Tracking inbound calls is essential for businesses that rely on phone leads. While Google Ads can generate a high volume of calls, it does not provide the depth needed to understand where those calls originate or how they convert. Without accurate call tracking, businesses risk wasting ad spend and missing valuable conversion insights.
AvidTrak’s inbound call tracking software integration with Google Ads solves this challenge by linking inbound calls directly to ad campaigns, keywords, and visitor behavior, ensuring better marketing attribution, improved lead quality, and higher ROI.
Why Inbound Call Tracking is Critical for Google Ads Success
Phone calls remain one of the highest-intent lead sources for businesses. Whether a customer is inquiring about a service, booking an appointment, or making a purchase, inbound phone calls signal strong buying intent.
However, Google Ads’ built-in call tracking is limited. While it provides keyword-level attribution for call extensions and call-only ads, it does not offer:
- Full customer journey insights (tracking across multiple touchpoints)
- Call recordings or AI-powered conversation intelligence
- Detailed call routing and campaign-level attribution
Without advanced call tracking solutions, businesses struggle to determine which campaigns, keywords, or ad placements generate qualified leads.
How AvidTrak Enhances Google Ads Performance
AvidTrak bridges this gap by providing advanced call tracking capabilities, offering real-time insights into customer behavior, tracking phone call conversions, and integrating with Google Ads for accurate call conversion tracking. With AvidTrak, businesses can connect inbound calls directly to keywords, ad groups, and campaigns, ensuring better marketing attribution and higher return on investment (ROI).
Dynamic Number Insertion (DNI)
AvidTrak’s dynamic number insertion replaces static phone numbers with campaign-specific tracking numbers, ensuring every visitor sees a unique number based on their source, ad, or keyword. This allows businesses to track incoming customer calls back to the exact marketing action that generated the call.
Keyword-Level Call Tracking
With keyword call tracking, businesses can understand which search terms drive high-quality call leads. AvidTrak dynamically assigns tracking numbers using DNI, allowing businesses to connect calls with specific keywords, ad groups, and visitor sessions.
Google Analytics 4 Integration
AvidTrak integrates with Google Analytics, feeding detailed call tracking data into analytics platforms. This enables businesses to review conversion rates, customer interactions, and attribution for calls, helping them fine-tune marketing optimization efforts.
AI-Powered Conversation Intelligence
By tracking phone call conversions in Google Ads, AvidTrak’s AI conversation tracking analyzes call recordings to detect:
- Intent-based keywords (e.g., “pricing,” “appointment,” “buy now”)
- Lead qualification signals (e.g., “I’m ready to sign up”)
- Customer sentiment and frequently asked questions
This real-time analytics allows for data-driven marketing strategies that improve overall ROI.
Advanced Call Routing & IVR
Efficient call routing ensures that every call reaches the right team instantly. AvidTrak offers:
- Round-robin call distribution
- Department-based call routing
- Sales agent assignment
- After-hours and Holiday call forwarding
With these features, businesses can improve customer experience and prevent missed opportunities.
Key Benefits of Integrating AvidTrak with Google Ads
Integrating AvidTrak with Google Ads ensures that businesses can track and measure inbound call performance with precision. By bridging the attribution gap, AvidTrak enables businesses to make data-driven marketing decisions that enhance overall campaign effectiveness.
- Improved ROI: Understanding the correct marketing source of inbound calls helps businesses optimize their ad spend and eliminate wasted budget on low-performing campaigns.
- Deeper Customer Insights: With conversation intelligence, businesses gain insights from phone conversations, identifying themes in calls, customer journey experiences, and sales trends.
- Streamlined Campaign Management: By automating call tracking and attribution, marketing teams can focus on campaign optimization rather than manually tracking leads.
- Customizable Reporting: AvidTrak offers analytics-driven dashboards to review campaign details, call volume trends, and individual agent performance, making it easier to refine marketing strategies.
A Step-by-Step Guide to Integrating AvidTrak with Google Ads
Step # 1: Set Up AvidTrak Call Tracking
Create an AvidTrak account and configure tracking numbers for different marketing platforms.
Step # 2: Activate Google Ads Integration
Link AvidTrak to Google Ads to start tracking phone call conversions at the campaign and keyword level.
Step # 3: Configure Dynamic Number Insertion (DNI)
Enable DNI to replace static phone numbers with tracking-enabled call routing for accurate marketing attribution.
Step # 4: Enable Conversion Tracking
Define what qualifies as a conversion (e.g., call duration, sales calls, service inquiries) and set up reporting in Google Analytics 4.
Step # 5: Analyze and Optimize Campaigns
Use real-time insights from AvidTrak’s analytics dashboard to adjust bids, refine keyword targeting, and optimize ad placements.
Tips for Maximizing the Integration
- Use call recording and inbound call intelligence to analyze customer interactions.
- Set up contextual call routing to direct high-value calls to the right team members.
- Regularly review campaign metrics to improve marketing action and business tools.
- Use advanced analytics for deeper insights into customer journey and sales performance.
Why Do We Recommend AvidTrak Over Other Call Tracking Platforms?
Some Call Tracking platforms offer basic call tracking features, while others provide limited integrations. However, AvidTrak stands out for three key reasons:
- Unmatched Attribution Accuracy – Most platforms track calls by source, but AvidTrak tracks calls at the keyword, ad, and visitor level, ensuring precise data.
- AI-Powered Call Intelligence – Unlike competitors, AvidTrak provides automated call transcription and keyword detection to analyze lead intent.
- Cost-Effective & Scalable – AvidTrak offers affordable pricing with enterprise-level features, making it a great fit for both small businesses and large enterprises.
Conclusion
Integrating AvidTrak’s inbound call tracking software with Google Ads provides businesses with accurate call conversion tracking, deeper insights into customer behavior, and better ROI on their marketing efforts.
By integrating AvidTrak with Google Ads, businesses can achieve better call attribution, improve lead quality, and enhance marketing performance. If you’re serious about maximizing your Google Ads ROI, AvidTrak is the best choice.
Start your free trial today and see the difference for yourself!
Frequently Asked Questions
1. How does AvidTrak track inbound calls from Google Ads?
AvidTrak uses Dynamic Number Insertion (DNI) to assign unique phone numbers to different marketing sources. This enables businesses to track calls at the campaign, keyword, and visitor level.
2. Can AvidTrak integrate with my CRM?
Yes! AvidTrak integrates with Salesforce, HubSpot, Zoho, and other CRM platforms, ensuring seamless lead tracking and management.
3. Does AvidTrak provide call recording and AI-powered analysis?
Yes. AvidTrak records inbound calls and uses AI-driven conversation intelligence to analyze call intent, lead quality, and customer behavior.
4. Does AvidTrak support multi-location businesses?
Yes! AvidTrak provides zip code and area code-based call routing, allowing businesses with multiple locations or franchises to route calls to the nearest branch or department automatically.
5. Why is the AvidTrak platform preferred over Google Ads’ own free call tracking platform?
The AvidTrak platform has the capability to record calls, provide details on the full customer journey as well as complete caller statistics such as call duration, answer time, etc. Whereas the Google Ads’ call tracking does not record calls and only provides information as to whether a call was made.
6. How does AvidTrak help improve sales team performance?
AvidTrak’s call recording, AI-powered conversation analysis, and agent performance tracking allow businesses to monitor sales calls, identify best practices, and train teams based on real customer interactions.
