Managing a multi channel marketing campaign can feel like trying to piece together a puzzle with a million tiny pieces. From social media and email to TV ads and Google searches, it is easy for marketers to accurately determine which marketing tactics are actually driving results.
The real pain point? Without proper tracking, businesses can waste valuable time and money on channels that aren’t converting leads, delivering measurable ROI and lack the data required to fine-tune their strategy.
Call tracking provides a solution to this conundrum by providing businesses with a direct and quantifiable connection between the user journey and specific marketing efforts.
Call tracking analyzes which campaigns, keywords, or ads lead to phone calls and offers a way to bridge the gap between online and offline marketing efforts. Businesses can make data-driven decisions, optimize their marketing spend, and ensure they’re targeting the right audience with the right message.
AvidTrak makes this process simpler and more accessible for businesses of all sizes.
Whether you’re managing a small-scale campaign or a complex, multi-location marketing strategy, AvidTrak’s call tracking solutions provide the tools you need to measure and optimize your marketing spend.
What is Multi-Channel Marketing
Multi-channel marketing is a strategy that involves using a variety of platforms and channels to reach and engage with a target audience.
Unlike single-channel marketing, where businesses focus on just one medium, multi-channel marketing ensures that a brand’s message is consistent across multiple online and offline touchpoints.
These channels include social media, email marketing, paid ads, SEO, mobile apps, TV, radio, and print media. The goal is to create a smooth customer experience that allows consumers to interact with a brand through different avenues based on their preferences.
For example, a customer might first discover a brand on social media, then visit its website to make a purchase, and later engage with a TV ad. Each of these interactions counts as part of the customer’s journey.
The challenge for marketers lies in tracking the effectiveness of each channel and understanding how they work together to drive conversions.
In a multi-channel strategy, it is important that all these channels are not just running in parallel but are interconnected, creating a cohesive customer experience. This helps guide the customer from one touchpoint to the next, leading to conversion and ensuring no lead or opportunity is missed!
The Role of Call Tracking in Multi-Channel Campaigns
With multi-channel marketing, it is common for businesses to feel overwhelmed by the sheer number of touchpoints they have to manage. Without the right tools, tracking the effectiveness of each channel and understanding which ones drive the most conversions can become challenging.
Call tracking software like AvidTrak helps solve this issue by linking each customer interaction to specific marketing efforts.
Call tracking allows marketers to connect phone calls directly to their multi channel marketing campaigns, providing insights into which channels, keywords, or ads are generating inbound calls.
This level of visibility is especially valuable in campaigns that span both online and offline channels, where customers might first interact with an online ad but choose to follow up with a phone call, fill out a form, click a link or text the business.
With call tracking in place, businesses can:
- Measure the effectiveness of their multi channel marketing platforms by identifying which channels lead to actual conversions.
- Track how customers move across different touchpoints in their journey, ensuring marketers can refine their strategies based on data-driven insights.
- Get a deeper understanding of customer behavior and preferences, allowing for better targeting and more personalized marketing.
For example, if a business runs ads across multiple platforms like Google, social media, and TV, call tracking can show exactly which campaign triggered the customer to reach out to the business. This is particularly valuable for industries like automotive dealerships or insurance agencies, where tracking the source of each lead impacts sales and customer acquisition.
By integrating this data into existing attribution models, businesses in sectors such as HVAC, education, or dentistry can optimize their marketing ROI and refine their customer outreach strategies.
Call tracking is the missing piece of the puzzle that helps businesses connect their online and offline marketing efforts, ensure that every campaign is accountable, and drive results.
Key Features of Call Tracking for Multi-Channel Marketing
It is important to have the right tools to track and analyze your efforts when managing a multi channel marketing campaign. Call tracking helps businesses understand where their leads are coming from and provides actionable insights to optimize and refine marketing strategies.
Here are the key features key features of call tracking for multi channel marketing campaigns:
1. Dynamic Number Insertion (DNI)
One of the biggest challenges in a multi-channel marketing strategy is tracking how customers move across different platforms before making a purchase or inquiry. DNI helps solve this by assigning unique phone numbers to each marketing channel.
When a potential customer visits a company’s website from an online ad, social media post, or organic search, DNI automatically displays a unique tracking number based on the source. If the customer decides to call, marketers can trace the call back to the exact marketing effort that led to the phone call.
