Call Tracking Software for Agencies: Track Every Call, Boost ROI, and Transform Campaigns

Call tracking software for agencies helps marketing teams accurately attribute inbound calls to ads, campaigns, and keywords. AvidTrak combines Dynamic Number Insertion, campaign attribution, and AI-powered analytics into a single software, allowing agencies to optimize media spend, prove ROI, and deliver better client reporting through detailed call data and performance insights.

Yes. AvidTrak provides white-labeled client dashboards that agencies can fully customize with their own branding. These dashboards include call recordings, attribution data, and detailed call analytics, offering a professional interface for agencies to present campaign results. Ideal for resellers and agencies managing multiple clients, this feature adds credibility while keeping reporting centralized and agency-branded.

AvidTrak uses keyword-level tracking to connect each phone call with the exact ad, keyword, and marketing channel that drove it. This allows agencies to assess client campaign attribution and ROI in real time. By identifying high-converting keywords, AvidTrak helps agencies optimize paid search campaigns and maximize budget efficiency across channels.

Yes. AvidTrak supports seamless CRM integration with platforms such as Salesforce, HubSpot, and Zoho. Call data, including source, time, duration, and transcription, can be automatically pushed into your CRM, ensuring better lead management and helping marketing agencies align campaign attribution with sales outcomes across the funnel.

TAvidTrak’s AI-powered transcription converts phone calls into searchable text, while conversation outcome extraction flags key moments like pricing questions, bookings, or service interest. These features give agencies deeper insights into caller intent, support campaign optimization, and improve follow-up actions, turning call recordings into high-value, client campaign attribution software.

The allocation of minutes is at an agency account level rather than at a number level. This means that an Agency has the flexibility to have one number in their account utilize only 2 minutes per month, while another number may be 500 minutes per month.

Rest assured that the phone numbers in your account will continue to receive phone calls as long as your account in not delinquent in payment. Once you exceed 2,500 minutes per month of consumption, your agency account will be charged an overage rate of $0.05/minute (5 cents per minute). The overage fee gets collected from the agency account’s credit deposit balance. When your deposit amount drops below a minimum threshold, AvidTrak will charge the credit card on file to top up the account deposit balance.

Once you exceed the 30 Numbers per month allocation, you will be able to acquire additional numbers by paying an overage rate of $2.00 per number per month. The overage fee gets collected from the agency account’s credit deposit balance. When your deposit amount drops below a minimum threshold, AvidTrak will charge the credit card on file to top up the account deposit balance.

Yes, you will be able to view the utilization of services in granular detail for each client.

Call recording software enables businesses to record, save, and review phone conversations. It supports improving customer service, training team members, and ensuring compliance with industry standards by keeping an accurate log of all calls. This can be particularly valuable for B2B marketing strategies, as it allows for clear insights into client interactions and marketing touchpoints across various marketing activities.

AvidTrak’s agency call tracking provides insights into sales calls, helping managers track performance, recognize improvement areas, and spot potential training needs. Features like transcription and keyword flagging enable quick access to critical conversations, boosting team productivity and helping drive more effective customer interactions.

Call tracking for marketing agencies is vital to capture key call details, track lead sources, and assess marketing impact. With AvidTrak’s integration capabilities (such as Google Ads and CRM tools), you can monitor call performance by source, optimize campaigns based on call data, and ensure that leads from each campaign are effectively followed up, leading to clearer marketing insights.

Our call tracking software for lead generation provides real-time analytics, customizable call routing, and insights into peak call times. It helps you improve marketing effectiveness by tracking conversions across all your campaigns and identifying valuable leads. With AvidTrak, agencies can also improve quality lead generation by tracking offline conversions and marketing metrics linked to specific client accounts.

Call tracking for agencies ensures you get a complete marketing picture by identifying which campaigns convert leads into customers. With detailed reports on calls, conversion rates, and accurate conversion attribution, agencies can allocate marketing budgets more effectively and boost ROI. This sophisticated call-tracking system allows agencies to understand client relations better & provides critical tracking call analytics that pinpoint high-performing marketing funnel stages.

Yes, our best call tracking software allows you to track both incoming and outbound calls. This feature provides a clear view of customer calls, aiding in business marketing and B2B sales by ensuring accurate insights into every type of business call. It helps improve customer service and sales team performance, ultimately driving better quality of leads and supporting client success managers in maintaining strong client relationships.

Use AvidTrak tracking to identify the most profitable marketing channel: search, social media, digital media content, email, and print campaigns.

AvidTrak captures Caller ID, Caller Name, and Caller location.

Use AvidTrak to follow customers’ digital journeys. Track pages leading to the highest customer engagement.

Deploy AvidTrak to obtain critical information such as time to connect, engagement duration with callers, and productivity stats of sales teams.