Running a marketing agency means juggling multiple campaigns, tracking client results, and proving ROI. But gathering data from different marketing channels and compiling reports manually? That’s a nightmare.
The solution? A solid marketing reporting software.
These tools help agencies automate reports, track key metrics, and share insights with clients in an easy-to-digest format. Whether you need Google Analytics integrations, real-time tracking, or customizable dashboards, the right tool can save considerable time and improve campaign performance.
To help you choose, we’ve compiled a list of the 10 best reporting tools for marketing agencies in 2025. Let’s dive in.
List of the Best Reporting Software for Marketing Agencies 2025
- AvidTrak
- Agency Analytics
- Agency Dashboard
- WhatConverts
- Looker Studio
- DashThis
- Oviond
- Whatagraph
- TapClicks
- ReportGarden
1. AvidTrak
Most marketing agency reporting tools track clicks and online conversions—but what about phone leads? Agencies running Google Ads, SEO, and multi-channel campaigns need a way to track call-based conversions just as accurately.
That’s where AvidTrak stands out. Unlike platforms that simply resell telecom services, AvidTrak provides affordable pricing, expert product support, and deep domain knowledge in solving complex tracking challenges.
With real-time tracking, advanced call attribution, and seamless integrations, AvidTrak ensures every phone lead is accounted for—helping agencies improve marketing performance and maximize ROI.
Features
- AI-powered Call Transcription with keyword flagging
- Sentiment analysis
- After Hours Call Routing
- Tracking ID Hide/Display
- IVR (Interactive Voice Response)
- Area Code-Based Call Routing
- Simultaneous Call Forwarding
- Sequential Call Forwarding
- Sub-domain Number Follow
- Call Email Alerts
- Email Marketing
- Call Recording
- Caller sentiment capability
- Advanced DNI Options
- Call Whisper
- Third-Party Integrations
- Form Tracking
- Google Analytics 4 Integration
- Inventory of Phone Numbers
- Customizable Call Attribution
- Customizable Reporting Dashboard
Top 3 Features
1. Call Tracking & Analytics
AvidTrak’s call tracking monitors which marketing channels, keywords, and ads drive phone calls, providing real-time data and conversion insights. With dynamic number insertion (DNI), agencies can assign unique tracking numbers to campaigns for accurate attribution.
This helps agencies optimize Google Ads and SEO campaigns by tracking call-based conversions, providing real-time analytics with integrations, automating client reporting, and reducing manual data entry.
2. Advanced Call Routing & IVR
AvidTrak offers zip code-based call routing, area code-based call forwarding, and interactive voice response (IVR) menus, ensuring that calls are directed to the right team instantly.
It is essential for agencies handling multi-location businesses, franchises, or service-based businesses where call distribution is key for customer satisfaction and lead conversions.
3. Lead Qualification & Call Transcription
AvidTrak automatically records, transcribes, and analyzes calls for key phrases and intent signals, helping agencies determine high-value leads.
Instead of spending hours listening to calls, companies can filter high-intent leads based on keyword flags—helping clients prioritize follow-ups and close more deals with AvidTrak’s AI-powered call transcription and lead qualification feature.
Pros
- No obligation 14-day free trial with $20 credit inclusive of all features
- Excellent customer support and instant response times
- Transparent, affordable pricing with no hidden fees
- Easy setup and user-friendly interface
- Optimize campaigns to increase conversions
- Extensive customization options without any additional charges
- Seamless integration with CRM platforms
- Provides simple, low-cost tracking, recording, and marketing attribution
Cons
- No GHL integration
Pricing
AvidTrak offers 3 pricing plans:
- Starter: $15/month
- Professional: $30/month
- Agency: $55/month
Final Verdict
For agencies that rely on phone leads and data-driven insights, AvidTrak is the best choice. It goes beyond basic call tracking by offering real-time attribution, dynamic number insertion (DNI), and seamless integrations with Google Analytics 4, Looker Studio, and CRM platforms.
With customizable reports, white-label options, and advanced call routing, AvidTrak simplifies client reporting and lead management. If you need accurate call tracking, automated reporting, and deep marketing insights, AvidTrak delivers it all—without the extra costs of competitors.