AvidTrak simplifies the process of DNI by allowing businesses to quickly implement tracking numbers across their website or landing pages. Whether you’re running campaigns through Google Ads, Facebook, or other online channels, AvidTrak ensures that each visitor is shown a unique tracking number that’s tied to the specific marketing source they arrived from.
2. Keyword-Level Tracking
Understanding what triggers a potential customer to call is key to refining any multi channel marketing campaign. Keyword-level tracking helps businesses identify which specific search terms led to a phone inquiry.
This feature is important for paid search campaigns, where businesses bid on different keywords. It connects inbound calls to the exact keyword the customer searched before dialing the phone number.
This data helps marketers fine-tune their advertising platform strategies by focusing on high-performing keywords while reducing spending on those that don’t convert.
AvidTrak’s keyword tracking integrates with Google Ads and Bing Ads, allowing businesses to gain deeper insights into how their multi-channel marketing strategy is performing. Companies can improve their cost per acquisition (CPA) by ensuring their budget is allocated to the most effective keywords.
3. Channel-Specific Insights
Every business uses a mix of offline campaigns and digital channels to reach its audience. However, without proper tracking, it is hard to know which channels contribute the most to customer engagement.
Call tracking services like those provided by AvidTrak provide channel-specific insights, helping businesses understand whether their leads are coming from:
- Social media marketing (Facebook, Instagram, LinkedIn ads)
- Organic search and SEO efforts
- Pay-per-click (PPC) campaigns
- Email marketing and newsletters
- Traditional media like print, radio, and TV ads
- Search mobile ads
AvidTrak’s call tracking solution allows businesses to break down their multi-channel attribution data, making it easy to see which customer segments respond best to specific campaigns.
This level of visibility helps companies build a data-driven attribution model, leading to smarter marketing decisions and increased ROI.
4. Geo-Based Call Routing
For businesses that operate in multiple locations, ensuring that calls go to the right sales team or office is critical. Geo-based call routing automatically directs inbound calls to the nearest location based on the caller’s area or zip code.
This feature is especially valuable for:
- Franchises and multi-location businesses that want to connect callers with the nearest branch.
- Service-based businesses like HVAC, plumbing, and healthcare providers that operate in different cities or regions.
- Real estate agencies and insurance companies that need to assign leads based on local markets.
AvidTrak’s advanced call routing takes this a step further by allowing customers to input their location manually before being transferred. This ensures that potential leads always reach the most relevant team, reducing lost opportunities and improving response times.
5. Real-Time Call Alerts
In multi channel marketing campaigns, businesses need to act quickly when a lead comes in. A delayed response can mean losing a potential customer to a competitor.
AvidTrak offers real-time call alerts to help you avoid this challenge by notifying sales teams via email or SMS whenever a call is received.
Each alert includes key details such as the caller ID, tracking number, call time and date, and assigned labels, making it easy to track lead sources. Businesses can also use the call duration filter to receive alerts only for calls that meet certain length criteria, ensuring they focus on the most valuable leads.
With the quick call-back function, teams can respond instantly, reducing the risk of missed opportunities. Whether handling high-value leads, managing multiple sales agents, or running time-sensitive promotions, this feature ensures businesses can engage with customers at the right moment, improving overall conversion rates.
6. Call Recording and Password Protection
Call recording helps businesses review calls for training, quality control, and sales improvement.
AvidTrak’s call recording stores conversations in an audio MP3 format, allowing marketing teams to analyze common customer questions, objections, and concerns. With password protection, businesses can ensure that sensitive data remains secure and is only accessible to authorized personnel.
This feature is especially useful for industries like:
- Legal and retail custodial services that require compliance and security in client communications.
- Healthcare providers who need to review patient inquiries while maintaining privacy.
- Sales teams looking to refine their pitch based on past interactions.
7. Call Whisper Feature
When running a multi channel marketing platform, businesses often receive calls from multiple sources, making it challenging to track which campaign triggered each inquiry. Call whisper solves this problem by providing a short, discrete message to the call receiver before the conversation starts.
With AvidTrak’s call whisper, businesses can hear announcements such as “Lead from Google Ads” or “Referral from Social Media,” helping them understand the source of the lead before speaking with the customer.
Call whisper allows businesses to personalize interactions and improve conversion rates by providing immediate context.
