Grasshopper is a virtual phone system designed to help small businesses manage calls through a professional business phone number. The service offers basic features, including call forwarding, auto-attendant menus, and a mobile app for answering business calls on the go.
Many businesses start with Grasshopper because it is simple to set up and easy to use, but as operations grow, the communication needs of a team often become more complex. What begins as a functional phone setup often falls short when a team must manage higher call volumes, track lead sources, or coordinate between departments.
Grasshopper may no longer meet the needs of businesses that require more advanced communication tools. The following limitations are commonly reported by teams that have outgrown the platform:
- No built-in call tracking or call analytics
- Minimal support for CRM integrations or third-party tools
- No call queueing, call transcription, or real-time reporting
- Limited customization for routing or call flow management
Businesses that need to track marketing performance, manage inbound calls more effectively, or assign accountability across teams often require more than a basic phone system. A platform with built-in tracking, routing, and reporting features can provide better control over how calls are handled and measured.
This guide highlights 9 trusted Grasshopper alternatives that offer specific features for managing communication, tracking performance, and supporting the needs of a growing organization.
Summary
- Grasshopper is suitable for small teams needing basic call forwarding and voicemail, but lacks advanced features like call tracking and analytics.
- CloudTalk and Dialpad provide structured call handling, CRM integrations, and basic transcription, supporting support and sales teams with moderate growth needs.
- Many alternatives, including Nextiva and Vonage, improve internal communication with features such as call queues, auto-attendants, and voicemail alerts, but do not support detailed marketing attribution.
- Ringover and Zoom Phone serve teams that require simple call management with shared numbers and call logs, but they remain limited in campaign-result tracking.
- The primary distinction among these options lies in their ability to connect call data to marketing sources, a capability lacking in Grasshopper.
- Selecting the appropriate platform depends on whether a business prioritizes basic call management or detailed analytics and lead tracking.
- AvidTrak stands out as the most well-rounded Grasshopper alternative for businesses that view calls as revenue drivers, not just conversations. With AI-powered transcription, campaign-level call attribution, and flexible CRM syncing, AvidTrak gives teams visibility into what drives conversions without the complexity or pricing bloat of enterprise platforms. From ZIP code-based routing to affordable pricing, AvidTrak offers the precision and control that fast-growing businesses, marketing agencies, and service providers need to scale smarter.
List of 9 Best Grasshopper Alternatives
- AvidTrak
- CloudTalk
- Dialpad
- GoTo Connect
- JustCall
- Nextiva
- Ringover
- Vonage
- Zoom Phone
1. AvidTrak
Overview
AvidTrak is a strong call tracking and attribution platform with over 14 years of experience, offering usage-based pricing, responsive product support, and deep domain expertise. Businesses choose AvidTrak to manage and grow phone-based lead generation. The platform assigns unique tracking numbers, records, and transcribes conversations using AI-powered speech recognition, and ties each call back to the exact source, whether it’s a Google Ads campaign, a keyword, or a landing page.
Sales and marketing teams use AvidTrak to monitor campaign performance, manage call routing, and direct calls based on factors such as location, business hours, or IVR menu selections. Features such as call queues, voicemail handling, and missed call alerts help teams follow up quickly and avoid lost opportunities.
AvidTrak is trusted by agencies, small businesses, and service providers that need accurate attribution, reliable call analytics, and flexible CRM integrations, without overpaying for unnecessary tools. The platform is designed for teams that view phone calls as revenue-generating opportunities, not just support interactions.
Features
- IVR (Interactive Voice Response)
- Sentiment analysis
- After Hours Call Routing
- Tracking ID Hide/Display
- Email Marketing
- Area Code-Based Call Routing
- Simultaneous Call Forwarding
- AI-powered Call Transcription with keyword flagging
- Sequential Call Forwarding
- Sub-domain Number Follow
- Call Email Alerts
- Call Recording
- Caller sentiment capability
- Third-Party Integrations
- Advanced DNI Options
- Call Whisper
- Form Tracking
- Google Analytics 4 Integration
- Inventory of Phone Numbers
- Customizable Call Attribution
- Customizable Reporting Dashboards
Standout Features
1. Call Tracking with Keyword Attribution
AvidTrak uses Dynamic Number Insertion to track each call back to the exact ad, keyword, or page that triggered it, providing teams with clear visibility into what drives phone leads.
