If you want to set-up a small business, but giants dominate the industry of your choice, can you still survive? The answer is a resounding “yes.” There are some basic…
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When you apply for a new job, do the people with strong ties to you prove more helpful or those with a weak link? Counter to what you may feel…
It’s the weekend and you’ve had a very busy day shopping. Around 1.00 p.m. you are feeling extremely hungry and must stop to eat. You spot two new restaurants right…
Should you market only to a niche audience or should you spread your message across channels for maximizing return on investment (ROI)? Do you advertise using only one channel or…
Are you more likely to share news of a job promotion or a break-up with your friends and acquaintances? Most people are like you and choose to share happy emotions…
Have you ever wondered why some Marketing messages click and stick in your mind forever while others fade away seconds after you’ve seen them? The three essential ingredients in your…
Even the most seasoned Marketers can sometimes fall prey to some basic marketing mistakes that cost thousands of dollars and lead to a loss of goodwill. Here is a checklist…
With the year 2017 just a couple of days away, it’s time to make some predictions and resolutions for the year ahead. There are some distinct marketing trends that we…
In his famous book entitled “The Strategy and Tactics of Pricing” Thomas Nagle says “Pricing is the moment of truth. All of marketing comes into focus in the pricing decision.”…
As you enter the year 2017, it would be a great idea to define a distinct personality for your target audience. This is because connecting with a real personality is…