2. AgencyAnalytics
For marketing agencies managing SEO, PPC, and social media campaigns, tracking key performance indicators (KPIs) is a must. AgencyAnalytics offers a reporting platform that pulls campaign data into a single dashboard, helping agencies generate automated reports. While it provides standard reporting tools, it mainly focuses on digital metrics and does not offer lead attribution for inbound calls.
Features
- SEO & Keyword Rank Tracking
- Google Ads Performance Overview
- Automated Report Scheduling
- Client Access Portal
- Basic Custom Dashboards
- CRM integrations
Top 3 Features
1. Basic Custom Dashboards
Offers pre-built dashboards to track SEO, PPC, and social media performance. While it helps agencies view campaign metrics in one place, dashboard customization is limited compared to more advanced reporting tools.
2. CRM Integrations
Connects with select CRM platforms to help agencies manage digital marketing leads. However, it does not track phone leads and call conversions or provide lead qualification insights, which can be important for agencies working with call-based marketing campaigns.
3. Google Ads Performance Overview
Provides campaign performance data for Google Ads and Bing Ads, including click-through rates and ad spend analysis. However, it does not support call-based lead attribution or offline conversion tracking.
Pros
- Simple setup
- Covers digital marketing metrics
Cons
- No call tracking or attribution
- Minimal customization in reporting
- Lacks call transcription & keyword flagging
Pricing
AgencyAnalytics follows a tiered pricing model:
- Freelancer: $59/month
- Agency: $179/month
- Agency Pro: $349/month
Final Verdict
AgencyAnalytics is a practical choice for agencies that want a straightforward way to track online performance. It automates digital reporting but lacks deeper lead tracking, such as phone-based conversions. Agencies that rely on multi-channel attribution, including call tracking, may need to integrate additional solutions for a more complete view of marketing effectiveness.
3. Agency Dashboard
Managing marketing data across different channels can be time-consuming. Agency Dashboard provides agencies with a way to compile SEO, PPC, and social media reports into an organized format. While it allows automated reporting, its customization options and attribution tracking are more limited compared to specialized platforms.
Features
- SEO & Keyword Reporting
- Social Media & PPC Performance Reports
- Basic Dashboard Customization
- Google Analytics & Search Console Integration
- Automated Reporting
Top 3 Features
1. SEO & Keyword Tracking
Provides keyword trend data, helping agencies monitor organic performance. However, it does not offer in-depth competitor analysis, backlink insights, or multi-layered keyword tracking.
2. Automated Reports
Generates basic automated reports for website traffic, ad performance, and engagement metrics. While it supports report scheduling, customization options are minimal compared to more specialized reporting tools.
3. PPC & Social Media Metrics Overview
Offers Google Ads, Bing Ads, and social media tracking with insights into click-through rates and ad engagement. However, it does not support call-based tracking, lead attribution, or detailed conversion breakdowns.
Pros
- Simple setup with an easy-to-use dashboard
- Automated report scheduling for clients
- Supports SEO, PPC, and social media tracking
Cons
- Lacks dynamic number insertion (DNI)
- No IVR or advanced routing features
- Minimal integrations compared to other tools
- Does not support call transcription or keyword analysis
Pricing
Agency Dashboard offers a multi-tiered plan, which is as follows:
- Starter: $5 /month
- Freelancer: $35 /month
- Agency: $125 /month
- Agency Plus: $195 /month
- Enterprise: $700 /month
Final Verdict
Agency Dashboard is a reporting solution for agencies tracking digital campaign metrics. It helps automate SEO, PPC, and social media reports, but it does not support phone lead tracking, inbound call attribution, or advanced data analysis.
Agencies looking for more detailed lead tracking, call-based conversion insights, or deeper campaign attribution may need additional tools to cover those needs.
4. WhatConverts
For agencies looking to track incoming leads, WhatConverts can capture form submissions, calls, and chats. It helps connect lead sources to marketing campaigns, giving agencies a clearer picture of where conversions are coming from. While its reporting is helpful for digital tracking, it does not provide deep attribution for phone-based leads.
