable tracking features, it offers a smooth way to amplify phone-based lead generation and optimize marketing efforts from the start. However, the feature set is limited compared to other tools.
8. Retreaver
Retreaver is a flexible PPC call tracking platform with lead attribution and call tracking features. It is well-suited for businesses looking to optimize call routing and boost lead generation efforts. Retreaver offers customized solutions to improve performance and drive better results.
Features
- Real-Time Call and Data Analytics
- Call Routing
- Keyword Tracking
- IVR Support
- Geolocation Routing
- Call Recording
Top 3 Features
1. Keyword Tracking
Monitor calls from ads to the specific creative, keyword, or campaign, and bring in unique click IDs to align conversions with your preferred advertising platforms.
2. Call Routing
With Retreaver, you can route leads to the most suitable buyer by using a variety of contact attributes, guaranteeing the best match for each interaction.
3. Call Analytics
Access real-time and historical call data by source, campaign, and handling agent directly from the dashboard, while monitoring both incoming calls and conversion rates.
Pros
- Great attributions
- Flexible routing options
Cons
- Pricing can be on a higher side for smaller businesses
- Configuring advanced features can be challenging to set up
Pricing
Retreaver provides customizable pricing options. Reach out to their sales team for further details.
Final Verdict
Retreaver is a good option for businesses that depend on affiliate marketing and require comprehensive call tracking. Its adaptable routing and powerful analytics make it a valuable tool for intensifying lead generation and improving campaign performance. However, this PPC call tracking tool can be complex to set up and use.
9. Ringba
Ringba is an advanced pay-per-call solution created for companies that need real-time analytics and smart call routing. It’s a strategy for marketers who rely on data to drive decisions and want to make sure every call counts. Whether you’re looking to optimize your campaigns or improve customer interactions, Ringba helps you do it.
Features
- Call Recording
- Dashboards
- Real-Time Reporting
- Integrations
- Intelligent Call Routing
- Attribution Channels
- Dynamic Number Insertion
Top 3 Features
1. Attribution Channels
With this feature, you can collect detailed user data from your callers, enabling your team to optimize ad spending more effectively.
2. Real-Time Reporting
Organize, categorize, search, and analyze your data on demand, with instant results at your fingertips.
3. Call Routing
Track partner performance, design flexible routing strategies, and effortlessly connect callers to the next available agent, no matter their location.
Pros
- Suitable for scaling campaigns
- Comprehensive reporting tools
Cons
- Pricing is high for smaller teams, with an upfront annual payment required.
- Initial configuration is complex and challenging to set up.
Pricing
Ringba offers 3 the following pricing plans:
- Business: $127/month, billed annually
- Professional: $197/month, billed annually
- Enterprise: Custom pricing
Final Verdict
Ringba is a good platform for data-focused businesses aiming to take advantage of real-time analytics to upgrade their pay-per-call campaigns. Its advanced tracking and routing features help boost call conversions and improve overall campaign performance. While the tool has a confusing and complex interface, businesses can navigate with the right expertise.
10. WhatConverts
WhatConverts is an easy-to-use PPC call tracking tool that offers a number of features for tracking phone call conversions from paid advertising campaigns. The platform provides features like dynamic number insertion, detailed call recording and transcribing options, and models like marketing attributions.
Features
- Call Recording
- Call Transcription
- Keyword Level Tracking
- Dynamic Number Insertion (DNI)
- Call Whisper
- Multiple Attribution
Top 3 Features
1. Call Transcription
Use call transcriptions to assess call quality, analyze conversations, or apply insights for training and coaching customer service and sales teams.
2. Marketing Attribution
This feature reveals which marketing channel drives customers, helping you analyze data and optimize your strategy through attribution modeling to track the impact of each channel.
3. Keyword Level Tracking
Offers in-depth call traffic insights, showing how search terms drive visitors and track calls that lead to conversions. Keyword-level call tracking is essential for effective performance reporting.
Pros
- Variety of advanced features
- Strong lead analysis and management attributes
Cons
- No power dialer component for sales team
- Steeper learning curve for advanced reporting
Pricing
WhatConverts offers the following pricing plans:
- Call Tracking: $30/month
- Plus: $60/month
- Pro: $100/month
- Elite: $160/month
Final Verdict
WhatConverts is a reliable option for digital marketing businesses looking for a straightforward and effective PPC call tracking solution. With its easy-to-use interface and advanced call analytics, it is an optimal choice for businesses that want to track phone call conversions without the need for complex setups.
Feature Comparison Table
Below is a detailed comparison table outlining the features and pricing of the top 10 PPC tracking tools.
| Features / Tools | AvidTrak | Analytic Call Tracking | CallScaler | CallerReady | Infinity Tracking | Invoca | Nimbata | Retreaver | Ringba | WhatConverts |
| Dynamic Number Insertion | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Call Routing (IVR) | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Reports | ✔️ | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ |
| Call Recording | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Form Tracking | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ |
| CRM Integrations | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Keyword Attribution | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ |
| Lead Scoring | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ✔️ | ✔️ |
| Call Transfers | ✔️ | ❌ | ✔️ | ✔️ | ❌ | ✔️ | ❌ | ✔️ | ❌ | ✔️ |
| Custom Call Routing | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ |
| Geolocation Routing | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ |
| Call Capping | ✔️ | ❌ | ❌ | ✔️ | ❌ | ❌ | ✔️ | ✔️ | ❌ | ❌ |
| Marketing Attribution | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Attribute-Based Routing | ✔️ | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Pricing | $15/mo | $29/user/mo | $49/month | Custom | Custom | Custom | Custom | Custom | $127/mo | $30/month |
Conclusion
Selecting the right pay-per-call software is important for your lead generation and conversion success. The tools highlighted above address different business requirements, from detailed analytics and call routing to automated billing. Evaluate your marketing objectives and budget to choose the solution that aligns most closely with your business needs.
After reviewing the top 10 PPC call tracking tools, it’s clear that AvidTrak stands out as the best option. Its comprehensive features, seamless integrations, and ability to provide detailed insights into campaign performance make it the top choice for businesses looking to optimize their PPC efforts. Whether you’re a small business or a large enterprise, AvidTrak offers the tools and capabilities to track phone calls effectively and improve your return on investment.
AvidTrak is perfect for optimizing PPC campaigns and tracking phone call conversions with precision. Start your AvidTrak journey today!
Frequently Asked Questions
1. What is PPC call tracking?
PPC call tracking involves tracking phone calls that result from PPC (pay-per-click) ads. This allows businesses to analyze the effectiveness of their campaigns by tracking the calls that each ad or keyword generates.
2. Why is dynamic number insertion important in PPC call tracking?
Dynamic number insertion assigns a unique phone number to each visitor based on the source of their traffic. This ensures accurate tracking of which ads or keywords generated phone calls, allowing for better optimization of PPC campaigns.
3. Can I integrate PPC call tracking with my CRM?
Yes, most advanced PPC call tracking tools like AvidTrak, Infinity Tracking, and WhatConverts allow integration with major CRM systems like Salesforce, which helps link call data with customer profiles for deeper insights.
4. How do I know which PPC call tracking tool is best for my business?
The best tool depends on factors such as your budget, the volume of phone calls you receive, the specific features you need, like AI-powered analytics or call routing, and how well the tool integrates with your existing marketing platforms.
5. What kind of insights can I get from PPC call tracking?
Insights include tracking which ads or keywords drive phone call conversions, analyzing call duration and quality, determining ROI from PPC campaigns, and understanding customer behavior during calls.
