Call Tracking Software for Agencies: Track Every Call, Boost ROI, and Transform Campaigns

Improve your clients’ marketing ROI with AvidTrak by tracking every call, maximizing lead conversion, and optimizing campaign performance.

AvidTrak’s call tracking software for agencies gives you AI-powered tracking, white-labeled dashboards, and client reporting tools to boost campaign ROI. Track calls by keyword, optimize PPC and SEO campaigns, and provide clients with precise, valuable data to improve their marketing performance.

Call Tracking Software

14 days free trial

No credit card required

No white-label setup fees

Why Agencies Need Call Tracking to Power Marketing Attribution

Agencies managing multiple clients struggle to track inbound calls, attribute leads to specific campaigns, and report ROI. Without proper call tracking, it’s hard to prove what’s working across SEO, PPC, or offline channels. Disconnected call data, missing call sources, and manual reporting lead to wasted spend, missed leads, and unclear marketing performance. Our call tracking software for agencies connects every inbound call to its campaign source with keyword-level attribution and campaign-specific reporting, giving agencies the tools they need to prove ROI. Agencies get white-label call tracking dashboards, branded client reports, and clear visibility into call conversions, call volume, and call duration. From Google Ads to print, AvidTrak tracks it all, helping agencies cut guesswork, protect ad spend, and show clients real marketing ROI.

With AvidTrak Get…

White-Label Call Tracking

White-Label Call Tracking

Give your agency a professional edge with white-labeled reports and branded analytics. Add your logo, customize reporting fields, and deliver results to clients under your own agency identity.

All Clients on One Platform

All Clients on One Platform

Manage inbound and outbound call data for every client from a single dashboard. Simplify lead tracking, monitor campaign performance, and stop juggling disconnected systems.

Individual Client

Individual Client Access for Transparency

Assign clients their own logins to view call recordings, call analytics, and campaign data. AvidTrak keeps your reporting clean, clear, and fully under your control.

Flexible Reporting

Flexible Reporting and Analytics

Build custom reports, apply filters for call source and duration, and set access levels by user. AvidTrak gives agencies complete control over call analytics without the mess of manual spreadsheets.

AI-Powered Conversation

AI-Powered Conversation Outcome Extraction

Automatically detect booking requests, pricing inquiries, and lead intent using our conversation outcome extraction feature. Help clients act faster, tag calls by outcome, and tie conversations back to campaign performance.

Performance-Driven Features Built for Marketing Agencies

White-Labeled Client Dashboards

White-Labeled Client Dashboards

Give clients access to branded dashboards with call data, recordings, and campaign performance, powered by white-label call tracking.

AI-Powered Call Transcription

AI-Powered Call Transcription & Outcome Extraction

Automatically transcribe calls, flag outcomes like bookings or pricing requests, and analyze sentiment, ideal for call analytics for agencies.

Multi-Channel Call Tracking

Multi-Channel Call Tracking

Track calls from Google Ads, social media, email, landing pages, and offline campaigns.

CRM Integrations

CRM & Marketing Integrations

Sync call data with Salesforce, Zoho, HubSpot, and Google Analytics and Sheets to connect marketing performance with CRM outcomes in real time.

Automated Campaign Reports

Automated Campaign Reports

Deliver client-ready reports by keyword, campaign, or channel, fully branded and automated through AvidTrak.

>Agency Master Login

Agency Master Login

Manage every client account through one unified dashboard.Our software gives marketing teams full control over call data, reports, and user access, all from a single login.

Launch Call Tracking for Agencies in Just a Few Steps

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Step 1: Set Up Your Client in AvidTrak

Create an account for each client under your agency’s master login. Assign user roles, enable lead management access, and activate white-labeled dashboards to support marketing campaigns and client attribution.

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Step 2: Add the Tracking Script to Web Pages

Install AvidTrak’s JavaScript tracking code on your client’s site to activate Dynamic Number Insertion. This allows tracking across organic traffic, paid channels, and marketing touchpoints using unique tracking numbers.

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Step 3: Assign Call Tracking Numbers to Channels

Assign local or toll-free numbers to each campaign, from Google Ads and SEO to email, display, and offline advertising channels like radio and print. Support multi-region campaigns using area code-based routing and local phone numbers.

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Step 4: Add Tags and Custom Parameters

Attach custom tags or UTM parameters to ads. Match every call interaction to its ad creative, publisher, or keyword. Combine this with call extension data for deeper attribution across customer behavior and ad-level performance.

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Step 5: Configure Call Routing, IVR, and Alerts

Use multi-level IVR, greetings, call forwarding, and voicemail settings to shape call flows. Apply routing rules based on agent load, time of day, or call volume. Allow email/SMS alerts for missed calls to preserve customer experience.

