Call tracking software connects marketing campaigns to actual phone calls generated by every advertising push. Marketers can identify which ads, pages, and keywords trigger inbound calls and conversions.
AvidTrak makes call tracking simple for agencies and SMBs that want low-cost, reliable call tracking services. You get Dynamic Number Insertion, call recording, AI-powered transcription, AI-powered conversation outcome extraction, Google Analytics reporting, and many other features that ensure every marketing expenditure is maximized.
This guide compares the best call tracking software from leading call tracking providers. You will find what matters for call routing, call analytics, and the right tracking number setup.
Pick the tool that fits your call management needs today and can grow with your call flows tomorrow.
What is a Call Tracking Software?
Call tracking software is a tool that assigns a unique tracking number to marketing channels such as online ads, social media campaigns, or print ads. Every call is logged with call details, which include source, call length, and the call history feature. Businesses use call tracking software to review call recordings, analyze call data, and connect call conversions back to specific marketing tactics. This makes it a reliable way to measure and improve customer experience.
Why You Need Call Tracking Software for Marketing Success
Businesses invest heavily in marketing campaigns, but without accurate call analytics, it is difficult to determine which ads or keywords drive valuable inbound calls. Call tracking software connects call data to specific marketing tactics, making it easier to measure call conversions and refine ad spend.
According to 2025 call recording statistics, 50% of small and medium-sized enterprises plan to adopt call recording software solutions by 2026 to improve customer interactions and compliance. This growth highlights the increasing role of call tracking services in driving marketing success by linking every call to its source and providing measurable results.
What are the Key Features of a Call Tracking Software?
When choosing call tracking software, it is essential to focus on features that provide real value, such as:
AI Powered Conversation Outcome Tracking
AvidTrak is one of a handful of call tracking providers that offer AI-powered conversation outcome extraction, a powerful, new time-saving feature. AI-powered conversation outcome extraction helps businesses understand what actually happened during a call without having to listen to recordings or read conversation transcripts. By automatically tagging calls as conversions, follow-ups, or non-sales interactions, marketers can instantly evaluate the real value of each call. This critical insight connects marketing data to business results, allowing companies to refine their messaging and prioritize high-performing channels.
Tracking Metrics
A core feature of call tracking software is the ability to capture detailed call data. Metrics such as call volumes, call lengths, and call history help businesses understand caller behavior. With customizable reports and detailed analytics, companies can spot trends across marketing campaigns and use them to improve their ROI as well as the customer experience.
Conversion Attribution
Call tracking services connect inbound calls to their source. Using Dynamic Number Insertion, businesses can link call conversions to specific online ads, social media campaigns, or print ads. This makes call analytics essential for refining ad budgets and proving which marketing tactics deliver results.
Call Routing and Management
Beyond tracking, many call tracking providers include smart call routing tools. Features such as automated greeting, local or toll-free numbers, and flexible call flows make call management easier. These capabilities reduce missed opportunities, improve response times, and strengthen lead management.
AI-Powered Transcription and Analysis
Only a few advanced call tracking providers like AvidTrak offer AI-powered call transcription. AI-powered call transcription automatically converts every recorded call into text, enabling teams to review conversations without having to listen to call recordings. Transcripts can be searched, analyzed for keywords, and used to identify patterns such as customer pain points or agent performance. More advanced systems even detect sentiment and intent, helping businesses evaluate service quality and improve future interactions. The inclusion of AI transcription makes these platforms especially valuable for teams seeking accuracy, efficiency, and actionable understanding from every call.
List of the Best Call Tracking Software for 2025
- AvidTrak
- CallRail
- Twilio
- WhatConverts
- CallHippo
- Revenue.io
- Call Tracking Metrics
- Nimbata
- Invoca
- Gong
1. AvidTrak
AvidTrak’s call tracking software helps agencies, SMBs, and enterprise teams connect phone leads to specific marketing campaigns without hidden costs. It combines affordable call tracking services with AI-powered conversation transcription, call analytics, and flexible call routing. AvidTrak gives businesses the ability to monitor call volumes, review call recordings, and tie every call back to the right marketing tactic with tracking numbers for online ads, social media campaigns, and print ads.
Best For
AvidTrak is best for agencies needing white-labeled call tracking platforms, SMBs seeking affordable call attribution solutions, and enterprises with complex call flows such as multi-location routing, zip code routing, or franchise call management.
