Call Tracking Platform
for Marketing & Sales Teams

Transform inbound calls into clear attribution, powerful analytics, and measurable ROI across every marketing channel.

AvidTrak gives marketing and sales teams one platform to track inbound calls, connect them to campaigns, route leads faster, and review call outcomes with AI-powered transcription. With CRM call tracking, real-time dashboards, multi-channel attribution, and call routing tools, your team can see which campaigns drive calls and which conversations turn into revenue.

START FREE TRIAL SCHEDULE DEMO
Call Tracking Software

14 days free trial

No credit card required

No white-label setup fees

Why Marketing & Sales Team Needs a Reliable Call Tracking Platform

AvidTrak’s call tracking platform connects inbound calls to the exact marketing campaigns and keywords that drive them, improving ROI with precision. With keyword-level tracking for PPC campaigns, multi-channel attribution across Google Ads, social, print, radio, and TV, and AI-powered transcription with call analytics, every call outcome is captured. The call tracking dashboard delivers real-time reporting, helping agencies and businesses cut wasted spend, route high-value leads instantly, and secure revenue.

With AvidTrak Get…

Conversion Insights

Conversion Insights

Identify high-converting campaigns with keyword-level attribution, tracking which ads, search terms, and marketing channels generate real inbound calls.

ROI Demonstration

ROI Demonstration

Connect every phone call to its marketing campaign with our call tracking solution, measure spend accurately, and prove ROI through the call tracking dashboard.

24/7 Customer Engagement

24/7 Customer Engagement

With after-hours call routing and voicemail, AvidTrak’s call tracking service ensures inbound calls are answered or logged, keeping sales flowing.

Secure Conversations

Secure Conversations with Password Protection

Protect customer data with HIPAA-compliant call recording and password protection. Share only with authorized team members while keeping sensitive information safe.

AI-Powered Conversation

AI-Powered Conversation Outcome Extraction

Flag key moments, such as pricing requests or bookings, for immediate follow-up with AI-powered conversation outcome extraction. Real-time sentiment analysis boosts conversion rates by understanding customer intent.

Track Every Campaign With AvidTrak

Platform Features for Call Attribution, Routing,
and Sales Follow-Up

AI-Powered Transcription & Analytics

AI-Powered Transcription & Analytics

Our call tracking platform converts call recordings into searchable text, flags keywords, and applies advanced conversation analytics to detect sentiment, caller intent, and final call outcomes for better lead attribution.

Multi-Channel

Multi-Channel Tracking

The call tracking system connects inbound calls from Google Ads, social media, email campaigns, and offline marketing channels like print, radio, and TV. This multi-channel attribution ties every call to its marketing campaign for full visibility of the customer journey.

Campaign-Level Attribution

Campaign-Level Attribution

Assign unique tracking numbers to keywords, campaigns, or clients. Our call tracking solution delivers conversion insights, showing exactly which advertising strategies generate qualified leads and ROI.

CRM & Marketing Integrations

CRM & Marketing Integrations

Our call tracking service integrates with Salesforce, HubSpot, Zoho, and Google Sheets. Every inbound call and call detail is synced into CRM systems, giving sales teams complete call activity feeds and marketing teams accurate campaign reporting.

Alerts & Notifications

Alerts & Notifications

Instant call alerts via email or SMS notify teams of high-value leads or campaign milestones. Agencies and businesses stay responsive with missed call notifications and follow-ups that keep revenue opportunities alive.

Reporting & Dashboards

Reporting & Dashboards

The call tracking dashboard delivers real-time reporting on campaign performance, conversion data, and call analytics. Marketers gain measurable ROI clarity, optimize spend, and improve call routing to bring more revenue.

Advanced Call Routing

Advanced Call Routing

AvidTrak’s call tracking system offers IVR menus, area code and zip code routing, with sequential or simultaneous forwarding to ensure inbound calls reach the right agent.

Spam & Robocall Filtering

Spam & Robocall Filtering

Block nuisance calls with our robocaller blocker. Audio CAPTCHA filters out spam, allowing only genuine inbound calls to be recorded, tracked, and tied to marketing campaigns.

Get Full Feature Access Today

How AvidTrak Connects Marketing Calls to Sales Outcomes

01

Step 1: Assign Tracking Numbers

Start by assigning unique tracking numbers for each campaign, channel, or client. Our platfrom for call tracking supports Dynamic Number Insertion, making it easy to track calls from Google Ads, websites, or offline campaigns. This ensures all call data and call sources are linked to the correct marketing efforts.

02

Step 2: Call Routing and Recording

Incoming calls are handled by AvidTrak’s call tracking platform, which applies call routing rules automatically. Calls can be distributed across teams, sent to a call center, or managed by call flow rules like geography or business hours. Every conversation is recorded to improve call handling and overall call management.

