SOCIAL MEDIA

Track all your calls from Social Media Campaigns

determine which social media campaign generates the most phone leads

  • AvidTrak provides the capability to measure the level of customer engagement and awareness created by Social Media Campaigns.
  • Use campaign conversion data to outbid the competition on your high value placements and targeting.
  • Optimize Campaign ROI by cutting advertising spend on poor performing campaigns.

DYNAMIC PHONE NUMBER INSERTION FOR SOCIAL MEDIA CAMPAIGNS

  • Insert a unique call tracking number to distinguish between paid social media traffic and direct load/organic visits to your website.
  • Track phone calls from all your social media campaigns or only high-value placements.
  • Follow web visitors using Call tracking numbers as they navigate through your website.
  • Connect phone calls from Paid social media traffic directly to your sales teams.
  • Record calls and listen to conversations between your callers and your sales teams.

INTEGRATE SOCIAL MEDIA CAMPAIGN CALL DATA INTO CRM AND DATA ANALYTICS PLATFORMS

  • AvidTrak easily reports call data into popular CRM such as Salesforce, Zoho and HubSpot.
  • Get clarity on campaign performance by integrating call data into Google Data Studio and Google Analytics.
  • Use AvidTrak call data to automate your targeting and CPA.
  • Utilize AvidTrak RESTFUL API to report call conversions into your proprietary dashboards and analytical tools.

AVIDTRAK SOCIAL MEDIA TRACKING FAQs!

How many phone numbers would I need to use for social media call tracking?

The quantity of phone numbers you would need is dependent on the cost per click for each campaign. We would advise assigning 1:1 (meaning 1 phone number to 1 campaign) for ‘high value’ audiences. An alternative method is to review your hourly traffic rate and assign an equivalent quantity of phone numbers. Example, if you are averaging 5 clicks per hour from Facebook/Instagram Ads, then you would assign 5 phone numbers dedicated to Facebook/Instagram Ads.

Can I track at an ad group or campaign level if I do not need the granularity of individual campaigns?

Yes, you can track at an ad group or campaign level. To achieve this objective, you would need to add an extra parameter to your destination URL which would trigger a unique phone number associated with the ad group or campaign.

If I track at an ad group or campaign level, would I still be able to obtain targeting data?

Yes, targeting data are available even if you are only tracking at an ad group or campaign level. However, note that the accuracy of tracking might get reduced.

Can I use the same phone number for dynamic number insertion and placement with CTA on social media campaigns?

Yes, you can use the same number within the CTA in social media and for Dynamic Number Insertion, but this is not a recommended practice as it can adversely impact your data analytics.

Do you support special campaign parameters in the destination URL such that it would trigger a signal for the insertion of a specific phone number on the web page?

Yes, AvidTrak works well with custom campaign parameters. Please contact AvidTrak’s Support Team to learn how best to use custom parameters to trigger dynamic number insertion on pages.

Is there an extra charge or fee to integrate AvidTrak Call Data into 3rd party CRM, Ad Management Platforms or Analytics Packages?

There are no extra charges for integrating AvidTrak Call Data into third-party CRM, Ad Management Platforms or Analytics Packages.

Can I customize the triggers when a phone call is reported as a conversion into an ad management platform or CRM?

Yes, we allow for custom triggers to be implemented so that calls may be filtered to your specification before it is reported as a conversion into an ad management platform.

Do you offer phone call conversation transcription services?

Yes, every phone call can be set up for post-call transcription and word flagging. You can also set up rules for ease in filtering out specific additional categorization calls that meet your specifications.

What do I need to do to implement Dynamic Number Insertion and Ad Tracking for my Paid Social Media Campaigns?

To implement Dynamic Number Insertion (DNI) on your web pages, you would need to assign a phone number to a particular channel such as Facebook or YouTube, and target that tracking number to swap a single or multiple numbers on your web pages. Next, you would need to add AvidTrak’s JavaScript to all your pages where you need DNI. Lastly, test using a web browser in Incognito or Private mode to ensure that you are seeing DNI of the assigned phone number. If you have any issues, please feel free to contact AvidTrak’s Support Team for assistance.

What if I have different phone numbers on my web pages related to Sales, Service and Billing and I only want to track calls to my Sales teams? Will AvidTrak work in such a use-case?

Yes, AvidTrak will work in the scenario that has been described. To target only the replacement of the Sales phone number, you would need to enter the sales phone number digits in the number setup screen and AvidTrak would do the rest.

Can I setup my Paid Social Media Ads to forward calls to different phone numbers? Are there any extra costs associated with using this feature?

Yes, AvidTrak allows you to forward and connect calls to different phone numbers. There are no extra costs associated with using this feature.

How many months of data are available in AvidTrak?

We store a total of 24 months of data in AvidTrak.

Still have more questions? Call (888) 592-2921
or Email Info@AvidTrak.com

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“I am closing so many more sales now that I’m using your Contact Center.”

Sign Up for an AvidTrak Account Today with A

Free Trial Plan

that includes

All the Features.

(No Credit Card Required.)

Starter

$15

Includes:Volume
Numbers
AT-Numbers

Numbers:

The specified 30-day quantity of local phone numbers in each package. Overage charges are applicable only after the respective volume has been exceeded for the period.

5
Minutes
AT-Minutes

Minutes:

The specified 30-day volume of talk time minutes in each local package. Overage charges are applicable only after the respective volume has been exceeded for the period.

500
SMS
AT-SMS

SMS:

The number of sms that a supervisor can send or receive. Overage charges are applicable only after the respective volume has been exceeded for the period.

100
Call Recording Minutes
AT-Rec-Minutes

Call Recording Minutes:

The number of minutes for which call recording will be available if recording will be set to on for the phone number.

500
CNAME Lookup Calls
AT-CName

CNAME Lookup Calls:

Number of calls for which caller name will be fetched (if enabled).

50
  
  
Start Free Trial

* $20 free credit / 14 days
(whichever comes first)

Most Popular

Professional

$30

Includes:Volume
Numbers10
Minutes1500
SMS300
Call Recording Minutes1500
CNAME Lookup Calls100
  
  
Start Free Trial

* $20 free credit / 14 days
(whichever comes first)

Agency

$55

Includes:Volume
Numbers30
Minutes2500
SMS1000
Call Recording Minutes2500
CNAME Lookup Calls300
Client Accounts1000
  
Start Free Trial

* $20 free credit / 14 days
(whichever comes first)

Start your Call Tracking Free Trial Today with $20 Credit

Call (888) 592-2921 or Email Info@AvidTrak.com for more information

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