10 Best Lead Generation Tracking Software

Lead generation tracking software is a must-have for businesses looking to level up their sales and marketing strategies. These tools go beyond just tracking calls. They come packed with features like dynamic number insertion (DNI), real-time call routing, and integrations with your favorite platforms. They help you dig deeper into lead source, capture valuable customer data, and simplify your strategy with clear, data-driven insights.

If you are looking to make your sales funnel work better, connect with potential leads, or get clear insights into what’s driving your campaigns, these tools are built to help you do just that. 

Let’s review the 10 best lead generation tracking software solutions and see how they can fit your business needs.

List of the Best Lead Generation Tracking Software

1. AvidTrak
2. CallFire
3. CallRail
4. CallTrackingMetrics
5. Hubspot
6. Invoca
7. Ruler Analytics
8. Phonexa
9. WhatConverts
10. Zoho CRM

1. AvidTrak

AvidTrak is an advanced lead generation tracking software. It is specifically designed to help businesses understand their customer journey from start to finish. Whether it’s tracking calls, monitoring web traffic, or integrating with popular CRM systems, AvidTrak offers valuable insights into lead behavior and management at the lowest cost in the industry. AvidTrak’s excellent customer support and customization at no extra cost also sets it apart from its competitors.

This platform allows marketing teams to optimize their campaigns, providing detailed reports on customer interactions and valuable leads. With its user-friendly interface and strong functionality, AvidTrak guarantees you have everything you need to boost your lead generation efforts. It offers a free trial, inclusive of all features that can help you navigate the platform and understand it for your lead generation needs. 

Features

• Advanced DNI Options
• Customizable Reporting Dashboard
• Simultaneous Call Forwarding
• Call Email Alerts
• Call Recording
• Call Transcription
• Google Analytics 4 Integration
• Call Whisper
• IVR (Interactive Voice Response)
• Area Code-Based Call Routing (Geolocation)
• After Hours Call Routing
• Caller Sentiment Detection
• Sub-domain Number Follow
• Sequential Call Forwarding
• Tracking ID Hide/Display
• Third-Party Integrations
• Inventory of Phone Numbers
• Customizable Call Attribution
• Form Tracking

Top 3 Features

1. Dynamic Number Insertion (DNI)

With AvidTrak, you can track the performance of various marketing campaigns by assigning unique phone numbers. This helps identify which campaigns drive the most calls and conversions.

2. Multi-Platform IntegrationsAvidTrak integrates smoothly with platforms like Google Analytics, Salesforce, and HubSpot, ensuring you track customer interactions and optimize daily workflow easily.

3. Advanced Call Routing

This lead generation software allows leads to be connected to the most appropriate sales reps in real time, reducing wait times and improving customer satisfaction.

Pros

• Clear and budget-friendly pricing without any unexpected charges
• Exceptional customer service with quick assistance
• No obligation 14-day free trial with $20 credit inclusive of all features
• Advanced tools for handling call tracking, routing, and marketing analytics
• User-friendly interface for easy setup and navigation
• Improves campaign performance and boosts conversion rates
• Customization options are included at no additional cost
• Adaptable solution suitable for basic tracking and advanced needs
• Seamless integrations with popular CRM systems

Cons

• Lacks integration with GHL
• Partner Connector for Looker Studio is not supported yet

Pricing

AvidTrak offers 3 pricing plans:

• Starter: $15/month
• Professional: $30/month
• Agency: $55/month

Final Verdict

AvidTrak is the ultimate choice for businesses wanting to excel in lead generation tracking. Featuring advanced tools like dynamic number insertion, and seamless integrations with platforms such as Google Analytics, Google Ads, and leading CRMs, it offers everything you need to stay ahead with no hidden fees.

AvidTrak provides a complete overview of your campaign performance while delivering exceptional customer support. Designed to track and optimize every customer interaction, it allows businesses to amplify their lead generation strategies for maximum ROI.

Maximize your ROI with smarter lead tracking—Get started with AvidTrak today!