2. AI-Powered Call Transcription and Tagging
AvidTrak offers AI-powered transcription that converts phone conversations into searchable text, making it easier to identify buyer intent, streamline follow-ups, and review calls efficiently.
3. Intelligent Call Routing and Queues
Businesses can build routing logic based on ZIP codes, area codes, business hours, or IVR menu selection with AvidTrak. Features such as call queueing, auto attendant, and voicemail routing help businesses handle high call volume without missing opportunities.
4. CRM and Analytics Integrations
AvidTrak integrates with CRMs like Salesforce, HubSpot, and Zoho, syncing call data, lead sources, and outcomes to facilitate faster follow-ups and more accurate reporting.
Why is AvidTrak better than Grasshopper?
Grasshopper is a virtual phone system that provides call forwarding, extensions, and voicemail features. While it may suit small teams, it lacks key features such as call tracking, keyword attribution, and CRM integrations, which limits its usefulness for businesses that rely heavily on phone calls to measure campaign performance.
AvidTrak addresses these gaps by tracking every call back to its source, applying routing rules for better call flow management, and transcribing conversations through AI-powered speech recognition. AvidTrak allows teams to manage leads more efficiently and understand what callers are seeking.
AvidTrak supports a wide range of business communication needs without requiring teams to replace their existing phone system, including call attribution, reporting, and follow-up tools on top of what businesses already use, making it a flexible and practical choice for growing teams that rely on phone-based leads.
Best for
- Businesses of all sizes, from small teams to complex operations, that need affordable call tracking with the flexibility to support advanced routing, reporting, and CRM workflows.
- Marketing agencies that require reliable attribution across multiple campaigns, with clear tracking for every phone lead.
- Service-based businesses in sectors such as legal, dental, wellness, and education, where inbound calls directly influence revenue.
- Franchise and multi-location teams that route calls by ZIP code, time of day, or IVR selection to connect customers with the right location.
- Sales teams that depend on phone conversations and need call data pushed into their CRM for fast, trackable follow-ups.
2. CloudTalk
Overview
OverviewCloudTalk is a cloud-based phone system designed for sales and support teams that manage a steady volume of inbound and outbound calls. It offers tools for call routing, call queuing, business SMS, and CRM integrations, supporting daily operations across voice channels.
The platform may include helpful features for team collaboration and call handling, but it does not provide marketing-focused capabilities such as call attribution, keyword-level tracking, or AI-powered transcription. These limitations may affect sales teams centred around detailed performance data or need visibility into the origin of each lead.
Features
- Call routing
- Call transfer
- Voicemail
- Call recording
- Caller ID
- Call transcription
- Call history and logs
- CRM integrations
- Call queuing
- Call blocking
- Basic analytics dashboard
Standout Features
1. Call Queuing
CloudTalk allows teams to organize incoming calls into queues and assign them to specific agents, facilitating the management of call spikes and supporting faster responses.
2. Call Routing
CloudTalk helps teams set up basic routing rules based on business hours, team schedules, or caller location, supporting organized call handling.
3. CRM Integrations
CloudTalk integrates with CRM systems, giving users access to caller history and notes within their CRM software during live conversations.
4. Call Transcription
CloudTalk provides basic call transcription, converting spoken conversations into readable summaries that help teams review call content for training and documentation purposes.
Why is CloudTalk a Grasshopper Alternative?
Grasshopper provides a basic virtual phone system with limited routing and voicemail features. CloudTalk adds functionality for teams that need call queues, agent assignments, and CRM visibility during calls. Businesses that prioritize phone-based workflows may benefit from CloudTalk; however, those requiring detailed performance reporting or marketing attribution will need more specialized tools.
Best For
- Support teams that need queue management and basic call routing across multiple agents, without deeper tracking or reporting needs.