8. Call Transcription and Keyword Flagging
Understanding what customers say on calls is as important as tracking where they come from.
Call transcription converts recorded phone conversations into searchable text, making it easier for businesses to analyze customer behavior and identify recurring patterns.
AvidTrak’s keyword flagging feature takes this further by automatically identifying important terms related to customer intent. Businesses can set up keyword flags such as “pricing,” “appointment,” or “quote request,” helping them prioritize leads with high purchase intent.
9. CRM and Analytics Tool Integration
Integrating call tracking data with CRM and analytics platforms is important for businesses looking to take a data-driven approach to the market. AvidTrak supports direct integration with platforms like Salesforce, HubSpot, Zoho CRM, and Google Analytics, ensuring that every phone inquiry is logged and attributed correctly.
With this integration, businesses can:
- Track customer profiles and engagement history – View detailed customer interactions to personalize future conversations.
- Improve lead nurturing – Sales teams can follow up with leads more effectively by understanding their preferences and past interactions.
- Analyze multi-channel attribution data – Gain insights into how different marketing channels contribute to conversions.
- Combine call tracking with website analytics – Understand how customers move through the customer journey map and which touchpoints drive the most calls.
- Streamline lead management – Automatically sync call data with CRM systems, reducing manual data entry and improving efficiency.
- Optimize future campaigns – Use collected data to refine marketing strategies and improve customer relationship management (CRM).
10. Customizable Reporting Dashboards
Tracking call data is only useful if businesses can interpret and act on the information. AvidTrak’s customizable reporting dashboards allow businesses to view key performance metrics in an easy-to-understand format.
These dashboards provide insights into:
- Which multi-channel marketing platforms are generating the most calls?
- Customer segments and their engagement patterns.
- Attribution models and how different touchpoints contribute to conversions.
- Average cost per acquisition and marketing spend efficiency.
By customizing reports based on business goals, marketers can optimize their advertising platform strategy and ensure every dollar spent delivers measurable results.
11. Google Bot DNI Number Integration
For businesses that rely on local SEO, ensuring that Google recognizes the correct phone number is important to maintain search rankings and credibility. AvidTrak’s Google Bot DNI Number Integration allows businesses to display a specific tracking number when Google’s web crawlers visit their site.
This feature helps maintain accuracy in Google My Business (GMB) listings, preventing mistakes that can negatively impact organic search traffic. By ensuring that phone numbers remain consistent across different platforms, businesses can improve their online visibility, attract more inbound calls, and strengthen their Google Ads call tracking efforts.
12. Robocall Blocker
Unwanted robocalls can waste time and resources for businesses that rely on phone inquiries for conversions. AvidTrak’s Robocall Blocker helps eliminate spam calls by using an audio CAPTCHA system, preventing automated calls from getting through.
This feature is particularly useful for businesses running high-volume call tracking campaigns, ensuring that sales teams only receive genuine leads. By reducing spam, businesses can focus on engaging real customers and improving their marketing ROI.
13. A2P Messaging (Application-to-Person)
In addition to call tracking, businesses can also engage leads through A2P (Application to Person) messaging. This allows companies to send SMS updates, appointment reminders, and promotional offers to customers who have opted in, ensuring continued engagement.
For industries like salons, wellness, and eCommerce, where quick and direct communication is key, A2P messaging ensures timely engagement and stronger customer relationships.
However, sending A2P messages comes with a challenge.
Mobile carriers such as T-Mobile and AT&T require businesses to register their brand and campaign with The Campaign Registry before they can send messages using 10-digit Long Codes (10DLC). Without this registration, messages may be blocked or fail to reach customers.
AvidTrak simplifies this process by allowing businesses to register their brand and campaign directly with The Campaign Registry. This ensures compliance with carrier regulations while maintaining strong customer connections through reliable SMS communication.
14. Multi-Level Interactive Voice Response (IVR)
For businesses receiving high call volumes, Multi-Level Interactive Voice Response ensures that callers are directed to the right department without manual intervention.
AvidTrak’s IVR system allows businesses to create a structured menu, guiding callers based on their needs. For example, a customer calling a real estate agency might hear:
- Press 1 for sales
- Press 2 for customer support
- Press 3 for billing
By automating call routing, businesses can improve customer engagement, reduce wait times, and improve overall customer experience.