2.  CallFire

CallFire is a cloud-based communication platform that offers tools for voice and text messaging campaigns, aiming to improve lead generation efforts. It provides businesses with the ability to reach potential customers through call tracking, IVR, and texts. This platform helps teams boost their sales cycle.

Features

• IVR
• Advanced Call Tracking
• Text Messaging
• Sales Dialer
• Call Routing

Top 3 Features

1. Interactive Voice Response

CallFire’s IVR system allows businesses to create automated phone menus for efficient customer self-service and call routing. 

2. Real-Time Reporting

Get actionable insights into campaign performance with detailed analytics to optimize strategies and improve marketing performance.

3. Call Tracking

Monitor and analyze inbound and outbound calls to better understand customer interactions and improve lead conversion strategies.

Pros

• Scalable solutions 
• Comprehensive reporting and analytics

Cons

• Limited CRM integration options
• No free trial available

Pricing

CallFire offers 4 pricing plans:

• Pro: $599/month

• Grow: $299/month

• Startup: $199/month

• Lite: $99/month

Final Verdict

CallFire provides the relevant tools for businesses seeking to improve their lead generation. Its user-friendly platform and scalable solutions make it a viable option for various business sizes and marketing agencies. However, there is no free trial available, which means that businesses need to pay a subscription without trying the software first. 

3. CallRail

CallRail is another call tracking and analytics platform designed to help businesses understand which marketing campaigns drive phone calls and conversions. It offers insights into customer interactions, boosting qualified leads and increasing users per month. CallRail has a user-friendly interface, making it a suitable platform for multiple businesses. 

Features

• Call Routing
• Conversion Intelligence
• Call Recording
• Call Metrics
• Lead Attribution
• Call Analytics Dashboard
• Call Tracking
• DNI

Top 3 Features

1. Lead Identification

Identify lead sources instantly and access detailed caller profiles with all the insights you need right at your fingertips.

2. Outbound Lead Generation

With CallRail, manage contacts, track lead statuses, and access customer histories in one shared inbox. This helps boost potential buyers.

3. Dynamic Number Insertion

CallRail’s DNI allows you to assign unique phone numbers to track calls from specific campaigns or sources. This provides detailed insights into customer interactions and marketing efforts. 

Pros

• Comprehensive call tracking capabilities
• Integration with multiple marketing platforms
• Real-time analytics and reporting

Cons

• Limited advanced CRM features
• Additional costs for premium features

Pricing

CallRail offers 4 pricing plans:

• Call Tracking: $45/month

• Call Tracking + Conversion Intelligence: $90/month

• Call Tracking + Form Tracking: $90/month

• Call Tracking Complete: $135/month

Final Verdict

CallRail provides call tracking and analytics tools that help businesses optimize their marketing workflows. Its CRM software integration capabilities and user-friendly interface make it a good option in lead generation platforms. However, the pricing plans are a bit higher compared to competitors.

4. CallTrackingMetrics 

CallTrackingMetrics is a good choice for businesses focused on phone leads. It provides precise attribution to identify your most valuable lead sources, helping you optimize campaigns for better ROI. Beyond call tracking, it supports multi-channel communication, consolidating calls, texts, chats, and social media messages in one platform for efficient analysis and sales forecasting.

Features

• Real Time Call Reporting
• Call Routing
• Lead Routing
• Call Forwarding
• IVR
• Lead Scoring
• DNI

Top 3 Features

1. Dynamic Number Insertion

This feature assigns unique tracking numbers to your marketing campaigns, enabling precise attribution of phone calls to specific sources. 

2. Conversation Analytics

Transcribes and analyzes calls to extract valuable insights, helping businesses understand customer interactions and improve their sales strategies.

3. Automated Call Routing
Customize call routing to enable faster lead follow-ups, personalize caller experiences, categorize by intent, allocate leads to teams, and adapt automatically to schedules.