03

Step 3: AI-Powered Transcription

Calls are converted to text using AI-powered transcription. These transcripts create reliable call summaries and feed into conversation analytics that reveal customer behavior, caller intent, and call quality. Insights such as call whisper context help refine lead generation strategies and improve the customer journey.

04

Step 4: Analyze Outcomes

Each call is analyzed for keywords, call outcomes, sentiment, and call duration. AvidTrak provides conversion data and call insights tied directly to specific campaigns. This helps businesses improve marketing attribution, optimize call campaigns, and strengthen decisions around call distribution.

05

Step 5: Visualize ROI

The reporting dashboard turns detailed call data into visual performance reports. Integrated with Google Analytics, it highlights conversion data, call campaigns, and lead generation metrics. Teams can track ROI in real time, refine pricing plans, and adjust future marketing efforts with confidence.

Optimize Lead Conversions

Benefits of a Shared Call Tracking Platform for Marketing and Sales

Accurate ROI Measurement
Use keyword-level attribution to measure campaign ROI. Calls are tied to ads and search terms, giving agencies clear proof of which marketing campaigns deliver results.

Automated Transcription & Reporting
Calls are converted into text with AI-powered transcription and scheduled reports. Teams gain fast conversation analytics and customer insights, while stakeholders see performance updates automatically.

Better Sales Follow-Ups
AvidTrak logs every call outcome, allowing quick follow-ups. Features such as missed call notifications and caller details help sales teams respond faster and close more leads.

Multi-Channel Campaign Tracking
Track calls from ads, social, print, radio, and email. Our call tracking system unifies inbound call data and connects it to campaigns, giving a full view of the customer journey.

Prove Marketing Impact
Dashboards display conversion data, call quality, and ROI. With our tracking dashboard, agencies and businesses demonstrate the impact of their marketing efforts to clients.

Our Partners in Growth

Apollidon
A-1 Concrete Leveling
Smooth Digital
Morbiz
MissQuito
Critter Control
New Horizons
Supply Post
Trutech Wildlife Service
Wabash
Think Integrated
Adapt and Grow

How AvidTrak’s Call Tracking Platform Adds
Even More Value

Smooth CRM Integration
Sync call data directly into Salesforce, HubSpot, Zoho, or Google Sheets. Our platform for call tracking ensures complete lead attribution and reporting, helping both sales and marketing teams improve call management.

Scalable Solution
Whether handling high volumes of inbound calls or scaling down, AvidTrak adapts to business needs. From small teams to enterprise call centers, the system delivers reliable performance and accurate conversion data.

Stay Informed with Alerts
Get instant call alerts by email or SMS. Marketing and sales teams track call outcomes in real time, reduce missed opportunities, and stay responsive to every call campaign.

Targeted Call Routing
AvidTrak’s AI-powered transcription tools allow you to flag keywords and analyze conversations for insight into customer needs and intent.

Discover How It Works

Connect Call Data With CRM, Ads, and Reporting Tools

Google Ads

Google Ads

Microsoft Advertising

Microsoft Advertising

Google Marketing Platform

Google Marketing Platform

Google Analytics 4

Google Analytics 4

Google Looker Studio

Google Looker Studio

Zoho

Zoho

Hubspot

Hubspot

Salesforce

Salesforce

Sync Your Platforms
Cname

Cname (Caller ID Name)

Display the registered caller's name inside the call tracking dashboard, providing sales teams with immediate call insights on lead origin. The caller ID tool adds professionalism and builds trust during customer interactions by verifying the caller's identity before the conversation starts.

View Caller ID Feature
Dynamic Number

Dynamic Number Insertion (DNI)

Dynamic Number Insertion customizes how tracking numbers appear on websites. Unique numbers are automatically placed on pages, linking calls precisely to call campaigns or sources. This linkage ensures clean attribution and better measurement of your marketing efforts.

Try DNI Now
IVR

IVR (Interactive Voice Response)

Use IVR menus to guide inbound calls with structured options. Customers connect with the right department instantly, improving call handling and reducing wait times. This software keeps call flows organized and supports businesses managing larger call centers or distributed teams.

See IVR in Action
Whisper Feature

Whisper Feature

With call whisper, agents hear a short message announcing the lead source before answering. Sales reps gain context on call campaigns, improving conversation quality and response accuracy. The call whispering tool helps identify which marketing sources are driving real conversions.

Set up Call Whisper
Outbound

Outbound Dialing

AvidTrak allows sales teams to make outbound calls from the same tracking number used for inbound inquiries. The continuity builds trust, strengthens the customer experience, and ensures clean call activity feeds for accurate reporting and attribution.

Start Outbound Dialing

Why Us?