Features
- Lead Tracking
- CRM Integrations
- Reporting Dashboards
- Automated Lead Reports
- PPC Lead Tracking
- Call Tracking for Digital Leads
Top 3 Features
1. Lead Tracking
Captures leads from calls, web forms, and chats, making it easier for agencies to track where conversions come from.
2. PPC Lead Tracking
Links Google Ads and other paid campaigns to incoming leads, offering a view of which ads generate results. While useful for digital tracking, it does not provide in-depth insights into call-based conversions.
3. Automated Report Scheduling
Generates lead reports at scheduled intervals, helping agencies keep track of marketing performance trends.
Pros
- Tracks multiple lead types
- Supports Google Ads integration
- Offers client-facing reports
Cons
- No advanced call attribution
- Limited customization for reports
- Does not support detailed call transcriptions
Pricing
WhatConverts offers the following pricing plans:
- Call Tracking: $30/month
- Plus: $60/month
- Pro: $100/month
- Elite: $160/month
Final Verdict
WhatConverts is a valuable option for agencies looking for a simple lead tracking solution. It helps track calls, forms, and chat-based leads, making it helpful in monitoring PPC and digital campaign performance.
However, for agencies that need detailed call attribution, advanced reporting customization, or in-depth phone lead tracking, its features may feel somewhat limited compared to other marketing agency reporting software.
5. Looker Studio
Looker Studio (formerly Google Data Studio) is a tool designed for agencies that want to turn marketing data into visual reports. It helps users combine multiple data sources like Google Ads and Google Analytics into interactive dashboards that make campaign performance easier to track.
Its ability to automate reports and create simple visualizations makes it useful for agencies handling digital marketing analytics. However, it primarily focuses on online data and does not provide lead tracking, call attribution, or phone-based reporting features.
Features
- Google Ads & Google Analytics Integration
- Customizable Dashboards
- Google Sheets Connections
- Automated Report Scheduling
- Collaboration & Sharing Tools
- Data Visualization
Top 3 Features
1. Customizable Dashboards
Agencies can create basic marketing dashboards using data from platforms like Google Ads, Google Analytics, and Google Sheets.
2. Automated Report Scheduling
Generates and delivers scheduled reports to clients, informing them of marketing performance.
3. Google Ads & Google Analytics Sync
Looker Studio connects Google Ads and Google Analytics data into one dashboard, helping agencies track campaign performance, conversion rates, and ad spending in a single view.
Pros
- Free for Google users
- Custom dashboards for data organization
Cons
- Requires third-party tools for additional features
- Limited tracking beyond digital data sources
- No call tracking or lead attribution
Pricing
Looker Studio is free, but additional integrations or third-party tools may require separate costs.
Final Verdict
Looker Studio is a reporting tool for digital marketing data, offering custom dashboards and automated reports. It works well for SEO and campaign monitoring, helping agencies present marketing performance in a structured way.
Agencies that need call tracking, phone-based lead attribution, or conversion insights beyond digital data may require additional solutions to complete their reporting needs.
6. DashThis
Agencies that need a quick way to create digital reports often turn to DashThis. The tool simplifies reporting by pulling data from multiple platforms and presenting it in an automated dashboard. While convenient for digital reporting, it does not provide deep customization for tracking phone-based leads.
Features
- Pre-Built Report Templates
- Google Ads & Google Analytics Integration
- Automated Report Scheduling
- Social Media & PPC Analytics
- Basic Custom Dashboards
-
Multi-Platform Data Integration
- Client Report Distribution
Top 3 Features
1. Marketing Dashboards
Offers ready-made dashboards for SEO, PPC, and social media, helping agencies quickly set up reports with minimal effort.
2. Automated Report Delivery
Allows agencies to schedule client reports, ensuring consistent campaign performance updates.
3. Multi-Platform Data Integration
Connects with Google Ads, Analytics, and other marketing platforms, compiling digital performance data in one place.