Pros

• Advanced call tracking capabilities
• Scalable solutions for businesses of all sizes

Cons

• Steeper learning curve for new users
• Higher pricing for advanced features

Pricing

CallTrackingMetrics offers 4 pricing plans:

• Marketing Lite: $79/month billed annually

• Marketing Pro: $179/month billed annually

• Sales Engage: $329/month billed annually

• Enterprise: $1999/month billed annually

Final Verdict

CallTrackingMetrics is a marketing software that offers a suite of tools for call tracking and lead management, helping businesses pinpoint lead sources, accelerate communication, and optimize marketing efforts. Its features help improve lead conversion rates while providing understanding of campaign strategies. 

5. Hubspot

Hubspot is an all in one inbound marketing, sales, and customer service platform designed to help businesses attract visitors, convert leads, and close prospective customers. Its comprehensive software options support various aspects of the customer journey and daily workflow for lead generation.

Features

• Lead Tracking
• Advanced Marketing Analytics
• Sales Tracking
• Lead Capturing
• Lead Management
• Intelligent Dashboard and Reporting
• CRM Integrations
• Lead Scoring

Top 3 Features

1. CRM Integration

Easily integrate with its marketing tools, providing a unified view of customer interactions and facilitating efficient lead management.

2. Lead Management 

HubSpot’s lead management feature helps businesses organize, track, and nurture leads through every stage of the sales funnel with ease.

3. Lead Capture

HubSpot’s lead capture tools, including forms, live chat, and automated workflows, streamline the process of gathering and managing prospects for better conversion rates.

Pros

• Third party integrations
• Advanced reporting and analytics

Cons

• Premium features require higher-priced plans
• Some tools may have a learning curve for new users

Pricing

Available as part of HubSpot’s CRM suite, with varied pricing tiers. Contact them for a quote.

Final Verdict

HubSpot is a user-friendly platform that supports inbound marketing, sales, and customer service processes. Its free plan and easy integration capabilities make it a good choice for startups and small businesses. However, the advanced features pose a learning curve for beginners and require technical expertise. 

6. Invoca 

Invoca is a lead generation tracking software designed for businesses aiming to improve their marketing strategies and boost lead conversion rates. By offering precise attribution, it helps companies identify the most effective lead sources and optimize campaigns. Invoca facilitates multi-channel communication, integrating calls, leads, and chats into a single platform for smooth analysis and lead management.

Features

• Real-Time Reporting
• Automated Call Routing
• Conversation Analytics
• Lead Scoring
• Call Tracking
• CRM Integration

Top 3 Features

1. Real-Time Reporting

Gather live data on call activities, enabling businesses to monitor campaign performance and make informed decisions promptly.

2. Conversation Intelligence

Invoca allows you to transcribe and analyze calls, helping businesses understand customer interactions and refine their sales strategies.

3. Automated Call Routing

Invoca customizes call routing to facilitate quicker lead follow-ups, personalize caller experiences, segment callers based on intent, and distribute leads. 

Pros

• Comprehensive lead management capabilities
• Advanced call tracking features

Cons

• Steeper learning curve for new users
• Pricing details are not publicly disclosed

Pricing

Inovoca offers pricing customized to your business requirements, usage, and chosen features. Reach out to their website to receive a custom quote.

Final Verdict 

Invoca is a lead generation tracking software that helps optimize marketing efforts and amplify lead conversion rates. Its real-time reporting and automated call routing provide insights and efficient lead management. However, there is a learning curve, and the need to inquire about pricing can be a drawback.

7. Ruler Analytics

Ruler Analytics is another reliable marketing attribution and lead tracking platform that helps marketers monitor customer journeys and attribute revenue to marketing efforts. It easily integrates with multiple marketing channels and CRM systems, providing a broader view of how leads interact with your brand. Ruler analytics facilitates businesses in data-driven decisions to gather sales opportunities and marketing workflows.

Features

• Marketing Attribution
• Lead Tracking
• Multiple Integrations
• Form Tracking
• Call Tracking

Top 3 Features

1. Marketing Attribution

Assign revenue to specific marketing channels and campaigns to precisely measure ROI and build a more effective budget plan.

