BRING YOUR OWN PHONE NUMBERS FOR CALL TRACKING

You do not need to port your numbers over to our platform. You can keep your existing telephony provider and carrier network intact.

Yes, you can use your own phone numbers from Twilio, Bandwidth, AT&T, 8X8 or any other carrier that you use. You would continue to maintain an account with your current carrier and connect your AvidTrak account to your carrier account.

While the AvidTrak platform is robustly safe and secure, the option to use your own carrier allows you to keep your data in-house. This is especially important for businesses operating in sensitive customer-facing industries such as healthcare and finance, where protecting customer data is critical. You don’t need to port your numbers over to our platform; you can continue to keep your phone numbers on your existing telephony and carrier network.

Simply contact AvidTrak signup@avidtrak.com and tell us that you wish to use your own numbers without going through the process of porting the numbers.

AvidTrak’s Sales Team will provide you with a customized proposal that incorporates the use of your call tracking platform’s telephone numbers into the AvidTrak platform.

We only need a manifest of the telephone numbers that you wish to use for call tracking together with daily Call Detail Records (CDR) provided by your voice carrier and the AvidTrak platform will do the rest.

We understand that security is critical for businesses, especially those operating in sensitive industries like healthcare and finance, so we have created a platform that allows our enterprise clients to use their own phone numbers and carrier networks to terminate calls into their call centers. This setup ensures that all customer data remains in-house and away from third-party vendors. Our product is also designed to be compliant with relevant data privacy laws and regulations.

Our call tracking product provides enterprise-grade reporting to clients, which includes call data points such as phone call volumes, call duration, and customer engagement. We also deliver advertising data such as campaign name, publisher, ad creative, placement, and caller ID. This information can be used by advertisers to evaluate the effectiveness of their ads and campaigns, identify the best placement for ads, and cut spend on poor-performing web referral sources to boost campaign ROI.

Many of our enterprise clients operate in sensitive customer-facing businesses such as healthcare and financial sectors, where customer data privacy is paramount. We allow clients to bring and use their own phone numbers and carrier networks to terminate calls into their call center. Allowing number portability, ensures that client and customer personally identifiable data remain safe, as this data is kept in-house and away from third-party vendors, making our product an ideal solution for publicly traded companies, who are sensitive to having their inbound marketing call data in-house as it can act as a proxy for predicting future revenue and earnings figures.

Our call tracking product can be used for A/B testing of advertising campaigns by deploying pools of phone numbers within our system for multiple advertising campaigns and assigning those numbers to the different campaigns. Our javascript code can be placed on web pages to dynamically swap out phone numbers based on the traffic source, allowing for easy tracking of which ad or campaign is driving phone call leads. Advertisers can then evaluate the effectiveness of each ad by comparing the conversion rate for each ad placement and adjust their advertising spend accordingly.

There are no extra charges for integrating AvidTrak Call Data into third party CRM, Ad Management Platforms or Analytics Packages.

Yes, we allow for custom triggers to be implemented so that calls may be filtered to your specification before it is reported as a conversion into an ad management platform.

Closed loop reporting allows marketers to track the effectiveness of their campaigns in real time, by identifying which campaigns are driving actual sales revenue. This enables them to make necessary adjustments to their marketing spend and optimize their campaigns for maximum ROI.

We store a total of 24 months of data in AvidTrak.