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TRACK ALL YOUR ADVERTISING CAMPAIGNS ON ONE PLATFORM

Track the performance of ALL your Advertising Campaigns.
Offline (Print, Radio, TV and Billboard) and
Online (Search, Social, Display, Organic and Email advertising campaigns.

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CALL TRACKING FOR YOUR PRINT,
RADIO, TV, AND BILLBOARD ADS

Set up offline ad tracking in under two minutes.

Record and Greet Callers.
Use Call Whisper to alert call attendant of source of lead.
Send email alerts as soon as call is completed.
Report into popular CRM such as Salesforce and Zoho.
Report into Google Analytics GA-4.
Run daily, weekly, and monthly campaign reports.

USE DIGITAL ADS CALL TRACKING

Pick out source of each call.

Assign a unique call tracking number to each source of web traffic: Google, Bing, Yahoo, Facebook, Instagram, LinkedIn, Yelp, Email, and all other digital marketing channels.
View the performance of your marketing channels (sources) in an easy-to-understand report.

KEYWORD CALL TRACKING

Knowing which Paid Search Keyword is creating calls is a necessity for increasing revenue and profits from Paid Search Campaigns.
Use Dynamic Number Insertion to track specific keywords from various paid search marketing channels.

A/B TESTING OF ADS FOR CONVERSION RATE OPTIMIZATION

Compare the performance of the same ad on different Web Page variations and placement of Call to Action on web page.
Compare the performance of different ad variations for the same page.
Compare the ad placement performance on the same website.

FRANCHISE BUSINESS AD TRACKING

Easily monitor the leads you generate for each Franchisee.
With AvidTrak, implementing Keyword or Source Level call tracking is simple and cost effective.
Generate Aggregated or Granular Reports across your campaigns and franchisees.
Deploy toll free and/or local numbers on local marketing campaigns, giving callers the opportunity to contact your franchisees on either a national or local level.

EMAIL AND FORM TRACKING

Use AvidTrak’s form and email conversion tracking script to track form submissions and emails.
Run reports on conversions and attributions across your marketing channels.

MOBILE ADS AND CALL EXTENSIONS TRACKING

Deploy unique tracking numbers on each mobile ad and each call extension in your PPC campaigns to evaluate ad performance.
Augment your understanding of your caller’s website behavior by using dynamic number insertion with call extension numbers.

CALL TRACKING NUMBER FEATURES FAQs

QUESTIONS

ANSWERS

How many phone numbers would I need to use for keyword call tracking?

The quantity of phone numbers you would need is dependent on the cost per click for each keyword. We would advise assigning 1:1 (meaning 1 phone number to 1 keyword)
for ‘expensive’ keywords. An alternative method is to review your hourly traffic rate and assign an equivalent quantity of phone numbers. Example, if you are averaging 5 clicks per hour from Google Ads, then you would assign 5 phone numbers dedicated to Google Ads.

Can I track at an ad group or campaign level if I do not need the granularity of keyword tracking?

Yes, keyword data are available even if you are only tracking at an ad group or campaign level. However, note that the accuracy of keyword tracking might get reduced.

If I track at an ad group or campaign level, would I still be able to obtain keyword data?

Yes, trend data reports are available in AvidTrak.

If I track at an ad group, campaign or keyword level would I be able to report conversions directly into Google Ads?

Yes, AvidTrak utilizes Google Ads’ API to report conversions directly into your Google Ads account. You would need to enable ‘Auto Tagging’ in your Google Ads account and also enter your Google Account ID in your AvidTrak account to get the conversions reported directly into your Google Account.

How do I prevent Google Ads from rejecting call tracking numbers in my call extension campaigns?

When you create a new campaign in Google Ads, Google’s bot visits your website to validate the phone number that appears on the web pages. If the phone number that appears on the web page is different than what you have entered in your campaign, Google may reject the ad. Google recommends that you connect your search console with your Google ads account to negate ad rejection.

What are best tracking practices for franchise marketers?

What we recommend to our franchise marketing partners is to use a toll-free number in the Header, Body and Footer of web pages, and a local number for each franchisee. The toll-free number acts as a ‘catch-all’ and when it is called it allows the caller to be directed to a local franchisee based upon the caller’s calling area code, or zip code. If the visitor chooses they can always call the local number of the franchisee.

Can I perform dynamic number insertion tracking for my franchise marketing campaigns?

Yes, you can do dynamic number insertion tracking for franchise marketing campaigns. Please reach out to the Support Team at AvidTrak to get assistance in setting up your campaigns.

How many months of data may be compared in AvidTrak?

We store a total of 24 months of data in AvidTrak.

Still have more questions? Call (888) 592-2921
or Email Info@AvidTrak.com

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