Phone Call Conversions that happened from your website appear alongside the Adwords Campaign and Keywords to allow you a full picture of your lead flow
Tieback and Evaluate Campaign and Keyword Spend based on Phone Call Conversions
Optimize Campaign Spend in Adwords by setting bids on Cost Per Conversion
Website Phone Call Conversions Mobile Campaigns Click to call Campaigns Adwords Call Extensions
Adwords call tracking allows you to measure phone call conversions (phone leads) back to the Campaign and Keyword that resulted in the inbound phone call. AvidTrak uses the Adwords API to push phone call conversions into the Adwords platform.
If you are already using AvidTrak tracking script on your web pages to execute dynamic number insertion on your web pages then you do not need to add any additional script.
After you have setup the AvidTrak tracking script on your web pages you will need to enter the ten-digit Adwords Account ID and associated Adwords email into the AvidTrak-Adwords Integration field (found in Advanced Settings of My Account Settings.)
You will then receive an MCC link request from a representative account that belongs to AvidTrak. After you approve the link request it takes approximately 48 hours for data from your AvidTrak account to flow into your Adwords account.
The table below provides the differences in reporting, between, a Google Tracking Number and an AvidTrak tracking number.
Google Tracking Number
AvidTrak Tracking Number
▪ Call Start and End Time
▪ Caller Area Code
▪ Call Status (Answered or Not)
▪ Call Duration
✓ Call Start and End Time
✓ Caller Phone Number, Name, City and State
✓ Caller’s IP Address
✓ Call Status (Answered or Not)
✓ Call Duration
✓ Call Recording
✓ Pages Visited before Call
✓ Page that resulted in phone call
✓ Advanced Call Routing, IVR, Voicemail
✓ Email Alerts on Calls
Yes, absolutely. We offer full support and can help you in each step of the way.