- Sales reps who rely on outbound dialing and prefer direct access to caller details inside their CRM software.
- Growing businesses looking for a cloud-based phone system with features such as business SMS, call tagging, and a mobile app, but not full attribution or source tracking.
- Companies with moderate call volume that require structure without advanced analytics or integration complexity.
3. Dialpad
Overview
OverviewDialpad is a cloud-based business phone system built to support voice, messaging, and basic video functionality for small to mid-sized teams. It offers tools such as call routing, voicemails, call recording, and integrations with popular CRM software to support day-to-day communication.
The platform emphasizes unified communication across devices but has limited support for marketing-specific use cases. While it includes speech recognition and basic automation, Dialpad does not provide call attribution, keyword-level tracking, or performance mapping for inbound leads, making it less suited for teams that rely on phone data to evaluate campaign outcomes.
Features
- Call blocking options
- Call history and logs
- Call routing
- Call transfer
- Call recording
- Caller ID
- Call notes
- CRM integrations (Salesforce, HubSpot, Zoho)
- Custom voicemail greetings
Standout Features
1. Custom Voicemail Greetings
Dialpad allows businesses to set personalized voicemail messages for teams or departments, helping callers hear the right context even when no one is available.
2. Call Routing Options
Teams can set up call routing based on business hours, department, or availability, built for simplicity and to support basic scheduling needs.
3. Spam Call Detection
The platform includes basic spam call filtering to help reduce interruptions from known robocall sources, supporting call quality.
4. Call Hold
Dialpad allows users to place calls on hold temporarily, helping agents manage transfers or brief wait times during active conversations.
Why Dialpad Is Considered a Grasshopper Alternative
Dialpad is a suitable alternative to Grasshopper for teams that need a more structured business phone system with features beyond basic voicemail and call forwarding. It includes options such as simple call routing, voicemail customization, and CRM integrations, which help teams manage daily communication more efficiently.
While it supports internal coordination and device-based calling, Dialpad lacks tools for call attribution, source tracking, or campaign-level analysis. Businesses that depend on phone calls to evaluate marketing performance or qualify leads may find that these capabilities need to be added through other tools.
Best For
- Teams that prioritize internal communication and need a basic voice setup for daily calls across desktop and mobile devices.
- Startups that want a quick setup and basic voice features for internal and external calls.
- Support or admin teams that manage routine calls but do not require call tracking, performance reporting, or marketing attribution.
4. GoTo Connect
Overview
OverviewGoTo Connect is a cloud-based business phone system that offers voice calling, voicemail, and basic video conferencing in a single platform. It supports standard communication functions such as call routing, call forwarding, and voicemail management, with options for assigning local and toll-free numbers to departments or teams.
The platform is intended for general business use and does not include tools for tracking call sources, linking calls to campaigns, or analyzing lead outcomes. Agencies that depend on phone activity for marketing performance or customer acquisition may require additional tools focused on attribution and reporting.
Features
- Call routing
- Call forwarding
- Voicemail
- Call transfer
- Call hold
- Caller ID
- Call recording
- Call blocking
- Custom greetings
- Local and toll-free numbers
- Basic reporting dashboard
Standout Features
1. Call Routing by Business Hours or Team
GoTo Connect users can route calls based on team assignments or working hours, supporting simple internal call handling during standard business operations.
2. Voicemail-to-Email Alerts
The platform sends voicemail audio to designated inboxes, helping staff respond to missed calls without needing to log into the phone system.
3. Call Blocking for Unwanted Numbers
GoTo Connect allows users to block specific numbers or anonymous calls to reduce unwanted interruptions during business hours.
4. Custom Greetings
Businesses can upload or record custom messages for voicemails and menu prompts, providing a consistent caller experience without advanced configuration.
What Makes GoTo Connect a Grasshopper Alternative
GoTo Connect adds more structure to voice communication compared to Grasshopper. The platform features call routing by schedule, voicemail-to-email notifications, and support for internal extensions, helping small teams to manage their daily phone activity more effectively.
