PAID SEARCH

Keyword and Traffic Source
Call Tracking

PAID SEARCH

Keyword and Traffic Source Call Tracking

Do you spend a ton of money every month on Google and Bing Paid Search Pay Per Click Marketing Campaigns?

If you answered yes, and if you are not tracking phone calls from your PPC campaigns, then you are not getting the full picture of how well your campaigns have performed in creating new business leads for you.

Getting a full lead attribution picture is critical to establish your return on ad spend (ROAS) and meet your campaign’s profitability goals.

AvidTrak The only call tracking platform that is not only extremely affordable to implement but is also very easy to deploy because we will assist you throughout the process

You will get full onboarding support from our team of specialists at no extra cost.

AvidTrak makes it simple for you to track which campaign, ad group or search keyword generated the phone lead for you!

AvidTrak makes it extremely easy for you to get started with a Free Trial Account. You will get all the features of a paid call tracking account for 14-days of evaluation and your account will be funded with $20.00 of credit to allow you to purchase US and Canadian phone numbers.

Call Tracking with All the Features But at Half the Price

Signup for a Free Trial Today!

Pinpoint which of your marketing campaigns drive you phone call leads, Track phone calls from all your marketing campaigns: Search, Social, Organic, Display and Print.

$15 per month

Monthly Fee Includes

  • 5 Local Numbers
  • 500 Minutes
  • 100 SMS (text messages)
  • 500 Minutes Call Recordings
  • 50 CNAME (caller name)

*Overage charges will be applied after package offer fully used for each functionality until next renewal.

Sign Up Now!
Includes
  • 5 Local Numbers
  • 500 Minutes
  • 100 SMS
  • 500 Recording Minutes
  • 50 CNAME lookups
Overage Charges

Numbers

Local each
$2.00
Toll-free each
$2.00

Minutes

Local per min
$0.06
Toll-free per min
$0.07

SMS

SMS per segment
$0.015
Features
  • Block Caller
  • Call Forwarding
  • Call Greeting
  • Call Recording
  • Call Whisper
  • Customized Scheduled Reports
  • Distributed Forwarding
  • Dynamic Number Insertion
  • Email / SMS Notifications
  • Interactive Voice Response (IVR)
  • Keyword Call Tracking
  • Offline Call Tracking
  • Online Call Tracking
  • Organic Tracking
  • PPC Tracking
  • Referral Tracking
  • Social Media Tracking
  • URL Targeted DNI
  • Wix,WordPress,Unbounce
More Features
  • Audio to text transcription
  • After Hours Forwarding
  • CNAME lookups
  • Geo Forwarding
  • Reporting API
  • Simul/Seque Forwarding
  • Voicemail
3rd Party Integration
  • Bing Ads
  • Google Analytics
  • Google Ads
  • Google Data Studio
  • HubSpot
  • Salesforce
  • ServiceBridge
  • Zoho CRM
  • Customized Integrations

pinpoint keywords that generate the most phone leads LEADS

  • Track Phone Leads back to the keyword.
  • Use keyword conversion data to outbid the competition on your high value keywords.
  • Optimize Campaign ROI by cutting spend on poor performing keywords.

Deploy AvidTrak’s dynamic phone number insertion (DNI) call tracking and get a full picture of how many phone-calls your PPC marketing spend has created.

DYNAMIC PHONE NUMBER INSERTION

  • Insert a unique call tracking number to distinguish between paid traffic and direct load/organic visits to your website.
  • Track phone calls from all your keywords or only high-value keywords.
  • Call tracking numbers follow web visitors as they navigate through your site.
  • Connect phone calls from Paid traffic directly to sales teams.
  • Record calls and listen to conversations between your callers and your sales teams.

Delivering Caller User Experience

Optimizing campaigns by completing the ROI picture helps you to save money on ad spend. But enhancing a caller’s user experience after they have dialed your call tracking phone number allows you to close sales sooner and retain existing customers longer.
Below are some of the ways that thousands of AvidTrak’s own clients have been using AvidTrak’s standard no-extra-cost features to improve their caller’s user experience. To learn more about all the ways that AvidTrak can enhance your caller’s user experience, visit our Call Tracking Features page.

CALL RECORDING:

Record Phone Calls like a Pro so that you can listen to how your sales teams are performing in closing the sales leads that you generate. Use call recordings to coach your teams and to reward performers.

Seamless recording function

Record Calls with the Push of a Button

  • Use the recording function to record single or all numbers based on your needs.
  • Call recordings can be accessed through the User Interface, or downloaded to Excel.

