Return on Investment (ROI) is one of the most commonly used ratios to calculate the profitability of a venture. It is simply calculated by dividing the revenue generated from an investment by the cost of an investment. As a business owner you want to make informed decisions based on a precise calculation of ROI. Call tracking allows you to do just that. Three ways in which call tracking can be used to maximize your ROI are:
- Accurate measurement: With call tracking you know exactly which marketing channel generated the most sales. For example, if you run an online marketing campaign on Facebook and Google and also used print media then call tracking allows you to precisely attribute each sale to its source. As a result you are able to reallocate your scarce marketing money to the channels that generate the most revenue.
- Content Optimization: Keyword Call tracking reports tell you which keywords your customers used to search for your product/service. As a result you can create ads that appeal to your target audience. Further you can bid for the keywords that bring you the most clients on Google. Going one-step further, you could even optimize your content based on the keyword nuggets.
- Call Routing: This feature allows you to match incoming calls with the appropriate recipients. For example, if a caller calls from a certain location you can match it to the agent based in the same location. This allows you to allocate precious staff time to generate the most sales.
If you are avid about call tracking, use it with call recording and my next blog will discuss how this can help your business.