Features of AvidTrak for Call Tracking
- AI-powered Call Transcription with keyword flagging
- AI-Powered Conversation Outcome Extraction
- Call Recording
- Caller sentiment capability
- Call Whisper
- Live Call Monitoring
- Area Code-Based Call Routing
- IVR (Interactive Voice Response)
- Advanced DNI Options
- After Hours Call Routing
- Sentiment analysis
- Tracking ID Hide/Display
- Simultaneous Call Forwarding
- Sequential Call Forwarding
- Sub-domain Number Follow
- Call Email Alerts
- Email Marketing
- Third-Party Integrations
- Form Tracking
- Google Analytics 4 Integration
- Customizable Reporting Dashboard
- Inventory of Phone Numbers
- Customizable Call Attribution
Top 3 Features of AvidTrak for Call Tracking
1. AI-Powered Transcription and Outcome Extraction
AvidTrak’s AI-powered call transcription converts conversations into searchable text and flags outcomes such as bookings or pricing requests. This makes call analytics faster by turning long calls into actionable call details.
2. Dynamic Number Insertion (DNI)
AvidTrak’s Dynamic Number Insertion connects each inbound call to its source. From GBP call performance data to online ads, businesses get accurate call reporting that reveals which marketing campaigns bring qualified leads.
3. Call Routing Flexibility
With call routing options such as area code routing, zip code routing, and custom call flows, AvidTrak routes callers to the right agent or location. This reduces missed leads, improves response times, and strengthens customer experience.
Pros of AvidTrak for Call Tracking
- Transparent and affordable pricing with no hidden fees
- Responsive customer support with fast resolution times
- 14-day free trial with $20 credit, covering all features
- Supports simple, low-cost call tracking, call recording, and marketing attribution
- Improves campaign performance to drive more conversions
- Smooth CRM integration for better lead management
- Flexible customization options are included at no extra cost
- Quick setup with a user-friendly interface
Cons of AvidTrak for Call Recording
- No GHL integration
Software Directories Review
- G2: 4.1/5. A small business owner wrote, “Have used AvidTrak for a year…. very easy to use, and functional. Big improvement over the former product we used”.
Pricing of AvidTrak
AvidTrak offers three pricing plans:
- Starter: $15/month
- Professional: $30/month
- Agency: $55/month
Final Verdict
AvidTrak’s call tracking software is both affordable and feature-rich. From call recording to AI-powered conversation outcome extraction and conversion attribution, it balances growth with functionality. Agencies benefit from white labeling and client dashboards, while SMBs value the ease of use and excellent, timely support with no extra cost for support, integrations, or customizations.
Unlike many others, AvidTrak offers a free trial and a flat fee, making it one of the best-priced options on the market. For businesses wanting reliable call tracking providers, AvidTrak stands out as the best call tracking software choice in 2025.
2. CallRail
CallRail is a popular choice for businesses that need in-depth call tracking software and call analytics. It is particularly strong in tracking inbound calls, recording the team’s conversations, and scoring leads, making it easy to understand where your high-quality leads are coming from. It also offers multi-channel tracking, making it suitable for businesses with diverse marketing strategies.
Best For
CallRail fits agencies, franchises, and service brands that manage many tracking numbers across regions. It suits teams that want Google Analytics integrations, call reporting, and simple call management for high call volume workloads.
Features of CallRail
Keyword-Level Call Tracking
Call Recording and Lead Scoring
Multi-Channel Attribution
Form Tracking and Call Tracking Integration
Customizable Reporting Dashboard
- CRM and Google Analytics Integrations
Top 3 Features for Call Tracking
1. Call Recording
CallRail allows you to record and review inbound calls to evaluate lead quality, train staff, and improve customer experience. The scoring system helps prioritize leads.
2. Form Tracking
Track form submissions alongside calls for a full view of customer engagement, capturing leads from web forms to identify top-performing channels and increase marketing effectiveness.
3. Keyword-Level Tracking
Discover which keywords drive calls to gain insights for SEO and PPC. This feature helps optimize ad strategies, directing resources to high-performing keywords for better ROI.
Pros of CallRail for Call Tracking
- Simple setup for call tracking services
- Good fit for multi-location call flows
- High-quality call recordings
Cons of CallRail
- Advanced features add to the cost
- Limited customization in reporting
Software Directories Review
- G2: 4.6/5 (1,500+ reviews). A verified reviewer writes, “CallRail makes lead attribution effortless.”
