When every call counts, tracking and analyzing your phone leads is important to drive better marketing results. Call analytics software helps businesses understand where their calls are coming from, how they’re performing, and what can be improved.
Whether you’re a small business, a marketing agency, or an enterprise, having the right software can save time, boost revenue, and improve customer experience.
However, the main struggles with finding the right tool are affordability, customization limitations, and an easy-to-use interface.
To help you find the perfect software, we’ve compiled the 10 best call analytics software for 2025. These tools help track inbound calls, provide actionable insights, and integrate with your existing systems to give you a complete view of your marketing ROI.
List of the Best Call Analytics Software
- AvidTrak
- AirCall
- CallRail
- Dialpad
- Gong
- Infinity Tracking
- Invoca
- Nimbata
- Twilio
- Vonage
1. AvidTrak
AvidTrak is a leading call analytics software combining affordability, advanced features, and excellent customer support. This tool provides businesses with timely data to optimize ad spend by eliminating non-performing marketing tactics and honing in on the most effective advertising placements and demand generation/customer acquisition strategies. Its unique tracking capabilities, intuitive interface, and flexible integration features make it a versatile tool for marketers and business owners.
Whether you’re optimizing your marketing campaigns or diving into detailed call analytics, AvidTrak ensures seamless functionality and expert guidance at every step, helping you maximize marketing ROI and improve customer experience.
Features
- After Hours Call Routing
- IVR (Interactive Voice Response)
- Simultaneous Call Forwarding
- Google Analytics 4 Integration
- Sequential Call Forwarding
- Sub-domain Number Follow
- Area Code-Based Call Routing
- Call Email Alerts
- Call Recording
- Call Transcription with keyword flagging
- Caller sentiment capability
- Advanced DNI Options
- Tracking ID Hide/Display
- Call Whisper
- Third-Party Integrations
- Form Tracking
- Customizable Reporting Dashboard
- Inventory of Phone Numbers
- Customizable Call Attribution
- Email Marketing
Top 3 Features
1. Lead Management Dashboard
AvidTrak’s lead management dashboard provides a centralized view of all incoming calls and their associated data. It allows businesses to monitor lead sources, track conversions, and identify high-quality leads in real time.
2. DNI (Dynamic Number Insertion)
With Dynamic Number Insertion (DNI), AvidTrak automatically assigns a unique phone number to each marketing campaign. This ensures that businesses can accurately track which specific campaigns are driving phone calls, improving marketing attribution and ROI analysis.
3. Call Tracking and Analytics
AvidTrak’s call tracking and analytics feature provides detailed insights into call behavior, including call duration, volume, and conversion rates. By offering real-time data on customer interactions, businesses can make informed decisions and refine their marketing strategies.
Pros
- No obligation 14-day free trial with $20 credit inclusive of all features
- Transparent, affordable pricing with no hidden fees
- Excellent customer support and instant response times
- Easy setup and user-friendly interface
- Extensive customization options without any additional charges
- Seamless integration with CRM platforms
- Provides simple, low-cost tracking, recording, and marketing attribution
- Optimize campaigns to increase conversions
Cons
- Looker Studio Partner Connector is currently unavailable
- No GHL integration
Pricing
Here are the pricing plans offered by AvidTrak:
- Starter: $15/month
- Professional: $30/month
- Agency: $55/month
Final Verdict
AvidTrak excels as a call analytics solution, offering extensive customization options and an excellent set of features that cater to various business needs. What sets it apart is its affordability, timely customer support, and flexibility – businesses can easily customize the tool to meet specific requirements without any additional charges.
AvidTrak offers a 14-day free trial, with a $20 credit that includes all features, making it even more appealing for small and medium-sized businesses. This tool offers an intuitive platform to track marketing tactics and optimize ROI. With excellent customer support, the best pricing in the industry, and a focus on user-friendly experience, AvidTrak truly stands out.
Ready to see how it can transform your marketing ROI? Get started with AvidTrak now!
2. Aircall
Aircall is a cloud-based call center software built for businesses that value team collaboration and simplicity. This tool offers quick integration capabilities and ease of use, making it ideal for teams that manage high volumes of inbound and outbound calls.