The tool is not designed for businesses that rely heavily on phone calls to measure performance, as it does not include features for call attribution, campaign tracking, or connecting inbound calls to marketing outcomes. Teams that depend on phone-based leads for reporting or decision-making will likely require a more specialized solution.
Best For
- Office-based teams that need a shared phone setup with basic routing and voicemail tools for handling internal or incoming calls.
- Companies with distributed departments that prefer to assign toll-free numbers or local lines without involving advanced configuration.
- Administrative staff and front desk teams that answer routine inquiries but do not work with lead tracking or campaign data.
- Businesses that manage voice traffic as part of daily operations, not as a channel for measuring marketing performance or customer acquisition.
5. JustCall
Overview
OverviewJustCall is a cloud-based virtual phone system built for customer-facing teams in sales and support. The platform offers call routing, voicemail, SMS texting, and a set of integrations with CRM software to help teams stay connected across channels.
While JustCall includes several helpful features for managing voice and messaging, it does not provide tools for call attribution, lead source tracking, or analyzing which campaigns generate inbound calls. These limitations may impact businesses seeking to link marketing activities with phone-based outcomes.
Features
- Call routing
- Voicemail drop
- Call tagging
- Call recording
- Basic SMS texting
- Caller ID and masking
- History and call logs
- CRM contact sync
- Call analytics and dashboards
Standout Features
1. Basic Call Routing
JustCall supports simple call routing based on business hours or team availability, helping direct calls to the right agent without requiring IVR menus.
2. Call Recording
The platform allows recording of inbound and outbound calls, helping teams review conversations for training, dispute resolution, or quality checks.
3. Call Analytics Dashboard
JustCall provides a basic analytics view showing total calls, call duration, and missed call metrics, suitable for teams tracking overall phone activity rather than campaign-specific results.
4. Call History and Logs
Each call is recorded in a basic call log, showing time, duration, and caller ID, suitable for review but not tied to specific campaigns or ad sources.
Why Some Businesses Consider JustCall Instead of Grasshopper
Grasshopper provides a basic virtual phone system that handles forwarding and voicemail, but it offers limited control over how teams manage daily communication.
JustCall is viewed by some teams as a more flexible option for small business owners who want additional tools, such as call tagging or SMS texting, to help organize follow-ups. These features support internal coordination but do not provide any visibility into where calls originate or how marketing channels perform.
The lack of call tracking, campaign-level analytics, or keyword-based attribution can leave a gap in performance data for marketing teams seeking to track call leads.
Best For
- Businesses handling frequent outbound calls that don’t require attribution or lead source tracking.
- Marketers who prioritize basic calling tools, including voicemail, caller notes, and SMS, in a single place.
- Support agents who manage phone conversations daily but don’t need campaign or keyword-level analytics.
- Small operations looking for a simple phone system without complex routing or reporting workflows.
6. Nextiva
Overview
OverviewNextiva offers a cloud-based virtual phone system that supports business communication through calling, voicemail, and internal messaging. It is built for companies that want a single platform to handle day-to-day interactions without investing in external collaboration tools.
The platform includes standard features such as call queues, call forwarding, and business SMS, which support routine communication needs. However, it lacks call tracking connected to ad channels, CRM-level attribution, and keyword-specific reporting; features that are essential for teams looking to tie inbound calls directly to marketing performance.
Features
- Call queues
- Voicemail alerts
- Business SMS
- Call routing
- Caller ID
- Call logs
- Internal messaging
- Local numbers
- Call forwarding
Standout Features
1. Call Queues for Busy Periods
Incoming calls are placed in a queue when all lines are busy, helping agents respond in order without dropping leads during peak hours.
2. Call Forwarding
Users can choose forwarding options like “always,” “busy,” or “no answer” to redirect calls to another phone or extension, ensuring reachability under various conditions.
3. Voicemail Alerts by Email
Email notifications are sent when a new voicemail is received, helping users check messages and respond promptly, even when they are away from the app.
4. Missed Call Alerts
Teams receive email alerts for unanswered calls, allowing staff to reconnect with callers without relying on a live dashboard.
