10 Best Inbound Call Tracking Software

Inbound call tracking software is a game changer for businesses wanting to improve the impact of their marketing through phone calls.

However, many businesses struggle to identify which campaigns, channels, or business strategies generate the most inbound phone calls. This leads to wasted budgets and missed opportunities.

While choosing the best inbound call tracking platform, you must look for features like dynamic number insertion, call transcription, and IVR. These features address common tracking challenges and provide deeper visibility into lead sources and interactions.

They also help you measure, analyze, and optimize your conversions more effectively. By understanding where your leads are coming from, what their needs are, and how they interact with your business, you can make informed decisions that improve sales and productivity.

Below, we’ve highlighted the 10 best inbound call tracking software options to help you find the right tool for your business needs.

 List of the Top 10 Inbound Call Tracking Software

1. AvidTrak
2. Aircall
3. CallHippo
4. CallRail
5. CallScaler
6. CallTrackingMetrics
7. CloudTalk
8. Convirza
9. Dialics
10. RingCentral

1. AvidTrak 

AvidTrak is a premium call tracking and analytics solution built to help businesses effortlessly track inbound calls from multiple marketing channels. Featuring dynamic number insertion, call recording, and precise call attribution, AvidTrak delivers in-depth insights into the performance and quality of your calls. With transparent pricing plans, free from hidden fees or extra charges, AvidTrak combines advanced functionality with exceptional cost-effectiveness. This makes it a smart choice for businesses seeking to increase their ROI.

This cloud-based software allows businesses to monitor leads and evaluate their growth tactics across platforms like Google Ads, Google Analytics, and other demand generation and analytics tools. With its easy-to-use interface and excellent customer support, AvidTrak ensures that users can easily identify their source of leads, evaluate their advertising effectiveness, and continue to improve their customer experience. Whether you are a small startup or an established enterprise, AvidTrak is a reliable solution that delivers consistent and accurate results.

Features

• IVR (Interactive Voice Response)
• Area Code-Based Call Routing
• Call Recording
• Advanced DNI Options
• After Hours Call Routing
• Third-Party Integrations
• Call Email Alerts
• Simultaneous Call Forwarding
• Google Analytics 4 Integration
• Sequential Call Forwarding
• Sub-domain Number Follow
• Call Transcription
• Caller Sentiment Detection
• Tracking ID Hide/Display
• Customizable Call Attribution
• Call Whisper
• Form Tracking
• Inventory of Phone Numbers
• Customizable Reporting Dashboard

Top 3 Features

1. Dynamic Number Insertion

 

Dynamically assign phone numbers based on your tracking goals. Use unique numbers to track the performance of your campaigns and high value keywords, identify the source of your leads, evaluate your targeting strategy, and other key measures to increase your ROI.

2. Call Transcription 

Use AvidTrak’s AI-powered transcription that converts audio to text for every call.  You no longer have to listen to every phone call; you can just search for flagged keywords or terms and generate reports that identify intent triggers.  You can also use the transcription feature to evaluate your agent/customer interaction by using the sentiment feature embedded in the transcription AI.

3. Call Recording 

The call recording feature allows users to record calls and easily share them to improve customer experience, refine staff training, and upgrade service and support quality.

Pros

• Outstanding and timely customer support with quick response times
• Transparent, cost-effective pricing with no hidden fees
• Customization options are available at no extra charge
• No obligation 14-day free trial with $20 credit inclusive of all features
• Capable of handling complex call tracking, routing, and marketing attribution
• Suitable for both simple, low-cost tracking needs and complex requirements
• User-friendly interface for easy setup and use
• Optimize campaigns and increase conversions
• Seamless integration with CRM platforms

Cons

• No GHL integration
• Looker Studio Partner Connector is currently unavailable

Pricing

AvidTrak offers 3 pricing plans:

• Starter: $15/month
• Professional: $30/month
• Agency: $55/month

Final Verdict 

AvidTrak stands out as an excellent software provider as it offers all the features required to track Inbound calls at the lowest price in the industry. The ease of use of the platform and exceptional customer support make AvidTrak the platform of choice for call-tracking software.