Features
- Advanced Call Routing
- CRM Integration
- Call Analytics
- Dashboard
- Call Monitoring
- Call Transcription
Top 3 Features
1. CRM Integration
AirCall’s easy integration with leading CRMs ensures all customer interactions are recorded and accessible in one place, improving Customer Relationship Management.
2. Advanced Call Routing
Easily routes calls based on department or agent expertise, reducing hold times and enhancing customer satisfaction.
3. Call Transcription
Aircall provides a written record of phone conversations, making it easier for teams to review and analyze key details.
Pros
- Intuitive interface that requires minimal training
- Extensive integration options
- Scalable for teams of different sizes
Cons
- Limited customization in analytics and reporting
- Higher cost compared to some competitors
- Extra charges for advanced integrations
Pricing
Aircall offers the following pricing plans:
- Essentials: $40/license monthly, $30/license annually
- Professionals: $70/license monthly, $50/license annually
Final Verdict
AirCall is a good call analytics software option for teams seeking a reliable, collaborative, and integration-friendly solution. While it has ease of use and flexibility, the lack of advanced reporting options and its pricing could be drawbacks for smaller businesses or teams with specific analytics needs.
3. CallRail
CallRail is a call analytics software that helps businesses understand their phone leads and marketing efforts. It’s especially beneficial for small to medium-sized businesses and marketing agencies aiming to optimize their marketing campaigns. With its user-friendly interface and insightful reporting, CallRail improves online campaigns and inbound calls.
Features
- Call Tracking
- Dynamic Number Insertion
- Lead Scoring
- Call Recording
- Integration Options
- Lead Management
Top 3 Features
1. Call Tracking with Marketing Attribution
CallRail accurately tracks the source of phone calls, providing insights into which campaigns generate leads and contribute to revenue.
2. Dynamic Number Insertion (DNI)
This feature automatically assigns unique tracking numbers to each campaign, enabling pinpoint marketing performance tracking.
3. Lead Management
This feature helps businesses track, manage, and prioritize phone leads effectively. By linking call data to campaigns, it allows teams to focus on high-value prospects.
Pros
- High-quality call recordings
- Great for multi-location businesses
- Easy to use
Cons
- Limited customization in reporting
- Advanced features add to the cost
Pricing
CallRail offers 4 pricing plans:
- Call Tracking: $45/month
- Call Tracking + Conversation Intelligence: $90/month
- Call Tracking + Form Tracking: $90/month
- Call Tracking Complete: $135/month
Final Verdict
CallRail is a good choice for businesses and agencies aiming to track marketing performance and manage leads. Its straightforward setup and precise tracking features make it a go-to solution for SMBs and marketing teams. However, enterprises with advanced reporting needs may find their analytics features lacking. Additionally, its pricing might deter smaller businesses with tight budgets.
4. Dialpad
Dialpad is another cloud-based communication and call analytics software designed for modern teams. With its AI-powered features and integrations with major business tools, Dialpad provides insights into customer interactions and campaigns. This tool focuses on real-time analytics and ease of use.
Features
- Real-Time Reporting
- Omni-Channel Support
- Call Transcription
- Multiple Integration
- Call Monitoring
- Call Transcription
Top 3 Features
1. AI-Powered Call Analytics
Dialpad’s AI call insights help analyze customer conversations, offering valuable insights that improve service quality and sales conversion.
2. Real-Time Reporting
Keep track of your call metrics, monitor team performance, and identify areas for improvement through real-time analytics and reports in Dialpad.
3. Call Transcription
Dialpad automatically transcribes calls, reducing manual note-taking and ensuring that important conversations are never missed.
Pros
- Offers detailed reporting
- Multiple integrations with popular tools
- User-friendly
Cons
- Limited customization in basic plans
- Some users report occasional system lags
Pricing
Here are the pricing plans offered by Dialpad:
- Standard: $15/user/month
- Pro: $25/user/month
- Enterprise: Contact sales
Final Verdict
Dialpad is a reliable call analytics and communication platform that provides advanced reporting and AI-driven insights. While it’s a bit pricier for smaller companies, its feature set, including real-time insights, allows businesses to optimize their campaigns. However, businesses looking for a simpler, less feature-heavy option may find the learning curve and pricing steep.