How Nextiva Compares to Grasshopper
Grasshopper offers essential features that support the needs of smaller teams, but some businesses opt for Nextiva for additional tools, such as user directories, voicemail alerts, and internal messaging, which help coordinate communication across teams.
Nextiva is not built for marketing attribution, as it lacks features for tracking call sources or connecting conversations to campaign data, which limits its usefulness for teams focused on lead performance.
Best For
- Offices that prefer a shared phone system with voicemail, caller ID, and basic contact history.
- Teams that want an all-in-one phone and chat app for everyday internal communication.
- Customer-facing roles that use call logs and email alerts to manage follow-ups without deeper reporting.
- Businesses that don’t rely on ad-based call attribution or keyword tracking.
7. Ringover
Overview
Overview Ringover positions itself as a business communication tool designed for teams that require a centralized platform to manage calls, voicemails, and basic team coordination. The platform includes shared numbers, caller ID, and call forwarding, making it useful for handling routine customer support or internal calls across distributed teams. However, Ringover is not designed for performance tracking, campaign attribution, or keyword-level analytics. Businesses that rely on phone calls to evaluate marketing ROI or capture detailed lead data may find these gaps limiting.
Features
- Business numbers
- Call transfer
- Call forwarding
- Call logs
- Call tagging
- Voicemail alerts via email
- Call whisper
- Basic analytics
- Caller ID
- User extensions
Standout Features
1. Call Logs and Tagging
Ringover allows users to view a basic call history and add simple tags to organize calls, facilitating team sorting of follow-ups without the need for separate tools.
2. Business Numbers in Multiple Regions
The platform offers access to local numbers in multiple countries, making it easier for businesses to establish a regional presence.
3. Call Whisper
Supervisors can quietly speak to agents during live calls using the whisper feature, offering real-time guidance without interrupting the caller experience.
4. Voicemail Notifications via Email
Voicemail alerts are sent to team members via email, helping businesses avoid missed messages when agents are away from the desk.
How Ringover Compares to Grasshopper
Teams that need a shared line, basic call handling, and a simple interface to stay organized, Ringover offers a more team-oriented setup than Grasshopper. The shared inbox, basic call tagging, and voicemail alerts facilitate internal follow-ups, particularly for small support teams.
Some businesses find Ringover limited when it comes to tracking performance across marketing campaigns. The lack of call attribution and source-level data makes it less useful for teams that need to connect phone activity with advertising results.
Best For
- Lean teams that handle frequent customer calls and want a shared interface to manage voicemail and caller notes.
- Support departments that require a basic call management setup, including call forwarding, tagging, and simple internal handoffs.
- Businesses offering phone-based services in multiple regions and requiring local numbers without needing granular attribution.
- Teams that prioritize day-to-day call handling over detailed call tracking or campaign-based reporting.
8. Vonage
Overview
OverviewBusinesses turn to Vonage for its familiarity and availability as a legacy VoIP provider, as the platform delivers basic voice features, including call transfer, voicemail, and phone number setup. These features serve companies that need reliable calling tools but are not focused on performance tracking or lead attribution.
Vonage does not offer the ability to associate calls with specific ads, campaigns, or landing pages. For teams where phone conversations directly influence revenue outcomes, this gap in attribution tools may limit their long-term value.
Features
- SMS messaging
- Caller ID details
- Number masking
- Basic auto-attendant
- Voicemail-to-email
- Call forwarding
- Call transfer
- Local and toll-free numbers
- Basic call logs
- Call recording
Standout Features
1. Basic Auto Attendant
Vonage includes a simple call menu to help route incoming calls to the right person or team during business hours, but lacks advanced IVR menus.
2. Call Forwarding
Business calls can be forwarded to mobile phones or landlines, supporting basic reachability outside the office.
3. Voicemail Alerts via Email
Voicemail messages trigger email notifications, helping teams stay on top of follow-ups without needing to monitor the dashboard constantly.
