10 Best Sales Lead Management Software

Imagine having precise control over where every marketing dollar goes, knowing exactly which campaigns drive the most engagement and real revenue.

Without the right system in place, handling leads quickly can become a complex, time-consuming task. Whether you’re working with a small team or managing large-scale campaigns, choosing the right sales lead management software can make all the difference in optimizing your sales funnel, improving conversion rates, and driving better results.

Managing sales leads effectively can be a game-changer for businesses looking to close more deals and save valuable time. With so many tools on the market, finding the right sales lead management software that fits your needs and budget can feel overwhelming.

In this blog, we will explore the top 10 sales lead management software that can help transform your sales process. Choose the one that best fits your needs! 

List of the Top 10 Sales Lead Management Software

1. AvidTrak
2. Aircall
3. CallPage
4. CallRail
5. CallSource
6. CallTrackingMetrics
7. Dialpad
8. Hubspot
9. JustCall
10. WhatConverts

1. AvidTrak 

AvidTrak is an excellent sales lead management tool designed to help businesses effectively track, manage, and convert leads. Whether you’re running a small business or managing a large enterprise, AvidTrak offers a user-friendly platform that simplifies the entire lead management process. It stands out with its unique ability to track phone leads through features like DNI and detailed call reporting.

What makes AvidTrak even more appealing is its all-feature inclusive free trial, which allows businesses to test the platform before committing to a subscription. AvidTrak offers free customization, ensuring that the software fits easily into your existing workflow. With exceptional customer support, businesses can rest assured that they’ll get the help they need to optimize their sales lead management process. 

Features

• After Hours Call Routing
• Area Code-Based Call Routing
• Call Email Alerts
• Call Recording
• Call Transcription
• Advanced DNI Options
• IVR (Interactive Voice Response)
• Simultaneous Call Forwarding
• Google Analytics 4 Integration
• Sequential Call Forwarding
• Sub-domain Number Follow
• Tracking ID Hide/Display
• Call Whisper
• Third-Party Integrations
• Form Tracking
• Customizable Reporting Dashboard
• Inventory of Phone Numbers
• Customizable Call Attribution
• Email Marketing 

Top 3 Features

1. Call Tracking & Analytics

AvidTrak offers advanced call tracking features, allowing businesses to monitor and analyze inbound and outbound calls generated from marketing campaigns. With detailed analytics, you can make data-driven decisions to maximize your ROI. 

2. Dynamic Number Insertion (DNI)

This feature enables AvidTrak to display unique phone numbers for different campaigns, helping you track exactly which source a lead is coming from. By linking leads to specific campaigns, businesses can better allocate resources and optimize their sales efforts. DNI ensures accurate tracking and reporting for every marketing initiative.

3. Lead Management Dashboard

AvidTrak’s user-friendly dashboard provides a clear overview of all your leads and interactions in one place. You can track the status of each lead, set follow-up reminders, and monitor performance metrics. This centralized platform ensures that your sales team is always on top of their lead management tasks.

Pros

• No obligation 14-day free trial with $20 credit inclusive of all features
• Transparent, affordable pricing with no hidden fees
• Excellent customer support and instant response times
• Easy setup and user-friendly interface
• Extensive customization options without any additional charges
• Seamless integration with CRM platforms
• Provides simple, low-cost tracking, recording, and marketing attribution
• Optimize campaigns to increase conversions

Cons

• Looker Studio Partner Connector is currently unavailable
• No GHL integration

Pricing

Here are the pricing plans offered by AvidTrak:

• Starter: $15/month
• Professional: $30/month
• Agency: $55/month

Final Verdict

AvidTrak is a reliable and efficient sales lead management software, specifically designed to help businesses track, manage, and convert leads effectively. Its unique features make it an invaluable tool for businesses looking to optimize their sales funnel and conversion rates.

It offers affordable pricing plans and customizable solutions tailored to meet your specific business needs, and top-notch customer support to guide you through the setup and beyond. If you are seeking an affordable, intuitive, and scalable sales lead management system that provides clear insights into your lead generation efforts, AvidTrak is an excellent choice to consider. Its combination of flexibility, ease of use, and support make it stand out. 

