Immediate Lead Response and Call Routing

As a web marketing team in the dental industry, capturing leads, qualifying them, and converting them into patients is a critical function. Recognizing the value of an immediate response, AvidTrak’s product ensures that no lead is ever wasted. Be it during regular business hours, after hours, or holidays, calls are effectively routed to available personnel ready to assist and schedule appointments.

Locational Routing for Enhanced Patient Experience

AvidTrak employs advanced call routing, matching patients to the nearest dental office based on their entered zip code. This not only enhances patient convenience but also assists with strategic planning and expansion, as the corporate team is immediately notified of unserved zip codes.

Comprehensive Campaign Evaluation and Optimization

The digital marketers and demand generators who utilize AvidTrak’s system are given a comprehensive overview of their marketing efforts. Insights into the source of leads help to refine marketing strategies, pinpointing the most profitable campaigns, keywords, ads, landing pages, and ad placements.

Seamless Integration with Popular CRM Platforms

The integration of AvidTrak’s call tracking system with popular CRMs like Salesforce and HubSpot creates a complete picture of the lead journey, from generation to conversion. This makes it easy to directly track the ROI on marketing spend within the preferred CRM platform.

Leveraging AI for Strategic Advantage

AvidTrak’s software employs natural language processing AI that identifies spoken keywords indicating purchasing intent. The conversational AI knowledge derived from our call tracking system enables marketers to tailor their ads, website content, and train their agents to use specific language that enhances the probability of closing a sale.

Keyword Identification for Effective Marketing

Moreover, if there is an existing wealth of sales data and call conversations, our AI system can perform a reverse search to identify the most effective keywords for closing sales. This feature provides invaluable insights, making it possible to tweak marketing strategies for maximum ROI.

Conclusion

AvidTrak’s Call Tracking and Contact Center Product is a comprehensive solution for dental offices seeking to enhance their lead generation and conversion processes. With features such as advanced call routing, AI capabilities, and seamless CRM integration, dental offices and marketing teams can confidently navigate the competitive landscape, making every lead, call, and marketing dollar count.