Greet Callers

You can setup AvidTrak numbers to greet callers with a message as soon as the call is dialed. Greeting callers with a short but warm message enhances your business’s profile.

ENABLE CALLER GREETING

  • Use either the text to speech AI Engine or upload an MP3 to greet callers.
  • Greet callers with a message indicating the call is being recorded before the call is directed to the recipient.

WHISPER MESSAGE TO CALL ATTENDANTS

If you are generating phone leads that are going directly to cellphones of your agents and office staff, you should use the Whisper feature to alert the call recipient the source of the lead. Alerting the recipient improves the chances of calls being answered promptly.

Whisper source of lead

  • A short Whisper message is used to alert the call attendant to the lead-source.
  • The caller does not hear the whisper.

VOICEMAIL FEATURE

A busy office is a good thing. But your customer’s may not want to keep holding until your team answers the call. Use the AvidTrak voicemail feature to activate based on a pre-determined level of rings. Call attendant will get an alert with the recording soon after the caller has left their voice message.

DEPLOY VOICEMAIL SYSTEM

Allow callers to leave a voicemail message.

  • Set the number of rings before voicemail automatically turns on.
  • Listen to the voicemail recordings via UI or get an email and/or SMS alert with the voicemail recording.

Call Tracking with All the Features But at Half the Price

Signup for a Free Trial Today!

Pinpoint which of your marketing campaigns drive you phone call leads, Track phone calls from all your marketing campaigns: Search, Social, Organic, Display and Print.

$15 per month

Monthly Fee Includes

  • 5 Local Numbers
  • 500 Minutes
  • 100 SMS (text messages)
  • 500 Minutes Call Recordings
  • 50 CNAME (caller name)

*Overage charges will be applied after package offer fully used for each functionality until next renewal.

Sign Up Now!
Includes
  • 5 Local Numbers
  • 500 Minutes
  • 100 SMS
  • 500 Recording Minutes
  • 50 CNAME lookups
Overage Charges

Numbers

Local each
$2.00
Toll-free each
$2.00

Minutes

Local per min
$0.06
Toll-free per min
$0.07

SMS

SMS per segment
$0.015
Features
  • Block Caller
  • Call Forwarding
  • Call Greeting
  • Call Recording
  • Call Whisper
  • Customized Scheduled Reports
  • Distributed Forwarding
  • Dynamic Number Insertion
  • Email / SMS Notifications
  • Interactive Voice Response (IVR)
  • Keyword Call Tracking
  • Offline Call Tracking
  • Online Call Tracking
  • Organic Tracking
  • PPC Tracking
  • Referral Tracking
  • Social Media Tracking
  • URL Targeted DNI
  • Wix,WordPress,Unbounce
More Features
  • Audio to text transcription
  • After Hours Forwarding
  • CNAME lookups
  • Geo Forwarding
  • Reporting API
  • Simul/Seque Forwarding
  • Voicemail
3rd Party Integration
  • Bing Ads
  • Google Analytics
  • Google Ads
  • Google Data Studio
  • HubSpot
  • Salesforce
  • ServiceBridge
  • Zoho CRM
  • Customized Integrations

EMAIL ALERT FEATURE

As a business owner you want to keep your finger on the pulse of your business. You want to know whether phone leads are coming in and if they’re being answered promptly. Use AvidTrak’s email alert feature to get alerts on your mobile device or laptop. You will get critical details of the call and also a call recording that you can hear.

SETUP EMAIL ALERTS

  • Get an Email alert when a call is received.
  • Use the call duration filter to only receive emails if the call is longer or shorter than a specified duration.
  • The Email alert includes caller ID, tracking number, date and time of call, any label associated with the number.

BLOCK THOSE NUISANCE ROBO AND SPAM CALLERS

Time wasted answering Robo and Spam callers is time taken away from adding new customers or servicing existing clients. AvidTrak makes it easy to block Spam and Robo callers.

BLOCK SPAM AND ROBO CALLERS

  • Block nuisance Robo Callers with the click of a button.
  • Call Blocking Feature can be deployed against a single number or for all numbers within an account.
  • Agency Accounts can easily block Robo Caller numbers for all their clients.
  • Create a smart list of ‘bad actor’ caller ID and upload to your call tracking account.

ADVANCED CALL FORWARDING

Do you have multiple agents working in the field that calls need to be routed to? AvidTrak offers Sequential (‘round robin’) and Simultaneous Outbound Dialing so that field agents will always be able to get calls.