AvidTrak’s all feature inclusive free trial offer, which includes $20 no obligation free credit, allows marketers to test drive the software and evaluate its performance with no risk.

Start your free trial today and transform your campaigns into success stories!

2. Aircall

Aircall is a cloud-based phone system designed to improve your inbound and outbound call management. With features like IVR and call routing, it is particularly beneficial for small and medium-sized businesses with remote teams or those seeking to integrate phone calls smoothly into their marketing stack.

Aircall’s ability to integrate with popular CRMs makes it a reliable tool for marketing agencies and businesses looking to use phone calls for marketing and sales.

Features

• Power Dialer
• IVR
• Call Routing
• Call Center Analytics

Top 3 Features

1. Call Routing 

Automatically direct incoming calls to the relevant teams and agents suited to meet customer satisfaction.

2. Interactive Voice Response 

IVR enables businesses to automate call routing based on customer input. This improves both call handling efficiency and customer satisfaction.

3. Call Analytics

With AirCall, you can manage team performance and optimize planning with live dashboards. Access key call center metrics with tools to track trends, evaluate team productivity, and monitor SMS and call activity.

Pros 

• Sync information between business tools
• Clear analytics

Cons

• Best suited for medium to small businesses only
• Advance integrations cost separately

Pricing

AirCall the following pricing plans:

• Essentials: $40/license monthly, $30/license annually
• Professionals: $70/license monthly, $50/license annually

Final Verdict

Aircall is a good option for businesses that prioritize call management alongside inbound call tracking. Its integrations with CRMs and call routing improve marketing and sales workflows. But, its pricing may be a barrier for smaller businesses and startups.

3. CallHippo

CallHippo is a good choice for small to medium businesses who are looking for easy-to-use inbound call tracking software and virtual phone systems. Its advanced tools, like call recording, tracking, and analytics, make it a marketing asset for multiple startups.

Features

• Smart Call Routing and Queuing
• Virtual Phone Numbers from Multiple Countries
• Integration with CRM and Helpdesk Platforms
• Interactive Voice Response System
• Call Recording and Analytics
• Call Monitoring
• Real-Time Call Tracking Dashboard
• Voicemail and Call Forwarding

Top 3 Features

1. Call Routing and Queuing

With CallHippo, you can direct inbound calls to specific departments or agents. It places callers into queues, informing them about expected waiting times.

2. Call Monitoring

Monitor live calls to give quick feedback and improve the caller experience. This also assists in maintaining high standards and driving leads.

3. IVR System

IVR system directs callers to specific teams or departments for a quick and efficient way to handle inbound calls.

Pros

• Supports multiple countries
• Integrated with CRMs

Cons

• Best suited for smaller teams
• Limited advanced features
• Annual contract for pricing plans

Pricing

CallHippo offers the following pricing plans:

• Starter: $18/user/month billed annually
• Professional: $32/user/month billed annually
• Ultimate: $42/user/month billed annually

Final Verdict

CallHippo helps small setups and startups looking for affordable options and need easy inbound call tracking systems. It is simple and easy to use, ideal for companies who want simple call recording features. However, for more advanced needs, the feature set offered by CallHippo is limited.

4. CallRail

 

CallRail is a reliable solution for businesses looking to track calls and leads with precision. It offers call attribution, call recording, and lead scoring, helping you pinpoint where your best leads are coming from. With multi-channel tracking capabilities, CallRail is appropriate for businesses with complex marketing strategies, providing clear insights into campaign performance across different platforms.

Features

• Customizable Reporting Dashboard
• Call Tracking
• Multi-Channel Attribution
• Form Tracking and Call Tracking Integration
• Call Recording and Lead Scoring
• CRM and Google Analytics Integrations

Top 3 Features

1. Call Tracking

CallRail’s call tracking feature allows businesses to track, analyze, and manage phone calls, attributing them to specific marketing campaigns.

2. Call Recording

Record calls to review them and improve customer interactions with a high focus on conversion analytics.

3. Form Tracking

Track latest and previous form submissions along with dynamic call tracking to attract leads from high-performing marketing channels like Google Ads.