Pros
- Easy-to-use interface
- Integrates with multiple marketing tools
Cons
- Limited options for in-depth lead tracking
- No voice-based reporting features
- Data sources depend on external integrations
Pricing
Here are the pricing plans offered by DashThis:
- Individual: $42/month
- Professional: $135/month
- Business: $264/month
- Standard: $409/month
Final Verdict
DashThis is a convenient reporting tool for agencies that need automated dashboards to track SEO, PPC, and social media performance. It helps agencies organize digital marketing data in a structured way and automate client reporting.
Additional solutions may be required for agencies that need call tracking, phone-based lead attribution, or deeper customer insights.
7. Oviond
Organizing marketing data across multiple platforms can be time-consuming for agencies. Oviond helps simplify this by offering automated dashboards and report generation. It compiles performance metrics from different sources into a centralized view, assisting agencies to keep track of client campaigns. It provides a structured approach to monitoring digital campaign performance.
Features
- Google Ads & Google Analytics Integration
- Customizable Data Dashboards
- Pre-made Templates
- Automated Report Scheduling
- Social Media & PPC Tracking
- Visual Performance Tracking
- Client Report Sharing
Top 3 Features
1. Data Integrations
Integrates with Google Ads, Analytics, and social media platforms, allowing agencies to pull campaign data into a single dashboard.
2. Pre-made Templates
Oviond provides pre-made templates for reports, allowing agencies to generate reports quickly. However, customization options are limited.
3. Visual Performance Tracking
Displays key marketing metrics, helping agencies present campaign insights in a structured format.
Pros
- Simplifies report generation
- Integrates with multiple marketing tools
Cons
- No phone-based conversion tracking
- Limited customization for lead tracking
- Requires integrations for additional features
Pricing
Oviond offers 3 pricing quotations:
- Starter Plan: $15/month
- Professional Plan: $129/month
- Enterprise Plan: Get a custom quote
Final Verdict
Oviond is an effective tool for agencies looking to automate their reporting process. However, it mainly focuses on online campaign tracking and lacks more advanced attribution features. Agencies handling call-based marketing may require a solution that provides a broader view of customer interactions.
8. Whatagraph
Agencies handling multiple marketing campaigns often need a simple way to organize performance data. Whatagraph provides a solution by automating report generation and compiling data from various marketing platforms into one place.
With standardized templates and scheduled reports, agencies can present SEO, PPC, and social media performance without manual data entry.
Features
- Google Ads & Google Analytics Integration
- Automated Report Scheduling
- Social Media & PPC Analytics
- Multi-Platform Data Aggregation
- Custom Branding for Reports
- Basic Collaboration Tools
Top 3 Features
1. Data Consolidation
Gathers campaign data from SEO, PPC, and social media platforms, helping agencies track marketing efforts in one dashboard.
2. Scheduled Report Automation
Generates client-ready reports on a set schedule, reducing manual reporting tasks for agencies.
3. Custom Branding
Allows agencies to customize reports with logos and colors, creating professional-looking client presentations.
Pros
- Simplifies client reporting
- Automates report generation
Cons
- Lacks built-in call-based conversion insights
- Data depends on connected platforms
- Requires integrations for additional features
Pricing
Whatagraph offers custom pricing. Contact their team to request a quote.
Final Verdict
Whatagraph is a reporting tool for digital marketing agencies that need an easy way to manage campaign data and automate client reports. It helps track SEO and ad campaigns while offering customizable branding options.
Agencies requiring detailed insights into multi-channel lead generation may need to look for additional solutions.
9. TapClicks
Keeping track of multiple marketing campaigns can feel overwhelming without a structured system. TapClicks offers a way to gather performance data from different sources into a single view, helping agencies monitor digital ad performance more efficiently.
Features
- Campaign Performance Overview
- Automated Report Scheduling
- Google Ads & Google Analytics Integration
- Collaboration & Sharing Tools
- Standardized Report Templates
- Custom Report Formatting
Top 3 Features
1. Campaign Performance Overview
Tracks marketing performance metrics from Google Ads, Google Analytics, and other sources, helping agencies measure advertising effectiveness.
2. Automated Report Scheduling
Allows users to set up scheduled reports that provide regular performance updates, reducing manual effort.
3. Custom Report Formatting
Offers basic customization options for agencies to format reports and highlight key data, making them easier to present to clients.