ADVANCED CALL FORWARDING: SEQUENTIAL DIALING AND SIMULTANEOUS DIAL

  • Deploy sequential call forwarding with your choice of ring intervals before call forwards to next person.
  • Setup Simultaneous call forwarding when you want everyone in the list to get the call at the same time.
  • The Sequential and Simultaneous call forwarding stops as soon as the call is answered.

AFTER WORK CALL FORWARDING

Business never stops and neither should your call tracking. With AvidTrak you can ensure that your calls whether after work or during holidays always get attended to either by your answering service or by your employees.

AFTER HOURS AND HOLIDAYS CALL FORWARDING

  • Use After Hours and Holiday call forwarding feature to agents assigned to off hours calls.
  • After Hours and Holiday Call Forwarding Can be setup for any telephone number, for any day of the week.

AVIDTRAK BRING AND USE YOUR OWN CALL TRACKING NUMBERS FAQs!

How difficult is it to place AvidTrak JavaScript tracking code? How is it done?

JavaScript tracking script is unique to each account and can be placed easily on your web pages by any web developer. Example of JavaScript tracking code is shown below. The code is to be placed at the bottom of the page just before the closing </body> tag

<script type='text/javascript'>
var _atq = _atq || [];
(function(){
var __ats=document.createElement('script');__ats.type='text/javascript';__ats.async=true;
__ats.src=('https:'==document.location.protocol?'https://':'http://')+'avidtrak.com
/A2649C72f435baf35c5da6cb105eb7b3cba5/track.js';
var __spn=document.getElementsByTagName('script')[0];__spn.parentNode.insertBefore(__ats,__spn);
})();
</script>

How many call tracking numbers would I need to start my call tracking?

We recommend that you get at least 1 number per each visitor per hour. For example, if your Adwords campaign generates 100 clicks over 10 hours, you would need at least 10 tracking numbers.

To get a more accurate average hourly traffic flow rate you may refer to your Google Analytics account and look at hourly traffic rates.

How much should I expect to pay for Keyword Level Call Tracking?

You would pay for your monthly phone number rental plus phone talk time. AvidTrak Pricing is very competitive and we offer a free trial as well.

I have more than 1,000 keywords in my PPC Account but 10 keywords are responsible for more than 70% of the clicks and ad spend. Is it possible to track calls only those 10 keywords instead of every keyword?

Yes. With AvidTrak you may choose to track all your or only a selected set of keywords.

Implementing call tracking for a targeted set of high value keywords allows you to focus your attention on only those keywords that incur you the most expenditure.

Can I track Organic Keywords? If not then what are my alternatives?

Organic keywords are increasingly being masked by search engines. An alternative strategy that is available to SEO specialists is to derive which page and combination of pages thereof lead to phone calls.

By using call tracking numbers specifically for the purposes of page visit URL tracking an SEO specialist may gather valuable data on which web pages act as entry pages and which pages are call conversion pages.

How many phone numbers would I need to use for keyword call tracking?

The quantity of phone numbers you would need is dependent on the cost per click for each keyword. We would advise assigning 1:1 (meaning 1 phone number to 1 keyword) for ‘expensive’ keywords. An alternative method is to review your hourly traffic rate and assign an equivalent quantity of phone numbers. For example, if you are averaging 5 clicks per hour from Google Ads, then you would assign 5 phone numbers dedicated to Google Ads.

Can I track at an ad group or campaign level if I do not need the granularity of keyword tracking?

Yes, you can track at ad group or campaign level. To achieve this objective, you would need to add an extra parameter to your destination URL which would trigger a unique phone number associated with the ad group or campaign.

If I track at an ad group or campaign level, would I still be able to obtain keyword data?

Yes, keyword data are available even if you are only tracking at an ad group or campaign level. However, note that the accuracy of keyword tracking might get reduced.

If I track at an ad group, campaign or keyword level would I be able to report conversions directly into Google Ads?

Yes, AvidTrak utilizes Google Ads’ API to report conversions directly into your Google Ads account. You would need to enable ‘Auto Tagging’ in your Google Ads account and enter your Google Account ID in your AvidTrak account to get the conversions reported directly into your Google Account.

Can I use the same phone number for dynamic number insertion and call extension campaigns?

Yes, you can use the same number in Call Extension Campaigns and for Dynamic Number Insertion, but this is not a recommended practice as it can adversely impact your data analytics.

Do you support special campaign parameters in the destination URL such that it would trigger a signal for the insertion of a specific phone number on the web page?

Yes, AvidTrak works well with custom campaign parameters. Please contact AvidTrak’s Support Team to learn how best to use custom parameters to trigger dynamic number insertion on pages.

