Are you more likely to share news of a job promotion or a break-up with your friends and acquaintances? Most people are like you and choose to share happy emotions…
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Even the most seasoned Marketers can sometimes fall prey to some basic marketing mistakes that cost thousands of dollars and lead to a loss of goodwill. Here is a checklist…
With the year 2017 just a couple of days away, it’s time to make some predictions and resolutions for the year ahead. There are some distinct marketing trends that we…
As you enter the year 2017, it would be a great idea to define a distinct personality for your target audience. This is because connecting with a real personality is…
In order to win the Marketing Game of today, tomorrow and beyond, there are four simple steps that you can follow.
Gone are the days when your Marketing department was able to deliver communication messages using the various appeals (e.g. cognitive and emotional) and watch sales rise. With the proliferation of…
Setting up your own business is always risky and it is impossible to have a completely risk-free work environment. What is possible (and desirable) is to optimize risk. Four ways…
The Board of Directors of the American Marketing Association define Marketing as the “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value…
In our previous post we covered the Action Plan and tactical elements that are typically conducted in implementing an SEO Strategy. Our second part of the post will cover the…