15. Online Form Conversion Tracking
In a multi channel marketing campaign, businesses often generate leads through online forms, such as contact requests, quote submissions, or appointment bookings.
However, many companies struggle to track how these form submissions connect to their overall multi channel marketing strategy. Without proper attribution, it is difficult to know which marketing channels are actually driving conversions.
When a visitor fills out an online form, AvidTrak captures key details, including the traffic source, campaign, and keywords that led to the submission.
This feature is especially valuable for businesses running Google Ads call tracking, social media campaigns, or email marketing, where leads may interact with multiple touchpoints before converting.
Why Choose AvidTrak for Multi-Channel Call Tracking?
Managing a multi channel marketing campaign requires the right tools to measure performance, track leads, and optimize conversions. AvidTrak provides a cost-effective and feature-rich solution that helps simplify call tracking across multiple platforms.
Cost-Effective
Many call tracking providers charge high fees for basic tracking, making it difficult for small and mid-sized businesses to justify the cost. AvidTrak offers affordable pricing while still delivering advanced tracking solutions.
Unlike other providers, AvidTrak also offers extensive customization options at no extra cost, allowing businesses to customize call tracking settings, reports, and integrations to fit their specific needs.
AvidTrak ensures that companies only pay for what they need. By optimizing cost per acquisition (CPA) and reducing wasted ad spend, businesses can improve their marketing ROI without overpaying for tracking services.
Comprehensive Features
AvidTrak is not just a basic call tracking platform—it provides an extensive set of tracking solutions to help businesses measure success across different marketing channels. Key features include:
- Dynamic Number Insertion (DNI) for tracking Google Ads, social media, and SEO-driven calls.
- Keyword-level tracking to connect inbound calls to specific search terms and advertisements.
- Multi-level IVR and geo-based call routing to ensure leads reach the right team.
- Integration with CRM and analytics tools, such as Salesforce, HubSpot, and Google Analytics.
- Online form conversion tracking to measure both phone and form-driven leads.
- A2P messaging to engage leads via SMS.
- Customizable reporting dashboards for in-depth analytics.
With these advanced call tracking features, businesses can track customer engagement, improve multi-channel attribution, and refine their marketing strategy based on accurate data.
Expertise and Support
AvidTrak has 14+ years of experience helping businesses solve complex tracking challenges. Unlike other platforms that only provide software, AvidTrak offers expert guidance and excellent customer support to help companies set up and optimize their tracking solutions.
Whether a company needs simple call tracking for PPC ads or complex routing for multi-location businesses, AvidTrak provides the right tools and expertise to ensure success. With a dedicated support team, businesses can quickly troubleshoot issues, integrate new features, and get the most out of their multi-channel marketing strategy.
Key Takeaways
Running a multi channel marketing campaign without proper tracking is like traveling without a map. You can spend money on ads and content but are left guessing without knowing which channels drive conversions.
Call tracking for multi channel marketing platforms bridges this gap, providing clear insights into which marketing efforts are generating leads and sales.
AvidTrak makes call tracking simple and effective for businesses of all sizes.
From Google Ads call tracking to analyzing offline campaigns, AvidTrak offers a cost-effective, customizable, and data-driven solution.
Stop guessing where your leads are coming from – start tracking them with AvidTrak today! Sign up today!
Frequently Asked Questions
1. What is a multi-channel marketing campaign?
A multi-channel marketing campaign uses multiple platforms such as social media, Google Ads, email, and offline channels to engage with potential customers and drive conversions.
2. How does call tracking improve multi-channel marketing?
Call tracking connects inbound phone calls to specific marketing efforts, helping businesses measure which channels, keywords, or ads drive the most leads. This allows for better multi-channel attribution and optimized ad spending.
3. What makes AvidTrak different from other call tracking providers?
AvidTrak offers affordable pricing, free customization, and strong customer support. Thus, businesses can easily track calls from multiple channels without overpaying for unnecessary features.
4. Can AvidTrak track both online and offline marketing campaigns?
Yes. AvidTrak tracks calls from Google Ads, SEO, social media, email, TV, radio, and print ads, ensuring businesses get a complete view of their marketing ROI.
5. How do I get started with AvidTrak?
Visit AvidTrak to learn more and sign up for a free plan. Our team will help you quickly set up call tracking for your multi channel marketing strategies!