- Software Advice: 4.5/5 overall rating with frequent praise for ease of use and value.
Pricing of CallRail
CallRail offers 4 pricing plans:
- Call Tracking: $45/month
- Call Tracking + Conversation Intelligence: $90/month
- Call Tracking + Form Tracking: $90/month
- Call Tracking Complete: $175/month
Final Verdict
CallRail is a great choice for agencies and multi-location businesses needing reliable call and form tracking. Its keyword-level tracking feature provides valuable insights for PPC and SEO campaigns, while the call recording and scoring options are ideal for lead qualification. Although advanced features may increase costs, CallRail’s versatility makes it a valuable tool for many businesses.
3. Twilio
Twilio is known for its customization and flexibility, providing API-driven call tracking solutions. It allows businesses to design fully personalized call tracking services that connect tracking numbers, call analytics, and call routing into existing systems. Twilio’s scalable infrastructure makes it reliable for managing global call volumes and call data.
Best For
Twilio is best for enterprises and tech-savvy teams needing custom-built call attribution solutions. It fits companies with international phone setups, complex call flows, and high inbound call demand that standard call tracking providers cannot support.
Features of Twilio
- Customizable Call Tracking API
- Inventory of local or toll-free numbers worldwide
- Lead Routing
- Global Number Coverage for International Calls
- Interactive Voice Response (IVR)
- Call Recording and Transcription
- SMS, chat, and third-party app integrations
- Reliable call reporting and flexible call management
Top 3 Features for Call Tracking
1. Customizable Call Tracking API
Twilio’s API lets businesses build fully personalized call tracking systems, which are ideal for unique needs or smooth integration with existing workflows beyond pre-built software limitations.
2. Wide Range of Tracking Numbers
Twilio provides a large inventory of local and toll-free numbers across multiple countries, ideal for marketing campaigns targeting diverse regions.
3. Intelligent Lead Routing
Twilio automatically routes calls to the right team members based on lead type, with IVR options for gathering additional information before connecting to agents.
Pros of Twilio for Call Tracking
- Highly customizable and flexible
- Global coverage with tracking numbers
- Scales with enterprise-level call volumes
Cons of Twilio
- Requires technical expertise
- Usage-based pricing can be unpredictable
Software Directories Review
- G2: 4.2/5, with reviewers praising Twilio’s scalability and global reach for call tracking software.
Pricing of Twilio
Twilio charges per minute or per use for calls, with costs adding up depending on usage. Pricing varies by country and volume.
Final Verdict
Twilio is a flexible choice for enterprises and developers who need a customizable call tracking software with global coverage. While it requires some technical expertise, Twilio’s flexibility gives it a unique edge for businesses needing a customized call-tracking platform.
Track your calls better with AvidTrak’s Twilio integration. Get more insights and improve your results.
4. WhatConverts
WhatConverts provides a complete solution for tracking leads across various channels, including calls, forms, and chats. It simplifies lead management by consolidating call data, form interactions, and call conversions into one dashboard.
Best For
WhatConverts works well for small to medium businesses and agencies that handle multiple tracking numbers, want combined call tracking services (calls + forms + chat), and value strong call analytics in one unified system.
Features of WhatConverts
- Multi-Channel Lead Tracking
- Detailed Call Analytics and Lead Source Reporting
- Automated Call Tagging
- Instant Tracking Number Setup
- Customizable Call Attribution
- Scheduled Reporting and Alerts
- Integration with Google Ads and Analytics
Top 3 Features
1. Track Leads with First Party Data
WhatConverts uses only first-party data, allowing smooth tracking of calls, forms, chats, and transactions without concerns about third-party cookie restrictions or potential bans.
2. Instant Phone Number Setup
Access millions of phone numbers from top telecom carriers. You can pick from a large inventory of local or toll-free numbers and deploy them immediately for marketing campaigns.
3. Automated Spam Blocking
Automatically block known spam callers, with options to manually block unwanted numbers, ensuring only genuine leads get through for a cleaner call tracking experience.
Pros of WhatConverts for Call Tracking
- Combines call tracking, form tracking, and chat in one tool
- Easy setup of tracking numbers and dashboard
- Transparent pricing and integration with major platforms
Cons of WhatConverts
- Limited advanced customization
- Best suited for small to medium businesses only
Software Directories Review
- G2: 4.9/5 from ~261 reviews. Reviewers praise its unified lead tracking.