Pros

• High-quality call recordings
• Great for multi-location businesses

Cons

• Limited customization in reporting
• Advanced features add to the cost

Pricing

CallRail offers 4 pricing plans:

• Call Tracking: $45/month
• Call Tracking + Conversation Intelligence: $90/month
• Call Tracking + Form Tracking: $90/month
• Call Tracking Complete: $135/month

Final Verdict

CallRail offers a multi-channel call tracking system, making it suitable for businesses with diverse marketing strategies. Its keyword level tracking attribute helps in multiple marketing campaigns with advanced call recording and scoring options. Additional cost for advanced features is a setback.

5. CallScaler 

 

CallScaler is a productive call tracking software for companies looking for an advanced yet simple tool to boost their marketing and sales. It provides multiple features like call recording, call whisper, and inbound call routing, making it great for SMBs and startups.

Features

• Call Recording
• Call Whisper
• Call Flows
• Voicemails
• DNI Script

Top 3 Features

1. Call Flows

CallScaler assists in forwarding, recording, and setting up automation for incoming calls, ensuring no call goes unanswered.

2. Call Whisper

A call whisper gives a short speech greeting, making the caller prepared and ready for the call and helping to convert faster and smoothly.

3. Call Recording

Automated call recording features aid in improving quality, upgrading team training, and magnifying conversions.

Pros

• Variety of communication features
• Good customer service

Cons

• Limited to SMBs
• Few features compared to competitor blogs
• Lacks advanced integrations

Pricing

CallScaler offers 3 pricing plans:

• Business: $49/month
• Client pro: $79/month
• Unlimited: $399/month

Final Verdict

CallScaler is a useful option for digital marketers, offering a range of inbound call tracking features. With capabilities like call recording, client management tools, and detailed dashboard analytics, it provides valuable insights into campaign performance and customer interactions. The limited advanced features restrict this tool to small businesses only.

6. CallTrackingMetrics 

CallTrackingMetrics is a call tracking platform designed to help businesses measure and optimize their marketing efforts. With various features for tracking calls, analyzing performance, and refining ad strategies, it’s a suitable solution for companies that want to focus on which marketing channels drive the most conversions.

Features

• Dynamic Number Insertion
• Automated Tagging and Call Scoring
• Advanced Marketing Attribution
• Customizable Call Routing with IVR
• Call Recording
• CRM and Google Analytics Integrations

Top 3 Features

1. Dynamic Number Insertion

CallTrackingMetrics nnects offline phone calls to online sources that lead to them. This ensures the marketing source is revealed for better customer satisfaction and call quality.

2. Call Recording & Transcription 

Record and transcribe calls with extensive keyword spotting. This helps to provide understanding for effective training and lead follow-up.

3. Custom Routing

Directs inbound calls to the right teams or locations and provides valuable customer demographic data, allowing businesses to better handle calls based on caller location or team expertise.

Pros

• Advanced call routing options
• Detailed conversation analytics

Cons

• Advanced features need added cost
• Complex setup for new companies

Pricing

CallTrackingMetrics offers the following pricing plans:

• Marketing Lite: $79/month billed yearly

• Marketing Pro: $179/month billed yearly

• Sales Engage: $329/month billed yearly

• Enterprise: $1999/month billed yearly

Final Verdict

CallTrackingMetrics is an effective inbound call tracking tool for businesses that require effective marketing channels and rely mostly on marketing campaigns. Its dynamic, data-driven call routing feature combined with an efficient analytical interface makes it a good tool for digital marketers. However, technical knowledge and expertise is required to make the best of this tool. The pricing plans also fall on the higher end, compared to other tools.

7. CloudTalk 

CloudTalk is a cloud-based call center platform designed for high call volumes and global reach. It offers advanced call routing and easy integration with popular CRM systems for businesses focused on improving inbound call management and customer service.

Features

• Call Transfers
• 3 Way Calling
• IVR
• Call Queuing
• Voicemails
• Call Notes
• Automated Notifications

Top 3 Features

1. Call Transfer

Easily route calls to the most qualified team member with a few simple clicks, ensuring customers receive prompt and accurate solutions on their first call.

2. Interactive Voice Response

Guide callers through customized routing options. This ensures they reach the right expert faster, resolving customer issues and reducing call duration.

3. Automated Notifications

Stay on top of every customer interaction with instant notifications for incoming or missed calls, voicemails, and messages.