2. Integration with Marketing and CRM Tools

Connect with marketing and CRM platforms to unify data, strengthen workflows, and improve sales pipeline management. 

3. Lead Tracking

Monitor leads across multiple channels with Ruler Analytics, including forms, calls, and live chats, to gain a complete understanding of the customer journey.

Pros

• Unique features
• Supports data-driven decision-making

Cons

• Pricing may be higher for small businesses
• Complexity in setup and integration

Pricing

Ruler Analytics offers 4 plans:

• Small Business: Starting at $140 per month
• Medium Business: Starting at $458 per month
• Large Business: Starting at $783 per month
• Enterprise: Price on application or custom pricing

Final Verdict

Ruler Analytics is a good solution for companies looking to understand and optimize their marketing strategy. Its comprehensive tracking and attribution features provide an understanding of customer behavior and campaign performance.  However, this software may present a learning curve and higher costs for smaller enterprises.

8. Phonexa 

Phonexa is a comprehensive marketing automation platform that allows businesses to specialize in call tracking, lead distribution, and email marketing. It helps improve marketing efforts and optimize lead management processes for businesses across various industries.

Features

• IVR
• Call Analytics
• Real Time Reporting
• Lead Distribution
• Call Tracking
• Lead Analytics

Top 3 Features

1. Real time Reporting

With Phonexa, you can generate quick, easy-to-read reports on your leads, providing instant access to clear and concise campaign data for a productive sales funnel. 

2. Lead Distribution

This lead generation tracking software allows to create custom configurations to automate the process of converting leads into loyal customers, improve workflows, and minimize customer wait times.

3. Multiple integrations

Connect with marketing tools and app integrations you use every day, making it simple to share lead data across your systems.

Pros

• Advanced call tracking and analytics
• Efficient lead distribution system

Cons

• Integration with certain third-party platforms may require additional setup
• Complex features for new users

Pricing

Phonexa offers the following pricing models:

• Lite: $250/month

• Premium: $500/month

• • Enterprise: $1000/month

• Custom: Get a custom quote 

Final Verdict

Phonexa is another leader tracking platform that provides tools for call tracking, lead management, and email marketing. With its range of features, it helps businesses simplify their marketing efforts and optimize lead generation workflows. However, its advanced features and some integrations are difficult to set up. 

9. WhatConverts

WhatConverts is a user-friendly lead generation tracking software with tools to monitor and analyze leads from various marketing channels. Key features include dynamic number insertion, form tracking, call tracking, and attribution modeling. WhatConverts helps businesses understand which marketing touchpoints drive the best results, enabling data-driven decisions to drive qualified leads. 

Features

• Call Tracking
• Lead Management
• Lead Tracking
• Real-Time Reporting
• Form Tracking

Top 3 Features

1. Lead Tracking

Track every lead and attribute marketing efforts across multiple conversions, calls, chats, or forms with WhatConverts.

2. Lead Management

Manage all your leads in one place with tools to sort, qualify, value, and export data, simplifying your workflow across campaigns.

3. Analytics Reports

Get smart lead tracking reports that reveal the top-performing marketing channels and keywords driving your best leads.

Pros

• Advanced call tracking features
• Customizable and detailed reporting

Cons

• Limited features compared to competitors
• Learning curve for advanced reporting functionalities

Pricing

WhatConverts offers the following pricing plans:

• Call Tracking: $30/month

• Plus: $60/month

• Pro: $100/month

• Elite: $160/month

Final Verdict

WhatConverts is a good choice for businesses seeking a simple yet reasonable lead tracking solution. With its easy interface and tools for tracking conversions across multiple channels, it’s suitable for those who want to augment lead management without dealing with complicated setups. However, the features are limited as compared to other tools. 

10. Zoho CRM 

Zoho CRM is a cloud-based customer relationship management platform designed to help businesses manage sales, marketing, and customer support in a single system. It offers a set of services such as lead management, account management, and advanced analytics to amplify lead processes and improve customer insights.