Never miss a lead again! Try AvidTrak today with a free trial and see the difference!

2. Aircall 

Aircall is a cloud-based sales lead management software designed for sales teams. Known for its flexibility, it simplifies call management while integrating with popular customer relationship management software and other tools. Its beginner-friendly interface and features make it a practical choice for tracking customer activities and improving sales visibility.

Features

• Integration with CRM
• Call Routing 
• Lead Segmentation 
• Collaborative Call Features 
• Voicemail Transcription & Analytics
• Call Whisper
• Call Recording

Top 3 Features

1. Call Routing and Queue Management

Aircall helps in the sales process by ensuring potential customers are connected to the right sales representatives without delays.

2. CRM Integration

This sales lead management software provides easy integration with tools like Salesforce, HubSpot, and Zendesk, centralizing customer relationship management and lead tracking.

3. Voice Calls Transcription

Transcription saves valuable time for sales representatives by converting voicemails into text for easier access and follow-up.

Pros

• Easy to set up and use
• Multiple integrations
• Useful collaboration features 

Cons

• Pricing is high for smaller teams
• Limited reporting features 
• Requires a stable internet connection for optimal functionality

Pricing

AirCall offers the following pricing plans:

• Essentials: $30 per user/month
• Professional: $50 per user/month
• Custom: Contact sales

Final Verdict

AirCall is particularly suited for companies managing complex sales and requiring real-time team collaboration. While it delivers lead management features like call routing and CRM integration, its pricing and limited reporting features may not cater to businesses looking for affordable plans or advanced analytics.

3. CallPage

CallPage is a sales lead management tool designed to connect businesses with potential customers through instant callback services. With features like automatic follow-up reminders, customer tracking, and actionable insights, it’s a budget-friendly lead management solution for businesses aiming to improve their conversion ratio and sales efforts.

Features

• Call Tracking & Recording
• Lead Tracking 
• Automatic Follow-up Reminders
• Call Scheduling
• Detailed Metrics Reporting
• Integration with Popular CRM Platforms

Top 3 Features

1. Call Tracking & Recording

CallPage’s call tracking and recording feature allows businesses to monitor and record incoming calls, providing valuable insights into customer conversations.

2. Lead Tracking 

CallPage helps businesses identify qualified leads and focus on high-priority prospects for better sales management.

3. Performance Metrics Reports

It provides important insights into campaign efforts and customer activities, allowing businesses to refine their sales process.

Pros

• Improves conversion rates 
• Easy integration with existing CRM tools

Cons

• Limited advanced features 
• Customization options are restricted
• Requires consistent internet connectivity for optimal performance

Pricing

CallPage offers the following pricing plans:

• Essentials: $31/month
• Pro: $79/month
• Enterprise: Custom pricing

Final Verdict

CallPage is a lead management software ideal for small businesses looking for basic lead management features and callback services. However, larger organizations or those requiring advanced lead segmentation capabilities and extensive reporting features may find its feature list lacking. 

4. CallRail

CallRail is a popular call tracking and lead management software for businesses to track the effectiveness of their marketing campaigns. By providing detailed analytics and reporting features, it helps businesses optimize their marketing strategies and enhance the lead management process. CallRail’s user-friendly interface and reporting features make it a go-to choice for many marketers.

Features

• Call Tracking & Analytics 
• Call Alerts 
• Customizable Reporting
• Keyword-Level Tracking 
• Dynamic Number Insertion 
• CRM Integration 
• Speech Analytics 

Top 3 Features

1. Call Tracking and Analytics

This sales lead management software tracks leads from different marketing sources, providing detailed performance data to refine marketing strategies and boost ROI.

2. Dynamic Number Insertion

DNI helps track the exact source of each lead, providing valuable insights into which campaigns are driving phone calls and conversions.

3. Speech Analytics

CallRail analyzes recorded calls to extract key insights from customer interactions, helping businesses fine-tune their messaging and sales tactics.