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Step 6: Track Campaigns Across All Media

Support tracking across web, mobile, display ads, and offline campaigns. Track call management across ad platforms and route leads by publisher, network, or region. Easily scale marketing efforts with centralized oversight.

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Step 7: Analyze Calls and Extract Outcomes

Access full call analytics services, including duration, source, and caller intent. AvidTrak’s AI-powered call transcription and outcome extraction software transcribes calls and flags outcomes like bookings or quotes, helping agencies act faster and uncover customer insights.

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Step 8: Send Automated Reports to Clients

Deliver branded reports filtered by campaign, CRM systems, or advertising channels. Automate client reporting through AvidTrak’s analytics platform and export to software tools like Google Sheets or CRMs, no manual work needed.

missed-lead-spam-call

From Spam Filters to Sales Calls: Agency Tools That Deliver

Improve Lead Quality With Campaign Attribution:
AvidTrak’s call tracking software for agencies connects every inbound call to its source, delivering keyword-level tracking and campaign analytics that show exactly which campaigns convert.

Answer Calls Anywhere With Custom Call Forwarding:
With advanced call routing rules, agencies and their clients can answer leads from any location or device, ensuring no opportunity is lost, even during call volume spikes.

Access Local and Toll-Free Tracking Numbers:
AvidTrak offers a vast library of local numbers and toll-free numbers, helping agencies assign a unique tracking number to each advertising channel, campaign, or region.

ROBO Call Blocking for Clean, Productive Call Flows:
Eliminate spam and bot traffic with built-in ROBO call blocking, allowing agents to focus only on qualified leads and improving customer interaction quality.

Agencies and Businesses That Trust AvidTrak

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Lead Engagement Tools Built for Agencies

Whisper Messages for Smarter Lead Responses:
Our call tracking platform includes a whisper feature that discreetly announces the lead source, allowing sales teams to tailor responses based on campaign or marketing touchpoint.

Two-Way SMS Conversations From Your Tracking Number:
Engage directly with callers via SMS/text conversations, sent from the same tracking number used in campaigns; ideal for fast responses and mobile-first marketing strategies.

Voicemail With Alerts and Cloud Access:
Missed calls automatically trigger voicemail capture, with real-time SMS and email alerts. Access audio recordings and caller data from your analytics platform at any time.

Static Number Insertion for Channel-Specific Attribution:
Assign a static number to each offline or niche campaign (e.g., direct mail, radio), improving client campaign attribution and allowing smarter budget allocation across advertising channels.

Easy Integrations For Your Agency’s Call Tracking

Google Ads

Google Ads

Microsoft Advertising

Microsoft Advertising

Google Marketing Platform

Google Marketing Platform

Google Analytics 4

Google Analytics 4

Google Looker Studio

Google Looker Studio

Zoho

Zoho

Hubspot

Hubspot

Salesforce

Salesforce

Agency-Level Features That Make AvidTrak Stand Out

Features
AvidTrak
Other Software
Granular Keyword-Level Tracks calls by keyword, ad, and source with precision. Limited or no keyword-based attribution.
Call Tracking
Multi-Channel Attribution (SEO, PPC, Social, Offline) Maps calls across SEO, PPC, social, print, and more Often lacks offline or full-funnel attribution.
AI-Powered Conversation Outcome Extraction & Transcription Converts calls into text and flags high-intent moments like bookings. Lacks real-time call analysis or automated outcome tagging.
Advanced Call Routing Routes calls using time, agent load, or zip code logic. Basic routing rules only.
CRM & Analytics Integrations Syncs with HubSpot, Zoho, Salesforce, and Google Analytics. Requires manual setup or lacks full CRM support.
Dynamic Number Insertion (DNI) Swaps numbers by keyword or source in real time. Limited DNI functionality across platforms.
Cost-Effective Pricing for Agencies Built to support agencies with scalable pricing tiers. Higher costs, fewer features for multi-client use.

What Marketing Agencies Are Saying About Us

Affordable Call Tracking Pricing for Agencies That Scale

Get transparent pricing built for agencies managing multiple marketing campaigns,
clients, and call tracking numbers, without paying enterprise premiums.

Sign up for your FREE TRIAL today!

$20 free credit. Use it your way, combine numbers and minutes to meet your tracking goals perfectly.

Unrestricted access to top-tier features for 14 days.

An easy setup and user-friendly interface ensures you’re tracking leads within minutes, not hours.

Agency

Agency

$55 mo
  • 30 Numbers
  • 2500 Minutes
  • 2500 Call Recording Minutes
  • 300 CNAME Lookup Calls
  • 1000 Client Accounts
Choose Plan

Agency Call Tracking FAQs!

