Maximize ROI

on Your Display Advertising Campaigns

KNOW which WEBSITES SEND YOU PHONE LEADS

  • Track Phone Leads back to the Website which sent you the caller.
  • Use Referral Source level phone call conversion data to outbid your competition on high-value clicks.
  • Cut spending on poor performing web referral sources to Boost your Campaign ROI.

KNOW WHICH DISPLAY ADS ARE MAKING YOUR PHONE RING

  • Placing different phone numbers on online banner or video ads help you evaluate the effectiveness of each ad by comparing the conversion rate for each ad placement.
  • Varying ad placement by inserting different phone numbers on various page locations identifies the best placement for your ads.

MEASURE CALLS FROM DISPLAY AD CLICKS

  • Dynamically insert call tracking numbers on your website from Display ad clicks to determine the source of referral, and the effectiveness of the ad in generating leads.
  • Use dynamic number insertion to conduct A/B testing on multiple ad parameters (placement, format, copy, and any other factors which you want to test).

GET RICH REPORTING ON YOUR DISPLAY AD CALLS

Calls are Tracked Back to:

  • Campaign Name
  • Publisher
  • Ad Creative
  • Placement
  • Caller ID

INTEGRATE CALL DATA GENERATED BY DISPLAY TRAFFIC INTO CRM AND DATA ANALYTICS PLATFORMS

  • AvidTrak easily reports call data into popular CRM such as Salesforce, Zoho and HubSpot.
  • Get clarity on page performance by integrating call data into Google Data Studio and Google Analytics.
  • Use AvidTrak call data to automate your targeting and CPA.
  • Utilize AvidTrak RESTFUL API to report call conversions into your proprietary dashboards and analytical tools.

IDENTIFY PROFIT GENERATING AFFILIATES

  • Use unique call tracking numbers to identify and compensate Affiliate Partners that send you web traffic that generates profitable leads.
  • Measure the performance of each partner by assigning unique tracking numbers to each affiliate.
  • Use AvidTrak call data to refine your affiliate compensation plan.

AVIDTRAK ADVANCED CALL ROUTING FAQs

QUESTIONS

ANSWERS

Will I need to place JavaScript on my Web Pages?

JavaScript tracking script is needed only if you wish to dynamically insert phone numbers to track calls from Display Ad Clicks.

Can the same tracking code be used to track calls from all display advertising networks?

To get really granular data allocate 1 number for each Creative-Publisher combination. To measure calls from Display Ad clicks, allocate as many call tracking numbers as the number of hourly clicks you receive from Display Ads. To get hourly traffic rates refer to your Google Analytics account.

Can I use Custom Tags in my Display Ads

Yes, AvidTrak supports custom tags! Setup is very easy and may be accomplished in minutes.

Can I route inbound calls to my tracking numbers to different receiving numbers based on display ad tags?

Yes, you may configure your Display Ad call tracking numbers to route calls based upon the tags placed within the Display Ads.

How does your call tracking product work with digital display marketing and affiliate networks?

Our call tracking product works by assigning unique phone numbers to different digital ads and affiliate links. This allows us to track which ad or link generated the call, as well as the referring website or ad network. By doing so, we can provide detailed conversion data that helps you optimize your campaigns for better ROI.

How does your call tracking product work with digital display advertising, and what benefits does it offer?

Our call tracking product works by allowing you to place different phone numbers on various online banner or video ads to identify the most effective ad placement. When a potential customer calls one of these numbers, our system matches the call with the web visit session ID and reports the call match within our platform and into the paid search demand generation platform such as Google or Bing. This allows you to track phone leads back to the website that sent them, use referral source-level phone call conversion data to outbid your competition on high-value clicks, and cut spend on poor performing web referral sources to boost your campaign ROI. By analyzing this data, you can optimize your digital display advertising and get the most out of your marketing spend.

How can your call tracking product help me improve my digital advertising campaigns?

Our call tracking product allows you to track phone leads back to the website which sent them, and provides referral source level phone call conversion data. These data can help you outbid your competition on high-value clicks, cut spend on poor performing web referral sources, and boost your campaign ROI. Identifying the best placement for ads using different phone numbers on various page locations, gives you the ability to evaluate the effectiveness of each ad and to adjust your marketing spend accordingly.

How does your product integrate with contact centers?

Our product seamlessly integrates with contact centers through our API, allowing us to capture important call data and report it back to you in real-time. This closed loop reporting enables you to measure the effectiveness of your marketing campaigns and make informed decisions about how to allocate your marketing spend.