5. Gong
Gong is a call analytics software that allows businesses to extract valuable insights from their phone calls, emails, and meetings. With a deep focus on sales calls, Gong uses AI to analyze conversations and provide actionable data to improve sales performance. Its ability to track and measure key moments during sales calls makes it a reliable tool for sales teams.
Features
- Conversation Analytics
- Customizable Dashboards
- Call Recording and Transcription
- Call Reports
Top 3 Features
1. Conversation Analytics
Gong’s advanced conversation analysis helps identify key insights from sales calls, providing a deeper understanding of customer needs and behavior.
2. Call Scoring
The AI-driven call scoring tool evaluates conversations for key sales moments, helping teams identify areas for improvement in real time.
3. Call Recording and Transcription
Gong captures every sales call with high clarity and transcribes it into text for easy reference. This functionality allows teams to analyze conversations, identify trends, and improve strategies.
Pros
- Intuitive dashboard with actionable feedback for sales reps
- Easy integration with popular CRM tools
Cons
- Requires training for advanced features
- Higher price point
Pricing
Contact the sales team for pricing.
Final Verdict
Gong is an advanced conversation intelligence software that provides detailed insights into sales interactions. Its simple yet helpful feature set allows businesses to optimize their pitch and close rates. However, the pricing can be higher, and new users may find it challenging to utilize the platform without a proper onboarding process.
6. InfinityTracking
InfinityTracking is a specialized call analytics software with features that provide valuable insights into marketing performance by analyzing phone calls. It offers a smart way to track inbound calls from various marketing sources, helping businesses understand which channels drive the most valuable leads.
Features
- Dynamic Number Insertion
- Call Routing & Management
- Call Tracking
- Multiple Integrations
- Real-Time Analytics
- Reports
Top 3 Features
1. Dynamic Number Insertion
This feature allows businesses to track each call back to its original marketing source, providing clear insights into where leads come from.
2. Integration with Marketing Tools
InfinityTracking integrates with popular marketing platforms like Google Analytics, making it easier for businesses to connect their marketing data and optimize efforts.
3. Call Routing & Management
With flexible routing options by this tool, businesses can ensure that calls are directed to the right team, improving customer service and lead conversion.
Pros
- Customizable call routing
- Comprehensive reporting
Cons
- Complex user interface
- Pricing is not publicly available, which can be inconvenient for businesses
- Lack of advanced features
Pricing
Infinity Tracking offers 3 pricing plans:
- Essentials: $253.5/month at 20p per call
- Pro: $380/month at 15p per call
- Enterprise: Price on Application
Final Verdict
InfinityTracking is a reasonable choice for businesses looking to optimize their marketing campaigns and improve lead attribution. The integration with marketing tools like Google Analytics makes it an attractive option for businesses already using these platforms. However, the platform’s interface can be challenging for new users, and the lack of transparent pricing may be a barrier for smaller businesses.
7. Invoca
Invoca is a call analytics and tracking platform that uses AI insights and other features to analyze phone calls. It optimizes marketing efforts and phone leads, allowing companies to identify the marketing channels driving the highest conversions. With its ability to deliver actionable insights and detailed reports, Invoca helps businesses improve campaigns and deliver better customer experiences.
Features
- AI-Powered Call Analytics
- Advanced Reports
- Call Attribution
- Multiple Integrations
- Conversation Intelligence
- Call Recording
- Call Monitoring
Top 3 Features
1. AI-Powered Call Analytics
Invoca’s AI-powered analytics provide deep insights into phone calls, helping businesses understand customer intent and behavior, which leads to better-targeted campaigns.
2. Call Attribution
This feature accurately tracks and attributes inbound calls to specific marketing channels, clearly showing which sources drive high-quality leads.
3. Advanced Reporting
Invoca’s advanced reports offer businesses real-time insights into campaign performance and optimizing marketing efforts.