Pros

• Reliable call quality and recording
• Integrated with CRMs

Cons

• Lacks advance features
• Higher tiers are costly

Pricing

CloudTalk offers the following pricing plans:

• Starter: $25/month
• Essential: $30/month
• Expert: $50/month
• Custom: Contact sales

Final Verdict

CloudTalk is a reliable cloud-based call center solution ideal for businesses of all sizes, offering key features like call transfers, call notes, and automated notifications. Its CRM integration and customizable pricing make it accessible for various teams, though its feature set may not meet the needs of larger, more complex operations.

8. Convirza

Convirza is another inbound call tracking solution that provides businesses with extensive conversion analytics. With features like call attribution, real-time call tracking, and detailed reporting, Convirza helps businesses measure marketing effectiveness and enhance customer interactions.  Its advanced DNI options, spam call filtration, and ability to deliver conversion actions make it easy to track the full customer journey and optimize strategies across multiple channels.

Features

• Call Tracking
• Conversion Analytics
• Sales Training
• Caller Privacy
• DNI

Top 3 Features

1. Dynamic Number Insertion

 

Convirza automatically tracks which ads, campaigns, or keywords are driving calls. This tool provides insights, helping businesses optimize their marketing efforts.

2. Conversion Analytics

Conversion analytics assist businesses in working with an AI-powered tool that provides speech recognition facilities with a clear picture of conversion rates and call scoring.

3. Call Tracking

Assign yourself tracking numbers and know what marketing channels will help you increase marketing ROI.

Pros

• AI-driven insights
• Advanced conversion analytics

Cons

• Higher price point at even basic level
• Lacks advanced integrations

Pricing

Convirza offers 3 pricing plans:

• Starter plan: $29/month
• Professional plan: $99/month
• Agency plan: $149/month

Final Verdict

Convirza is a suitable inbound call tracking platform for sales teams. It helps optimize conversion rates with AI-generated features and conversion analytics, making it an optimal choice for marketing experts looking for quick-tracking solutions. However, the higher pricing plans are a drawback, making it unaffordable for many businesses.

9. Dialics

 

Dialics is suited for businesses that want detailed insights into their inbound calls. It offers advanced call attribution and call recording, which helps businesses measure marketing performance and improve customer engagement. It integrates with popular tools like Google Analytics, allowing users to track marketing efforts across multiple channels.

Features

• Call Tracking
• Call Routing
• Call Attribution
• Call Reporting
• Virtual Phone Numbers

Top 3 Features

1. Call Tracking

Identify which ad campaigns are generating calls that, in turn, bring more leads. This helps you invest in productive ads and optimize your marketing channels.

2. Call Reporting

Dialics provides conversion reporting to analyze what sources lead to conversions and how much investment in your marketing strategies pays off.

3. Call Attribution

Call attribution allots unique phone numbers to advertising campaigns, helping business owners to track keywords and increase productive campaign costs.

Pros

• Advanced call attribution features
• Detailed call reporting
• Limited features

Cons

• Limited integrations
• Interface complexities

Pricing

Dialics offers the following pricing plans:

• Auto record calls: Free
• Rent local: $1/month
• Rent toll-free: $2/month
• Minute local: $0.045/min
• Minute toll-free: $0.055/min
• Transcription: $0.02/min
• Auto SMS replies: $0.0024/ea.

Final Verdict

Dialics is best suited for businesses seeking advanced call tracking and attribution capabilities. Its detailed analytics helps businesses that want to refine their marketing strategies. However, Dialics offers limited advanced features compared to other tools, making it less suitable for complex call tracking needs.

10. RingCentral

RingCentral is an extensive call tracking software with advanced inbound call services. This cloud-based platform offers multiple marketing tools such as IVR, automated call recording, and voicemail forwarding to enhance its digital marketing and customer experience.

Features

• IVR
• Automatic Call Recording
• Visual Voicemail
• Multi-Way Conference Call
• Call Forwarding
• Call Screening

Top 3 Features

1. Call Forwarding

 

Redirects incoming calls to alternate numbers based on conditions like after hours or staff availability.

