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CALL TRACKING PLATFORM

INTEGRATIONS

AVIDTRAK INTEGRATES AND REPORTS YOUR CALL DATA INTO

Google Ads, Google Marketing Platform (GMP) and Bing Ad Center
Google Analytics 4 (GA4)
Google Data Studio
Salesforce, Hubspot and Zoho
And Many Other Platforms

AUTOMATE MARKETING TACTICS BY REPORTING CALL DATA INTO GOOGLE ADS, GMP AND BING AD CENTER

Setup your call tracking account to report phone call data into your favorite marketing platform.
Reporting calls as conversions in demand generation platforms allows you to use automated cost per acquisition rules in your bid management.
Customize your reporting signal into marketing platforms, for spoken keywords, caller-engagement or call duration.

ENHANCE YOUR ANALYTICAL CAPABILTIES WITH GOOGLE GA-4

Discover rich insights into caller behavior by integrating AvidTrak data with GA-4.
Report online as well offline calls into Analytics.
Segment data by type of call and activity on website.

OBTAIN RICH VISUALIZATIONOF CAMPAIGN PERFORMANCE WITH GOOGLE DATA STUDIO

Integrating and reporting your call data into Google Data Studio provides you with insightful snapshots of the health of your marketing campaigns.
Overlay call conversions with other types of customer engagement to evaluate the forms of client communications that yield the highest revenue.
Use out of the box dashboards or work with your AvidTrak Support team member to create customized reports.

INTEGRATE CALL DATA INTO POPULAR CRM SUCH AS SALESFORCE, ZOHO, AND HUBSPOT

AvidTrak easily reports call data into popular CRM such as Salesforce, Zoho and HubSpot.
Obtain closed loop reporting by implementing tieback of revenue to marketing spend.
Connect CRM to marketing platform to automate your targeting and CPA.
Utilize AvidTrak RESTFUL API to report call conversions into your proprietary dashboards and CRM.

AVIDTRAK CALL TRACKING INTEGRATIONS FAQs

QUESTIONS

ANSWERS

How does AvidTrak report Phone Call Conversions into Google Adwords?

We offer two ways: you may import your offline conversions into Adwords or you may setup your Adwords account to import your Goals into your Adwords account

What is the advantage of importing Adwords data into AvidTrak?

AvidTrak’s User Interface separates out Phone Call Conversions and Online conversions at a keyword level. This allows an Advertiser to see the cost difference at a keyword level. For example an Advertiser may learn that Keyword “ABC” costs $40 for an Online conversion but the same keyword generates a phone call lead at a cost of $35.

Does AvidTrak Support the older version of Google Analytics?

The records are maintained in your accounts as long as your account remains active in AvidTrak. If for any reason you decide to close your AvidTrak account please download your data in CSV format.

What is Dynamic Number Insertion? What is required to implement it?

Changing and displaying a different phone number to a web visitor based upon meeting specific criteria of the visitor’s click is called dynamic number insertion. A snippet of JavaScript code placed on your WIX Enabled website is needed to achieve dynamic phone number insertion

Can I track calls from my Adwords and Bing Paid Search Marketing Campaigns?

Yes, you may track calls from paid traffic emanating from Google, Bing, Yahoo, Facebook, LinkedIn, Twitter, Yelp and thousands of other sources of leads.

Can I get a Free Trial of the Call Tracking Product to test out Dynamic Number Insertion?

Yes, absolutely. We want you to try out for free Dynamic Number Insertion Call Tracking to realize the benefits of the technology and how it allows you to optimize your campaign spend.

Do you offer Product Support to help with implementing Dynamic Number Insertion on my WIX Enabled Site?

Yes, absolutely. We offer full support and can implement the JavaScript code for you on your WIX Enabled Site in case you do not have resources to do this yourself.

Are there extra charges associated with integrating AvidTrak call data with other platforms?

Unlike other call tracking companies in the space, AvidTrak does not charge any extra fee to provide integration with third party platforms.

If I integrate call data with GA-4 and Google Ads, will my conversion reporting be impacted?

If you do not import call conversions from GA-4 into Google Ads, your data reporting will not be impacted.

What kind of event signals triggers do you offer in reporting conversions into the platforms?

For Google Ads, Bing Ad Center, and CRM such as Salesforce you can use either call conversion duration or use filtered lists of only new callers. You can also deploy keyword flag filters to segment conversions further in your reporting platforms. Please discuss your specific needs with your platform support specialist.

Do you offer an API for data import?

Yes, AvidTrak API allows the import of a broad range of data that our clients use to create proprietary dashboards in their custom reporting platforms. Speak with your platform support specialist to see how you can benefit with AvidTrak’s API.

Still have more questions? Call (888) 592-2921
or Email Info@AvidTrak.com

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