4. Spam Call Filtering
Call filtering can help block repeat spam callers using a basic call filtering feature, keeping teams focused on genuine inquiries.
Why is Vonage a Grasshopper Alternative
Vonage appeals to businesses that require voice calling with a few additional features, such as basic call menus, voicemail alerts, and the ability to forward calls to mobile phones. These tools provide more flexibility than Grasshopper’s basic call forwarding setup.
Businesses that rely on phone calls for lead evaluation and campaign performance will need additional tools, as Vonage does not provide tracking tools that connect calls to specific ad campaigns or keyword data.
Best For
- Operations that prioritize day-to-day call management over marketing-focused call attribution or CRM integrations.
- Companies that want a cloud-based phone system with basic tools for voicemail and call menu setup.
- Teams that forward calls to mobile or landline numbers but do not require source tracking or routing based on campaigns.
- Small business owners who value voicemail notifications and occasional call filtering for spam.
9. Zoom Phone
Overview
OverviewZoom Phone extends the Zoom ecosystem into business voice calling, offering a familiar interface for teams already using Zoom Meetings. The system includes calling features such as call logs, caller ID, and voicemail management, which are useful for handling everyday business conversations.
Zoom Phone focuses on internal communication and voice calling, but lacks campaign attribution, keyword tracking, and detailed call analytics, which may limit its value for sales or marketing teams focused on performance outcomes.
Features
- Local and toll-free business numbers
- Basic call forwarding rules
- Voicemail alerts
- Call transfer options
- Call logs and history
- Caller ID display
- Call hold and transfer options
- Outbound and inbound call controls
Standout Features
1. Call Transfer Options
Zoom Phone users can forward active calls to another user or department. This is a basic telephony feature and is present in many virtual systems.
2. Call Logs and Call History
Zoom Phone maintains a detailed log of inbound and outbound calls, showing essential information like call time, duration, direction, and caller identity.
3. Caller ID Display
The system automatically displays the caller’s number and, when available, the associated name, allowing the team to recognize incoming callers.
Zoom Phone as a Grasshopper Alternative
Grasshopper offers basic business calling for solo users or small teams. Zoom Phone, on the other hand, appeals to companies that already rely on Zoom for meetings and want to add phone calling within the same system. It provides a unified space for managing internal contacts, handling voicemails, and routing calls without learning a new interface.
Zoom Phone was built for convenience, not tracking. It does not offer tools for source attribution and keyword-level data. Teams that depend on phone data to measure marketing performance may find these gaps limiting.
Best For
- Companies already using Zoom for video meetings that need light calling tools on the same platform.
- Teams that manage calls with call logs, voicemail alerts, and basic forwarding rules.
- Businesses that prefer a familiar interface over advanced features, such as CRM integrations or call tracking.
- Users who prioritize routine business communication but don’t rely on phone data for campaign evaluation.
Frequently Asked Questions
1. What makes a phone system better than Grasshopper?
A better phone system offers more than just call forwarding. Businesses often look for features such as call tracking, AI-powered transcription, and call analytics. AvidTrak provides all of these capabilities while connecting phone leads to their sources, helping teams improve customer support and campaign performance.
2. Can I track which ad or campaign is responsible for generating a call?
Most basic virtual phone systems, such as Grasshopper, do not support this feature. AvidTrak uses Dynamic Number Insertion to associate each call with a specific campaign, keyword, or landing page.
3. Which Grasshopper alternative is best for small businesses?
Small businesses need affordability and visibility. AvidTrak offers usage-based pricing, strong call routing, and reliable support, making it a smart option for teams relying on phone leads.
4. Do these alternatives support call analytics and CRM integration?
Tools like Dialpad and JustCall offer basic reports or CRM sync. AvidTrak takes it further by feeding call data, outcomes, and source info directly into your CRM software, helping track lead quality more accurately.
5. How do I choose the right Grasshopper alternative for my business?
If you need basic call forwarding or voicemail, platforms like Vonage or Zoom Phone may be suitable options. However, for companies that require phone-based leads and attribution, AvidTrak stands out with AI-powered transcription and flexible call flow management.