Features
AvidTrak
Other Software
Keyword-Level Attribution Precise tracking down to search terms and ad groups for accurate marketing attribution. Often limited to campaign-level reporting only.
AI-Powered Transcription Built-in transcription with conversation analytics and AI insights. Requires third-party add-ons or manual review.
Call Distribution & Control Flexible call distribution, call duration monitoring, and call control options. Basic forwarding, limited control features.
CRM & Call Center Integration Connects with Salesforce, HubSpot, Zoho, Google Sheets, and call center management tools. Few native integrations, more reliance on APIs.
Real-Time Reporting Dashboards Visualize conversion data, call campaigns, and call quality instantly. Often delayed or requires manual exports.
Missed Call & Call Alerts Instant alerts with call insights to prevent lost leads. Often no built-in missed call notification system.
Scalable Pricing Plans Affordable, flexible pricing plans for agencies and businesses of all sizes. Higher costs with hidden fees or volume restrictions.

Businesses Winning With AvidTrak

Capterra Rating

"AvidTrack has the best customer support in the game"

Stefanie C.

SEO Manager

Marketing and Advertising, 11-50 employees
Capterra Rating

"Outstanding Call Tracking Solution and Team to Work With"

Jay G.

President

Marketing and Advertising, 11-50 employees
Capterra Rating

"Great Product and Amazing Support"

Frank C

Manager

Accounting, 1-10 employees

Smart Pricing for Smarter Tracking

From keyword-level tracking to custom reporting dashboards, get the features you need at a price that scales.

Starter

Starter

$15 mo
  • 5 Numbers
  • 500 Minutes
  • 500 Call Recording Minutes
  • 500 CNAME Lookup Calls
  • -
Choose Plan
Professional

Professional

$30 mo
  • 10 Numbers
  • 1500 Minutes
  • 1500 Call Recording Minutes
  • 100 CNAME Lookup Calls
  • -
Choose Plan
Agency

Agency

$55 mo
  • 30 Numbers
  • 2500 Minutes
  • 2500 Call Recording Minutes
  • 300 CNAME Lookup Calls
  • 1000 Client Accounts
Choose Plan

Frequently Asked Questions

A call tracking platform helps marketing and sales teams connect inbound calls to campaigns, keywords, channels, and customer records. It shows where calls come from, how they were handled, and which conversations created sales opportunities. With AvidTrak, teams can track call sources, review call outcomes, route leads, and measure campaign performance from one platform.

AvidTrak assigns unique tracking numbers to campaigns, keywords, and marketing channels. Every inbound call is tied to its source, giving your team accurate lead attribution. This helps businesses and agencies see which ads, search terms, or offline campaigns generate real conversions, reducing guesswork and wasted spend.

AvidTrak connects call attribution, routing, recordings, transcription, and CRM data in one place. Marketing teams can see which campaigns drive phone leads, while sales teams can review caller context and follow up faster. This gives both teams a shared view of call performance and lead quality.

Yes. AvidTrak can connect with Google Analytics and Google Ads, allowing call conversion data to appear alongside online events. This gives marketers a clearer view of campaign performance, making it easier to compare call campaigns with digital metrics and improve marketing attribution across platforms.

Yes. AvidTrak supports integrations with platforms such as Salesforce, HubSpot, Zoho, Google Ads, Google Analytics, and Google Sheets. These integrations help teams connect call activity with campaign data, customer records, and reporting workflows.

Yes. AvidTrak supports both inbound and outbound calls. Sales teams can call prospects directly from tracking numbers, keeping call data and activity feeds consistent. Outbound dialing helps maintain continuity in the customer experience while allowing agencies and businesses to monitor both sides of the call flow.

AvidTrak provides missed call notifications through email or SMS, helping teams respond before leads are lost. Users can access caller details inside the call tracking platform, allowing faster follow-ups and better call handling. These alerts help reduce lead leakage and improve response times.

Yes. AvidTrak works well for agencies and businesses managing multiple call campaigns. With white-label dashboards, scalable pricing plans, and advanced call distribution, teams can track each client or campaign separately while still proving ROI from one platform.

AI-powered conversation outcome extraction identifies important call moments such as pricing requests, bookings, sales intent, or follow-up needs. This helps teams prioritize high-value calls, understand caller intent, and take action faster after each conversation.

Yes. Call tracking software is the broader category, while this page focuses on how AvidTrak works as a call tracking platform for marketing and sales teams. It covers campaign attribution, CRM visibility, call routing, sales follow-up, missed call alerts, and AI-powered call outcome analysis.

Track, Route, and Analyze Calls From One Platform

14 days free trial | No credit card required | No white-label setup fees

Sign Up For a Free Trial Today

NEED MORE DETAILS?

Contact us to schedule your demo today.

Learn About Intelligent Call Tracking