Pros
- Detailed reporting and analytics
- AI capabilities for customer insights
- Multiple Integrations
Cons
- Steeper learning curve for new users
- Higher pricing compared to some competitors
Pricing
Customized pricing based on business needs.
Final Verdict
Invoca’s ability to track and analyze inbound calls in real time allows businesses to measure ROI and optimize marketing strategies. Its integration with CRM and other marketing tools helps improve workflows and enhances efficiency. However, its complexity and high pricing may limit its appeal for smaller businesses or those new to call tracking platforms.
8. Nimbata
Nimbata is a straightforward yet effective call analytics software designed to meet the needs of small and medium-sized businesses. It focuses on providing actionable insights into phone leads by tracking calls from various marketing sources. With an intuitive interface and flexible customization options, Nimbata helps businesses monitor performance marketing.
Features
- Call Tracking
- Dynamic Number Insertion (DNI)
- Call Analytics and Reporting
- Call Routing
- IVR & Smart Call Routing
- Google Analytics & CRM Integrations
- Keyword Tracking for Sales Insights
Top 3 Features
1. Dynamic Number Insertion
This feature automatically assigns unique phone numbers to marketing campaigns, ensuring accurate tracking of inbound calls by marketing source.
2. Customizable Call Routing
Call routing allows businesses to define call routing rules based on location, time, or other parameters for improved customer experience.
3. Multiple Integrations
Nimbata connects with platforms like Google Analytics, Salesforce, and HubSpot, consolidating marketing data for better decision-making.
Pros
- Simple and intuitive interface ideal for SMBs
Cons
- Limited advanced features compared to larger platforms
Pricing
Nimbata offers the following pricing plans:
- Pro: $39 /per month
- Marketing: $89 /per month
- Agency: $149 /per month
Final Verdict
Nimbata is a reliable choice for businesses that need simple, affordable call tracking without unnecessary bells and whistles. While it may lack some advanced features like AI-driven insights, it delivers reliable tracking and analytics for managing marketing efforts effectively.
9. Twilio
Twilio offers an advanced communication platform that integrates call tracking and analytics into its broader suite of services. Known for its developer-friendly API, Twilio allows businesses to customize call tracking solutions tailored to their needs. Its cloud-based system is ideal for businesses requiring simple communication and marketing tools.
Features
- Interactive Voice Response (IVR)
- Call Recording and Transcription
- SMS and Chat Integrations
- Third-Party Integrations
- Call Routing
- DNI
- Detailed Analytics
Top 3 Features
1. Call Routing
Twilio ensures incoming calls are directed to the most appropriate recipient based on predefined rules such as location, time, or department.
2. Dynamic Number Insertion
Twilio’s DNI feature assigns unique phone numbers to specific campaigns or marketing channels for precise attribution of inbound calls.
3. Detailed Analytics
Twilio provides data on inbound and outbound call performance, including metrics like call duration, caller demographics, and conversion tracking.
Pros
- Great developer support
- Wide range of communication features
- Highly customizable and flexible
Cons
- Requires technical expertise
- Usage-based pricing can be unpredictable
Pricing
Twilio charges per minute or per use for calls, with costs adding up depending on usage.
Final Verdict
Twilio is good for businesses seeking a highly customizable call tracking solution with global reach. It offers a wide set of features and customer support. However, its reliance on technical expertise and potential for higher costs may not suit every company.
10. Vonage
Vonage is a cloud-based business communication platform that incorporates call tracking into its suite of tools for easy customer interactions. This tool helps small and medium-sized businesses simplify tracking phone calls and integration with popular CRM and marketing software. It is well-suited for companies looking to advance both internal and external communication.
Features
- Call Tracking
- Call Routing
- Integration with CRM Systems
- Call Recording
- Call Logging
- Real-time Analytics
- Customization and Reporting
Top 3 Features
1. Call Routing
Vonage offers intelligent call routing, ensuring that inbound calls are directed to the appropriate team or department. This feature improves customer satisfaction by reducing wait times.
2. Real-Time Analytics
With real-time analytics, Vonage allows businesses to monitor ongoing call activities and gain actionable insights to adjust strategies promptly for better performance.