Pricing of WhatConverts
WhatConverts offers 4 pricing plans:
- Call Tracking: $30/month
- Plus: $60/month
- Pro: $100/month
- Elite: $160/month
Final Verdict
WhatConverts stands out by offering unified call tracking software that also supports form tracking and chat tracking. It’s user-friendly, with features like automated reporting and detailed analytics that simplify lead management across multiple channels.
5. CallHippo
CallHippo is an easy-to-use call tracking software and virtual phone system for small to medium businesses. It offers essential features like call recording, tracking, and analytics, making it ideal for businesses looking to improve customer support and monitor team performance.
Best For
CallHippo is best for small and medium businesses that need a local or toll-free number, simple call flows, and basic call reporting. It’s also suited for teams expanding internationally and running online ads or social media campaigns that require dedicated tracking numbers.
Features of CallHippo
- Virtual Phone Numbers from Multiple Countries
- Call Recording and Call Analytics
- Call Monitoring with Real-Time Call Tracking Dashboard
- Interactive Voice Response (IVR) System
- Smart Call Routing and Queuing
- Voicemail and Call Forwarding
- Integration with CRM and Helpdesk Platforms
Top 3 Features for Call Tracking
1. Call Monitoring
CallHippo monitors live calls to provide instant feedback, support agents in real-time, and uphold quality standards, ensuring a positive caller experience for prospects and customers.
2. Smart Call Forwarding
CallHippo forwards incoming calls to designated devices or numbers, ensuring you stay accessible and responsive no matter where you are.
3. IVR System
CallHippo enables callers to navigate a voice menu system, directing them to the appropriate team or department for faster, more efficient call handling.
Pros of CallHippo for Call Tracking
- Affordable for SMBs
- Supports multiple countries
Cons of CallHippo
- Fewer advanced call analytics features than enterprise tools
- Best suited for smaller teams
Software Directories Review
- G2: 4.4/5 with users praising its ease-of-use, “What I like best about CallHippo is its simplicity and flexibility”.
Pricing of CallHippo
CallHippo has different plans for AI, dialer, high call and low call volumes. Their main plan is:
- Starter: $25/user/month
- Professional: $40/user/month
- Ultimate: $55/user/month
Final Verdict
CallHippo is a budget-friendly call tracking software for SMBs that need call recording, tracking numbers, and basic call analytics without complexity. It is best for teams expanding across regions that value affordability and quick phone setup.
6. Revenue.io
Revenue.io is a call tracking software built specifically for sales teams using Salesforce. Its focus is on enhancing sales performance by tracking calls, analyzing call data, and integrating smoothly with Salesforce. Revenue.io helps businesses optimize their sales processes and make data-driven decisions to improve lead conversion rates and close rates.
Best For
Revenue.io is best for Salesforce-based teams that rely on call tracking services to improve customer experience and monitor call flows. It suits enterprises with large sales teams that need detailed call analytics, lead management, and scalable call management solutions.
Features of Revenue.io
- Smooth Salesforce Integration
- Real-Time Call Coaching for Sales Teams
- Capture Call Data
- Scalable call tracking for inbound and outbound calls
- Quick Response Time
- Automatic Call Transcriptions
- Call Recording and Quality Analysis
- Customizable reports with campaign and call data
- Lead scoring and prioritization
- Call Routing and Queue Management
Top 3 Features for Call Tracking
1. Scalable Call Tracking
Revenue.io provides scalable call tracking across an organization, covering inbound performance, outbound prioritization, conversation insights, and coaching tools to support teams at every level.
2. Quick Response Time
Track and enforce rep responsiveness with tools that measure time-to-response for missed calls, helping managers maintain high standards of customer engagement.
3. Automatically Capture Call Data
Automatically capture and log all inbound phone call data in Salesforce, ensuring complete and accurate records without manual entry, simplifying CRM management.
Pros of Revenue.io for Call Tracking
- Ideal for Salesforce users
- Provides real-time call analytics and coaching
Cons of Revenue.io
- Higher price point
- Best for Salesforce-based teams
Software Directories Review
- G2: 4.7/5 rating, users praise its call tracking software for boosting Salesforce efficiency.
Pricing of Revenue.io
Pricing information is available upon request and depends on specific requirements and team size.