Pros

• Detailed analytics and reporting features
• Strong customer support options
• Easy to use

Cons

• Higher tiers can be costly 
• Limited customizability 
• Support requires a paid plan for access

Pricing

Here are the pricing plans for CallRail:

• Call Tracking: $45/month
• Call Tracking + Conversation Intelligence: $90/month
• Call Tracking + Form Tracking: $90/month
• Call Tracking Complete: $135/month

Final Verdict

CallRail is a highly effective lead management software with excellent call tracking and analytics features, making it a great choice for businesses that rely on phone leads. Its extensive features help businesses improve conversion rates and optimize marketing efforts. However, its pricing can be on the higher side, particularly for smaller businesses or those with lower call volumes. 

5. CallSource

CallSource is a detailed call tracking and lead management solution designed to help businesses track and manage phone leads effectively. Its advanced analytics and detailed reporting provide valuable insights into sales performance, helping businesses optimize their marketing campaigns and improve conversion rates.

Features

• Call Tracking & Analytics 
• Automatic Lead Routing
• Advanced Reporting 
• Integration with CRM Platforms.
• Keyword-level Tracking 
• Customizable Dashboards

Top 3 Features

1. Call Tracking & Analytics

CallSource tracks phone leads from various marketing channels, providing clear insights into what drives conversions.

2. Lead Routing

This tool automatically scores leads based on predefined criteria and routes them to the appropriate sales teams, ensuring no lead falls through the cracks.

3. Customizable Dashboards

Flexible dashboard customization allows businesses to focus on the metrics that matter most for their sales teams.

Pros

• Provides valuable insights into campaign efforts 
• Integration with CRM and other tools

Cons

• Pricing plans are expensive, especially for small businesses
• Limited features compared to other tools
• Requires some learning curve for setup

Pricing

Contact CallSource for tailored pricing plans based on business needs and size.

Final Verdict

The automatic lead scoring and routing in CallSource make it stand out. Its customizable dashboards provide great flexibility in tracking performance metrics. However, its pricing may be out of reach for smaller businesses, and it’s more beneficial for those specifically focused on phone-based sales. 

6. CallTrackingMetrics

CallTrackingMetrics is a great sales lead management software tailored for businesses that rely on calls to drive conversions. It combines call tracking, customer management, and analytics to deliver actionable sales reporting and insights into campaign efforts. Its customizable workflows make it a popular choice for improving conversion rates.

Features

• Custom Routing
• Softphones
• Automated Triggers
• Multiple Integrations
• DNI
• Lead Attribution
• Call Recording and Transcriptions

Top 3 Features

1. Lead Attribution

Lead attribution provides precise tracking of customer activities across marketing channels, offering actionable insights for campaign management.

2. Dynamic Number Insertion

The DNI feature dynamically displays unique phone numbers on your website based on the source of traffic, providing accurate tracking of calls from various online marketing channels.

3. Call Recording and Transcriptions

CallTrackingMetrics offers call recording and transcription features that allow businesses to review customer interactions, ensuring quality assurance and providing valuable insights.

Pros

• Extensive integration options
• Detailed reporting for tracking marketing ROI

Cons

• Learning curve for beginners
• Advanced features are expensive
• Support service requires payment

Pricing

CallTrackingMetrics offers the following pricing plans:

• Marketing Lite: $65/month (billed annually)
• Marketing Pro: $149/month (billed annually)
• Sales Engage: $274/month (billed annually)
• Enterprise: $1,999/month (billed annually)

Final Verdict

CallTrackingMetrics is ideal for businesses that heavily depend on phone leads and want to maximize the performance of their sales pipeline. With advanced lead segmentation capabilities and integrated email marketing, it provides tools to track lead interactions and improve sales performance. However, its pricing may not suit businesses looking for affordable plans or basic lead management solutions.

7. Dialpad

Dialpad is a modern communication platform that combines voice, video, and messaging with AI-driven insights. It’s designed to help sales teams improve their processes by offering tools that simplify customer interactions and provide valuable analytics. With its user-friendly design and CRM integrations, Dialpad caters to businesses aiming to improve their sales pipeline and conversion rates effectively.

Features

• Cloud Calling & Messaging
• AI-Powered Analytics
• Real-Time Reporting
• CRM Integration
• Customizable Workflows
• Call Routing & Tracking

Top 3 Features

1. Real-Time Transcriptions

Dialpad automatically converts calls into searchable text for better follow-ups. This also helps evaluate call performance and quality.