Features

• Real-Time Reporting and Dashboards
• Lead Tracking
• Marketing Automation
• Third-Party Integration

Top 3 Features

1. Lead Management

Drive leads from multiple sources, score them based on their potential, and distribute them to the right sales representatives for timely follow-ups.

2. Real Time Reporting

This software helps monitor key sales metrics with reports. It can be customized to include data across various modules and transforms insights into visual charts for better analysis.

3. Multiple Integrations

Zoho CRM’s multiple integrations feature connects with a wide range of tools like email platforms, marketing automation software, and third-party apps. 

Pros

• Scalable solutions for businesses of various sizes
• Various tools for lead and sales management

Cons

• Advanced features require paid plans
• Initial setup can be time-consuming

Pricing

Zoho CRM offers 4 pricing quotations:

• Standard: $14/month billed annually

• Professional: $23/month billed annually

• Enterprise: $40/month billed annually

• Ultimate: $52/month billed annually

Final Verdict

Zoho CRM is a good choice of marketing automation tool for businesses of all sizes, offering lead management, social media integration, and sales pipeline features to deliver an all-in-one solution for lead generation and customer relationship management. 

Feature Comparison Table

Features / Tools	AvidTrak	CallFire	CallRail	CallTrackingMetrics	Hubspot	Invoca	RulerAnalyrtics	Phonexa	WhatConverts	Zoho CRM
Call Tracking	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅
Dynamic Number Insertion	✅	❌	❌	✅	❌	✅	✅	✅	✅	✅
Detailed Reports	✅	✅	✅	✅	✅	✅	❌	✅	✅	✅
Call Whisper	✅	✅	✅	✅	❌	✅	❌	❌	✅	✅
CRM Integrations	✅	✅	✅	✅	❌	❌	✅	✅	✅	✅
Lead Tracking	✅	✅	✅	✅	✅	✅	✅	✅	✅	✅
IVR	✅	✅	✅	✅	✅	✅	❌	✅	❌	✅
Call Transfers	✅	✅	✅	❌	✅	❌	❌	✅	❌	❌
Pricing (Starting)	$15/mo	6¢ per minute/text	$45/mo	$79/mo	Custom	Custom	$140 per month	$250/mo	$30//mo	$14/mo

Conclusion 

Choosing the right lead generation tracking software can transform your business, impacting everything from capturing leads to optimizing conversions. The tools featured in this blog cater to multiple needs, offering solutions like detailed tracking, seamless integrations, and advanced analytics to improve your business’s sales process.

Among these, AvidTrak stands out for its extensive feature suite, customization, excellent customer support, affordability, strong capabilities, and user-friendly interface, making it an ideal choice for businesses aiming to streamline lead management and maximize ROI. 

Whether you’re just starting or scaling operations, AvidTrak can be the right choice for you, with its various customization capabilities without extra cost and excellent customer support that helps you right away. 

Try AvidTrak today and transform the way you approach lead tracking!

Frequently Asked Questions

1. What is lead generation tracking software?

Lead generation tracking software helps businesses monitor and manage their leads across multiple platforms, providing valuable insights into customer interactions and behaviors.

2. How does dynamic number insertion (DNI) work?

DNI assigns unique phone numbers to different marketing campaigns, enabling businesses to track call sources and measure campaign effectiveness.

3. Can lead tracking software integrate with CRM platforms?

Yes, most lead generation tracking software and sales tools, like AvidTrak, offer integrations with popular CRM platforms like Salesforce and HubSpot.

4. How important is pricing when choosing lead tracking software?

Pricing is important. Look for software that aligns with your budget and offers features with no hidden fee.

5. Is there a free trial for AvidTrak?

Yes, AvidTrak offers a 14-day free trial to explore its features. This trial includes a $20 credit that allows you to use the full suite of features. 

6. What features should I prioritize in lead tracking software?

Key features include multi-platform integrations, dynamic number insertion, real-time analytics, and strong reporting.