3. Reports
Vonage provides comprehensive reporting tools that offer detailed call data, including duration, source, and outcomes.
Pros
- Easy-to-use interface
- Wide range of integrations
Cons
- Limited advanced AI features
- Pricing structure can be unclear for small businesses
Pricing
Vonage offers 3 affordable price options:
- Mobile: $19.99/month/line
- Premium: $29.99/month/line
- Advanced: $39.99/month/line
Final Verdict
Vonage is a good choice for businesses seeking an all-in-one communication and call tracking solution. While it lacks some AI-driven analytics, its ease of use and multiple integration options make it a dependable tool for managing calls and tracking marketing performance.
Feature Comparison
| Features | AvidTrak | Aircall | CallRail | Dialpad | Gong | InfinityTracking | Invoca | Nimbata | Twilio | Vonage |
| Real-time Reports | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ | ✅ | ✅ | ✅ |
| Lead Management | ✅ | ✅ | ✅ | ✅ | ❌ | ❌ | ✅ | ✅ | ❌ | ✅ |
| Detailed Call Analytics | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Market Attribution | ✅ | ❌ | ✅ | ❌ | ❌ | ✅ | ✅ | ❌ | ✅ | ❌ |
| Call Routing | ✅ | ✅ | ❌ | ✅ | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ |
| CRM Integration | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ❌ | ✅ | ✅ |
| Form Tracking | ✅ | ❌ | ❌ | ❌ | ❌ | ✅ | ❌ | ✅ | ❌ | ❌ |
| Pricing | $15/mo | Custom | $45/mo | $15/mo | Custom | $253.5/month at 20p call | Custom | $39/mo | Custom | $19.99/month/line |
Key Takeaways
Selecting the right call analytics software is important for businesses aiming to optimize marketing efforts, improve customer experience, and drive revenue growth. Each tool highlighted in this blog offers unique features tailored to specific needs, from advanced call routing and real-time analytics to detailed reporting and dynamic number insertion (DNI) options.
AvidTrak excels in affordability, excellent customer support, and ease of use, relative to other software platforms.
AvidTrak has advanced features, such as an integrated contact center, SMS capabilities, and zip code-based call routing, including customizable tracking, real-time analytics, and excellent lead management. Unlike many competitors, AvidTrak offers a no obligation free trial option and extensive customization capabilities that ensure businesses can tailor the software to meet their specific needs. Its exceptional customer support and ability to provide detailed marketing attribution make it the ideal choice for businesses looking to improve their marketing ROI and make data-driven decisions.
Elevate your marketing strategies with the right software. Try AvidTrak today!
Frequently Asked Questions
1. What is call analytics software, and how does it help businesses?
Call analytics software tracks and analyzes inbound phone calls, providing businesses with insights into call volume, duration, and conversion rates. It helps businesses understand which marketing channels are driving phone leads and assists in optimizing marketing campaigns for better marketing ROI.
2. How can call tracking improve marketing attribution?
Call tracking enables businesses to link phone calls to specific marketing sources accurately. With this data, businesses can make educated spending decisions and optimize their marketing efforts to boost conversion rates.
3. What are the key features of call analytics software?
Some of the key features of call analytics software include advanced call tracking, real-time reporting, and integration with other marketing automation platforms. These features provide businesses with real-time insights, detailed call analytics, and the ability to monitor and improve phone leads and customer interactions.
4. Is call analytics software useful for small businesses?
Yes, call analytics software greatly benefits small businesses, especially those relying on inbound phone calls for leads. It offers small to medium-sized businesses an efficient way to track phone calls, optimize marketing channels, and improve customer experience.
5. How does call tracking benefit sales teams?
Sales teams benefit from call tracking by gaining insights into the duration of calls, lead quality, and conversion tracking. It helps them prioritize follow-ups and measure the effectiveness of their sales calls.
6. Can AvidTrak track both inbound and outbound calls?
AvidTrak can track both outbound inbound calls, providing accurate insights into which marketing channels are generating phone leads. It also offers some capabilities for managing and tracking outbound calls, making it versatile for various marketing strategies.