2. CRM Integration

This sales lead management software works easily with platforms like HubSpot, allowing for smooth sales and marketing processes.

3. Call Tracking 

Dialpad’s call tracking feature enables businesses to track and analyze every call made through its platform, providing valuable insights into customer interactions. 

Pros

• User-friendly interface
• Excellent call transcription accuracy

Cons

• Limited customization in basic plans
• Some users report occasional system lags

Pricing

Here are the pricing plans offered by Dialpad:

• Standard: $15/user/month
• Pro: $25/user/month
• Enterprise: Contact sales

Final Verdict

Dialpad is a good choice for sales teams looking to optimize their customer interactions. The real-time transcription feature saves valuable time and improves sales performance. However, its limited customization options in lower-tier plans might frustrate users who need more flexibility. Larger enterprises might require more advanced segmentation and reporting capabilities.

8. HubSpot

HubSpot is a Customer Relationship Management (CRM) software that helps businesses manage their sales pipeline, track customer interactions, and improve conversion rates. Known for its extensive range of tools, including email campaigns, lead segmentation, and actionable sales reporting, HubSpot is ideal for businesses of all sizes looking for integration across their marketing, sales, and customer service processes.

Features

• Integrated Email Marketing Platform
• Lead Tracking & Scoring
• Actionable Sales Reporting
• Customizable Workflows
• Call Recording
• Dashboard Customization
• Automatic Follow-up Reminders

Top 3 Features

1. Call Recording & Playback

HubSpot’s call recording and playback feature allows teams to revisit customer interactions for quality checks and training purposes. It also helps sales reps refine their strategies and improve communication. 

2. Email Marketing Platform

It allows for targeted email campaigns and follow-up emails. This ensures better customer interactions and lead generation.

3. Actionable Sales Reporting 

This sales lead management software provides valuable insights into sales efforts and performance metrics to optimize business process

Pros

• Beginner-friendly interface 
• Multiple integrations

Cons

• Advanced features come with higher pricing tiers
• Limited flexibility in customization

Pricing

Available as part of HubSpot’s CRM suite, with varied pricing tiers. Contact them for a quote.

Final Verdict

HubSpot is great for businesses looking to unify their sales, marketing, and customer service efforts on a single platform. Its integrated email marketing tools and customizable workflows make it a comprehensive solution for effective lead management and Customer Relationship Management software needs. However, the pricing for advanced features can be steep, especially for small teams or startups.

9. JustCall

JustCall is another sales lead management software that focuses on improving communication for sales teams. It offers customizable workflows, integrated email, and report tracking to help businesses manage their sales process and customer interactions efficiently. Its user-friendly interface is suitable for businesses looking to track lead interactions across multiple touchpoints.

Features

• Call Logging 
• CRM Integration 
• Call Recording 
• Call Coaching
• Reporting features
• Call Summary

Top 3 Features

1. Call Logging

JustCall automatically logs customer interactions, saving sales representatives valuable time and ensuring a detailed activity history.

2. Call Recording and Coaching 

These features enable managers to track lead interactions and improve sales performance through actionable sales reporting.

3. CRM Integration

JustCall provides quick integration with Customer Relationship Management software, offering a single platform for managing customer activities.

Pros

• Detailed communication tools 
• Dashboard customization options
• User-friendly interface 

Cons

• Higher pricing
• Limited offline functionality
• Advanced features may require additional customization

Pricing

JustCall offers the following pricing plans:

• Essentials: $19/per user/mo
• Team: $29/per user/mo
• Pro: $49/per user/mo
• Business: Custom

Final Verdict

With features like lead tracking and customizable workflows, JustCall is great for businesses aiming to improve their sales process and boost conversion rates. However, its pricing structure may not suit smaller companies with limited budgets. Businesses with advanced lead segmentation needs might need to explore additional solutions.

10. WhatConverts

Another sales lead management software, WhatConverts, is designed for businesses aiming to track and manage leads effectively across multiple channels. Its reporting features and easy integration options make it a valuable tool for businesses to refine their sales process and improve conversion ratios.