Final Verdict
Revenue.io is a strong call tracking provider for Salesforce-based sales organizations. Its real-time coaching, call recording, and call analytics help improve sales conversions and customer experience. While pricing is higher, its deep Salesforce integration makes it a valuable option among the call tracking software of 2025.
7. CallTrackingMetrics
CallTrackingMetrics is a great call tracking software that provides detailed call analytics and call attribution solutions. It helps businesses link inbound calls to marketing campaigns, record team’s conversations, and review call data for optimization.
Best For
CallTrackingMetrics is best for businesses that rely on call tracking services to measure call conversions from online ads, social media campaigns, and print ads. It suits marketing agencies needing advanced call management, customizable reports, and reliable lead management.
Features of CallTrackingMetrics
- Advanced Marketing Attribution
- Customizable Call Routing with IVR
- Dynamic Number Insertion
- Call Recording
- Real-Time Call Tracking Dashboard
- Detailed Campaign Reporting and Insights
- Automated Tagging and Lead Management
- CRM and Google Analytics Integrations
Top 3 Features for Call Tracking
1. Call Recording & Transcription
CallTrackingMetrics records calls and use transcription with keyword spotting to review call data. These features improve training, response times, and customer experience.
2. Dynamic Number Insertion
Connect offline calls to the website pages and ad sources that generated them, ensuring precise marketing attribution and enhancing customer interactions with valuable context.
3. Custom Routing
Personalize customer experiences with advanced routing based on site visits, customer demographics, or history, allowing efficient call handling across locations, teams, or complex queues.
Pros of CallTrackingMetrics for Call Tracking
- Strong marketing attribution features
- Advanced call routing options
- Detailed conversation analytics
Cons of CallTrackingMetrics
- Steeper learning curve for beginners
- Higher price point for advanced features
Software Directories Review
- Software Advice: 4.6/5, with positive notes on customizable reports and call management.
Pricing of CallTrackingMetrics
CallTrackingMetrics offers the following pricing plans:
- Marketing Lite: $79/month
- Marketing Pro: $179/month
- Sales Engage: $329/month
- Enterprise: Custom
Final Verdict
CallTrackingMetrics is a reliable option for agencies and enterprises managing high call volumes.Features like campaign attribution and advanced call routing help marketers maximize ad efficiency and improve customer support.
8. Nimbata
Nimbata is a user-friendly call tracking tool for small to medium businesses that want straightforward insights into their call data. Nimbata offers essential features for tracking calls, analyzing performance, and measuring the effectiveness of marketing campaigns without the complexity of advanced systems.
Best For
Nimbata is best for SMBs that need affordable call attribution solutions. It is suited for marketing agencies and teams running social media campaigns, online ads, or print ads who want accurate call reporting and tracking numbers without enterprise-level pricing.
Features of Nimbata
- Real-Time Call Insights and Tracking
- Simple Call Attribution for Marketing Channels
- Call Recording and Analytics
- Customizable Call Reports and Dashboards
- Basic IVR and Call Routing Options
- Integration with Google Ads and CRM Platforms
- Multi-User Support for Team Access
Top 3 Features for Call Tracking
1. Call Attribution
Identify the source of every call, allowing you to assess which marketing campaigns drive valuable leads and optimize or refine underperforming strategies.
2. Call Analytics
Access detailed analytics to showcase the marketing ROI of your campaigns, enabling data-driven decisions and demonstrating results to clients or team members effectively.
3. Simple Integrations
Easily integrate with your CRM, Google Ads, or Slack, automating actions for calls based on specific criteria, ensuring efficient workflows and real-time insights across platforms.
Pros of Nimbata for Call Tracking
- Simple and user-friendly
- Real-time call insights
- Automated tagging for easy segmentation
Cons of Nimbata
- Limited advanced features
- Best for smaller teams
Software Directories Review
- G2: 4.7/5 with strong praise for ease of use and setup as one user said, “Nimbata was so easy to set up. We had it up and running in a week”.
Pricing of Nimbata
Nimbata has a free plan with 3 paid plans:
- Pro: $39/month
- Marketing: $89/month
- Agency Plans: $149/month
Final Verdict
Nimbata is a simple call tracking solution best suited for small businesses that want essential call insights without unnecessary complexity. With real-time tracking and automated tagging, it’s a reliable choice for SMBs.