Pros
- Reduces manual reporting efforts
- Works with multiple marketing platforms
- Includes branding options for agencies
Cons
- No built-in call tracking
- Relies on integrations for additional features
- Limited to digital marketing data
- Customization is based on data sources
Pricing
TapClicks offers a range of pricing packages to cater to different business needs. It’s advisable to consult TapClicks directly for the most current information.
Final Verdict
TapClicks is a useful tool for agencies that need automated digital reports, but it does not cover attribution for offline conversions. Agencies that rely on phone-based lead tracking will need additional tools to ensure full visibility into their marketing efforts.
10. ReportGarden
Managing multiple clients means keeping track of performance data and ad budgets without getting lost in spreadsheets. ReportGarden allows agencies to generate marketing reports while tracking ad spend and invoices in one place.
The platform helps agencies stay organized and streamline client reporting without excessive manual work.
Features
- Customized Branding
- Google Ads & Google Analytics Integration
- Automated Report Scheduling
-
Report Management
- SEO & PPC Performance Tracking
- Client Report Sharing
Top 3 Features
1. Report Management
Enables agencies to generate and organize marketing reports for multiple campaigns, ensuring structured performance tracking.
2. Automated Marketing Reports
Allows users to schedule performance reports that track key campaign metrics, reducing manual effort.
3. Customized Branding
Agencies can add branding elements like logos and names to make reports more professional when presenting to clients.
Pros
- Helps agencies manage multiple reports
- Includes basic budget tracking tools
Cons
- No call tracking or lead attribution
- Does not track phone-based conversions
- Requires external tools for deeper insights
Pricing
ReportGarden has the following pricing options:
- Basic: $74/ month
- Standard: $124/ month
- Professional: $249/ month
- Enterprise: Custom pricing
Final Verdict
ReportGarden works well for agencies handling digital advertising reports and budget tracking. However, for teams that require technical expertise on lead attribution, phone call tracking, and conversion analysis, it may need to be supplemented with additional reporting tools.
Conclusion
Tracking marketing performance isn’t just about numbers—it’s about knowing which campaigns bring in actual leads and conversions. Agencies need detailed insights, automated reporting, and the ability to track every customer interaction to optimize their marketing strategies effectively.
AvidTrak delivers exactly that. With call tracking, lead attribution, Google Ads & Analytics integration, automated report scheduling, dynamic number insertion, and white-label reporting, agencies have complete visibility into inbound leads and marketing effectiveness. Unlike other tools, AvidTrak connects phone-based conversions to digital campaigns, ensuring no lead goes untracked.
Ready to maximize your marketing ROI?
Get AvidTrak and track every lead effortlessly!
Frequently Asked Questions
1. What should agencies look for in marketing reporting software?
Agencies need a marketing reporting tool with customizable dashboards, automated report scheduling, native integrations, and real-time data updates. Tracking key performance indicators (KPIs) across marketing channels is essential.
2. How does call tracking improve marketing reports?
Call tracking helps agencies connect phone-based conversions to their marketing efforts, giving them more profound insights into which campaigns generate high-intent leads.
3. Can reporting software track both online and offline conversions?
Yes, many marketing reporting platforms track online conversions, but not all include offline conversions like phone calls. A complete reporting tool should offer both digital and call-based tracking.
4. Does AvidTrak integrate with Google Ads and Google Analytics?
Yes, AvidTrak offers direct integrations with Google Ads and Google Analytics, allowing agencies to track call conversions alongside digital ad performance.
5. What are the benefits of automated report scheduling?
Automated reporting saves agencies time by eliminating manual data entry and ensuring clients receive consistent performance updates. It helps maintain transparency and improves client communication.
6. Can AvidTrak provide white-label reports for agencies?
Yes, AvidTrak offers white-label reporting, allowing agencies to brand their reports with logos and custom formatting, making them look more professional for clients.
7. What’s the best way to measure campaign ROI?
Tracking conversion rates, key metrics, and marketing performance across multiple channels helps agencies determine which campaigns drive the most revenue. Integrating call tracking adds another layer of attribution for more accurate ROI calculations.