2. Voicemail Transcription

 

RingCentral enables to preview voicemail messages in text for a quick and effective response. It offers a variety of options for listening, deleting, or forwarding messages.

3. Call Screening

 

This feature helps filter out spam calls, saving time and boosting productivity by allowing you to focus only on valuable leads.

Pros

• Provides valuable insights into customer interactions
• Automated call recording features

Cons

• Lacks advance features
• Additional add-on cost

Pricing

RingCentral offers 3 pricing plans:

• Core: $20/user per month
• Advanced: $25/user per month
• Ultra: $35/user per month

Final Verdict

RingCentral is a solution for agencies seeking to improve their customer journey tracking. With features like advanced IVR and call recording, it advances call management and makes sure every interaction is efficiently handled. However, the basic plans lack advanced features, and additional costs are required for add ons.

Feature and Price Comparison

Below you can find an extensive feature and price comparison table for the top 10 inbound call tracking tools:

Features	AvidTrak	Aircall	CallHippo	CallRail	CallScaller	CallTrackingMetrics	CloudTalk	Convirza	Dialics	RingCentral
Call Transcription	✅	❌	❌	✅	✅	✅	✅	❌	❌	✅
IVR (Interactive Voice Response)	✅	✅	✅	✅	❌	✅	✅	✅	✅	✅
Form Tracking	✅	❌	❌	✅	❌	✅	✅	✅	❌	❌
Multi-Channel Attribution	✅	✅	✅	✅	✅	✅	✅	❌	✅	❌
CRM Integrations	✅	✅	✅	✅	❌	✅	✅	✅	✅	✅
Customizable Call Routing	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅
Real-Time Reporting & Analytics	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅
Keyword-Level Tracking	✅	❌	❌	✅	❌	✅	❌	❌	✅	✅
Lead Scoring & Prioritization	✅	✅	✅	❌	✅	✅	❌	❌	✅	✅
AI-Powered Call Analysis	✅	❌	❌	✅	✅	❌	✅	❌	❌	✅
Spam Blocking	✅	✅	✅	✅	✅	❌	❌	❌	❌	❌
API Access	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅
Cost Transparency (Flat Fee)	✅	❌	✅	❌	✅	❌	❌	❌	❌	❌
Free Customer Support	✅	✅	✅	❌	✅	✅	✅	✅	✅	❌
Pricing	$15/mo	Custom	Custom	$45/month	Custom	Custom	Custom	$29/month	Custom	$20/month

Conclusion

Choosing the right inbound call tracking software can improve how you analyze customer interactions and optimize marketing efforts. These top 10 call tracking solutions provide powerful features to get insights, enhance customer service, and drive more informed decisions. Whether you need basic call tracking or a fully customizable platform, this list covers the best options for you.

AvidTrak stands out as the ideal inbound call tracking solution, offering strong features like dynamic number insertion, call recording, and precise attribution, all without hidden fees. Its user friendly interface and exceptional customer support ensure businesses can easily monitor leads and optimize marketing strategies. This tool offers extensive customization with no additional costs and a focus on ensuring that all its users derive the maximum benefit and ROI by using this platform for all their call tracking needs.

AvidTrak is the most reliable and cost-effective choice for businesses of all sizes looking to improve their call tracking and marketing performance.

Transform your inbound call tracking today. Begin your free trial with AvidTrak!

Frequently Asked Questions

1. What is inbound call tracking software? 

Inbound call tracking software helps businesses track and analyze phone calls generated by marketing campaigns to measure performance and optimize ROI.

2. How does dynamic number insertion work?

DNI dynamically changes the phone number displayed on your website depending on the user’s referral source, helping you track where inbound calls are coming from.

3. Can inbound call tracking software integrate with Google Analytics? 

Yes, many inbound call tracking software platforms, like AvidTrak and Dialics, integrate with Google Analytics, allowing you to measure the effectiveness of marketing campaigns.

4. How do I choose the best inbound call tracking software? 

Look for software that offers features like dynamic number insertion, call recording, CRM integration, and robust analytics to measure your marketing campaigns effectively.

5. Is inbound call tracking software suitable for small businesses?

Yes, many call tracking software options are affordable and scalable, making them suitable for businesses of all sizes, including small businesses.