Is there an extra charge or fee to integrate AvidTrak Call Data into 3rd party CRM, Ad Management Platforms or Analytics Packages?

There are no extra charges for integrating AvidTrak Call Data into third party CRM, Ad Management Platforms or Analytics Packages.

Can I customize the triggers when a phone call is reported as a conversion into an ad management platform or CRM?

Yes, we allow for custom triggers to be implemented so that calls may be filtered to your specification before it is reported as a conversion into an ad management platform.

Do you offer phone call conversation transcription services with keyword flagging?

Yes, every phone call can be setup for post call transcription and keyword flagging. You can also setup rules for ease in filtering out specific additional categorization calls that meet your specifications.

What do I need to do to implement Dynamic Number Insertion and Keyword Tracking for my Paid Search Campaigns?

To implement Dynamic Number Insertion (DNI) on your web pages, you would need to assign a phone number to a particular channel such as Google Ads or Bing, and target that tracking number to swap a single or multiple numbers on your web pages. Next you would need to add AvidTrak’s JavaScript to all your pages where you need DNI. Lastly test using a web browser in Incognito or Private mode to ensure that you are seeing DNI of the assigned phone number. If you have any issues, please feel free to contact AvidTrak’s Support Team for assistance.

What if I have different phone numbers on my web pages related to Sales, Service and Billing and I only want to track calls to my Sales teams? Will AvidTrak work in such a use-case?

Yes, AvidTrak will work in the scenario that has been described. To target only the replacement of the Sales phone number, you would need to enter the sales phone number digits in the number setup screen and AvidTrak would do the rest.

Can I setup my Paid Search Numbers to forward calls to different phone numbers? Are there any extra costs associated with using this feature?

Yes, AvidTrak allows you to forward and connect calls to different phone numbers. There are no extra costs associated with using this feature.

How do I prevent Google Ads from rejecting call tracking numbers in my call extension campaigns?

When you create a new campaign in Google Ads, Google’s bot visits your website to validate the phone number that appears on the web pages. If the phone number that appears on the web page is different than what you have entered in your campaign, Google may reject the ad. Google recommends that you connect your search console with your Google ads account to negate ad rejection.

How many months of data is available in AvidTrak?

We store a total of 24 months of data in AvidTrak.

Still have more questions? Call (888) 592-2921
or Email Info@AvidTrak.com

What some of our customers are saying about us…

“You guys have the best customer service in the industry.”

“Those other guys made me pay so much more for the same features, and they even charge extra for their nonexistent customer service.”

“I can’t believe you offer all the features I need at such a reasonable price.”

“I wish I had found you before I spent thousands of dollars more than I needed to, on the same functionality that you offer.”

“You are our company’s secret weapon.”

“I am closing so many more sales now that I’m using your Contact Center.”

Sign Up for an AvidTrak Account Today with A

Free Trial Plan

that includes

All the Features.

(No Credit Card Required.)

Starter

$15

Includes: Volume
Numbers
AT-Numbers

Numbers:

The specified 30-day quantity of local phone numbers in each package. Overage charges are applicable only after the respective volume has been exceeded for the period.

5
Minutes
AT-Minutes

Minutes:

The specified 30-day volume of talk time minutes in each local package. Overage charges are applicable only after the respective volume has been exceeded for the period.

500
SMS
AT-SMS

SMS:

The number of sms that a supervisor can send or receive. Overage charges are applicable only after the respective volume has been exceeded for the period.

100
Call Recording Minutes
AT-Rec-Minutes

Call Recording Minutes:

The number of minutes for which call recording will be available if recording will be set to on for the phone number.

500
CNAME Lookup Calls
AT-CName

CNAME Lookup Calls:

Number of calls for which caller name will be fetched (if enabled).

50
   
   
Start Free Trial

* $20 free credit / 14 days
(whichever comes first)

Most Popular

Professional

$30

Includes: Volume
Numbers 10
Minutes 1500
SMS 300
Call Recording Minutes 1500
CNAME Lookup Calls 100
   
   
Start Free Trial

* $20 free credit / 14 days
(whichever comes first)

Agency

$55

Includes: Volume
Numbers 30
Minutes 2500
SMS 1000
Call Recording Minutes 2500
CNAME Lookup Calls 300
Client Accounts 1000
   
Start Free Trial

* $20 free credit / 14 days
(whichever comes first)

Start your Call Tracking Free Trial Today with $20 Credit

Call (888) 592-2921 or Email Info@AvidTrak.com for more information

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