Use the Conversion Path Tracking Report to:
An Assist Page is a page which assists in making a conversion.
An Assist page may be vital in influencing the decision of the web visitor to convert (call or fill a form)
Use Assist Page frequency data to carefully modify page structures
You have a hunch that some web pages work better with Google Search while other pages work better with Display Ads
Use Page Conversion + Referring Channel Data to validate (or not) your hunch
Mobile Ad Costs are rising because of competition and require the same level of in depth analysis as other ad formats to improve conversions.
Utilize Conversion Path Reports to gather evidence on which pages work best in enabling Mobile Ad conversions
Some Landing Pages are great at generating conversions while other pages act as a vital staging ground towards conversion
Review and compare data on different landing pages to gather information on how each Landing Page behaves in influencing visitor behavior
View marketing channels with landing page data to see which combination is best matched in creating conversions.
Some web pages may be exceptionally good at creating conversions.
Utilize the Conversion Path Report over a range of time to view aggregated data on which pages resulted in the most conversions.
Use the knowledge of which pages worked in creating conversions to architect other pages to increase your conversion page assets
Organic Keywords are increasingly being masked by Search Engines.
Use Conversion Path Reports to derive which page and combination of pages lead to conversions.
Use page combination data with referring source data to derive page content for new pages
You can view a granular (call or conversion log) report of Assist Pages which comprises of a table that provides you with URLs of: Landing Page, Called From Page (CFP) and 5 pages that immediately preceded the conversion.
Additionally, you may view aggregated data for a period of time which captures the frequency of respective Assist Pages in various stages within the Path to Conversion.
Use Time Spent on Page data to gauge engagement. Are your potential clients spending time looking for information that could be placed more visibly or do you have content that is engaging and is helping influence conversions.
You may use historical data to make reasonable predictions on which landing page + channel combinations would continue to deliver conversions
Use Conversion Path Log report to filter Mobile conversions then filter by pages which yielded the most conversion. Compare the preceding data against pages which did not work. Can the latter be improved upon? Or do you need to change the Mobile Ad to match the content on the landing page, the Assist Page or Called From Page?
First start with a meaningful sample size of data. Then filter out pages that do not have conversions. Then pick the top 5 pages with conversions and start analyzing for commonalities in Assist Pages and Referring Source Channels. This is a starting point. You can also cross reference conversions against landing pages to determine if landing pages are influencing conversions.