PAID SEARCH

JavaScript tracking script is unique to each account and can be placed easily on your web pages by any web developer. Example of JavaScript tracking code is shown below. The code is to be placed at the bottom of the page just before the closing </body> tag

<script type='text/javascript'>
var _atq = _atq || [];
(function(){
var __ats=document.createElement('script');__ats.type='text/javascript';__ats.async=true;
__ats.src=('https:'==document.location.protocol?'https://':'http://')+'avidtrak.com
/A2649C72f435baf35c5da6cb105eb7b3cba5/track.js';
var __spn=document.getElementsByTagName('script')[0];__spn.parentNode.insertBefore(__ats,__spn);
})();
</script>

We recommend that you get at least 1 number per each visitor per hour. For example, if your Adwords campaign generates 100 clicks over 10 hours, you would need at least 10 tracking numbers.

To get a more accurate average hourly traffic flow rate you may refer to your Google Analytics account and look at hourly traffic rates.

You would pay for your monthly phone number rental plus phone talk time. AvidTrak Pricing is very competitive and we offer a free trial as well.

Yes. With AvidTrak you may choose to track all your or only a selected set of keywords.

Implementing call tracking for a targeted set of high value keywords allows you to focus your attention on only those keywords that incur you the most expenditure.

Organic keywords are increasingly being masked by search engines. An alternative strategy that is available to SEO specialists is to derive which page and combination of pages thereof lead to phone calls.

By using call tracking numbers specifically for the purposes of page visit URL tracking an SEO specialist may gather valuable data on which web pages act as entry pages and which pages are call conversion pages.

The quantity of phone numbers you would need is dependent on the cost per click for each keyword. We would advise assigning 1:1 (meaning 1 phone number to 1 keyword) for ‘expensive’ keywords. An alternative method is to review your hourly traffic rate and assign an equivalent quantity of phone numbers. For example, if you are averaging 5 clicks per hour from Google Ads, then you would assign 5 phone numbers dedicated to Google Ads.

Yes, you can track at ad group or campaign level. To achieve this objective, you would need to add an extra parameter to your destination URL which would trigger a unique phone number associated with the ad group or campaign.

Yes, keyword data are available even if you are only tracking at an ad group or campaign level. However, note that the accuracy of keyword tracking might get reduced.

Yes, AvidTrak utilizes Google Ads’ API to report conversions directly into your Google Ads account. You would need to enable ‘Auto Tagging’ in your Google Ads account and enter your Google Account ID in your AvidTrak account to get the conversions reported directly into your Google Account.

Yes, you can use the same number in Call Extension Campaigns and for Dynamic Number Insertion, but this is not a recommended practice as it can adversely impact your data analytics.

Yes, AvidTrak works well with custom campaign parameters. Please contact AvidTrak’s Support Team to learn how best to use custom parameters to trigger dynamic number insertion on pages.

There are no extra charges for integrating AvidTrak Call Data into third party CRM, Ad Management Platforms or Analytics Packages.

Yes, we allow for custom triggers to be implemented so that calls may be filtered to your specification before it is reported as a conversion into an ad management platform.

Yes, every phone call can be setup for post call transcription and keyword flagging. You can also setup rules for ease in filtering out specific additional categorization calls that meet your specifications.

To implement Dynamic Number Insertion (DNI) on your web pages, you would need to assign a phone number to a particular channel such as Google Ads or Bing, and target that tracking number to swap a single or multiple numbers on your web pages. Next you would need to add AvidTrak’s JavaScript to all your pages where you need DNI. Lastly test using a web browser in Incognito or Private mode to ensure that you are seeing DNI of the assigned phone number. If you have any issues, please feel free to contact AvidTrak’s Support Team for assistance.

Yes, AvidTrak will work in the scenario that has been described. To target only the replacement of the Sales phone number, you would need to enter the sales phone number digits in the number setup screen and AvidTrak would do the rest.

Yes, AvidTrak allows you to forward and connect calls to different phone numbers. There are no extra costs associated with using this feature.

When you create a new campaign in Google Ads, Google’s bot visits your website to validate the phone number that appears on the web pages. If the phone number that appears on the web page is different than what you have entered in your campaign, Google may reject the ad. Google recommends that you connect your search console with your Google ads account to negate ad rejection.

We store a total of 24 months of data in AvidTrak.