9. Invoca
Invoca is an AI-powered call tracking software designed for enterprises needing advanced marketing attribution and analytics. It specializes in call analytics, call attribution solutions, and caller sentiment detection at scale.
Best For
Invoca is best for enterprise businesses with high call volumes that need advanced call reporting and AI-driven call tracking services. It is widely used by healthcare, financial services, and telecom brands that rely heavily on call management and lead management across multi-location operations.
Features of Invoca
- AI-Powered Call Analysis and Caller Sentiment Detection
- Detailed Marketing Attribution for Calls
- Real-time Reporting Dashboards
- Conversation Intelligence for Customer Behavior Analysis
- Call Routing and Dynamic Number Insertion
- CRM and Marketing Tool Integrations
Top 3 Features for Call Tracking
1. AI Call Tracking
Invoca’s AI analyzes calls, giving insights into quality, intent, and outcomes, helping optimize marketing, enhance customer service, and increase revenue through data-driven actions.
2. Multi-Channel Attribution
Invoca tracks conversions from every marketing channel, revealing the full digital-to-phone journey and highlighting which channels generate the highest quality leads for your business.
3. Measure Call Quality
Invoca’s Signal AI assesses lead quality and business impact using advanced AI, turning each conversation into actionable insights for targeted improvements and strategic growth.
Pros of Invoca for Call Tracking
- AI-driven call tracking software with enterprise-grade call analytics
- Customizable dashboards
- Strong attribution for marketing campaigns
Cons of Invoca
- Higher price point than most call tracking providers
- Complex setup for small teams
Software Directories Review
- G2: 4.5/5 from 500+ reviews, praised for AI-powered call analytics
Pricing of Invoca
Invoca does not list fixed pricing. Enterprise contracts are custom, but industry data suggests starting costs from $500/month depending on call volumes, tracking numbers, and AI features.
Final Verdict
Invoca is an advanced solution for enterprise-level businesses that require in-depth call analysis and marketing attribution. Its AI-powered insights and customizable dashboards make it a top choice for companies with complex marketing needs.
10. Gong.io
Gong.io is a revenue intelligence and call tracking software platform built for sales-focused teams. It analyzes the team’s conversations, provides call analytics, and highlights opportunities to improve performance. Gong connects call recordings and call transcriptions to CRM platforms like Salesforce for organizations that rely on call data to close deals.
Best For
Gong is best for sales teams at mid-sized and enterprise organizations. It is designed for businesses that need call tracking services, call reporting, and AI-driven call analytics tied to their marketing campaigns and sales pipelines.
Features of Gong
- Conversation Intelligence with AI-Powered Analysis
- Call Recording and Real-Time Transcriptions
- Performance Tracking for Sales Teams
- CRM Integration, including Salesforce
- Revenue Insights from Call Data
- Customizable Dashboards and Reporting
- Call Outcome and Lead Scoring
Top 3 Features
1. Automatic Call Recording and Transcription
Gong.io automatically records sales calls and transcribes them into text, providing a detailed record of each conversation.
2. Smooth Salesforce Integration
Gong.io integrates with Salesforce, automatically logging call data into the CRM. This ensures that all call activities are accurately recorded and easily accessible within Salesforce.
3. AI-Driven Conversation Analysis
Gong.io utilizes artificial intelligence to analyze sales conversations, offering insights into deal progress, identifying potential risks, and highlighting areas for improvement.
Pros of Gong for Call Tracking
- Excellent call tracking services for sales teams
- Strong call analytics with AI-driven scoring
Cons of Gong
- High pricing compared to other call tracking providers
- Primarily suited for sales use, not general call management or marketing attribution
Software Directories Review
- G2: 4.7/5 with 6,000+ reviews. A verified user wrote, “What I like best about Gong is how it transforms raw conversations into clear, actionable insights”.
Pricing of Gong
Gong.io offers custom pricing based on team size and feature requirements.
Final Verdict
Gong.io is a top choice for sales teams looking to optimize their performance through conversation insights and CRM integration. While expensive, it secures its spot in the best call tracking software of 2025 for sales-focused teams.