Features

• Lead Tracking 
• Detailed Reporting Features
• Email Marketing 
• Customizable Workflows 
• Advanced Lead Management
• Call Tracking

Top 3 Features

1. Lead Tracking 

WhatConverts tracks all customer interactions, from calls to form submissions, providing a complete view of the sales funnel.

2. Advanced Reporting 

This lead management tool offers excellent reporting tools to analyze performance metrics and gain insights into potential customer behavior.

3. Customizable Dashboards

WhatConverts allows businesses to create user-friendly interfaces tailored to their needs for efficient lead management.

Pros

• Tracks multiple lead sources
• Beginner-friendly interface

Cons

• Pricing is high for businesses with smaller budgets
• Limited features for advanced sales management
• Some integrations require additional setup

Pricing

WhatConverts offers 4 pricing plans:

• Call tracking (Single Account): $30/mo
• Plus: $60/mo
• Pro: $100/mo
• Elite: $160/mo

Final Verdict

WhatConverts stands out as an effective lead management tool for tracking and managing sales leads across various channels. Its advanced reporting features and dashboard customization make it a reasonable option. However, the higher pricing for advanced plans might deter small businesses or startups. 

Feature Comparison Table

Features / Tools	AvidTrak	AirCall	CallPage	CallRail	CallSource	Call Tracking Metrics	Dialpad	HubSpot	JustCall	WhatConverts
Call Recording & Transcription	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅
Dynamic Number Insertion	✅	❌	❌	✅	✅	✅	❌	✅	❌	✅
Detailed Reports	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅
CRM Integrations	✅	✅	✅	✅	❌	✅	✅	✅	✅	✅
Call Whisper	✅	✅	❌	✅	✅	✅	✅	❌	✅	✅
Tracking ID Hide/Display	✅	✅	❌	✅	❌	❌	❌	✅	❌	✅
Call Forwarding	✅	✅	❌	❌	❌	✅	✅	❌	✅	❌
Call Transfers	✅	✅	❌	✅	✅	✅	✅	✅	✅	❌
Zip-Code Routing	✅	❌	❌	✅	✅	✅	❌	✅	✅	✅
Pricing (Starting)	$15/mo	$30/mo	$31/mo	$45/mo	Custom	$65/mo	$15/mo	Custom	$19//mo	$30/mo

Key Takeaways

Choosing the right sales lead management software is important for improving your lead generation efforts and optimizing sales. Each tool we’ve discussed offers unique features and benefits, from advanced tracking to seamless integration with your marketing channels.

However, for businesses that rely on phone leads and need precise tracking of call conversions, AvidTrak stands out as a top choice. With its intuitive interface, powerful call tracking capabilities, and free customization options, AvidTrak has all the features offered by other software companies, and it provides a comprehensive solution for managing leads and boosting sales performance at the most affordable price.

Ready to take control of your sales funnel? Try AvidTrak today and experience improved, actionable lead management that helps you make smarter business decisions.

Frequently Asked Questions

1. What is sales lead management software?

Sales lead management software helps businesses track and manage their sales leads throughout the sales pipeline. It helps organize leads, monitor interactions, and improve follow-up efforts, ultimately boosting conversion rates.

2. How can sales lead management software improve my sales process?

By improving lead tracking, providing actionable insights, and automating follow-ups, sales lead management software helps sales teams convert more leads into customers. It ensures no lead is lost and provides visibility into each stage of the sales pipeline.

3. Why is AvidTrak ideal for managing phone leads?

AvidTrak specializes in call tracking, making it perfect for businesses that rely on phone leads. Its dynamic number insertion and detailed reporting features give businesses valuable insights into which marketing channels are driving phone conversions, and improving campaign efforts.

4. How does AvidTrak help improve sales performance?

AvidTrak provides key metrics and actionable insights on sales calls, allowing businesses to optimize their marketing strategies. With AvidTrak, you can track customer interactions, follow up on qualified leads, and make data-driven business decisions to boost sales.

5. What industries can benefit from AvidTrak’s sales lead management software?

AvidTrak is ideal for industries that rely on phone leads, including healthcare, real estate, legal services, and home services. Its features are tailored to track and convert calls into leads, helping these industries optimize their sales performance.