Can your call tracking product integrate with other analytics and CRM platforms, and how does this help me?

Yes, our product integrates seamlessly with popular analytics platforms like Google Analytics GA-4 and CRM systems like Salesforce, HubSpot, and Zoho. This allows you to get closed-loop reporting and track which marketing campaigns are driving actual sales revenue, so you can make necessary adjustments to your marketing spend. By integrating call data into these platforms, you can get a more complete picture of customer behavior and optimize your marketing campaigns accordingly.

Is there an extra charge or fee to integrate AvidTrak Call Data into 3rd party CRM, Ad Management Platforms or Analytics Packages?

There are no extra charges for integrating AvidTrak Call Data into third party CRM, Ad Management Platforms or Analytics Packages.

Can I customize the triggers when a phone call is reported as a conversion into an ad management platform or CRM?

Yes, we allow for custom triggers to be implemented so that calls may be filtered to your specification before it is reported as a conversion into an ad management platform.

Do you offer phone call conversation transcription services?

Yes, every phone call can be setup for post call transcription and word flagging. You can also setup rules for ease in filtering out specific additional categorization calls that meet your specifications.

Still have more questions? Call (888) 592-2921 or Email Info@AvidTrak.com

What some of our customers are saying about us…

“You guys have the best customer service in the industry.”

“Those other guys made me pay so much more for the same features, and they even charge extra for their nonexistent customer service.”

“I can’t believe you offer all the features I need at such a reasonable price.”

“I wish I had found you before I spent thousands of dollars more than I needed to, on the same functionality that you offer.”

“You are our company’s secret weapon.”

“I am closing so many more sales now that I’m using your Contact Center.”

Sign Up for an AvidTrak Account Today with A

Free Trial Plan

that includes

All the Features.

(No Credit Card Required.)

Starter

$20

Includes: Volume
Number

Number:

The specified 30-day quantity of local phone numbers in each package. Overage charges are applicable only after the respective volume has been exceeded for the period.

1
Talktime Minutes

Talktime Minutes:

The specified 30-day volume of talk time minutes in each local package. Overage charges are applicable only after the respective volume has been exceeded for the period.

400
SMS

SMS:

The number of sms that a supervisor can send or receive. Overage charges are applicable only after the respective volume has been exceeded for the period.

50
Form Submission

Form Submission:

The number of minutes that an agent can place a call on hold to interact with a supervisor.

50
Email Tracking

Email Tracking:

The number of instances that a call is transferred to a different call-queue or to an outside line.

50
Try Free

* $20 free credit / 14 days
(whichever comes first)

Most Popular

Professional

$40

Includes: Volume
Number 5
Talktime Minutes 800
SMS 75
Form Submission 75
Email Tracking 75
Try Free

* $20 free credit / 14 days
(whichever comes first)

Agency

$100

Includes: Volume
Number 5
Talktime Minutes 3000
SMS 100
Form Submission 100
Email Tracking 100
Try Free

* $20 free credit / 14 days
(whichever comes first)

Starter

$20

Includes: Volume
Calls

Calls:

The specified 30-day volume of calls in each package. Overage charges are applicable only after the respective volume has been exceeded for the period.

50
Number

Number:

The specified 30-day quantity of local phone numbers in each package. Overage charges are applicable only after the respective volume has been exceeded for the period.

1
Talktime Minutes

Talktime Minutes:

The specified 30-day volume of talk time minutes in each local package. Overage charges are applicable only after the respective volume has been exceeded for the period.

275
Minutes

Minutes:

The number of minutes that a supervisor can listen in to client-agent calls. Overage charges are applicable only after the respective volume has been exceeded for the period.

50
Consults

Consults:

The number of minutes that an agent can place a call on hold to interact with a supervisor.

50
Transfers

Transfers:

The number of instances that a call is transferred to a different call-queue or to an outside line.

50
Try Free

* $20 free credit / 14 days
(whichever comes first)

Most Popular

Intermediate

$40

Includes: Volume
Calls 200
Number 4
Talktime Minutes 500
Minutes 75
Consults 75
Transfers 75
Try Free

* $20 free credit / 14 days
(whichever comes first)

enterprise

$100

Includes: Volume
Calls 400
Number 5
Talktime Minutes 2000
Minutes 100
Consults 100
Transfers 100
Try Free

* $20 free credit / 14 days
(whichever comes first)

Start your Call Tracking Free Trial Today with $20 Credit

Call (888) 592-2921 or Email Info@AvidTrak.com for more information

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NEED MORE DETAILS?

Schedule your demo today.

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