Feature & Price Comparison Table
Here’s an in-depth feature and price comparison of the top 10 tools:
| Software | Key Features | Pricing |
| AvidTrak | AI-powered conversation transcription, conversation outcome extraction, recording, lead attribution, real-time analytics, CRM integration, dynamic number insertion (DNI) | Starts at $15/month |
| CallRail | Call recording, keyword-level tracking, form tracking, multi-channel attribution, real-time call reporting, CRM and Google Analytics integration | Starts at $45/month |
| Twilio | Custom call workflows via API, global tracking numbers, IVR, call recording, call transcription, CRM, and app integrations | Custom |
| WhatConverts | Multi-channel lead tracking (calls, forms, chats), call analytics, call attribution, instant tracking numbers, spam blocking, Google Ads/Analytics integration | Starts at $30/month |
| CallHippo | Call recording, IVR, smart call routing, virtual phone numbers, call monitoring, CRM integration, call analytics dashboard | Starts at $18/month |
| Revenue.io | Salesforce-native call tracking, call recording, AI-driven call analytics, call transcription, real-time coaching, lead scoring, queue management | Custom |
| CallTrackingMetrics | Call recording, DNI, customizable call routing, real-time analytics, AI transcription, campaign attribution, CRM & Google Analytics integrations | Starts at $79/month |
| Nimbata | Call attribution, call recording, real-time call analytics, basic IVR, customizable reports, Google Ads & CRM integrations, multi-user access | Starts at $39/month |
| Invoca | AI-powered call analytics, caller sentiment detection, DNI, multi-channel attribution, real-time dashboards, CRM integrations, Signal AI quality scoring | Custom |
| Gong.io | AI-driven conversation intelligence, call recording & transcription, call analytics, Salesforce integration, customizable dashboards, sales call insights | Custom |
Looking for a provider that balances affordability with advanced features? AvidTrak’s call tracking software starts at just $15/month, offering AI-powered conversation transcription, outcome detection, and customizable call attribution at a fraction of the cost of other providers.
How to Choose the Right Call Tracking Software for Your Business
When comparing the best call tracking software, start by matching features to your goals. Agencies should look for core capabilities like white-labeled call tracking services, customizable reports, and multi-channel attribution to show results from marketing campaigns.
Large teams and enterprises should focus on call routing, Dynamic Number Insertion (DNI), and CRM integrations to handle high call volumes. SMBs benefit from providers that offer affordable tracking numbers, call recording, and clear call reporting without hidden costs.
The right call tracking provider will give you accurate call analytics, reliable call management, and better visibility into call conversions, helping you spend smarter across online ads, social media campaigns, and print ads.
Conclusion
Choosing the right call tracking software can greatly impact how effectively you understand and manage customer interactions.
With these tools, businesses can gain insights into customer behavior, improve service, and make informed marketing decisions.
Whether you need a straightforward solution for lead tracking or a fully customizable API-based tool, this list covers the top options to meet your dynamic call tracking needs in 2025.
Ready to improve your call tracking game? Start your AvidTrak free trial today!
Frequently Asked Questions
Q1: What is the best call tracking software for marketing agencies?
For agencies, the best call tracking software is one that offers white-labeled call tracking services, customizable reports, and integrations with CRMs or Google Analytics. Tools such as AvidTrak stand out because they combine low-cost tracking numbers, call analytics, AI-powered conversation outcome extraction, AI-powered transcription, and client dashboards, helping agencies validate marketing campaigns while keeping costs transparent.
Q2: How does call tracking software improve marketing attribution?
Call tracking providers improve attribution by linking inbound calls to ads, keywords, and social media campaigns. Features such as Dynamic Number Insertion (DNI) and call reporting allow businesses to see which marketing tactics drive the most call conversions, making budget allocation more effective.
Q3: Can call tracking help with lead generation?
Yes. By using call tracking software, businesses identify which online ads or print ads produce qualified calls. With call recording and call data analysis, teams can better manage leads, reduce missed opportunities, and improve overall lead management strategies.
Q4: What are the key benefits of call tracking for businesses?
Key benefits include improved call management, access to detailed reports, and stronger visibility into call volumes. Features such as call transcription, missed call notifications, and customizable call attribution give companies clear insights into customer behavior, helping improve customer experience and faster response times.
Q5: How do I choose the best call tracking software for my business?
When choosing a call tracking provider, compare pricing, integrations, and scalability. SMBs should focus on affordable call tracking services with call recording and simple call reporting. Agencies and large teams need multi-channel attribution, call routing, and support for high call volumes. AvidTrak provides affordability and advanced call analytics, making it a strong option for varied needs.
