Know Which Web Sites Send Phone Leads to You
- Track Phone Leads back to the Website which sent you the Visit
- Use Referral Source level phone call conversion data to outbid your competition on high-value clicks
- Cut spend on poor performing web referral sources to Boost your Campaign ROI
Know Which Display Ads are Making Your Phone Ring
Place a Phone Number
- When you place a phone number on an online banner ad or video as an Advertiser you should measure which ad format and publisher worked best in generating phone leads.
Measure Calls from Display Ad Clicks
Display Ad Clicks
- If you are generating website traffic from Display Ad clicks, capture calls from Display Clicks by dynamically inserting call tracking num
- bers on to your website
AvidTrak delivers rich reporting for Display Ads
Calls are Tracked Back to
- Campaign Name
- Publisher
- Ad Creative
- Placement
- Caller ID
FRANCHISEE CALL TRACKING FAQs!
JavaScript tracking script is needed only if you wish to dynamically insert phone numbers to track calls from Display Ad Clicks.
Yes! The AvidTrak JavaScript tracks clicks from all display ad networks, search networks and all other traffic sources.
To get really granular data allocate 1 number for each Creative-Publisher combination. To measure calls from Display Ad clicks, allocate as many call tracking numbers as the number of hourly clicks you receive from Display Ads. To get hourly traffic rates refer to your Google Analytics account.
Yes, AvidTrak supports custom tags! Setup is very easy and may be accomplished in minutes.
Yes, you may configure your Display Ad call tracking numbers to route calls based upon the tags placed within the Display Ads.