Call tracking software for agencies helps marketing teams accurately attribute inbound calls to ads, campaigns, and keywords. AvidTrak combines Dynamic Number Insertion, campaign attribution, and AI-powered analytics into a single software, allowing agencies to optimize media spend, prove ROI, and deliver better client reporting through detailed call data and performance insights.

Yes. AvidTrak provides white-labeled client dashboards that agencies can fully customize with their own branding. These dashboards include call recordings, attribution data, and detailed call analytics, offering a professional interface for agencies to present campaign results. Ideal for resellers and agencies managing multiple clients, this feature adds credibility while keeping reporting centralized and agency-branded.

AvidTrak uses keyword-level tracking to connect each phone call with the exact ad, keyword, and marketing channel that drove it. This allows agencies to assess client campaign attribution and ROI in real time. By identifying high-converting keywords, AvidTrak helps agencies optimize paid search campaigns and maximize budget efficiency across channels.

Yes. AvidTrak supports seamless CRM integration with platforms such as Salesforce, HubSpot, and Zoho. Call data, including source, time, duration, and transcription, can be automatically pushed into your CRM, ensuring better lead management and helping marketing agencies align campaign attribution with sales outcomes across the funnel.

TAvidTrak’s AI-powered transcription converts phone calls into searchable text, while conversation outcome extraction flags key moments like pricing questions, bookings, or service interest. These features give agencies deeper insights into caller intent, support campaign optimization, and improve follow-up actions, turning call recordings into high-value, client campaign attribution software.

The allocation of minutes is at an agency account level rather than at a number level. This means that an Agency has the flexibility to have one number in their account utilize only 2 minutes per month, while another number may be 500 minutes per month.

Rest assured that the phone numbers in your account will continue to receive phone calls as long as your account in not delinquent in payment. Once you exceed 2,500 minutes per month of consumption, your agency account will be charged an overage rate of $0.05/minute (5 cents per minute). The overage fee gets collected from the agency account’s credit deposit balance. When your deposit amount drops below a minimum threshold, AvidTrak will charge the credit card on file to top up the account deposit balance.

Once you exceed the 30 Numbers per month allocation, you will be able to acquire additional numbers by paying an overage rate of $2.00 per number per month. The overage fee gets collected from the agency account’s credit deposit balance. When your deposit amount drops below a minimum threshold, AvidTrak will charge the credit card on file to top up the account deposit balance.

Yes, you will be able to view the utilization of services in granular detail for each client.

Call recording software enables businesses to record, save, and review phone conversations. It supports improving customer service, training team members, and ensuring compliance with industry standards by keeping an accurate log of all calls. This can be particularly valuable for B2B marketing strategies, as it allows for clear insights into client interactions and marketing touchpoints across various marketing activities.

AvidTrak’s agency call tracking provides insights into sales calls, helping managers track performance, recognize improvement areas, and spot potential training needs. Features like transcription and keyword flagging enable quick access to critical conversations, boosting team productivity and helping drive more effective customer interactions.

Call tracking for marketing agencies is vital to capture key call details, track lead sources, and assess marketing impact. With AvidTrak’s integration capabilities (such as Google Ads and CRM tools), you can monitor call performance by source, optimize campaigns based on call data, and ensure that leads from each campaign are effectively followed up, leading to clearer marketing insights.

Our call tracking software for lead generation provides real-time analytics, customizable call routing, and insights into peak call times. It helps you improve marketing effectiveness by tracking conversions across all your campaigns and identifying valuable leads. With AvidTrak, agencies can also improve quality lead generation by tracking offline conversions and marketing metrics linked to specific client accounts.

Call tracking for agencies ensures you get a complete marketing picture by identifying which campaigns convert leads into customers. With detailed reports on calls, conversion rates, and accurate conversion attribution, agencies can allocate marketing budgets more effectively and boost ROI. This sophisticated call-tracking system allows agencies to understand client relations better & provides critical tracking call analytics that pinpoint high-performing marketing funnel stages.

Yes, our best call tracking software allows you to track both incoming and outbound calls. This feature provides a clear view of customer calls, aiding in business marketing and B2B sales by ensuring accurate insights into every type of business call. It helps improve customer service and sales team performance, ultimately driving better quality of leads and supporting client success managers in maintaining strong client relationships.

Use AvidTrak tracking to identify the most profitable marketing channel: search, social media, digital media content, email, and print campaigns.

AvidTrak captures Caller ID, Caller Name, and Caller location.

Use AvidTrak to follow customers’ digital journeys. Track pages leading to the highest customer engagement.

Deploy AvidTrak to obtain critical information such as time to connect, engagement duration with callers, and productivity stats of sales teams.

Maximize Every Client Campaign With AvidTrak’s Call Tracking for Agencies

14 days free trial | No credit card required | No white-label setup fees

Sign Up For a Free Trial Today

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